personal branding using social media
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DESCRIPTIONIn this beginners' deck, we talk about branding strategy, brand statements, and ways to help make the brand become apparent to others. This deck may be used for a personal brand or a company brand, the process is very similar. This deck also offers a branding checklist to help you keep on track with the development of your brand.
Personal Branding Deck_Sept12.pptx
Becky Livingston President & CEO
Royal Apple Marketing September 2012
2012 Royal Apple Marketing
Who am I? Social media advocate, author, trainer,
speaker, and practitioner Big dog lover Small business consultant Daily user of LinkedIn, Facebook, Twitter, G+,
Pinterest, & Hootsuite Marketing pro and Tech enthusiast
Know my brand?
3 Simple Strategies 1. Know why
a) Why do you do what you do? b) Why you do it the way you do it? c) Why do you get up in the morning? d) Why are you the way you are?
2. Own the differences 3. Find your people
You Goals Audience Channels
Your self-impression = How people perceive you.
Dont let career drive you, let passion drive your life. That may not get you up any ladder, but it will make your trip down a long and winding road more interesting.
Brand Statements 1-2 sentences Value + Audience + Unique Selling Point (USP) Memorable, punchy, solution oriented Its not: Job title Personal mission statement Career objectives Life purpose
Our Brand Statement We create social and digital marketing opportunities to help business owners increase their RIO, brand exposure, and more so they are free to pursue what they love.
Samples I help businesses and individuals build and promote lasting brands. Ryan Rancatore I help people to clear their head trash and find their mojo. Once they find their mojo, I help them to set it on fire! Alexia Leachman I am a social media trainer and consultant, specializing in LinkedIn, branding, and recruitment. Jorgen Sundberg
Brand Checklist Mission Elevator Pitch Niche Market Competition Profiles (social and
Content Strategy Graphics Brand Personality Tagline
Parting Words Branding is about you. A strong personal brand is not about how long youve been building it, but how well youve been doing it. Like a great pair of shoes, it must: Fit Feel good Make you feel powerful and happy Tell a story
Connect with Royal Apple Marketing @RoyalAppleMkgt / @BMLiving
Resources Personal Branding Resources Love the phrase Personal Brand Toolkit Your Personal Branding Strategy http://www.mattiasgronborg.com/your-
personal-branding-strategy/ Building A Successful Personal Brand http://passivepanda.com/personal-
brand 9 Basic Steps to Create a Personal Brand http://theultralinx.com/2012/05/9-
basic-steps-create-personal-branding-strategy.html Why Your Personal Branding Strategy Demands That You Publish http://
Personal Brand Strategy 4 Steps for Professionals http://careersdonewrite.com/blog/personal-brand-strategy-4-steps-for-professionals.html
Personal Branding Statements Examples http://www.business2community.com/branding/personal-brand-statement-examples-and-templates-0126003
How to Write Your Personal Brand Statement http://jorgensundberg.net/how-write-your-personal-brand-statement/
50 Personal Brand Statement Examples http://jorgensundberg.net/personal-brand-statement-examples-and-templates/
Personal Brand 101: How to Discover and Create Your Brand http://mashable.com/2009/02/05/personal-branding-101/
Personal Branding Toolkit http://faculty-gsb.stanford.edu/aaker/pages/documents/PersonalBrandingToolkit.pdf
Harvard Business Review Reinventing Your Personal Brand, November 2, 2011.