p&g alumni network atlanta chapter april 20 program

Your Atlanta Chapter Re-ignition Board Serving You …Welcomes You to 4/20 Program 2!

Steve CookPresident

Harris FogelProgram 1 Co-leader

David Grocer Michael LanningProgram 1 Co-leader

Bill Schultz Darlene TobinMarCom Officer

& CFOProgram 1 Co-leader

Joe DeLappProgram 2

Leader

Brian Hankin

Thank you for being part of the 2nd re-ignition program!

Have you been to a previous ATL Chapter meeting?

Facts & Figures

Purpose & Goals

Mission & Vision Who We Serve

AppendixATL Alumni Survey Toplines

Who was at the 1/12 Chapter Kick-off? What did you think?

1/12 ATL Chapter Re-ignition Kick-off Survey Results

100% - event overall was very good/excellent

100% - were very/extremely likely to attend a future event

82% - were very/extremely likely to invite a colleague to a future event

Thank you Darlene & Michael for your leadership!

Thank you Rob, Jim, Stacy, Janne & Arby’s

for the delicious food & great spacea 2nd time!

On 1/12/16, the ATL Chapter members contributed $505 that will feed 5,000 deserving kids.

Thank you Harris Fogel, Board member, for SAP’s 2nd refreshment sponsorship!

Next exciting program planned for Sept. 7 with

Cheryl Bachelder, CEO, Popeyes Louisiana Kitchen, Inc.

And for Q4 - an exciting program planned with

Jamie TurnerInternationally Recognized Author, Speaker & CNN Contributor

CEO of SIXTY Marketing & 60 Second MarketerProducer of Mobile X Festival

Are you interested in Q3 social event?

P&G Alumni Network Atlanta Chapter www.linkedin.com/groups/8341948

www.pgalums.com primary site for networking & infowww.pgnetworker.com second site used to facilitate networking among alumni -will be integrated with primary site this year

P&G Alumni Network Official Global www.linkedin.com/groups/2884

www.facebook.com/groups/pgalums

www.twitter.com/pgalums Use #PGAlumsATL

Stay Connected

http://www.linkedin.com/groups/8341948

http://www.pgalums.com/

http://www.pgnetworker.com/

http://www.linkedin.com/groups/2884

http://www.facebook.com/groups/pgalums

https://twitter.com/pgalums

4 Ways You Can Be Part Of Re-igniting ATL Chapter

Post selfie & comments about tonight Use @PGAlumsATL #PGAlumsATL

Get involved – programming, sponsorship, recruiting, Board.

Tonight’s presentation will be posted in ATL Chapter Linkedin Group. Share it with your ATL & Global P&G friends.

Share feedback on survey you will receive – continuous improvement.

Let’s donate BIG again tonight!

Jim Taylor, please share Arby’s match announcement.

Joe’s chosen deserving cause that we support.

www.cmo.com/articles/2016/2/23/the-cmocom-interview-emily-callahan-cmo-alsacst-jude-childrens-research-hospital.html

P&G Alums will try at each event to raise money for a selected charity

ST. JUDE IS LEADING THE WAY THE WORLD UNDERSTANDS, TREATS AND DEFEATS CHILDHOOD CANCER AND OTHER LIFE-THREATENING DISEASES.

TREATMENTS INVENTED AT ST. JUDE HAVE HELPED PUSH THE OVERALL CHILDHOOD CANCER SURVIVAL RATE FROM

WE ARE WORKING TO DRIVE THE OVERALL SURVIVAL RATE TO 90% IN THE NEXT DECADE. WE WON’T STOP UNTIL NO CHILD DIES FROM CANCER.

NO FAMILY EVER PAYS ST. JUDE FOR ANYTHING—NOT FOR TREATMENT, TRAVEL, HOUSING, OR FOOD.

$25• Child-size rehabilitation

weights

• Meals for one day for a patient family

$50

Donations – big and small – helpSt. Jude families:

$100• A “No Mo’ Chemo” party

• Necessities and toiletry items for parents during in-patient stays

• A red wagon

• Pair of pediatric crutches

When you give a donation, you're helping St. Jude give patients and their families what they need, when they need it.

