H11923P2-03$35.00

H12124P2-03$40.00

H12127P2-03$45.00

H11705P2-02$45.00

H11963P2-03$35.00

H11261PZ-01$40.00

H12083P2-04$55.00

H11724PZ-06$65.00

H12299P2$35.00

H11263P2-03$45.00

H12094PZ-02$40.00

H11610P2-02$45.00

H11260PZ-01$35.00

H13087P2-02$40.00

H13087P2-04$40.00

H13087P2-01$40.00

H13087P2-03$40.00

3

Sparkling princess cut

crystals encircle this alluring

bead. In several unique

colors, this petite bead

offers up a grand statement.

Denotes new design

What makes you feel beautiful?

The feeling of love? A strong sense of self?

A great piece of jewelry?

At Persona, our mission – and what we can say

with total confidence – is that we constantly

strive to help every woman embrace and

enhance her own true beauty.

By incorporating the latest fashion, irresistible

colors and intricate designs into our jewelry,

we enable and empower women to create,

mix, and match striking pieces that augment

whatever they wear… whenever the occasion.

We hope that Persona inspires you to express

your inner self through your own individual style.

H11263P2-11$45.00

H12124P2-02$40.00

H12083P2-07$55.00

H11963P2-06$35.00

H11263P2-06$45.00

H11262PZ-01$40.00

H11923P2-02$35.00

H12127P2-01$45.00

H12083P2-06$55.00

H11724PZ-02$65.00

H11610P2-01$45.00

H11260PZ-03$35.00

H13088P2-02$55.00

H11263P2-02$45.00

H12521PZ-03$65.00

H11705P2-03$45.00

H11963P2-05$35.00

H12527P2-01$55.00

H12527P2-02$55.00

H12526P2-03$55.00

H12526P2-01$55.00

H12526P2-02$55.00

H13088P2-03$55.00

H12127P2-04$45.00

H12521PZ-01$65.00

H12094PZ-01$40.00

H11263P2-01$45.00

H11963P2-04$35.00

H12083P2-03$55.00

H12124P2-01$40.00

H11684P2-03$55.00

H11963P2-01$35.00

H13088P2-06$55.00

H12390PZ$40.00

H12083P2-05$55.00

H11261PZ-02$40.00

H11923P2-05$35.00

H11263P2-04$45.00

H11699PZ$40.00

H12125P2-03$40.00

H12125P2-04$40.00

H12125P2-01$40.00

H12125P2-02$40.00

Be enchanted by

the effect of light as

it is reflected and

transformed by our

radiant crystal aurora

borealis bead.

54Denotes new design

H12521PZ-02$65.00

H11610P2-03$45.00

H11263P2-13$45.00

H11262PZ-02$40.00

H11724PZ-05$65.00

H12083P2-01$55.00

H11705P2-01$45.00

H11263P2-05$45.00

H13090P2-01$55.00

H11705P2-04$45.00

H11263P2-15$45.00

H11684P2-01$55.00

H12083P2-09$55.00

H13089P2-01$75.00

H13089P2-04$75.00

H13089P2-02$75.00

H13089P2-03$75.00

H13090P2-02$55.00

The latest innovation in

bead jewelry:

our flute bead is

lengthy, and enveloped

in gleaming crystals.

This stunner will surely

steal the spotlight.

6Denotes new design

H12399P1$35.00

H12423P1-02$40.00

H12525P1-02$20.00

H11980P1-05$40.00

H12423P1-03$40.00

H11967P1$35.00

H11881P1-01$40.00

H11882P1$30.00

H11968P2-02$35.00

H12525P1-01$20.00

H11269P1$35.00

H11278P1$45.00

H12215P1-01$35.00

H12423P1-04$40.00

H12122P2-03$45.00

H12085P2$35.00

H12408P1-01$40.00

H11976P1-04$40.00

H12061P1$35.00

H13139P2$55.00

H12525P1-04$20.00

H12215P1-03$35.00

H12525P1-03$20.00

H11980P1-04$40.00

H12089P1-01$35.00

H12122P2-04$45.00

H13095P1-01$40.00

H12204P1$40.00

H11980P1-03$40.00

H12089P1-02$35.00

H13095P1-02$40.00

H13094P2$55.00

H13091P2$65.00

H13093P2$55.00 H13092P2

$65.00

Intricately hand painted

enamel prints are enhanced

by glistening crystal

accents. This extraordinary

combination creates a truly

unique work of art.

