phil my stuff porti 31:11:16

Phil’s Portfolio

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PHIL

Date: 31/11/16Catagory: Porti

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PHIL

Date: 31/11/16Catagory: PrintCampaign: AIG Men’s CareDescription: Creative RationaleSNR ART DIRECTOR

PHIL

AIG: TAke CARe of youR boDywoRk

AIG: TAke CARe of youR boDywoRk

AIG Men’s CARe: TAke CARe of youR boDywoRk

AIG: Men’s CAReAIG offer insurance that is specific to male diseases. We were asked to place an ad in male magazines such as Men’s Health to sell this product. We therefore created the ad to sit in these very body conscious periodicals. We got into the mind set of the typical male according the articles in the magazine and focused on physical health for the main image, cars in terms of the copy and set it like a tattoo for that personal touch.

Date: 31/11/16Catagory: PrintCampaign: AIG Men’s CareDescription: Print AdSNR ART DIRECTOR

PHIL

AIG: LIfe InsuRAnCe

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PHIL

AIG: TeRMs & ConDITIons APPLy

Date: 31/11/16Catagory: Print & DM B2BCampaign: AIG Life InsuranceDescription: Print & DM

AIG was determined to offer insurance that was competitive and fair. Insurance companies at this point were to willingly to give a good deal with non-claim bonuses and yet were hesitant to actually pay out when claims were to be settled. AIG wanted to show that when you took out insurance with them they would settle the claim and not hide in the fine print.

With this in mind we took the one thing that can make anyones life a misery when you don’t get what you pay for: “terms & conditions apply”. To highlight this visually we created a few products that just couldn’t possibly work.

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PHIL Date: 31/11/16Catagory: Print & DM B2BCampaign: AIG Life InsuranceDescription: Print & DM

Like insurance that you are unable to claim on, we created products that you can buy but are in fact useless as the main visual.

Tired of the big print that giveth and the small print that taketh away? Get insurance that does insure you with AIG.

Go to aig.com


Go to aig.com

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PHIL

The central idea could easily be applied to tactical ads such as “Happy New Year”, “Happy Fathers Day”, “Merry Christmas” etc.

Date: 31/11/16Catagory: Print & DM B2BCampaign: AIG Life InsuranceDescription: Print & DM


Go to aig.com

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PHIL Date: 31/11/16Catagory: Print & DM B2BCampaign: AIG Life InsuranceDescription: DM

The 3D B2B pack was targeted at businesses that sell on AIG Insurance products to their staff as part of their benefits package. The idea is the same, but with an actual tin can

containing a real tin opener, a brochure and a call to action to generate leads.

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PHIL

GooGLe: AMeRICAns now sPeAk eNGLISH

British people have a rather uniquie way of looking at the world, which is to be expected in a country with such a wide range of dialects, cultures and influences. over the years we have developed some very colourful and humerous ways to refer to the things around us - a rich melting pot of words and phrases that give our lives such texture.

Therfore, the uK needs a rather unique portal, one that sees the english point of view.

By giving us the chance to search in our own dialects and slang, it is clear that Google comprehends what we want. And thus we can find it.

In order to demonstrate this we took the perspective of a diversified, yet unified english mind and asked if Google could in fact meet our needs.

GooGLe.CoMNoW.Co.uK

Date: 31/11/16Catagory: Digital CampaignCampaign: GOOGLE.CO.UKDescription: Creative Rationale

exAMPLe: “CHINA PLATe”

“China plate” or just “China” is cockney rhyming slang for “mate” or friend.

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PHIL Date: 31/11/16Catagory: Digital CampaignCampaign: GOOGLE.CO.UKDescription: You Tube: Web banners

In the uK we don’t say “sneakers” we say “trainers”. We bought two banners placed next to each other and made Google the local version of a search in our own language.

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In the uK we don’t say “sneakers” we say “trainers”. We bought two banners placed next to each other and made Google the local version of a search in our own language.

frame 3

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The final banner would lead to an immediate use of the Google.co.uk search engine.

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PHIL Date: 31/11/16Catagory: Digital CampaignCampaign: GOOGLE.CO.UKDescription: You Tube: MMS

With MMS we used a play on words, where “pony” could have two meanings in the english language.

frame 1 frame 2 frame 3 frame 4

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PHIL Date: 31/11/16Catagory: Digital CampaignCampaign: GOOGLE.CO.UKDescription: You Tube: Awareness

“I am your father”.

Vader Vo: oi! Luke! I’m your “pot and pan”! Luke Vo: That’s... soooo random...”

Vader: I am your father. Luke: That’s... Impossible!

Americans now speak English.

