pgp acceleration brochure, april 2015

The AccelerationProgramme

Master of Arts in Communication(Magister Ilmu Komunikasi)

Corporate CommunicationMarketing Communication

International Relations CommunicationMass Media Management

Contents

LSPR Profile ...........................................................................................................01

Why the London School of Public Relations-Jakarta is a good choice for you?..02

About LSPR - Jakarta ............................................................................................03

Programme Spesifics.............................................................................................04

Class Types.............................................................................................................04

About the Programme............................................................................................05

What are the Benefits?...........................................................................................06

Privillage ................................................................................................................06

The Faculty............................................................................................................. 07

Corporate Communication.................................................................................... 08

Marketing Communication.....................................................................................10

International Relations Communication................................................................12

Mass Media Management......................................................................................14

Registration Procedure..........................................................................................16

Facilities..................................................................................................................17

Career Centre.........................................................................................................18

Research and Community Service Centre.............................................................20

English Division.......................................................................................................21

Lembaga Sertifikasi Profesi LSPR (LSP LSPR)...................................................22

ASEAN Public Relations Network (APRN).............................................................23

Testimonials............................................................................................................24

The Acceleration Programme | 1

Prita Kemal Gani, MBA, MCIPR, APRFounder & Director of LSPR - Jakarta

LSPR Profile

16,264Graduates

More than

4200Current Students

More than

250Employees

More than

200Lecturers

More than

30University PartnersAround The World

2 | The Acceleration Programme

Why the London School of Public Relations-Jakartais a good choice for you?

• OurfocusisYOU We, at LSPR-Jakarta, are all compassionate with work and we aim at giving the best

assistance, there’s no small or big request, you just have to approach our friendly staff and we will do our great effort to satisfy your concern.

• Wehavethebestcalibrelecturers All our lecturers and practitioners are all in a high calibre scale of educational background,

skills and experience. Each of them has proven something big in their respective fields and institution. They will also make sure that you will learn in a more enjoyable and lively way, making this an edge among other lecturers. Most importantly, they don’t do teaching as a hobby, they use it to slowly nurture you, develop your abilities and challenge you to reach your desired goal by the end of the programme.

• Comprehensivecourses We have comprehensive courses to ensure that we cover all the aspects that each of our

graduates will be proud to have learnt. We will let you experience the Communication science in a higher and extensive scale because we aspire in giving you the best creative learning experience.

• AnEliteGraduateSchool We are proud to have the best movers and shapers in the Communication field that are

leading the top companies in Indonesia and outside the country as well. With these selected few, we’re privileged to develop them and be competent and stand out in our ever evolving industry.

• InternationalStandardQualityEducation Our Indonesian lecturers have International standards and our Native speakers that

are experienced in Communication come from: Great Britain, Australia, Canada, Africa, America, India, Malaysia and the Philippines.

• Internationallyrecognized LSPR-Jakarta works together with the Institute of Public Relations of Singapore, Institute

of Public Relations Malaysia, Edith Cowan University, Australia and Shanghai Public Relations Association in holding seminars, workshops and exchange programs.


We are No. 1 in Indonesia as Best School of Communication 2014, declared by two well-known companies - MIX Marketing Communication Magazine and TEMPO.

We were accredited by the National Accreditation Body of Higher Education in Indonesia (Badan Akreditasi Nasional – Indonesia), Grade ‘A’ for our Undergraduate Program in Communications Studies and Grade “B” for our Postgraduate Program.

