Introduction to Pinterest for Business

Coryon ReddThe Accessible Expert at Coryon.com Internet Marketing530-277-2940Linkedin.com/in/coryonreddFacebook.com/CoryonMarketingPinterest.com/coryonredd

Go to http://www.coryon.com/social-marketing-2015 to view this presentation.

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• Social Scrapbooking - Allows user to “pin” images, videos and other web content and share on their boards.

• Pins allow you to create a board based on a topic.

What is ?

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is about Visual Sharing

See something you like online – Pin it.Show your personality & your visual sense.

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Pinterest marketing video (2012) - http://youtu.be/AfyByLwiIe8

Why people like Pinterest – White paper with interviews

http://www.slideshare.net/dannydenhard/pinterest-q-and-a-white-paper

Why do People like ?

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Board – Group of pins related to a topic.

Secret Board – Board that is only visible when shared.

Shared Board – Any board can be shared to allow others to pin.

Pin – Add image or video to a board.

Pinner – If you do a pin, guess what, you’re a pinner.

Follow – Follow a pinner or a board to get updates.

Likes – Liking a pin adds to your “Likes” not your boards.

Glossary

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Share pins, comment and follow

• Step 1 – Sign up – decide on either personal or business.

• Step 2 – Install extension in your browser(s).

• http://screencast.com/t/yBlzJeGhkQ

• Step 3 – Setup your profile – Image, verify website, your info.

• Step 4 – Connect to Facebook and other social media.

Get Started with

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Pinterest is VERY popular and growing quickly

Fastest website to grow to 10 million users

• Over 25 million unique visitors per month in the US.

• 70 million users worldwide, about 50 million in US.

• 80% women, higher income, 14.2 minutes per visit.

• Most people pin – very few comment.

• http://mashable.com/2012/02/25/pinterest-user-demographics/

• http://expandedramblings.com/index.php/pinterest-stats/

Who’s on ?

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Add Pinterest button to browsers

Search for things you’re interested in

• Create boards for both business and personal

• Great way for people to get to know you and what you like

Add image descriptions and comments

Follow the boards and the users you like

Public boards vs. secret boards. You can share boards too.

How to use ?

Set up a business account (or convert your personal account).

• pinterest.com/business/create/

Integrate into your website with Follow button.

• business.pinterest.com/

See what other companies have pinned – add domain name after pinterest.com/source/.

• Ex. pinterest.com/source/overstock.com/

for Business

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Why Bother?• Is your market on Pinterest?• Review Pinterest demographics.• Pinterest is easy.

Is your Business Engaging?• Can you create good content?• Do you have a good eye for images?

Marketing

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Do you have a Strategy?• Add Pinterest to your marketing plan.• Create an editorial calendar.

Can Pinterest be an Easy Addition?• It can be simple, but don’t expect much.• Be active – Pin, like and comment.

What Really Matters on Pinterest?• Show your personality, consider a

marketing campaign, networking.

Strategy

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Set goals for contest - Sales, branding, social engagement.

Set budget and staff time.

What are you giving away? – It has to be worth winning.

How long will the contest run? – Shorter is better.

How will people enter contest?

• Comment on your board.

• Pin an image from your site.

• Create their own board.

Track entries.

• Use hashtags to track ex.#coryoncontest

• Set email notifications to track pins.

Planning a Contest

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Build a graphic and pin it to a Contest board.

Reward everyone who enters.

Cross-promote – Blog, Facebook, Twitter, Email, Google+.

• Post daily with contest updates.

Pick a winner – Pick your favorite or random.org

http://www.socialmediaexaminer.com/pinterest-contest/

Track results – Did you meet your goals?

Running a Contest

Image source: http://blog.diamondcandles.com/pin-it-to-win-it-fall-harvest-board-contest-giveaway/

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How to run a social media contest

http://unbounce.com/social-media/social-media-contests-for-beginners/

Before running a contest consider the laws of your state

CA Legal Guide http://www.dca.ca.gov/publications/legal_guides/u-3.shtml

Very good PowerPoint on how to run an online contest

http://www.slideshare.net/Sfathi/you-may-have-already-won-how-to-run-an-online-contest-or-sweepstakes

Pinterest enforcing contest rules more

http://www.adweek.com/adfreak/pinterest-clamps-down-contests-keep-them-getting-spammy-153398

Contest Resources

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Case Studies from Pinterest

business.pinterest.com/success-stories/

Pinterest Contest Case Study

marketingsherpa.com/article/case-study/social-media-integration-holiday-pinterest

Case Studies

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Search on Pinterest for your market.

• Tip – Use Google and limit search to last week or month.

• Ex. Search for “pinterest ‘keyword’ “.

• Use search tools to limit to very recent pages.

Create a video board – Share resources you like.

Use #hashtags to track trends and promote your biz.

Pinterest Analytics - business.pinterest.com/analytics/

Tricks and Tools

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Pinterest ReferencesPowerPoint on how to user Pinterest

http://www.slideshare.net/litmanlive/the-ultimate-guide-to-pinterest-11613788 Pinterest as a shopping referral tool

http://www.digitaltrends.com/social-media/pinterest-is-a-powerful-shopping-referral-tool/

Article about Pinterest marketing with good tipshttp://www.stepforth.com/blog/2012/pinterest-marketing/

The Marketer’s Guide to Pinterest for SEOhttp://blog.hubspot.com/blog/tabid/6307/bid/34042/The-Marketer-s-Guide-to-Pinterest-SEO.aspx

Many resources, tools and articleshttp://agbeat.com/lists/37-pinterest-resources/

Pinterest articles from Social Media Examinerhttp://www.socialmediaexaminer.com/tag/pinterest/