.com .co.uk

Now:

If we were to take the idea of “Americans now speak english”and dramatise this, we could also translate some famous movies, with legendary lines and place them on to YouTube (since we are working within the web as a medium) to reinforce the point.

For example: Star Wars.

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PHIL

MeRC ACTRos: A DIARy In ReTRosPeCT

We were asked to launch the Mercedes-Benz Across. This would normally consist of an event and a gift. We felt that this would be a great opportunity to not only introduce the truck but to also praise the vehicle in terms of it’s merits and use the launch as a platform for a CrM campaign in terms of sales.

A truck is just a truck. However, if you live in your truck for a long stretch like truckers do, its your best friend, and it has your back.

The Merc Actros had a longevity that far exceeded it’s competitors so we showed how long the truck would last in terms of a diary in retrospect. The tone of the message was that of an old friend looking back on a beautiful partnership.

MerC ACTroS: LAuNCH CAMPAIGN

Date: 31/11/16Catagory: Direct Marketing: Launch/CrMCampaign: Actros Launch campaignDescription: Invitation

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PHIL Date: 31/11/16Catagory: Direct Marketing: Launch/CrMCampaign: Actros Launch campaignDescription: Invitation

Invitation: This contained a letter, a brochure/diary, brick-a-brack from the truck and an enclosed letter to be handed on to the procurement manager.

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PHIL Date: 31/11/16Catagory: Direct Marketing: Launch/CrMCampaign: Actros Launch campaignDescription: Integrated campaign

Invitation: each spread then tells the story of the truck’s relationship with the business during it’s residency. The story highlights the trucks economy, comfort, power, but above all it’s reliability and endurance.

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PHIL Date: 31/11/16Catagory: sponsorshipCampaign: Lexus Durban JulyDescription: CRM

Lexus:SPoNSorSHIP AT THe DurBAN juLY.

The Durban july Handicap is a South African Thoroughbred horse race held annually on the first Saturday of july since 1897 at Greyville racecourse in Durban. It is South Africa’s premier horse racing event and currently offers a purse of r3.5 million. Lexus sponsored this event and wanted to envite the Lexus owners in their tent and show that they appreciated them.

Since the Durban july is such a huge event and everyone comes dressed to the nines, we wanted them to feel like they stood out from the crowd when they recieved their gift and sat in the Lexus VIP area.

LexuS: BrAND AWAreNeSS & SPoNSorSHIP

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At the event the Lexus owners were given a pack that stated that they were “one in a million”.

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each pack contained a gift - one for the men, one for the ladies. There was no hard-sell in terms of product merely a reminder of why they and the brand were likewise inclined. one in a million...

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PHIL Date: 31/11/16Catagory: b2b DMCampaign: Vodacom Business HostedDescription: CRM

Hosted Solutions means that your service provider comes in to take away your stuff so that you can achieve everything in terms of your IT, Software and Comms.

So how does one show nothing that’s everything?

VoDACoM: HoSTeDWHAT You DoN’T See, IS WHAT You GeT.

VoDACoM: CLouD B2B 3D PACK

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PHIL Date: 31/11/16Catagory: b2b DMCampaign: Vodacom Business HostedDescription: CRM

We sent a pack that implied something, without containing anything, that would take care of all your IT and Comms. This was the tangible, intangible pack that led potential leads to a site that captured details.

Date: 31/11/16Catagory: Awareness campaignCampaign: Mobifines: Awareness campaignDescription: Graphic deviceSNR ART DIRECTOR

PHIL

MobIfInes: CReATInG new jobs foR sPeeD CoPs

Let’s face it, traffic officers are not endeared by the general public… even though they fulfil a very important role, they’re more often than not perceived to be taking joy from our misery – hanging around in shady spots and keeping themselves busy with making our lives miserable.

Although not true, it is the existing perception. So how can we leverage that perception in a humorous way without degrading the officers? This is how we do it…

MobIfInes: AwAReness CAMPAIGn

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PHIL

This visual device and copy line is used throughout the campaign. What we are saying is very straight forward - if you have mobifines on your phone then the traffic police can’t touch, and thus going to have to find something better to do.

The execution is very retro to highlight the fact that worrying about being stopped in a roadblock is now a thing of the past.

Date: 31/11/16Catagory: Print & poster campaignCampaign: Mobifines: Awareness campaignDescription: Graphic device

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PHIL

This visual device and copy line is used throughout the campaign. What we are saying is very straight forward - if you have mobifines on your phone then the traffic police can’t touch you, and are thus going to have to find something better to do.

The execution is very retro to highlight the fact that worrying about being stopped in a roadblock is now a thing of the past.