98Denotes new design

H12084P2-02$40.00

H12084P2-01$40.00

H11725P1-02$60.00

H11725P1-01$60.00

H12214PZ-01$35.00

H12214PZ-02$35.00

H11704P2-03$40.00

H11704P2-02$40.00

H12067PP-01$35.00

H12067PP-02$35.00

H12067PP-03$35.00

H12067PP-04$35.00

H11457PM$35.00

H11456PM$35.00

H11463PM$35.00

11

Bold, Dark and Shimmering.

This natural agate gemstone

is super-natural in its

quintessential beauty.

“Fashion can be amazingly simple…or simply amazing. The right piece ofjewelry can transform a simple, classiclook into something of pure elegance.”

H13161P1$55.00

H11601PZWH$35.00

H11258P1-02$35.00

H12194P1-01$45.00

H11259P1$35.00

H11602PZPI$45.00

H11687P2$40.00

H11604P1$35.00

H12205P1$45.00

H11615P1$35.00

H11257PZ-01$35.00

H11257PZ-02$35.00

H12196P1$30.00

H12211P1$50.00

H11614P1$35.00

H13133P1$45.00

H13135P1$65.00

H13137P2$75.00

H13138P2$45.00

H13180P1$35.00

H13149PZ-A$35.00

H13149PZ-B$35.00

H13149PZ-C$35.00

H12512P2-02$35.00

H12512P2-03$35.00

H12512P2-05$35.00

H12513P2-01$35.00

H12513P2-03$35.00

H12513P2-06$35.00 H13151P2

$45.00

Available only in the letters shown

Keep your most cherished

memories close. This locket

charm is both a beautiful and

functional way to wear your

heart on your sleeve.

1312Denotes new design

H13120P1$40.00

H13088P2-03$55.00

H12440PM-01$30.00

H13095P1-02$40.00

H13180P1$35.00

H13095P1-01$40.00

H12440PM-06$30.00

H13094P2$55.00

H13104PM-03$30.00

H13093P2$55.00

H12479PM$30.00

H13122P1$40.00

H13090P2-02$55.00

H13099PM$40.00

H13125P1$40.00

H13092P2$65.00

H12472PM$30.00

H13124P1$40.00

14

Our latest collection

offers a selection of

jungle themed beads

in a variety of materials

and colors. "Go wild"

with one of the season’s

hottest trends.

“You can dazzle others withyour intellect, with youraccomplishments, and evenwith a look.”

17

H13105PM$30.00

H13087P2-04$40.00

H13114P1$45.00

H12440PM-02$30.00

H13101PM-03$40.00

H13106PM$40.00

H13087P2-02$40.00

H13088P2-02$55.00

H13101PM-02$40.00

H13107PM$40.00

H13116P1$45.00

H13104PM-02$30.00

H13137P2$75.00

H13098PM$40.00

H13113P1$45.00

H13103PM$30.00

Imperially inspired,

with rich royal hues

and elaborate detailing,

this selection of beads

speaks to the goddess

in every woman.

1918

Our design team and skilled crafts-people take great pride in the innovation and workmanship that goes

into hand-making every Persona piece. With many other well-known bead and charm brands to choose

from, we seek to surpass your expectations with jewelry of exceptional quality, innovative features, and

striking design.

Our barrel-lock bracelets feature a magnetic

closure that is simple and hassle-free. No tools

are required to open the lock and the magnetic

clasp automatically snaps back into place for

easy closure.

Our braided leather bracelets are also cleverly

designed with a push-button closure that allows

you to readily adjust the length of the bracelet.

Every bead and charm is hand-crafted by

trained experts, which allows for unsurpassed

attention to detail. This is most evident in our

intricate hand-painted enamel patterns and in

the detailed, sterling silver designs.

Many of the Persona glass beads offer important

differences from other leading brands. Made in Italy,

the reflective colors of our Dichroic glass and the

shimmering copper flecks of the Aventurine glass truly

represent the Murano tradition. Unlike other brands,

which refer to their beads as Murano glass - though

often not made in Italy - Persona continues to source

glass beads from master craftsmen in Italy.

