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Pinterest for Bloggers

Lorna SixsmithWrite On Track

Write On Track http://write-on-track.com

Pinterest Pins

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What is Pinterest?•Online Pinboards •Online and visual ‘word of mouth’•Images = Pins•Pins are Shareable by being repinned•Likes•Comments•Follow others•Be followed•Build relationships

Write On Track http://write-on-track.com

How Big is Pinterest – Some Stats

• Grown by over 4000%• 12 million users (and counting....)• 87% are female• 60% are aged 25-44• Average time per visit – 89 minutes• Pinterest users buy more, spend more time and

more money than other social media buyers (apart from Linked In)

• 80% of pins are repins

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How to use pinterest

• Pin from the toolbar• Some sites have the Pin

It button• Repin• Like• Comment• Description• Pinerly for analytics (and

soon for scheduling)

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Board Rules!

• Name boards carefully• Keywords!• Don’t have empty

boards• Set Cover Images• Re-arrange boards –

move out of date boards to bottom of page

• Create Shared Boards

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Pinterest for Blogging

• Search for images to use• Inspiration – ideas for

blog posts and ideas for your business (always credit sources/ask permission)

• All pins are traceable• Embed pins into your

blog post – shows the source

Write On Track http://write-on-track.com

How to get more traffic to your blog

• Pin from the blog post (not the general blog)• At least ONE really nice image• Give your images titles and alt titles• Descriptor is important• ‘Pin It From Pinterest’ plug in – puts the ‘pin it’ button

on every post• Tutorials / Titles with ‘How To’ or ‘10 Ways to’• Text on Photos (pic monkey / pinerly)• Link to Twitter from Pinterest (and occasionally to FB)• Create Shareable Boards and invite readers to share

Write On Track http://write-on-track.com

How to get more followers

• ‘Follow me on Pinterest’ button in sidebar• Look at the most ‘popular pins’ in repinly –

what is trending, can you do something similar?

• Most popular pins – home decor, crafts, recipes, photography, women’s clothes

• Try to use ‘long and narrow pins’

Write On Track http://write-on-track.com

How to check if pinterest is working for you

• www.pinterest.com/source/write-on-track.com (your domain name at end)

• Check your pinanalytics on Pinerly• Google Analytics – check your referrals• Set up a funnel on GA for conversions

Write On Track http://write-on-track.com

Pinetiquette

• Pin little and often• Don’t self-promote too much• Pin for your brand and your reputation• Don’t ‘steal’ images for your blog and then pin them• If using a pin, credit the source• Follow back those who follow you• Comment and respond• If auto-tweeting, remember to respond to tweets too