personalization of tv - techtalk by amagi co-founder
TRANSCRIPT
Reimagine TV
KA Srinivasan, Co-founder, Amagi
Thursday June 16, 2016
Amagi TechTalk
2 Amagi Proprietary
The story so far…
Incubated at
IIMB’s NSRCEL
8+Years of innovation
and growth
Over $25 million
in PE fund
230Premji Invest
Employees with a
80-member R&D
3Patents and two more
in the process
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2500+ BRANDS 40MM AD SECS GLOBAL CLIENTS
4 Amagi Confidential and Proprietary
What we do…
BROADCASTERS
ADVERTISERS VIEWERSPERSONALIZE
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Habits
of the
new age
viewer
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Access content through the
day
Habit #1
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Print TV Mobile
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Restless, flipping, infinite
scrolling
Habit #2
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Television Internet
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Express more
Habit #3
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Print TV Internet
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Create my own playlist
Habit #4
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Television Internet
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One roof. Different lives
Habit #5
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One family. One channel One family. Many channels
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PERSONALIZATION FLEXIBILITY CONTROL
What are the habits translating to?
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How do these habits impact
the broadcast industry?
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Content
personalization
Multi-platform
availability
Arrival of new-age
content ownersDemand for
targeted advertising
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Limitations of traditional broadcast models
Expensive
Inflexible
Not Future-ready
Scalability Targeting
High CapEx
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How is Amagi helping?
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Traditional Amagi
TV broadcasting
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Nextgen cloud-based TV broadcast
Cable TV Operator
Satellite TV Operator
IPTV/OTT Operator
TV Uplink
Playout Station
TV Content
Low CAPEX and OPEX. Localized playout
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Satellite
Reception
TV Stations
Traditional
media storage
Content
Owners
Content from
any source
Subtitle
ServiceVoice-overs
Quality
Regulatory
Post
Production
Third-party
Media
Services
Ad
Monetization
Playlist
Scheduling
24x7
MonitoringPlayout
Control
Media Archival
Recording
Amagi
Owned
ServicesFiber
Transmission
Edge
Playout
Satellite
Uplink
OTT
Distributed globally
through any transport
Distribution
Playout
Localization
Amagi Broadcast Cloud
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Traditional Amagi
Additional Feeds Primary Feed
Localizing channels
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Regionalization scenarios
Address local viewer
preferences
Content maskingLicense restrictions
Satellite feed
(EMEA)
Local feed
(Africa)
No broadcast rights for Bigg
Boss in Africa
Content maskingRegulatory restrictions
Satellite feed
(Asia)
Local feed
(Singapore)
Religious content not allowed in
Singapore
AMC Local feed
(Brazil)AMC Satellite feed
(South America)
Regional programming in Brazil
26 Amagi Proprietary
Regionalization scenarios
Ad VersioningDifferent creatives in different regions
Ford Explorer Ad in
Asia
Ford Focus Ad in
Singapore
Local AdvertisingDifferent Ads in different regions
Philips Ad in India HSBC Ad in
Dubai
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Traditional Amagi
Client-side Server-side
Ad insertion on multiscreen devices
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Traditional ad insertion on multiscreen devices
Broadcaster
CLIENT-SIDE
Linear OTT Feed
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Traditional ad insertion on multiscreen devices
Broadcaster
CLIENT-SIDE
Ad Xchange
Personalized Ad
Linear OTT
Feed
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Limitations of client-side ad insertions
CLIENT-SIDE
Ad
Xchange
Personalized
Ad
Linear OTT Feed
Broadcaster
Advertisers
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Limitations of client-side ad insertions
CLIENT-SIDE
Ad
Xchange
Personalized
AdLinear OTT Feed
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Limitations of client-side ad insertions
CLIENT-SIDE
Ad
Xchange
Personalized
AdLinear OTT Feed
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Limitations of client-side ad insertions
CLIENT-SIDE
Ad
Xchange
Personalized
Ad
SDK
Linear OTT Feed
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Server-side ad insertion: A viable alternative
Broadcaster
CLIENT-SIDE
Ad Xchange
Personalized Ad
Server-side ad insertion on
Live Linear OTT Feed
SERVER-SIDE
35 Amagi Confidential and Proprietary
Reimagine TV
BROADCASTERS
ADVERTISERS VIEWERSPERSONALIZE
Addressable market of $14 Bn