THANK YOU!

St. Jude Clinical & Research Innovation

Two Novel, Life-Saving Technologies

St. Jude Red Frog Events Proton Therapy Center Focusing radiation on cancer cells, avoiding damage to healthy tissue A detailed mapping process required for each patient System’s beam of radiation only millimeters wide Minimizes collateral damage to the brain Allows tumor elimination where excising not possible

St. Jude Children’s Research Hospital-Washington University Pediatric Cancer Genome Project In 2010, St. Jude took the lead in increasing knowledge about childhood cancer with Washington

University Goal was to sequence complete cancerous & healthy genomes of 600 patients in 3 years Resulted in 800+ sequenced genomes Largest-ever release of comprehensive cancer genome data--free access to global scientific

community named as one of TIME magazine's annual Top 10 Medical Breakthroughs

St. Jude & Atlanta

• St. Jude Walk/Run to End Childhood CancerCommunities across the country join together to participate in the St. Jude Run/Walk to End Childhood Cancer, an exciting family-friendly 5K to raise money for the kids of St. Jude. Join us in Atlanta at

Lenox Mall on September 24. www.stjude.org/walkrun

• St. Jude Southern Evening of Hope, A Legends for Charity EventThis is a part of a national event which annually presents The Pat Summerall Award during Super

Bowl Weekend. Last year, the event honored Chuck Dowdle, and it will honor another Atlanta legend this

year. Join us at the InterContinental Buckhead on May 14. www.stjude.org/southernevening

• St. Jude Magic Carpet RideEnjoy a wonderful evening with dinner, drinks, and dancing while supporting St. Jude. We will have a wonderful live and silent auction where you can win fabulous items. Join us on October 1 at the

GeorgiaTech Conference Center & Hotel.

• St. Jude Golf Tournament Golf is a great way to raise money for the kids of St. Jude. Golf tournaments take place across the country for St. Jude. Enjoy raising money for the kids while playing a great sport as well!

http://www.stjude.org/walkrun

http://www.stjude.org/southernevening

THANK YOU!FROM THE KIDS OF ST. JUDE

‘Every company is a tech company. If you don’t believe this, you will soon be disrupted

and out of business’.

‘When I got here, I told the team, “I want you to bring me things that are going to make me very uncomfortable.” I challenged the team to push me as far as I can go. We’re not always going to move forward with those things, but I truly believe that if you step way outside your comfort zone, it forces you to end up outside of the norm’.

‘This is marketing warfare. Very few great things have ever been done without taking risks’.

www.cmo.com/articles/2016/2/26/the-cmocom-interview-rob-lynch-cmo-arbys.html

Rob Lynchon Innovation

Proven Best Practices From Entrepreneurs & Innovators

That You Can Apply To Your Business

Joe DeLapp Steve Cook Brian Hankin Lee Herron Samantha Hodgkins Udaiyan Jatar (UJ)

6 “Pilots” enlisted to navigate our diverse trip to innovation “best practices”

Tonight’s Journey

Tonight’s Journey• Tonight’s flight path:

• Taxi: Joe DeLapp

• Take off: • Pilot UJ—a strategic framework• 2-3 minutes per panelist--innovation

• Cruising with panel and YOU: • Q&A by me, but …• By YOU—ask questions anytime• Setting a goal of uncovering 20 Best Practices

Innovation

So how would YOU define innovation?

• CEO A. G. Laffley indicated in 2010 the world caught up and passed P&G

• Our alma mater “Procter & God” :• Did not keep up• Lacked agility• Moved too slowly

• Change so prevalent, few can sustain growth without continuous innovation that offers value

• “Incremental” or evolution as well as• Transformational, “disruptive” or revolution

Innovation

Tonight’s Journey

• So…what is the innovation we need?• Where does innovation come from?

• Who is responsible for doing that?• When can I get some?• How do I find the people who can think/manage it?