We are also ISO 9001:2008 & IWA 2:2007 for Quality Management System

Fun and effective learning at LSPR-Jakarta (Experiential Learning)• StudioRoom •MusicRoom• RecordingRoom •RadioStation

International Exposure (Global Experience)• InternationalStudyTour• StudentExchange• InternationalExaminations:

- Edith Cowan University, Australia- City & Guilds, UK

• VisitingProfessors• InternationalSpeakers

About LSPR-Jakarta


Programme Specifics

• Level :MasterofArtsinCommunication• Qualification :MagisterIlmuKomunikasi(M.Si), EquivalenttoMAinCommunicationStudies(MA)• FocusofStudy :Communication• Majorsoffered :CorporateCommunication Marketing Communication International Relations Communication Mass Media Management• Totalnumberofsubjects :10includingThesis• Totalcredits :44• Lengthofstudy :4semesters-approximately24months• Mediumofinstruction :Bilingual(EnglishandBahasaIndonesia)• Internationalsubject :StrategicIssuesManagement(ECU,Australia) SocialMediaforBusiness(CityandGuilds,UK)

Class TypesHonors•ApplicantmusthaveatleastaGPAof3.0intheirS1Programme•ApplicantmustpossessarecommendationletterfromtheirrespectiveDean•EntryTestrequirements(City&Guilds,level2)

Certified•ApplicantmusthaveatleastaGPAof2.7intheS1Programme•ApplicantmustpossessarecommendationletterfromtheirrespectiveDean•EntryTestrequirements(City&Guilds,level1)


About The Programme

LSPR-Jakarta has pioneered, developed and refined an intensive, high-level course designed to equip candidates with skills in Advanced Communication Management and Programme Formation. Its curriculum is designed for communication practitioners, or for those preparing for management responsibilities in the communication field. For those Public Relations and communication practitioners moving to senior management roles, the programme opens a broad range of opportunities for both personal and career development, focusing on communication problem-solving in a variety of situations. Technological, psychological and organizational designs are among the areas analysed and reviewed. Authentic case studies, including examples from the ASIA-Pacific Region, are extensively quoted on the course, and are supplemented with materials dealing with current issues before the public.


Value for Money Students can save on cost in the long run since they don’t have to spend for the cost of living and allowances for one semester. Time Efficient Students will save one semester. They will obtain both Bachelor’s and Master’s Degree in five years instead of the ususal five and a half years.

Intergrated Approach of Theses Students utilize an intergrated approach in conducting their S1 and S2 Programme Theses. The thesis in both programme are related-allowing for more in-depth and significant researches to be carried out. Students become highly competent in their specific thesis topics.

Cross Major Students may choose to have two related study concentration-one for the Bachelor’s Degree and another for the Master’s Degree. For example, a student have a major in Public Relations for his/her Bachelor’s Degree and Marketing for his/her Master’s Degree.

Career Advice Provide career education and motivation to all students and alumni to establish and expand their professional career in the field of communication at all levels.

Graduate in Style As an LSPR Alumni, you may use all campus facilities such as learning resources in the library. Furthermore , you have an opportunity to take part in the graduation ceremony and may be invited in various LSPR events and activities

Introduction to Graduate StudiesStudents will undergo Soft Skills Development Programme (Research skills & Learning skills).

English for Academic ImprovementTo improve English proficiency level through English Remedial Course leading to TOEFL Predicted Test (English Instructor available full-time).

Thesis CounsellingIntegrated (S1) Skripsi and (S2) Thesis, thesis advisers and thesis topics are provided by PGP Thesis department.

Internship and Career CounsellingThe students can start his/her internship earlier during the semester break or prepare a Business Plan/PR Plan/Marketing Plan/Communication Plan for a corporation to fulfill internship requirement.

What are the Benefits?

Privileges


• Prof.SalehSjafraji• AmaliaE.Maulana,Ph.D• ArnoKermaputra,M.Si• Ir.BambangSumaryanto,M.Si,MBA• BennySigaButar-Butar,M.I.Kom,MM• Dr.EddyKurnia• Drs.EddySetiohardono,MBA• Drs.EduardDepari,MA,M.Sc• Dr.HifniAlifahmi• Dr.IinMayasari

• IndrawadiTamin,Ph.D• Dr.Irwansyah• Dr.LeonnardOng• Drs.MarcoDUmbas,M.Si• Dr.Soebandono• SriatiRusmin,M.Si• Drs.SriTunggulPanindriya,MA• Sumardy,Diplm.ACIM,MM• SyafiqBasriAssegaff,MD,MA,CBM

