pg mutual nationals tv advertising
TRANSCRIPT
Be part of a ground-breaking broadcast opportunity
A ground breaking Broadcast opportunitySenior Nationals and European Championship Qualifiers
• PG Mutual Senior Nationals – March 3rd – 5th
• England Vs Netherlands – March 7th (European Championship Qualifier)
• England Vs Slovenia – April 11th (European Championship Qualifier)
• England Women vs either Switzerland or Spain – April 18th (European Championship Qualifier)
• Millions of eyeballs per year through streaming and TV coverage of events
• Association with a clean sport governing body
• Global TV broadcast rights secured for event being held in Jan 2018
• A sport helping the nation get active
The Broadcast
Total projected viewers c.5m
• All matches to be streamed live on partners Facebook Sites. 4 hours live streams
• 1hr highlights package on Sky Sports Mix (2 weeks post live stream)
Strategic Partnership with the LadBible group enables us to achieve cut through vs other sports and distribution channels.
Sport Bible Figures – IMPRESSIVE RESULTS
ENGLAND V GREECE – NOV 2016
2.29M VIEWS
signing a strategic partnership with theSportBible in the next week DELIVERING c. 5m viewers per year
The Times picked up our story and hailed it as revolutionary traditional media care – ongoing PR opportunities
BRAVE NEW WORLD – EXCITING TRADITIONAL CHANNELS
A ground breaking Broadcast opportunitySenior Nationals and European Championship Qualifiers
PG Mutual Senior Nationals
England VsNetherlands
England Vs Slovenia England Ladies Vs Switzerland / Spain
Date 3-5th March 7th March April 11th April 11th
Location Nottingham (University)
Stoke on Trent Preston Preston
Event spectators 1500 (over 3 days) 600 300 300
Projected online viewers
1m 1m 1M 1m
Projected Highlightsviewers
30k 30k 30K 30k
Demographic AB1 Male 65% 55+ AB1 Male 65% 55+ AB1 Male 65% 55+ AB1 Male 65% 55+
Table Tennis Fast, precise, exciting
• 448,000 people a month play table tennis
• 35,000 regular club competitors
• Everybody’s second favourite Sport
• The most adaptable sport available – can be played anywhere from office to home, school to street
• Proven health benefits – mentally and physically
• Fun, dynamic, skilful
Source: Recent ‘Active Lives’ ReportAt least 2 x 15 minutes or 1 x 30 minutes
OUR ROLE - 3 core pillarsElite
Youth Talent Development (8k kids across 9 centres)
Men's senior team
Women's senior team
U21 and youth squads
Commonwealth games
Olympic Games
Mass Participation
From Schools to offices
Encouraging our 448,000 to keep playing
Delivering core initiatives such as Ping! & Loop to increase
participation
Core market
Our 35k regular playing members
Those that play in clubs leagues and competitions
Coaches that deliver the sport, volunteers that support
us
Enabling more opportunity to play table tennis, by delivering free outdoor tables to the public
750 tables across now across
25 cities
Providing subsidised tables and starter packs to businesses and communities to benefit from the health and well being opportunities table tennis delivers
316 packages delivered since mid 2015
Targeting 400 PACKAGES by the end of
2017
Our exciting new Products
Table Tennis in Numbers
32,000 Paid members
47,000 DATABSE
156 PREMIER CLUBS
2,300 CLUBS
1,200 SCHOOLS
36,000 REGULAR COMPETITIVE
PLAYERS
448,000MONTHLY
PARTICIPANTS
Why we chose streaming
• Strategic decision for the future
• Take our sport to the markets that we want to target – youth, gen z
• Cost analysis – TV is c. 100k per event
• We can film a whole season of events for the same money when streaming
• We back up the lead stream with a highlights package
• Plans for magazine show
• A growing channel for sports enthusiasts and consumption (only going to grow)
• Combined with a traditional broadcast platform (Sky & Terrestrial coverage TBC)
Rights
• Court Branding
• Net branding *
• Floor Branding
• *Net branding tbc
INVESTMENT GUIDE
• In return for this ground breaking partnership with Table Tennis England, we would be seeking
• £30,000 for 4 matches
• Exclusive of VAT and advertising production costs
APPENDIX: TABLE TENNIS HEALTH & WELLBEING IN THE WORKPLACE