CONTENT + PAID TRAFFIC = $$$

by Ewa Wysocka & Samuel P.N. Cook

Who are we?

● Good Tribe Consulting (Ewa)

● James Cook Media (Sam)

● Traffic & Conversion Meetup

(Seminars, Workshops and

Masterminds)

● Strategy & Psychology of

Online Sales First! (Tools

and Technology Second)

What works?

Build a FUNNEL => blend CONTENT & PAID TRAFFIC

Go for:

LTV > 3 x CAC

LTV - Customer Lifetime Value

CAC - Customer Acquisition Cost

Case #1

● B2C

● LTV ~ 110 PLN

(video courses)

● CAC should be max

36 PLN

Webinar Campaign

FB video adsFB retargeting to video watchers

ONLY FB retargeting to Webinar

Signups ONLY

Ad budget distribution

20%

20%

60% (!)

Conversion results

2896(40%) 966

(30 %) 145 units(15%)

7240

Price per events

1,7 PLN5,1 PLN

34 PLN

0,68 PLN

0,05 PLN

Case #2

● B2B Business Training

● LTV = $10 903 (a line of

Business Coaching

Products: main product,

upsells and downsells)

● CAC should be max $3 654

Application Calls Campaign

FB video ads with

CTAOffer

Optin in Ad

Ad budget distribution

5,3% 0,27%93,7%(!)

0,23%0,067%

44(67 %)

Conversion results

44(67 %)

65(7,5 %)

35(79%) 17

(49%)

864(14%)

6 043(10%)

Price per events

$ 7,94

$ 105,52$ 155,88

$ 3 712

$ 0,88$ 0,09

3 Strategies You Can Implement Right Now

1. Master the flow & psychology of your Online Funnel

2. Use Facebook video campaign to warm

up cold traffic before you ask for anything

(even an optin).

3. Spend over 50% of your budget on your front end content.

Over 50% of budget!

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