The Faculty

Dr. Rino F. Boer

Prof. Alo Liliweri

Drs. Teguh Poeradisastra, MM

Dr. J.A. Wempi, S.Sn., M.Si

Prof. Nizam Jim Wiryawan

Hersinta,M.Si

Rudi Sukandar, Ph.D

Nico A Wattimena, Ph.D, MCIPR

Ari S Widodo Poespodihardjo, Ph.D

Dr. Andre Ikhsano

Dr.BayuPrawiraHie,MBA

Ida Bayuni, MM

Gerald Ariff, Ph.D Sania Makki, MBA, MM

Goenawan Loekito, MM SueDavies,HND


The CORPORATE COMMUNICATION study concentration prepares students to become the leaders of the Public Relations industry. It provides students with a working knowledge on Principles of Corporate Communication, Issues Management and Corporate Social Responsibility. In this manner, students are equipped with the proper skills and attitude to enable effective image management of private and public institutions as well as individual personalities.

Career Path after taking Corporate Communication concentration:• PublicRelationsManager• Corporate Communications Head• VIPExternalAffairs• InvestorRelationsManager


CORPORATECOMMUNICATION1st Semester Credits

1. Methodology of Communication Research 4 This course will emphasize the deepening of some material on communication research methodology that uses quantitative andqualitativeapproaches.Highlightswillbefocusedonthehistoryofscience;historyofcommunicationstudies;linkageof the phenomenon, theories, and methods and characteristics of quantitative and qualitative approaches up to data analysis.

2nd Semester

1. Strategic Public Relations Planning 4 Communication practitioners are required to produce Strategic PR Planning for their organizations or clients all the time. Not many of them has the skill and background knowledge to produce one that is comprehensive, proper and operationable. This subject will provide students with guide for a solid plan that is common in the PR/Communication industry.

2. Principles of Corporate Communication 4 This course aids students to intelligently evaluate stakeholders’ attitudes, identify policies and procedures of an individual or organization with the public interest, and plan and execute a program of action to earn stakeholders’ understanding and acceptance.

3rd Semester

1. Advanced Communication Theory 4 This course will emphasize the skills of students to be able to determine the various theories of communication in accordance with the objects observed in the scope of work or their respective interests. Therefore, it is intended to provide in-depth understanding of the ability to determine the relevant communication theories.

2. Strategic Issues Management - leading to International Examination 6 (Edith Cowan University, Australia) Strategic Issues Management is one of the areas of public relations research and practice. It relates to crisis management, reputation management, image restoration and change management, among others.

3. Public Relations Ethics 4 It introduces students to the ethical public relations practices to counter the wrong perception about PR practitioners as “hired guns” who will say or do whatever it takes to accomplish the goals of their organizations and clients. Effective PR cases as well as examples of PR process in action will be presented as models for students.

4th Semester

1. Corporate Social Responsibility 4 This course introduces a comprehensive approach to managing situations which may turn into crises, and ways to handle crises once they occur. It will outline a number of potential crisis scenarios and involve students in practicalities of legal issues involved, the crisis management planning process and the nitty-gritty of handling crises as they unfold, following through after the immediate crisis dies down.

2. Crisis Communication 4 This course looks at different types of CSR activity, its development and wider context, and introduces key areas of debate. The essence of public relations practice is to apply communication to help an organization to develop and maintain reciprocal relationships with stakeholders (publics) that can influence their future and their businesses.

3. Seminar and Colloquium 2 This course will discuss in-depth and open proposal / research design, or the so-called research proposals, both for the thesis and non-thesis work. Through the course of this activity, students can apply the abilities and understandings with respect to the theory and methodology of communication research.

4. Thesis / Non Thesis 8

Total Credits 44


Career path after taking Marketing Communication concentration:• Product Manager• BrandManager• Marketing Communication Manager

The MARKETINGCOMMUNICATION study concentration prepares students to excel in the promotion aspect of Marketing – enabling them to become leaders given the stiff competition in the era of globalization. It provides students with a well-rounded curriculum to cover Marketing Communication Research, Customer Behavior, Market Analysis and Branding. Through this approach, students become successful in communicating the attributes of products, services or ideas to targeted and segmented audiences.