Persona offers an exciting fashion-forward

collection that inspires style with bright colors

and innovative design. Multi-color Austrian

crystals together with hand-painted enamel

reflect the latest trend of mixing texture and

pattern – a new look exclusive to Persona.

Of course, the Persona collection only uses 925 Sterling Silver and all of our bracelets, necklaces and

earrings are rhodium-plated to provide an extra level of long-lasting shine.

The Persona Difference

Exceptionally Hand-crafted

Unique Bracelet Closures

Fashion & Design

Italian Glass Tradition

2120

H11662N1-01 BlackH11662N1-02 Brown

$50.00Leather Lariats withSterling Silver Slide

Stitched nappa leather bracelets are available in two lengths; as a double wrap-aroundbracelet, and a triple wrap-around bracelet. Each style is available in two colors(as shown) and is created to fit most wrist sizes, using our classic magnetic barrel claspclosure. Our locks are the perfect add-on to keep your beads and charms in the positionof your choice - stopper beads should never be used on leather products.

H12210P1$25.00

H12241P1$25.00

H12245P1$25.00

H11928P1$25.00

Polished and patterned locks soldseparately can be used on anyPersona silver or leather bracelet tohold beads and charms in place.

Braided leather bracelets are adjustable in length with our unique ‘push button’ sterlingsilver closure. To add, remove or change the order of your beads, simply push down onthe Persona logo and slide one end of the bracelet out and do the same to return it tothe desired length. Available in 5 different colors, the braided leather comes in 2 lengths;as a single bracelet and a double wrap-around bracelet.Our locks are the perfect add-on to keep your beads and charms in the position of yourchoice – stopper beads should never be used on leather products.

H11721B1-06 $45.00

H11721B1-02 $45.00 H11721B1-05 $45.00

H11721B1-01 $45.00 H11721B1-04 $45.00

H11766B1-01 $55.00 H11766B1-02 $55.00

H11766B1-06 $55.00 H11766B1-05 $55.00

H11766B1-04 $55.00

H13176B1-02 $55.00 H13176B1-01 $55.00

H13176B1-04 $65.00 H13176B1-03 $65.00

The composed collection is shown to illustrate how you can further accessorize and expand your Persona beads and charm collection and may not be available in all stores.

Denotes new design

2322

H11677E1$40.00

Short DropEarrings

Sterling silver drop earringsavailable in short or longlengths are an elegant way toenhance your Personacollection and highlight yourspecial beads.

H12082E1$80.00

Long Twist HoopEarrings

H12081E1$60.00

Short Twist HoopEarrings

Sterling silver twist hoopearrings available in 2lengths are a new design onan old classic and shaped toshow your Persona beads attheir best.

H11676E1$60.00

Long DropEarrings

H11981N1$95.00

3 Station20” Necklace

The new Persona Station Necklace isanother classic with perfectlyproportioned positions in which to displayyour collection of beads. Change it froma casual daytime look with 3 stationsto a long elegant evening look with 2additional stations. This versatilenecklace is sure to be a favorite.

H11981N1-EXT$50.00/ pair

5” StationNecklace Extenders

H11884P1$100.00

Heart Pendantwith 30” chain

Persona extra long drop heart necklaceis the perfect complement to your braceletand can be worn two ways. Simply slidethe beads over the chain in the order ofyour preference and wear as a longnecklace. To wear as a short necklace,grasp the end of the chain passing onlythe heart through, after which you slidehalf the beads to the opposite side.

The composed collection is shown to illustrate how you can further accessorize and expand your Persona beads and charm collection and may not be available in all stores.

2524

H11377P1$20.00

Small high polishedstopper bead

H11378P1$35.00

Large high polishedstopper bead

H11372P1$45.00

Large oxidized stopperbead

H11376P1$55.00

Large enamel stopperbead

H11648P1$40.00

Double high polished stopper beadwith safety chain

H11647P1$50.00

Double oxidized stopper beadwith safety chain

H11380B1-S $65.00Small bracelet with lobster clasp, 6 7" (17 cm)

H11380B1-M $65.00Medium bracelet with lobster clasp, 7 5" (19 cm)

H11380B1-L $65.00Large bracelet with lobster clasp, 8 7" (22 cm)

To add, remove or change the order of your beads simplyundo the lobster clasp and then lock back into place. Stopperbeads cannot be used with these bracelets. Our uniqueclosure is the simplest, most hassle-free way to wear yourPersona. Simply pull the magnetic clasp apart to wear orremove and the closure will snap back into place.

