phoenix home and garden 2015 media kit

2015 Media KitLuxury Demo | Longevity | Audited & Paid

15169 N. Scottsdale Rd., Ste. 310 | Scottsdale, AZ 85254 | p: 480.664.3960 | f: 480.664.3963 | phgmag.comFacebook.com/Phoenixhomegarden | Twitter: @Phxhomegarden | Pinterest.com/Phxhomegarden | Youtube.com/Phgmag

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Karol DeWulf NickellEditor

As the new editor of this highly esteemed and well-loved icon, I am excited to share special themes in our upcoming issues.

The majority of our readers are women, so they'll be thrilled with our inclusion of A Woman's Perspective in the May issue. We interview influential women in design, fashion and the arts in our area, sharing their viewpoints on a myriad of topics, including the future of Southwest style, what they love about their homes and what inspires them in work and life.

As the expert on fine living in the Southwest, Phoenix Home & Garden brings a unique understanding to what a richly comfortable life looks and feels like. In our June issue, we celebrate The Good Life as it is defined and demonstrated in the Southwest. Quality—whether it's the time you spend with family and friends, the materials and craftsmanship in a home, or your commitment to community—is key and will be a core message throughout.

We have summer fun in July, taking creative license to express Cool Style in lots of different ways. Homes and gardens that are “cool” and hip, pools, products and foods that literally cool, and colors that pyschologically cool are all part of the unexpected, but perfectly-timed mix. A dive-in movie night for adults and kids on our pages will soon be repeated Valley-wide.

The desert colors fade in August, but our Color issue is alive with idea-filled ways to use tones, tints and hues to enhance, enrich and personalize the home, both inside and out. Our highly motivated and design-aware audience will appreciate and use this issue, as color is the most impactful tool in interior design, cuisine, gardening, architecture and fashion.

Our Design Innovation theme in September includes the introduction of up-and-coming talents in design, fashion and food in the Valley. This recognition, a trademark of Phoenix Home & Garden, connects our 80,000 readers with young professionals who are committed to forwarding Southwest style into the future.

Our October issue marks our 35th Anniversary, bringing great joy and anticipation as we toast the past, but most importantly look to the years ahead. We provide a thoughtful balance, mixing the historical influences that have helped create the life and design styles unique to this region with today's important, relevant and far-reaching trends, like sustainable design and smart homes.

A cornerstone of Phoenix Home & Garden is our Dream Homes issue, which hits every November. A favorite of readers and business partners alike, this issue delights with over-the-top homes, gardens, pools and innovations from the Valley's best design firms and individuals. This very special issue is typically kept by our loyal and passionate audience for years after publication.

Holiday Entertaining is a sparkling focal point in our December issue. A Hanukkah gathering with Old World and New World expressions, a Christmas tree decorating party and a New Year's Eve to remember are three, pivotal features that move readers to make their holidays events better than ever.

Sources: AAM, 2014, subject to audit. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2013. Allora Media, 2013. *Audience based upon Phoenix Home & Garden magazine’s total circulation. Pass-along circulation based upon Circulation Verification Council.

Welcome to Phoenix Home & Garden!



*Cover themes are subject to change.

2015 Editorial Calendar

MONTH THEME AD CLOSE

ON SALE

SPECIAL ADVERTISINGSECTIONS

2015 ANNUAL GARDEN GUIDE

2015 ANNUAL SPECIAL EDITIONCONTEMPORARY SOUTHWEST STYLE

DESIGN ARIZONA 2016

Tucson StyleJANUARY

Best Homes for Guests FEBRUARY

Garden LivingAPRIL

Masters of the Southwest + Emerging ArtistsMARCH

A Woman’s PerspectiveMAY

The Good LifeJUNE

Cool StyleJULY

ColorAUGUST

Design InnovationSEPTEMBER

35th Anniversary IssueOCTOBER Dream Homes NOVEMBER

Holiday Entertaining DECEMBER

Essential Elements

Destination: Tucson

Essential ElementsCelebrating Women

StyleMakers

Holiday Gift Guide StyleMakersEssential Elements

Essential Elements

ASID Designer Profiles

Essential Elements

Smart Homes

Architects & Builders

Architects & Builders

11/17 12/29

1/22

2/19

3/26

4/23

5/21

6/25

7/23

8/20

9/24

10/22

11/19

12/15

1/15

2/16

3/16

4/15 5/12

8/11

12/24

7/7

11/11

4/15

5/15

6/15

7/15

8/17

9/15

10/15

2 015

35 Y E A R S




AudienceAt a Glance READER PROFILE: Like the homeowners we feature, our readers are invested in their homes and their personal lives. Their home is a reflection of their

values, interests and life experiences. Most are not Arizona natives, but all have chosen the Southwest lifestyle because of its unique

mix of natural beauty, cultural richness, American ease and authentic charm. They love Phoenix Home & garden because it reminds

them of how good life is here in the Valley.