• Can I bring innovation to my company?

• What are some best practices that I can use?

Tonight’s Event

• These will be the questions we will try and answer tonight• What is innovation• How bring innovation into your company • What are the “best practices”

Again, burden not just on me, everyone tonight is a panel member.

Tonight’s Event

Pilot Joe DeLapp

• A somewhat “Traditional” Career

• Paper-2 years• Consumer—12 years—Dir. of Marketing• Prof. and Cons.—5 years VP of Mktg & Sales

• I had entrepreneurial mindset---more openness with two of these companies

• Prepared me for more of a “non-traditional” life: • Briot/ABB—10 years—CEO—Complete turnaround

• VTI eye care technology start up—8 years CEO with disruptive technology for presbyopia and myopia progression (creep)

• MarkNet, Inc. Consulting—3 years—10 companies—point companies toward greater prosperity in innovative ways

Pilot Joe DeLapp

• Key in my career:• Always looking to improve or reinvent the business (be better)• Innovation (better) can be a:

• Product• Service• Package• Cost Improvement• Everything that involves what you offer

• Agile/flexible• Seek to be disruptive• And a few other very helpful tools…

Pilot Joe DeLapp

• How Can You Create a Culture of Innovation?• 4 suggested tools:

1. Communicate the need…constantly • More likely for an organization to find the courage to try, fail, redo, and try again.• Use clear examples/prototypes to demonstrate your innovation

2. We all have more resources than we think--Agency/Suppliers (Give 3 business-building ideas a year)

3. Define jobs around innovation— make a job prerequisite (3M--15% of employee time on projects of their choosing)

4. Reward people who bring innovation (3 levels of awards at JNJ)

Innovation

• What if you are not in an environment that does not encourage or defines jobs around innovation?

• Well, let’s bring the panel in for some missing pieces.

Innovation

Transcendent

Innovation©Sustainable Growth

&Competitive Advantage

@TeamBlueEarth@UdaiyanJatar

+10%

-10% 1st quartile 2nd quartile 3rd quartile 4th quartile

Anjan Thakor: 1985-1995 Study

4%1%

-1%

-4%

10 yr Average of S&P 500. Return on Net Assets minus Cost of Capital

COMMODITIZATION

© BLUE EARTH NETWORK 2015

BLUE EARTH TRANSCENDENCE INDEX©


1985 1990 1995 2000 2005 2010$K

$50K

$100K

$150K

$200K

$250K

$300KBETI® OUTSHINES S&P 500

TRANSCENDENT BRANDINDEX

S&P 500

JIM COLLINS’ GOOD2GREAT


TRANSCENDENCETranscendent Innovations© scale across:

1. Religions2. Political ideologies3. Economic models4. Cultures5. Socio-economic classes6. Age groups7. Races8. Etc.


WHAT IS INNOVATION?

NEW STUFF? BETTER OUTCOMES?

• New processes• New business models• New products• New organization design• Old stuff put together in a new

way• Etc.

TRANSFORMED BEHAVIOR

• Old outcomes – but easier, better, faster, cheaper etc.

• New outcomes• Transformative growth• Sustainable Competitive

advantage• Etc.


CURRENT BEHAVIOR

PROBLEM

SOLUTIONIQ

TRANSFORMED BEHAVIOR


David has to change the

game to beat Goliath


BLUE EARTH PURPOSE: FLOURISHING ORGANIZATIONS

Fully integrated research, innovation, marketing and operations with a singular focus on crafting and scaling transformative innovation.

UNFILTERED DISCOVERY

1. Aspirations that drive behavior change

2. Re-framing problems

3. Identifying emotional barriers to change

4. Clarifying Purpose©

CRAFTING TRANSFORMATIO

N1. Holistic Value Proposition©

2. Innovation Brief & Design Thinking

3. Lean Prototyping4. Designed Experiments

SCALING AUTHENTICALLY

1. Purposeful business model innovation

2. In-market testing and evolution

3. Decision Lens, Branding & Communication

4. Organizational Design for Growth


CLARIFYING OUR PURPOSE


What is the box?

