24x7Social.com

24x7Social Presents:

Winning withInbound Marketing

24x7Social.com

The Value of Inbound Marketing

Companies that excel at utilizing In-Bound Marketing generate 50% more sales ready leads at 33% lower cost

From Hubspot.com

24x7Social.com

Marketing That Your Prospects Will Love!

Inbound marketing centered on your hub

Your WebsiteYour Hub

< Blogging: We create and deliver great content< Social Media: Engage prospects and convert < Calls-to-Action: Personal offers for each visitor< Landing pages: Capturing the Lead< Lead Management: Centralize your marketing < Email Marketing: Nurturing until lead maturity< Marketing Automation: A better way to nurture your leads – if this, then that

24x7Social.com

Meeting Prospects Expectations

< Your prospect wants to be familiar with you and your company

< Must perceive that you and your company to be expert in your field

< Must believe that your company understand their specific issues and can solve them

< Likes and respects your company enough to want to buy from you

24x7Social.com

However, Many Prospects are Squandered

Why?

50% of prospects are qualified but not yet ready to buy; only 25% of leads are legitimate and should advance to sales

Most leads that are not ready to buy are often thrown away

From Hubspot.com

24x7Social.com

Follow, Trust, Engage, Offer

24x7Social.com

The Traditional Model of Marketing

7

The Face-to-Face

Purchase Moment

OwnershipStimulus

(AdvertisingDirect Mail

Cold Calling) In-store Experience

Out-Bound Marketing

24x7Social.com 8

Stimulus

(Advertising)

NurturingBuilding TrustAdding ValueEngagementInteraction

Offer

The New Model of MarketingInbound

Marketing

The Face-to-Face

Purchase Moment

Ownership

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Outbound vs Inbound

vs.Push

Pull

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Inbound Marketing Methodology

< Get Found Create Optimize Promote

< Convert Visitors to Leads (via Landing Pages &

Blogs) Convert More Leads to Customers

< Analyze & Repeat

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Getting Found

1.Create Remarkable ContentBlogs, web pages, videos, photos, webinars,

white-papers - useful, interesting, thought-provoking & entertaining content

2.Create Content ConsistentlyQuantity helps – more to be found

Creates a habit – great content is in demand

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Optimize Your Remarkable Content

< On-Page SEO (keywords, titles)

25% of how you rank in search engines

< Off-Page SEO (the process of building links & getting other sites to link to your site)

75% of how you rank in search engines.

24x7Social.com

Promote Your Remarkable Content

Promote via Social MediaGreat content gets shared

Build on your relationships

Give back – it's the Golden Rule

Promote via Paid Search (PPC)

Nurture Your Marketing Database (Email)You want them to “raise their hand”

Leverage Traditional ChannelsPress releases etc.

24x7Social.com

Converting More Visitors Into Leads & Customers

We create compelling "calls to action"

Our Landing PagesCreate offers that convert to leads

• Develop lead intelligence• Nurture the lead

Deliver the right content at the right time

Focus on the hottest leads!

Convert more leads into customers

24x7Social.com

The Importance of Calls to Action

< Calls-to-action can help you learn more about your leads’ interests. what they click on indicates what they want to learn more about

< Provides valuable information to your sales team, and it also helps you understand which types of content to use in future nurturing efforts

24x7Social.com

We Use Lead Magnets to Build Value

#1: Your Free Reports, White Papers and E-Books

#2: Product Demonstrations (videos)

#3: Product Samples

#4: Social Media - building enthusiasm

#5: Blogs that offer education and tips

#6: Special events – live or online

24x7Social.com

What is Lead Nurturing?

(Lead Nurture) is communicating consistent and meaningful touches with viable prospects regardless of their timing to buy

From customers:

“How you sell me is how you will serve me."

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The Importance of Social Media

Social media is a component of Inbound Marketing< We give people the chance to share your

offer with their network.

< We make sure your emails are optimized with social media following links/icons

< We let people choose whether they want to follow you on Facebook – it's a good sign if they do!

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Nurturing thru Engagement

Email, Blog, or Social Media Engagement

Captivating Headline

Relevant Info

Call to action (CTA)

Headline

Landing Page

Body

Call to action (CTA)

Social Media, Adding Value, Education

Send to Sales

24x7Social.com

How a Campaign Is Planned

We set up the game plan -

< Goals Generate new leads? Re-awaken old

leads? Increase lead quality?

< Define your buyer types and segment

< Define how we build value. Which magnets to use??

< Set up a time-line

< Measure and improve

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We Track Everything!

< Click-thru-rate

< Number of new leads

< Which offers convert best

< Conversion rates

< Unsubscribe rate

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Ready to get started?

Let's create marketing that people will love!

Contact us at: 24x7Social.com/contact