Pipeline Summit: How to merge Content and Paid Traffic to make Sales

Download Pipeline Summit: How to merge Content and Paid Traffic to make Sales

Post on 21-Jan-2017

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  • CONTENT + PAID TRAFFIC = $$$

    by Ewa Wysocka & Samuel P.N. Cook

  • Who are we?

    Good Tribe Consulting (Ewa)

    James Cook Media (Sam)

    Traffic & Conversion Meetup

    (Seminars, Workshops and

    Masterminds)

    Strategy & Psychology of

    Online Sales First! (Tools

    and Technology Second)

  • What works?

  • Build a FUNNEL => blend CONTENT & PAID TRAFFIC

  • Go for:

    LTV > 3 x CAC

    LTV - Customer Lifetime Value

    CAC - Customer Acquisition Cost

  • Case #1

    B2C

    LTV ~ 110 PLN

    (video courses)

    CAC should be max

    36 PLN

  • Webinar Campaign

    FB video adsFB retargeting to video watchers

    ONLY FB retargeting to Webinar

    Signups ONLY

  • Ad budget distribution

    20%

    20%

    60% (!)

  • Conversion results

    2896(40%) 966

    (30 %) 145 units(15%)

    7240

  • Price per events

    1,7 PLN5,1 PLN

    34 PLN

    0,68 PLN

    0,05 PLN

  • Case #2

    B2B Business Training

    LTV = $10 903 (a line of

    Business Coaching

    Products: main product,

    upsells and downsells)

    CAC should be max $3 654

  • Application Calls Campaign

    FB video ads with

    CTAOffer

    Optin in Ad

  • Ad budget distribution

    5,3% 0,27%93,7%(!)

    0,23%0,067%

  • 44(67 %)

    Conversion results

    44(67 %)

    65(7,5 %)

    35(79%) 17

    (49%)

    864(14%)

    6 043(10%)

  • Price per events

    $ 7,94

    $ 105,52$ 155,88

    $ 3 712

    $ 0,88$ 0,09

  • 3 Strategies You Can Implement Right Now

  • 1. Master the flow & psychology of your Online Funnel

  • 2. Use Facebook video campaign to warm

    up cold traffic before you ask for anything

    (even an optin).

  • 3. Spend over 50% of your budget on your front end content.

    Over 50% of budget!

  • To get slides and quick video tips Like us