• MarketingDirector• Account Manager• SocialMediaManager


MARKETINGCOMMUNICATION1st Semester Credits


2nd Semester

1. Consumer Behavior 4 Consumer behavior consists of cognitive, affective, and behavioral responses of consumers to products and services that effective marketers need to study aggressively. This course will help the student to interpret the internal psychological factors in the purchasing behavior of consumers that can help in coming up with an effective marketing strategy.

2. Strategic Marketing Communication 4 Communication practitioners are required to produce Strategic PR Planning for their organizations or clients all the time. Not many of them has the skill and background knowledge to produce one that is comprehensive, proper and operationable. This subject will provide students with guide for a solid plan that is common in the PR/Communication industry.

3rd Semester


2. Social Media for Business - leading to International Examination (City & Guilds, UK) 6 This unit is endorsed by City & Guilds UK, the sector skills council for business and information technology. This unit is about using social networking for business in a cost effective and time efficient way.

3. Integrated Marketing Communication 4 Integrated marketing communications simply recognizes the need to plan and build-up all relevant marketing communications so that they work together in harmony to the greatest effect and with greatest efficiency.

4th Semester

1. Managing Marketing Communication 4 The key focus of this subject has been written from an academic perspective and seeks to provide a consistent appraisal of the ever-changing world of marketing communications. The intention is to stimulate thought, a ripple of consideration about a wide range of interrelated issues, and to help achieve this number of theories and models that are advanced.

2. Strategic Branding Communication 4 This subject is aimed for students to have the skills to develop, dissect, add, expand and measure brand equity in order to build a successful brand.



Total Credits 44


Career path after taking International Relations Communicationconcentration:• InterculturalCommunicationSpecialist• Diplomat• InternationalLobbyistandNegotiator• ExportManager• InternationalPolicyAnalyst

The INTERNATIONAL RELATIONS COMMUNICATION study concentration prepares students to be international communication intellectuals and practitioners. Students will be equipped with theoretical knowledge and practical skills to deal with problems in the globalizations era. The course subject include Globalization in Politics and Economy, International Media Studies, Cross – cultural Communication, and Mediation and Advocacy in International Communication.


INTERNATIONALRELATIONSCOMMUNICATION1st Semester Credits


2nd Semester

1. International Media Studies 4 The students are expected to gain general knowledge and in-depth understanding about International Media dynamics.

2. Business Communication & Global Economics 4 This course will emphasize the deepening of a number of materials on business communication which is different with a personal communication approach. The subject will be focused on the characteristics of business communication in economy and global business today, which is too intense in demanding excellence in almost all aspects in order to win the competition.

3rd Semester

1. Regional Studies 4 This course is designed to introduce international relations and cooperation among the Southeast Asian nations and other regions. It studies regionalism and regional cooperation in Southeast Asia and examines how ASEAN as an entity has coped with various issues and challenges and managed regional order and stability.

2. Strategic Issues Management - leading to International Examination 6 (Edith Cowan University, Australia) Strategic Issues Management is one of the areas of public relations research and practice. It relates to crisis management, reputation management, image restoration and change management, among others.


4th Semester

1. Argumentation & Advocacy 4 Argumentation is a form of instrumental communication relying on reasoning and proof to inform and influence belief or behavior through the use of spoken words, written messages and the language of visual images.

2. Globalization 4 Globalization is the analogy of “the world is very flat”, it is the multinational companies’ opportunity to expand its market globally.



Total Credits 44


Career path after taking Mass Media Management concentration:• Operational Manager• Producer• Media Relations Manager• AccountDirector• CreativeManager• MediaPlanner/Buyer• ArtDirector• StudioManager

The MASS MEDIA MANAGEMENT study concentration prepares students to be professional media broadcaster. The course subjects include Media Planning & Production, Advertising Planning & Production, Mass Media Management, and Practical Semiotic.


