Personal Branding �and �

Building Connection �For Success�

Presented for !LSPR Fashion SAGA Finalists

2015 !!

Presented by !Reza Rizki Rhamadan, S.I.Kom!

!

Brand���

2  

•  A trademark or distinctive name identifying a product or a manufacturer.

•  A product (or person) line to identified

•  To mark to show ownership. •  To provide with or publicize using a

brand name. •  To mark with disgrace or infamy;

stigmatize. •  To impress firmly; fix ineradicably

What?�

Why?�

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The Basics���

What is actually a Brand? •  A Brand is a promise to the stakeholders Have you thought about what you

promise to people?

What is your Personal Brand?

What do you want to be known as?

���You!���

You Can Be A Brand������

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YOU are BRANDED���

Think about: –  Your clothes –  Your Shoes –  Your Makeup –  Your Watch

–  Your Bags –  Your Gadgets –  Your Coffee –  Your Food

Ask yourself why you made certain brand choices over others What does the use of those brands say about you?

Personal Branding���

Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging

Identifying the Brand of “YOU”���

•  Who is this brand called ‘you’? Your personal brand has several major influencers including Your Family, Career, Friends, External World

•  What do you promise? Describe it •  What is your brand personality? Describe it •  Are you memorable? •  Who is your potential competitor? •  Why are you different? Describe it •  What motivates someone to interact with you?

Mind ���Mapping ���of Your “Values”���

Family

Believe

Friends

Opportunity

Threat

Weakness

Strength

Education

Career

Hobby

YOU���

How to���Measure Your ���

“Personal Brand”���

5 Steps of Creating Personal Branding���

One: Clarity���

•  Clarify your corporate values

& branding identity

•  How to congruent your

corporate branding with

your image projection

•  Create your branding slogan

base on heart branding

methodology

Two: Character���

•  Discover your strengths &

attributes in life & work

•  How to build a specific

characteristic for your

branding

•  How to utilize your unique

personality & imply it in your

non-verbal communication

•  How to create a winning

attitude to attract prospect

���Three:

Credibility���

•  How to enhance your credibility

•  Analyzing your branding tools

•  How to create a persuasive &

convincing profile

•  Create a powerful elevator pitch

for your presentation

���Four:

Connection���

•  Understand the power of networking

•  How to attract the right network, people &

relationships by creating positive energy

•  Create positive relationships for business

•  Ways to create your story & branding by press

media

•  How to build your brand through social media

•  Social media & tools to connect & follow up

•  Tips to enhance your brand using Facebook,

Twitter & Blog

���Five:���

Charisma ���•  What are the elements that contribute to

Charm? •  How to build a trustworthy image &

manage it? •  How to enhance your energy with color?

•  How to use non-verbal communications to

make a lasting impression?

So How to Be a Better “YOU”?���

•  Don't compare with others •  Don't have negative thoughts •  Invest your energy in the positive, present

moment •  Don't take yourself seriously (nobody does) •  Don't waste your energy on gossip •  Dream more (while you are awake) •  Build more connection and make a lot of

friends •  Invest in your look •  Always open for inputs , and, or,

innovation

Thank You ���and ���

Best of Luck!���

Reza Rizki Rhamadan, S.I.Kom���0812 9907 1546���rezarrhamadan@gmail.com���reza.rr@lspr.edu������Social Media:���REZARIZKI / REZA RIZKI RHAMADAN���