1. Executive Summary

• Five-year marketing plan for Beep bank, created by its five founders

• Secure additional funding for growth and to inform employees about the company’s current status and

direction.

• Launched three years ago, demand for products has been higher than expected.

• Beep Bank realised that savings minded clients are more ready than Beep Bank currently offers.

• Clients are also interested in extending their product line as well as adding new product lines on to their

banking packages.

• Primary, High and Tertiary Educational Institutions.

• Receptive marketing environment to high-quality service, products reflecting the interests and needs of the

South African market.

• Beep Bank can increase its distribution, offer new banking products, and win new clients of the younger

generation.

Beep  

Beep

eep

With you all the way

PHU 5. Implementation

• Beep Bank currently is not adequately prepared = change management is required.

• Training by November 2014. This includes permanent staff…

• This is one of the factors that affect the implementation process of this Marketing Plan at

Beep Bank.

• Representatives from Beep Bank headquarters = mentoring roles = background

information.

• A close relationship will be maintained with the auditing and accounting professions.

• Consumer Protection Code. quality risk management practices; e.g. information

• Technological changes  

5.1. Activity: Community Marketing campaign

• Announcement Letters.

• VIP Invitations.

• Supplies for Chamber Ribbon Cutting Event.

• Direct mail.

• Announcement print ad.

• Radio ads.

• Lobby signs in branches.

• Exterior signage on building – “Coming Soon”

 

Person Responsible: Public Relations Manager

Budget: R900 000

Completion Date: November 2014

5.2. Activity: Educational Institution Campaign

• Begin to develop invite lists for all events

• Book entertainment (music) for VIP Celebration

• Plan food for receptions (and drink)

• Determine prizes for coloring/essay contest

• Order series of banners for branch

• Pylon Sign installed

Person Responsible: Beep Bank Events manager

Budget: R900 000

Completion Date: December 2014

5.3. Activity: Saving Awareness Special

• Stock branch with specialties (for all & for account openings)

• Produce contest entry forms

• Media plans/placement (print & radio)

• Solicit volunteers for all events and grand opening

• Produce & mail event invitations

• Finalize menu for Student Event and Bursaries to be given away.

Person Responsible: Youth Relations Expert (Mr Paul Smith)

Budget: R2.5 Million in prizes, Bursaries, and Exchange students sponsors

Completion Date: by the end of January 2015

Beep Bank Student Banking

 

5.4. Activity: Student ATM Card Designs (Primary, High School and Tertiary)

Person Responsible: Card Designing Team (Head Office)

Budget: R1.5 Million

Completion Date: Before February 2015

 

 Contingency plans – All the above will be placed on trial and close evaluation for 6 Months to see if any

changes and improvement is taking place regarding this set of new products from Beep Bank.