ORGA

NIZA

TION

CATE

GORY

SOLUTION USER

competencies

widgets

competitors

users


The Blue EarthFramework© Human

Aspirations

Holistic ValueProposition

Disruptive invention1UNFILTERED

DISCOVERYOR

GANI

ZATI

ONCA

TEGO

RY

SOLUTION USER

SOCI

ETY

HUMAN


HIGHER ASPIRATIONS DRIVE UNIVERSAL BEHAVIOR CHANGE

Trusted Everywhere.

Soft, Delicious, Nutritious

Choosy Moms Choose Jif

Because You’re Worth It.

Follow your dreams

Enjoy the moment

Express yourself

Be the healthiest you can

be

Self-Actualization

Esteem

Love/Belonging

Safety

Physiological

Maslow’s Hierarchy Of Needs

Brand Purpose

DISCOVERY INNOVATION ADOPTION

The Fountain of

Self-Expression!

1UNFILTEREDDISCOVERY

…this soda dispenser is no more

just another soda dispenser than

the iPhone is just another phone.

Coolest products of the decadeGold, New retail frontiers, 2011…one of the highest

accolades a company can

receive in the name of

innovation and business

success.


THE HUMAN BRAIN

ReptilianSurvival instincts

NeocortexSpeech, learning, creativity

Limbic systemEmotions, memory


Limbic vs. Neocortexprocesses / second

5

10

15

20

25

30

35

40

45

Neocortex



5

10

15

20

25

30

35

40

45

NeocortexLimbic40/sec



40

NeocortexLimbic40/sec 20,000,000/sec

© BLUE EARTH NETWORK 2015@TeamBlueEarth

20001998 200019991998

2001

INNOVATION EQ > TECHNOLOGY IQ

INNOVATION EQ > TECHNOLOGY IQ©


PURPOSE, PASSION & CRAFTSMANSHIP


idea people

scientists

planners

finance

sales & operations

customer

BUILDING A TRANSCENDENT ORGANIZATION©

Source: Gifford Pinchot III

Intrapreneurs

1 2 3Unfiltered Discovery

DisruptiveInvention

TranscendentAdoption

Stage-Gate Committee

Yoda Advisory Board

“Did the test succeed?” What learn, did you?

Selects best ideas

Start tiny, you should

“We decide!” Perspective another, you need

Maintains systems

Experiment, you mustAfraid of failure

Kill the opportunity, you should not

GOVERNING TRANSCENDENT INNOVATION©


Transformation Team: Singular focus on crafting and scaling transformative innovation.

1. System Thinking

2. Lean Design Thinking

3. Scientific Method

BLUE EARTH MODEL© TO SCALE PURPOSEFUL ORGANIZATIONS


TEAM BLUE EARTHINTEGRATED RESEARCH, INNOVATION, BRANDING, LEADERSHIP, OPS

Startups & Nonprofits

Corporations

BLUE EARTH INSTITUTETRAINING & ORG DEVELOPMENT

Intrapreneurs & Entrepreneurs

BLUE EARTH PROJECTS: CROSS-SECTOR CHALLENGES

CPI Program

Master Class

BlueEarthNetwork.com

Dream Massive.Start Tiny.

Scale Conscientiously.

@TeamBlueEarth info@BlueEarthNetwork

The War for Talent grows increasingly difficult, particularly as those associated with innovation and entrepreneurial expertise shift away from “fixed locations” like corporations to a freelance economy

In a 2015 BCG study, 79% of Fortune 1000 senior executives said “innovation is a top

3 priority” for their companies

According to studies by Forbes and Fortune, 50% of new businesses fail

within the first year of launch, and 80-90% fail within five years

Corporate Strategy Board finds that mature companies attempting to enter new businesses fail as often as 99% of the time

What The Marketplace Says About Launching Businesses

5

Proprietary and Confidential© 2015 Launch Alchemists

A “Total Innovation System” incorporates all three types of innovation and is managed as a portfolio

6Proprietary and Confidential© 2015 Launch Alchemists

Innovation Portfolio Management

The “Golden Ratio” for Innovation investment is 70% on core, 20% on adjacent and 10% on transformational

Yet the long-term return is the reverse; that is, 70% of the value creation comes from transformational efforts

The more transformational the innovation, the more important that is is removed from the core business

PeopleApply the right skills and experiences at the right time for a specific concept

ProcessDeploy agile processes and methods to develop, test, launch and refine all aspects of the business

Perspective Embrace risk, quick learning and tenacity to maintain a launch-focus. Do not adhere to internal norms and biases.