13,992 E-Newsletter Subscribers

15,003Social Media Followers

349,462Estimated Monthly Total Readership

266,946Website Visitors Over 1 Year

REACH

SUBSCRIBER PROFILE 83% 17%

68%

76%

35 - 65 YEARS OLDCore Age Range:

Average Net Worth: $1.3 MILLION

Average Household Income:

81% HAVE BEEN A SUBSCRIBER FOR3 YEARS OR MORE

PRINT CIRCULATION

349,462* ESTIMATED MONTHLY TOTAL READERSHIP

7,437Average Paid Single-Copy Sales

$197,518

73,546Average Paid and Verified Subscribers

80,983Total Average Monthly Paid and VerifiedCirculation



AGEAverage age 55Core age range 45-65

GENDERFemale 83%Male 17%

MARITAL AND FAMILY STATUSMarried 76%

EDUCATIONCollege educated 68%

ECONOMIC PROFILENet worth $1.3 millionAverage HHI $197,518

HOME PURCHASING HABITSPurchases a product or service based on an ad in Phoenix Home & Garden magazine 85%Propensity for spending 65%Presence of a Platinum credit card 51%

HOMEConsult an interior designer, builder or remodeler 76%Plan to remodel their current home 52%Plan to re-landscape their yard 48%Own a second home 35%

PURCHASING PLANSWithin the next year, planning or strongly considering the following: Readers that plan on buying a new home in the near future 21%Within the next two years:Will purchase a vehicle 47%Will purchase a foreign made vehicle 56%Will purchase a domestic vehicle 44%Will spend up to $30,000 on the vehicle 37%Will spend between $30,000-$40,000 on the vehicle 36%Will spend more than $40,000 on the vehicle 27%

LIFESTYLE INTERESTS79% Travel Frequently 89% Enjoy cooking

63% Attend the theatre and the arts 32% Are active in charity and community organizations 86% Are active gardeners 79% Exercise and are health conscious 94% Frequently buy electronics 63% Actively manage their investment portfolio 60% Buy antiques and collectables 97% Have interest in home improvement

88% Have an interest in fashion

READERS THAT PLAN TO REMODEL THEIR HOME WITHIN THE NEXT TWO YEARS:15% Kitchen19 % Bathroom 2% Room Addition 6% Bedrooms 2% Guest House 16% Patio Area 3% Street Side20% Landscaping 5% Pool/Spa

7% Hardscape

READERS THAT PLAN TO REDECORATE A ROOM IN THEIR HOME INCLUDE: 19% Purchase new furniture 29% Paint18% New Flooring 14% New Fixtures 16 % New lighting

PHOENIX HOME & GARDEN READERS ARE LOYAL AND ENGAGED. OUR SUBSCRIBERS:77% Have shopped at a store they had not known about previously 97% Find ideas in Phoenix Home & Garden they can use in their home90% Made a purchase at a store they had not known about 84% Frequently or occassionally Use the ads in Phoenix Home & Garden magazine to make decisions about businesses to visit, items to shop for, services to use, etc.

94% Find our gardening information to be practical and useful in making gardening decisions71% Bring our ads with them while shopping75% Spend more than an hour with each issue PHOENIX HOME & GARDEN SUBSCRIBERS ARE INTERESTED IN COVERAGE OF THE FOLLOWING TOPICS:Kitchen and bath remodeling 97%New furnishings introduced by manufacturers 93%Types of stone used for countertops, flooring and more 92%Outdoor kitchens 86%DIY gardening 82%Entertainment furniture 85%Well-known celebrity homes in the Southwest 83%Mediterranean and spa cuisine 77%Southwest art 76%

Affluent ReadershipDemographics & Lifestyle




Facebook “f ” Logo CMYK / .ai Facebook “f ” Logo CMYK / .ai

facebook.com/phoenixhomegarden

8,021 LIKES

@phxhomegarden

4,218 FOLLOWERS

pinterest.com/phxhomegarden

2,553 FOLLOWERS

youtube.com/phgmag

8,314 VIEWS

@phoenixhomeandgarden

229 FOLLOWERS

MULTI-MEDIA ADVERTISING OPPORTUNITIES Our vested, brand-loyal readers seek out Phoenix Home & Garden content

in multiple media formats. These dynamic channels allow Phoenix Home &

Garden to offer loyal, print advertisers high-value, multi-platform opportunities

for exposure. You have the potential to connect with our quality readers,

subscribers, followers and fans via interactive promotions!