MASS MEDIA MANAGEMENT1st Semester Credits


2nd Semester

1. Mass Media Management 4 This subject gives the knowledge and perspective about management and mass convergence.

2. Practical Semiotic 4 This subject gives comprehension and experience in producing the meaning of symbols in brands to be able to communicate its cognitive, affective and conative marketing objectives.

3rd Semester

1. MediaPlanning&Production(TV,Radio&Printing) 4 Thiscourseprovidesknowledge,understandingandexperienceincomposing,planningandproducingTV&Radiocontent.

2. Strategic Issues Management - leading to International Examination 6(Edith Cowan University, Australia)

Strategic Issues Management is one of the areas of public relations research and practice. It relates to crisis management, reputation management, image restoration and change management, among others.


4th Semester

1. Mass Media Political Economy 4 This course delivers awareness and understanding of the political economist, regulations, code of ethics and perspective of mass media.

2. Advertising Planning & Production 4 This course gives knowledge and cognition in composing advertising plan based on the principles of advertising industry.



Total Credits 44


Registration Procedure

Application Form

Submit theRequirements

Entry Test

AcceptanceLetter

Payment

• The registration form is free• YoumaygettheformatMarketingS1(CampusC)oratMarketingS2(CampusPGP)

• WaitfortheAcceptancelettertobesentinyouremail2-3daysafter the interview thensignandsubmit totheMarketing&AdmissionsDepartment

• Paytherequiredamountofcoursefeeatthespecifiedbanks

• Fill-inyourSubjectPlanForm(KRS)attheAcademicBureau

• Fullycompletedapplicationform• 2setsoflegally-certifiedtranscripts&Diplomafrom

the last educational institution attended• 2setsof3x4professionalIDphoto(colored)• 1photocopyofKTPorPassport/KITAS(forforeigners)• 1photocopyofCity&GuildsCertificate

• TOEFL Test – composed of Grammar and Listening.This is to determine the EnglishProficiency level ofthe student. If the student fails tomeet the passingscore of 500, he/she is required to take the EnglishRemedial classwithin LSPR for an additional fee ofRp.1.300.000.

• Note: Existing TOEFL certificate taken from otherinstitutionwith500passingscorecanalsobeaccepted

• GeneralKnowledgeTest–canbetakeninBahasaorEnglish (for foreigners)

• InterviewwillbeconductedbyourrespectiveProgramDirector

Welcome to Postgraduate Acceleration Programme

Fill-in KRS Form


Library

StudentLounge

CateringService

Research Centre ThesisDefenceRoomEnglishDivision

WiFiArea

The Faculty


Career Centre

About LSPR Career Centre:LSPRCareerCentreisoneofthekeydriversinLSPR’sJakartaLearningSupportCentrewith theaimsofprovidingcareereducation,motivationandgreateropportunities toallstudentsandalumniinordertogudietheirwaytoexpandtheirprofessionalcareers.

Our Objective:• Toprovidecareereducationandmotivationtoallstudentsandalumnitoestablishandexpandtheirprofessionalcareerinthefieldofcommunicationatalllevels.

• Toextendassistancetostudentsbyprovidingopportunitiesforjabplacement.• ToprovideanavenueforLSPR-Jakartrastudentsparticularly those in the internshipprogramme to have opportunity to gain real world work experience and developprofessionalcompetence.

• Tosupportstudentsindevelopingtheirpotentialandcapabilitiesinordertoachieveahighlevelofsuccessintheirfutureprofessions.

Service Offered:• InternshipProgramme• CareerGuidanceSeminar&Workshop• CareerCounseling• AlumniMentoshipProgramme• ProfessionalCourse• JobPlacementServices

• JobPosting Dependsonthecompanydemand,2workingdaysprocess. Thecompany thatneed tohirecandidates fromLSPRshouldsend thequalificationsand th positions that are needed. There are charges for job posting, depend on thepackageanddistinguishedintocorporatepartnerandnoncorporatepartner.Herearethe charges details of the package

• CampusHiring Dependsonthecompanydemand.PreferinOddsemester,beforegraduation (September-November)Thecompanythatneedemployeesinlargenumber,forexampletoopenanewbranchorwasmuchneededemployees,wesuggesttohaveCampusHiringinLSPR.TheCampusHiringsetinoneday.Firstlythecompanypresenttheircompanyprofiletothealumniandthebenefitbyjoiningworkintheircompany.Afterthatsomeofthecompanyhasintervieworpsychologicaltesttothecandidates,it’sdependonthecompanyneeded.Sometimestheresultannounceintheendofrecruitmentsection,butsometimetheresultannouncelater.