PlaceCreate a space outside the four walls that fosters innovation, divergent thinking and experimentation

Path to ProfitFocus efforts on a clear plan, adjusting as necessary to create value. Align incentives around measurable success.

We Call This “The 5 Ps™” of a Launch

P

P

P

P

P

10

Proprietary and Confidential© 2015 Launch Alchemists

Innovation Process

Conventional Innovation Management Best Practice

✗Linear✗Lack of continuity/hand-offs✗Lack of dedication✗People game the system✗Square peg/round hole✗Rigid check-ins✗Overpowering oversight

Discipline & Control PredictabilityPortfolio ViewResource ManagementVisibility

Any kind of toll-gate process has Pros AND Cons

Get involved. Spread the word. See you at our next program.

Thank you for joining us!

Facts & FiguresP&G Alumni Global Network started in 2001 by 6 Founding Members following an informal annual alumni get-together in Chicago with AG Lafley, CEO.

Today, there are 37,000 global members across 50 chapters in 37 countries. One of the Top 10 largest company alumni communities in the world.

There have been bi-annual global conferences, first in 2003 in Cincinnati and most recently 2015 in Miami. Next one will be Fall 2017 in Cincinnati.

The Alumni Network has raised & donated $700,000 to causes around the world.

Metro Atlanta Chapter started 2006 - last meeting 2010. 350 ATL Alums in DB.

Facilitating the connections between and among alumni for either professional/ business reasons or solely personal reasons.

Giving back to the communities and organizations in which our members are meaningfully involved.

The Network is intended to be a confederation of independent chapters rather than a centralized association that defines the activities of the individual chapters.

Purpose & Goals

Mission & Vision

MissionWe are a group of business professionals with the shared experience of having worked for Procter & Gamble. We have come together to serve our alumni around the world both personally and professionally and give back to society.

Vision To harness the skills and talents of this remarkable group of people for both their personal growth and to the benefit of the communities in which we live and work and to become the most respected and most highly regarded business alumni organization in the world.

Our Members The underlying intention is to build an organization of individuals with shared experiences that are the result of being employed by P&G. We do not differentiate between individuals who retired from the Company or those who left to join another organization.

Our Chapters Our primary vehicle for serving the membership on a regular basis is the confederation of chapters around the world. We anticipate that the needs of the chapter network will be different from the needs of the individual members themselves and we believe that to serve the members, we will need to understand the particular needs of the chapters.

Our Philanthropic Beneficiaries Our philanthropy is driven by the interests of our members and chapters. We have defined philanthropy as contributing our expertise, time, and financial resources to activities which focus on economic empowerment through business education, entrepreneurship, economic development and inclusion, and free enterprise.

Who We Serve

ATL Member Profile- 62% were in Brand or CBD/Sales- 55% were 4-15 yrs … 29% were >15 yrs- Roles/industries today: 45% GM 24% Marketing/Sales 50% B2C … 43% B2B 29% CPG

What ATL Alums WantProfessional Development from Alums & other experts- leadership- business growth strategies- building agile decision making capabilities- recruiting, developing, retaining great talent- managing org politics, cultural change, restructuring- partnering to expand business into adjacent space- cost-effective biz dev & customer acquisition- entrepreneurship, start-ups, innovation- digital marketing, social media- implications of the ‘cloud’- B2B & B2C branding- networking

ATL Survey ToplinesATL Chapter … built by us … for us

1 member-centric program per quarter