facebook marketing for business - for placer school for adults fall 2014
DESCRIPTION
Facebook is a great way to find your tribe and market to them. This class teaches you how to set up a personal page as well as a business fan page. Discover how to create a viral marketing sensation as well as using Facebook advertising to target your best potential customers.TRANSCRIPT
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Facebook MarketingFor Placer School for Adults Spring 2014
View this presentation online at:
http://www.coryon.com/placersocialclass2014
Coryon [email protected]
What is Internet Marketing?
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Let’s Start with the Basics
• Start with a persuasive website• Drive traffic from a variety of sources:
Search Engines (SEO)
Social Media
Videos
Local Search
Lots more options…
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Why is Online Marketing about
Content?
Audience Focused
Communication
Branding
Relevant and Valuable
Informative and Interesting
Content Marketing is:
Content Marketing isn’t:
Are you ready to stand out?
Make your Blog the Hubof your Online Marketing
Content Creation vs. Content Curation
Source: http://pinterest.com/coryonredd/infographics/
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Why Bother?• Is your market on Facebook?
Is your Business Engaging?• Can you create good content?• Can you answer questions?
Do you have a Strategy?• Facebook can fit into your existing marketing plan
Can Facebook be an Easy Addition?• Facebook can be simple, but don’t expect much• Posts and comments can be small but should be regular
Do Likes Really Matter?• Not really, unless you are marketing to them• Website traffic for offers matters most
Facebook – The Big Picture
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• Set up a business page
• Create an editorial calendar and plan out content
• Use Facebook as a place to post simple content related to your existing blogging and email marketing
• Great place to research your market
• Find groups, pages, places and interests
• Read more - www.socialmediaexaminer.com/facebook-101-business-guide/
Can I use for my business?
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• Create a Page
• From your profile go to Pages then click Create a Page
• Upload Timeline Image – 851X315 pixels
• Upload Profile Icon – 160X160 pixels
• Read More - http://www.copyblogger.com/timeline-cover-photo/
• Fill Out all Info – Add Sections
• Study other Facebook Pages
• Invite Friends to your Page
Getting Started with a Facebook Business Page
Consider Blogging as Hub to Online Marketing
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Here’s Why!Blog Marketing Starts with Content
Generate Traffic, Leads and Sales
Link Bait for SEO
Build Trust and Relationships
Answer Questions
Increase Brand Awareness
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Blogging and SMM References
Create compelling content for your blog – Lots of ideashttp://www.copyblogger.com/
Blogging glossary (including dofollow/nofollow)http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basic-
blogging-terms/
21 Tactics to increase blog traffichttp://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic
7 tips to increase your blog commentshttp://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/
Tips and lots of links for small business ownershttp://www.successfulblogging.com/essential-blogging-tips-from-2010/
Content Marketing – Check out Videos 13 and 14 for Facebook Power Editorhttp://ecommerce.shopify.com/guides/content-marketing
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Facebook References
The Basics – Facebook Help from Facebookwww.facebook.com/marketing
www.facebook.com/help/382987495087424/ - Pages help
Facebook Marketing Biblegold.insidenetwork.com/facebook-marketing-bible/
Facebook Marketing Series from Mashable – Many good articlesmashable.com/category/facebook-marketing-series
Article with Good Tips to Get Started – Includes Examplesblog.socialmaximizer.com/14-tips-for-marketing-on-facebook/
Facebook Marketing for Small Businesseswww.socialmediaexaminer.com/facebook-marketing-for-small-business/
Powerpoint with Examples of Larger Companies using Facebookslideshare.net/jeffreylcohen/10-examples-of-b2b-facebook-fan-pages
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