Using data and infographics to tell storiesErica KlingerApril 14, 2016

• Marketing toolUsed for external audiences & aligns with business goals

• Visualizes key dataData could be metrics, trends, historical analysis etc.

• Tells a storyBrings the reader from start to finish

• Has a Call to ActionPAGE 2

What is the process?

• Identify key message goals• Gather data points to support• Establish a visual hierarchy• Find a template or designer• Create a promotion plan• Measure and share success!PAGE 4

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Let’s get started!

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• Decide on the story• Find a design template• Gather interesting data• Share it

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Step 1What is the message? What can we teach someone? What would people share?

- Who attended this event and why?- Range of area of interest- Range of location and distance- Reasons to come- Things you learned

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Example 1What’s your flavor?

- Did you eat a donut?- What flavor did you pick?- If had to, which would you pick?- How does this reflect your personality?- Who normally eats breakfast?- Who drinks coffee?- Other metrics?

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Group ExerciseCommunication Matters

- Who attended this event and why?- Range of area of interest- Range of location and distance- Do you learn from your peers?- Is communication important in

philanthropy?- Other content that people want to know

about?…

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Communication MattersWhat metrics do we have to share?

- # of people that attended part 1- # of people invited- # of organizations in the room- Organization type- Geographical location- Initiatives funded?

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Step 2Template or designer?

Free tools- Piktochart: https

://magic.piktochart.com- Canva- Hubspot- Meme generators- Venngage

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Step 4What visuals/shapes make sense?

- Logos- Map of NW- Lines that connect logos together

(network)- Colors to separate categories- Graph types- Brand colors (RGB)

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Grab a templateAdd your logoBuild your content blocksAdd your key messagesCreate your graphsAdd a Call to Action

Share and compare!

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Step 5Blast it – how would you promote this to your network?

- Blog post- Social media- Email- Email Capture Form

erica klinger, director of marketing1200 fifth avenue, suite 1300 | seattle, wa 98101-315seattlefoundation.org