DIGITAL PUBLICATIONSDigital editions allow our readers to access us anytime and any place. They

are easy to read, search, share and save. Furthermore, ads are clickable to an

advertiser’s website, and in many cases slide shows and videos can be added to

enhance exposure. Issues are available on the iPad, Kindle, and Google Play.

E-NEWSLETTERS + E-BLASTSPhoenix Home & Garden reaches our 13,000+ opt-in electronic subscribers with

three pre-scheduled blasts per month featuring the latest news, exclusive updates,

discounts, event announcements and much more! Client event summaries and/or

clickable banners may be accommodated.

EVENTS & EVENT SPONSORSHIPSpecial events and event sponsorships are great

ways to entice new customers into your business.

Phoenix Home & Garden magazine’s experienced

sales, marketing and editorial staff can help loyal,

core advertisers brand through events via print,

electronic and on-site promotion. The benefit of

co-branding with Phoenix Home & Garden magazine

is the outstanding loyalty of our readers. Signature

consumer events include: Masters of the Southwest

Awards Ceremony, Grand Tour of Gardens and the

Grand Tour of Homes. Plus, we feature private client

events, industry/trade mixers, and events.

NEW CONSTRUCTION MARKETPLACEWe encourage advertisers to join the New

Construction Marketplace forum. This marketplace

is an exchange where industry professionals share

information, contacts, and an alignment of mutual

interests.

BENEFITS INCLUDE:

• New business opportunities

• Hosted networking function

• Retail and consumer events

& much more! Visit

buildphoenix.com to find out more and become a

member!

Become a member

Quality Multi-Media

Audience

ONLINE AT PHGMAG.COMPageviews/month: 41,175Visits: 22,191Average time on site 1:30




WE ALSO SELL AT:

Albertson’sA.J.’s Fine FoodsBasha’sBarnes & NobleCostcoCVSFresh & EasyFry’s Fry’s MarketplaceFry’s ElectronicsHome Depot

La Grande OrangeSafewaySam’s ClubSky Harbor AirportSmart and FinalSproutsTargetWal-MartWalgreensWhole FoodsWinco

Banner HealthBerridge NurserySouthwest Gardener

Hillside SpotOn the Veranda

SUBSCRIPTION AND NEWSSTAND DENSITY MAP. PERCENTAGE OF METRO PHOENIX SUBSCRIBERS

FIND PHOENIX HOME & GARDEN MAGAZINE IN CHECK-OUT POCKETS AT THE FOLLOWING RETAILERS:

PAID CIRCULATIONPhoenix Home & Garden magazine delivers the most sought-after

magazine audience: active, engaged readers who month after

month pay for a subscription or single copy at the newsstand.

Smart marketers know that a publication that reaches vested

consumers provides the best opportunity to maximize return on

their advertising investment.

AUDITED PUBLICATIONPhoenix Home & Garden magazine voluntarily subjects its

circulation figures to independent verification by the world’s

premier auditing organization – the Alliance for Audited Media.

Ask your account executive for a copy of our AAM Publisher’s

Statement.

Where does PHOENIX HOME & GARDEN rank among national monthly titles?

1. PHOENIX 2. Cosmopolitan 3. Phoenix Home & Garden4. AZ Highways5. Fine Cooking6. Real Simple7. Food Network8. In Style9. Oprah10. Men’s Health

Circulation & Distribution

AMERICAN SOCIETY OFINTERIOR DESIGNERSPhoenix Home & Garden is the exclusive magazine media

partner of the ASID Arizona North Chapter, and more than

600 members receive Phoenix Home & Garden monthly. These

influential designers resource our publication for inspiring ideas

and innovative products for their broad range of residential and

commercial clients.

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40%

27%10%

23%PEORIA/SURPRISE/GLENDALE

SCOTTSDALE/PARADISE VALLEY

EAST VALLEYAVONDALE/GOODYEAR

BY REGION, SEPTEMBER 2014.



“Whether I have placed an advertisement in Phoenix Home & Garden

or have been a part of an editorial [piece], the results often lead to

architectural commissions which have formed a major part of my

business.

I think the results are due to Phoenix Home & Garden’s three decades

of leadership in representing regional design. Phoenix Home &

Garden consistently presents the design community and industry

partners effectively to its readership. To get the most from my

advertising dollars, I choose Phoenix Home & Garden.”