• CareerFair BeforeGraduation(November-December) Manybigcompaniesparticipateinthisprogramme.Inthiseventweprovidethealumnitosearchthejob.LSPRCareerCentresetthiseventafterthealumnipasstheirthesisdefenseandbeforethegraduation.Thisistherighttimetograbthegraduatesbecausetheynewlygraduateandhaven’tgotanewjob.


LSPR Career CentreCorporate Strategic Partners


Research and Community Service Centre

During the 13th LSPR’s Anniversary celebration on Thursday, July 1, 2004, at JakartaMediaCentre,GedungDewanPers,Jakarta,theDirectorofLSPR-JakartaMrs.PritaKemalGani,MBA,MCIPR,APRinauguratedLSPRResearchCentreforExcellence.TheobjectiveofestablishingtheResearchCentreisamongstotherthingstopursuein-depthresearchfortheinterestofLSPR-Jakartaintermsofcurriculumdesign,preparationofinstructionalmaterialsforthelecturersaswellasotheresearchforourstudents.

Furthermore, the Research Centre for Excellence is to conduct research in communicationscience,inparticularforPublicRelations,MassCommunications,MarketingandAdvertising,andwillexpandsoonbycollaboratingwithNationalandInternationalInstitutions/UniversitiessothatwecanapplytheresultoftheresearchtoboththeIndonesian&Internationalstudyandworkplaces.

On2014,LSPRResearchCentreandExcellencenowstandasResearchandCommunityServiceCentre(LPPM).ResearchandCommunityserviceCentreistotakepartongivingguidanceandagentofchangeincommunitywidelyandaccessibleforall.

VISIONTheLSPR’sCentreofExcellence inPublicRelations-ResearchCentre isaimedtogenerateboththeacademiccommunityandtheindustry.

MISSION• Togenerateknowledgeinthefieldofcommunication.• TofosterresearchcultureinLSPRandcommunity.• TofostercriticalthinkinginLSPRandcommunity.• TofosterinnovativethinkinginLSPRandcommunity.• TofosterlinksbetweenLSPRandotherinstitutionsincommunicationresearch.• ToproduceresearchworkinthePublicRelationsandCommunicationfieldingeneral,societyandinstituitionsinIndonesia,thereligionandtheworld.


WHYENGLISHISIMPORTANTTOOURLSPR-JAKARTASTUDENTS?

• 50%englishusedasamediumforteaching• Qualityresearchresourcese.ginternet,books• Youraimistobeaprofessionalcommunicator• Internationalbusinesslanguage• Indonesianemployersseekinggraduateswithfluentenglishlanguageabilities• Furthereducationoverseas• Internationalworkexperiencesingapore&australia• Work opportunities in international companies

WE WANT TO SEE YOU MAKE THE MOST OF YOUR TIME AT LSPR-JAKARTA AND REACH YOUR FULL POTENTIAL AS COMMUNICATION GRADUATES

HOWCANWEHELPYOUACHIEVETHOSEDREAMS?• Providingyouwithextracurriculartimetopractise&learnenglish• Makingsureyouhavetherightskillsforyourfuture• Beingavailabletohelpyouintimesofneed

Centre for “Excellence in English”

English Division


A Public Relations professional must be equipped with a wide range of competencein respect of; knowledge, skills, and attitudes which are required for an appropriateprofessionalattitude.Recognitionhasbeenagreedon,byvariousorganizationsthatarerelated toamongstothers;Associationsof theSocietyofPublicRelations, Institutions,Industries.PublicRelationscompetenceisnotonlyassociatedwithknowledge,skillandattitude,butalso inunderstandingthenecessarypublicrelationscodeofethicsasthefoundationofethicsintheprofession.Toachievetheneedsoftheplenarypublicrelations,thepublicrelationsofficermusttakeaproficiencytesttogainacertificateofcompetenceaccreditedbyBNSPIndonesia.