Date: 31/11/16Catagory: Print & poster campaignCampaign: Mobifines: Awareness campaignDescription: Print

Date: 31/11/16Catagory: Print & poster campaignCampaign: Mobifines: Awareness campaignDescription: Tactical outdoor postersSNR ART DIRECTOR

PHIL

At selected spots where fixed speed camera operate, we place simple banners in the background that will be visible in every picture the camera takes… so every fine that is received in the mail will have our banner in the background of the photo.

Date: 31/11/16Catagory: onlineCampaign: Radius: Corporate websiteDescription: Creative rationaleSNR ART DIRECTOR

PHIL

RADIus PAyMenT soLuTIonsDrIVING fLeeT AnD PAyMenT TeCHNoLoGY

raduis not only give payment solutions for fleets, they also have fleet management technology. They had also just gone global. They wanted a new look and feel plus a positioning that combined all of the above.

RADIus: CoRPoRATe

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PHIL Date: 31/11/16Catagory: onlineCampaign: Radius: Corporate websiteDescription: Home page

on the landing page we set the scene by showing that we were now global, the central logo pulsed with it’s graphic device implying technology.

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PHIL Date: 31/11/16Catagory: onlineCampaign: Radius: Corporate websiteDescription: Home page

on the landing page we set the scene by showing that we were now global, the central logo pulsed with it’s graphic device implying technology. The pulsing central graphic led to the brand promise...

... vehicle tracking...

...payment solutions...

... telematics.

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PHIL Date: 31/11/16Catagory: onlineCampaign: Radius: Corporate websiteDescription: branches

Belgium

Denmark

France

Germany

Ireland

Italy

Netherlands

Portugal

Singapore

Spain

Sweden

> United Kingdom

CreweUnited Kingdom

radius Payment Solutions is based in Crewe

near Manchester, where over 350 people

work at its purpose built head office. UK

Fuels is the largest of the group’s divisions

and offers a full range of fuel card products

across a wide range of customers. UK Fuels

also provides a fuel bunkering service to the

logistics operators as well as white label

services to many major Oil Companies and

fuel distributors.

UK Fuels Limite

eurocard Centre

Herald Park

Herald Drive

Crewe

Cw1 6eG

+44 (0) 12 706 55 600

oFFiCeS

moRe ABoUt tHiS oFFiCe >Zoom oUt

UKAximus et odis molupta sin rerundamus inci nonsequ iandign aturepudi

tendiciis quiaspe rrorerf erionsercid utem que venis cumendi orporepel

inum fuga. Volorum aut re plis di adiciandam si voloreprae premodipsus,

TeLeMATICS MASTerCArDS reNTALS

CONTACT US

DOwNLOAD NeTwOrK APPS

FUeL CARdS

> OwN BrAND

> OIL COMPANY reSeLLer

> FUeL CArD OUTSOUrCING

SoLUtionS deLiVeRed

To show that radius is now global, the navigation to your local provider was the world that could be navigated by scrolling with your mouse.

You could then zoom into your country.

And then pin down what services were available in your area plus what services were available.

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PHIL Date: 31/11/16Catagory: onlineCampaign: Radius: Corporate websiteDescription: services

TeLeMATICSPRodUCtS & SeRViCeS

Aximus et odis molupta sin rerundamus inci nonsequ iandign

aturepudi tendiciis quiaspe rrorerf erionsercid utem que venis cumendi

orporepel inum fuga. Volorum aut re plis di adiciandam si voloreprae

FUeL CArDS MASTerCArD

Aximus et odis molupta sin

rerundamus inci nonsequ

iandign aturepudi tendiciis

quiaspe rrorerf erionsercid

utem que venis cumendi

orporepel inum fuga.

Volorum aut re plis di

adiciandam si voloreprae

premodipsus, eatiorro

velestibus, consecus,

ullaborrum fugias es et ea

doles conseque nobitatiae.

Illiquas im sint.

ximus et odis molupta sin


TeLeMATICSPRodUCtS & SeRViCeS

Aximus et odis molupta sin rerundamus inci nonsequ

iandign aturepudi tendiciis quiaspe rrorerf erionsercid

utem que venis cumendi orporepel inum fuga. Volorum

FUeL CArDS

JOUrNeY HISTOrY

LIVe MAP

DrIVer PerFOrMANCe

VeHICLe PerFOrMANCe

LeArN MOre >

Aximus et odis molupta sin


iandign aturepudi tendiciis

quiaspe rrorerf erionsercid

utem que venis cumendi

orporepel inum fuga.

Volorum aut re plis di

adiciandam si voloreprae

premodipsus, eatiorro

JoURneY HiStoRY

FUeL CArDS MASTerCArD

The service pages are easy to navigate and educational.

The graphic device held the promise.

The icons zeroed in on a specific product.

Videos would simply educate on the value of the product.

phil my stuff porti 31:11:16

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