– CLINT MILLER, AIA,

ARCHITECT

“95% of my new clients come from my ad in Phoenix Home &

Garden.”

– CESAR MAZIER,

CESAR MAZIER LANDSCAPING & CONSULTING

“My last two ads in Phoenix Home & Garden brought me nine

proposals. The magazine is one of our best sources for new clients.”

– THOMAS PARK,

XEROPHYTIC DESIGN INC.

“We were looking for a publication to complement our other

marketing initiatives, while continuing to communicate the brand

and increase awareness for Talking Rock. Phoenix Home & Garden

and PHOENIX magazine delivered on all fronts, and we saw an

increase in traffic to our website and our community.”

– EVA VOORHEES,

TINY ADVERTISING & DESIGN

“The ads we place in Phoenix Home & Garden result in calls and

visits from potential clients not only in Arizona but also from buyers

across the U.S. and Canada. The greatest measurable results for

our high-end advertising dollars have come from Phoenix Home &

Garden.”

– SHANNON ROSS, MANAGER/PRODUCT DESIGNER,

HINKLEY’S CUSTOM LIGHTING

“You all at Phoenix Home & Garden have been so very good to me; I

deeply appreciate all that you do. We have had several new clients

pop up since the Home Tour. So much business has come to my

company from Phoenix Home & Garden that I don’t know how we

are going to manage it all. What a great problem to have...”

– LINDA ROBINSON,

LINDA ROBINSON DESIGN ASSOCIATES LLC

Testimonials




AD SIZES AVAILABLE:

TRIM (W X D) LIVE AREA BLEED2 PAGE SPREAD* 16.75 x 10.875 16 x 10.125 17 x 11.125FULL PAGE BLEED 8.375 x 10.875 7.625 x 10.125 8.625 x 11.125FULL PAGE NON-BLEED 8.375 x 10.875 7.625 x 10.125 n/a2/3 PAGE BLEED 5.062 x 10.875 4.312 x 10.125 5.312 x 11.1252/3 PAGE NON-BLEED 4.75 x 9.75 4.75 x 9.75 n/a1/2 PAGE HORZ. BLEED 8.375 x 5.375 7.625 x 4.625 8.625 x 5.6251/2 PAGE HORZ. NON-BLEED 7.25 x 4.75 7.25 x 4.75 n/a 1/2 PAGE HORZ. SPREAD BLEED 16.75 x 5.375 16 x 4.625 17 x 5.6251/3 PAGE VERTICAL BLEED 2.625 x 10.875 1.875 x 10.125 2.875 x 11.1251/3 PAGE VERTICAL NON-BLEED 2.25 x 9.75 2.25 x 9.75 n/a1/3 PAGE HORZ. 4.75 x 4.75 4.75 x 4.75 n/a1/4 PAGE 3.5 x 4.875 3.5 x 4.875 n/a1/6 PAGE VERTICAL NON-BLEED 2.25 x 4.75 2.25 x 4.75 n/a

* Two-Page spreads must be provided in single page format (two page files)

MATERIAL DUE DATES:Dates are the same for print, digital, web and e-blast ads. If the 15th of the month falls on a weekend or holiday, the due date will become the following work day.

JAN: Nov 15

FEB: Dec 15

MAR: Jan 15

APR: Feb 15

MAY: Mar 15

JUN: Apr 15

CONTEMPORARY

SOUTHWEST STYLE: Apr 15

JUL: May 15

AUG: Jun 15

GARDEN GUIDE: Jul 15

SEP: Jul 15

OCT: Aug 15

NOV: Sep 15

DEC: Oct 15

DESIGN ARIZONA: Nov 15

SCHEDULES, SPECIAL INSERTS:Director of Production ext: 143

TECHNICAL QUESTIONS: Pre-Press Technician ext: 106

PRODUCTION CONTACTS:

TO UPLOAD YOUR AD/CREATIVE:

1. Email your account executive with any materials for your advertisement

2. Your account executive will upload your materials into our new ad management

system, MagHub

3. If your file is too large to email, please use one of the following: Dropbox,

Google Drive, SkyDrive etc. Please contact your account executive with any

questions.

In the coming months, you will receive more information regarding your own, personal MagHub client portal for uploading your ads, viewing proofs and creative, and viewing ads from previous months.

SUBMISSION OPTIONS:Cities West Publishing has transitioned to a new ad management system, MagHub, that will help make your ad submission process even easier! We are no longer using SendMyAd for uploading ads and creative.

Production Requirements &Ad Specifications

phoenix home and garden 2015 media kit

Documents

color issue

special issue

issue delights

dream homes issue

sustainable design

interior design

design styles unique

designaware audience