1. Expert Public Relations Before undertaking the expert level, you are

required to take intermediary level. However, if you have a curriculum vitae or portfolio that supports study at expert level, you can sign up to follow this level after receiving approval from LSP - LSPR.

2. Managerial Public Relations If you have a minimum 5 (five) years working as

a PR Executive, you will be allowed to advance your level to managerial level by submitting your curriculum vitae and portfolio to LSP - LSPR. They will be examined and should be approved by the examination board

JuniorPublic Relations

3 Units

Intermediate Public Relations

3 Units

ExpertPublic Relations

3 Units

ManagerialPublic Relations

3 Units

Level 1:Certificate in

Public Relations

Level 2:Higher Certificatein Public Relations

Level 3:Advanced Certificatein Public Relations

Level 4:Managerial

Public Relations

Introduction toPublic RelationsPR Writing& PublicityMedia Relations

Public Speaking& Presentation skillsPR Strategies& TacticsIntergrated PublicRelations

Evaluation & ResearchPublic RelationsPR CampaignProgrammeCrisis Communications

Strategies IssueManagementInternationalPublic RelationsEvent Management

Please contact:Hotline:

081510210120For registration

Pre Assessment& Submissionof documents

Workshop& Training Assessment Certification

& Awarding

Certified Public Relations

LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4


Facing the challenges ahead of the ASEAN Community 2015, Mrs. Prita Kemal Gani, MBA, MCIPR, APR,Founder&DirectorofLSPR-JakartawhoisalsothechairpersonofPerhumas(PublicRelationsAssociationofIndonesia),hastakentheinitiativetomakeLSPR-JakartaasthecentreforASEANPublicRelations.

LSPR-Jakarta, Centre for ASEAN Public Relations form a platform for Public Relations (PR) leaders, PReducators,PRpractitionersandothersin10ASEANmembercountrieswiththeaimtoconnect,meet,discuss,sharecurrentissuesandcreateintegratedprogramsthatwilldevelopthequalityofPRinIndonesia,Singapore,Thailand,Philippines,BruneiDarussalam,Cambodia,Malaysia,Myanmar,VietnamandLaos.TheplatformnameisASEANPublicRelationsNetwork.

With theobjective to championconnectivity, friendshipandmutualunderstandingamongASEANmembercountries,gainingskillsandstrengthfromoneanothersPRbestpractices;ASEANPublicRelationsNetworkwillconductregularactivitiesthatbenefitthePRsocietyingeneralespeciallyitsmembers.

Toensure that thisobjective is fulfilled,anannualconference, seminarsandworkshopswillbeorganizedtogatherallPRprofessionals,PRinstitutions,PRassociationsfromtheASEANmembercountriestomeetmindsanddiscourseonpertinentPRissuesaffectingtheSouth-EastAsianregion.AnycollaborativeeffortstostrengthenthetiesamongtheASEANmembercountrieswillbeoftheutmostpriorityforthenetwork.

NameofOrganization:ASEANPublicRelationsNetworkAbbreviation :APRNFormation :June02,2014Headquarter :TheLondonSchoolofPublicRelationsJakarta CentreforASEANPublicRelations Address:IntilandTower-Annexe7thFloor Jl.Jend.SudirmanKav32 Jakarta10220–IndonesiaRegion served :SouthEastAsiaMembership :PRAssociations,PRInstitutions, PRPractitioners,PREducators, Journalists(whoareinterestedinPR), Researcher,etc

OBJECTIVES1. BondASEANfriendshipforPRpracticeandeducationinfacingthechallengesofASEANCommunity2015.2. Collectivelystrengthenandincreasethecompetenceofpublicrelationspractice.3. TofacilitatetheactivityofpublicrelationspracticesandeducationinunitingASEANtransnationalcooperation.

ACTIVITIES1. TosetguidelinesforstandardcompetencyandknowledgeinPublicRelations2. TocreateauniversalcodeofconductinPRpractice3. Tostandardizethepracticeasapooloftalents4. Toholdseminars,workshops,colloquium,conferences,forumdiscussions,visits,roadshows5. Toholdjointprojects,jointprograms6. Toconductjointresearch,journalsandpublications7. Toholdlecturerexchanges8. Tohavestudentexchangesandtoawardscholarshipgrants9. Tohaveadirectoryof: a. PRPractitioners b. PREducators c. PRAssociations

ASEANPUBLIC RELATIONS

NETWORK

MISSION1. TofacilitatebetweenAPRNmembercountriestocreaterelationsbetweenpractitioners,academics,andPRassociationsinASEANcountries.

2. Toadvancemutualrecognitioninthepursuitofcommongoals,andpromoteawarenessoftheprofessionalPRdisciplineamongtheASEANCommunity.

MISSION

VisionIdentityCommunity

To be the highest holder of PR professional standards in ASEAN or its PR central.

ParentOrganization:ASEAN(AssociationofSouth EastAsianNations)Website :www.aseanprnetwork.orgE-mail :[email protected] :6221-5711999Fax :6221-5711888


Johan JangMarketing Communication – Acceleration Batch 5Director at Presentology, co-founder Kelana360.com, Trainer and Lecturer Learning in LSPR’s Master Degree had broaden and deepen my knowledge, skills and attitude as professional communicator. Combination between practical and academic teaching by experts lecturers, filled with challenges, enabled me to learn field of communication holistically and applied these in real working world. The program is perfect for anyone who wish to be globally competitive professionals and entrepreneurs. With my experience learning so many great things through this program, I am genuinely very proud to say that I am alumni

from LSPR Master Programme.

Nabila MarsyanadaMarketing Communication – Acceleration Batch 7Singer and Presenter I’m so proud for being part of LSPR. All of knowledge that I had is very useful for my career path and my social life . I gradually know more about communications and make it as a skill that I have for enhancing my career. PGP LSPR was an opportunity to explore my knowledge from its lecturers , staff and friends . Really wish LSPR will be able to keep providing the best quality of the alumni.

Liu Janice PuspasariMarketing Communication – Acceleration Batch 7Project Manager at Cameo Productions Many said an acceleration student will be overwhelmed because of busy schedules, but for me, it made me better and tougher.I was working on my non-thesis project in S1 and working full time when I enrolled in the Acceleration programme of LSPR. Yes, there are many obstacles along the way, but all is worth the effort. This program gave me a Master’s degree very efficiently, in time and money. Moreover, the knowledge I got from the classes, exams and from the experienced lecturers and practitioners brought me closer in achieving my biggest dream.

Testimonials

AngkieYudistiaMarketing Communication Batch 3Founder&CEOThisableEnterprise

As a hard of hearing person, it is not easy to focus in the field of communication, but studying communication at LSPR was my top choice. It turns out that the choice I made was the right choice for me. I fell in love with the world of communication and was determined to pursue a career in it. I started my career by working in several firms in marketing communication teams, and had many good and bad experiences. Work is my passion, but Social is my soul. So I decided to change my path, and took one that was the most suitable for me. After receiving a Master’s degree in Marketing Communications, I wrote the book “A Deaf Woman Without Limit” and then established Thisable Enterprise, a social business for society profit whose mission is to enable people with disabilities and inspire society, and I use marketing communication strategies to run this company.

Campus Address

London School of Public Relations - JakartaPostgraduate ProgrammeIntiland Tower Annex 9th floorJl. Jend. Sudirman Kav. 32Jakarta Pusat 10220, Indonesia

: +62 21 - 5790 4365 / 66 : +62 21 - 5790 4380: [email protected]: +62 815 1109 8699 / +62 855 8111 428: @STIKOMLSPR: Postgraduate Programme STIKOM LSPR - Jakarta: 29D4D2E4: lsprpgp

www.lspr.edu/postgraduate

pgp acceleration brochure, april 2015

Documents