Magnetic clasp

H11382B1-S $65.00Small bracelet with barrel clasp

6 7" (17 cm)

H11382B1-M $65.00Medium bracelet with barrel clasp

7 5" (19 cm)

H11382B1-L $65.00Large bracelet with barrel clasp

8 7" (22 cm)

H11695PZ$70.00

H11696PZ$60.00

H11610P2-04$70.00

H11694PZ$60.00

H11542P1$45.00

H11546P1$45.00

H12095P1$60.00

H12109P1-02$40.00

H12109P1-04$35.00

H12121P1-01$40.00

H12206P1-01$25.00

H12206P1-02$25.00

H11685P1$60.00

H12121P1-02$50.00

Stopper

To open, simply separate the hinged barrel clasp, which isspring loaded and will automatically snap back into placewith our unique magnetic closure. This design requires 1 of6 stopper beads (shown on opposite page) to be the last onthe bracelet, preventing the others from sliding off when thebracelet or necklace is opened.

H12176B1-S $100.00Small bracelet inclusive of 2 locks

6 7" (17 cm)

H12176B1-M $100.00Medium bracelet inclusive of 2 locks

7 5" (19 cm)

H12176B1-L $100.00Large bracelet inclusive of 2 locks

8 7" (22 cm)

Stoppers are to be the last bead on the end of your sterlingsilver Persona bracelet to prevent beads and charms fromcoming off when the bracelet is opened. Our double stopperscreate a safety chain by sliding the loose bead onto the braceletfirst and the snug bead on last – this is to prevent the braceletfrom dropping off the wrist upon opening it. Persona stoppersare not to be used on leather bracelets.Lock

Locks snap into place over top of the specially positionedsilver bands on this bracelet to secure beads and charms inan arrangement and location of your choice.

Polished and patterned locks, sold separately, can be usedon any Persona silver or leather bracelet to hold beads andcharms in place.

27

H11306P1$25.00

H11319P1$25.00

H11323P1$25.00

H11534P1$25.00

H11880P1-01$30.00

H12431P1$30.00

H12230P1$30.00

H11941P1$30.00

H12174P1$30.00

H12523P1$30.00

H12524P1$25.00

H13165P1$25.00H13163P1

$25.00

H13155P1$25.00

H13154P1$25.00

H13156P1$25.00

H11737P1$45.00

H12522P1$25.00

H13164P1$25.00

Careful attention is paid

in crafting each minute

and intricate detail,

comprising our ornate

sterling silver filigree beads.

“Being chic is more aboutthe style you have than theclothes you wear.”

Denotes new design

H11280P1$25.00

H11286P1$25.00

H11730P1$30.00

H11732P1$35.00

H12209P1$25.00

H12224P1$30.00

H13122P1$40.00

H11294P1$30.00

H12055P1$25.00

H11330P1$25.00

H12303P1$30.00

H11869P1$25.00

H11343P1$45.00

H11920P1$25.00

H11736P1$45.00

H11327P1$25.00

H11878P1$35.00

H12063P1$30.00

H13124P1$40.00

H13125P1$40.00

H11331P1$25.00

H13120P1$40.00

28Denotes new design

31

H11367P1$25.00

H11320P1$25.00

H11322P1$25.00

H12065P1$25.00

H11369P1$30.00

H11370P1$25.00

H11533P1$25.00

H11937P1$35.00

H11939P1$30.00

H12054P1$25.00

H12059P1$25.00

H12060P1$30.00

H12266P1$30.00

H12518P1$30.00

H12519P1$35.00

H12267P1$30.00

H11313P1$25.00

H11538P1$25.00

H11364P1$25.00

H12058P1$25.00

H11871P1$35.00

H12516P1$30.00

“Style allows you to expresswho you are… withouthaving to speak a word.”

H11701PZ$40.00

H11876P1$35.00

H12301P1$45.00

H12404P1$35.00

H13113P1$45.00

H13114P1$45.00

H13116P1$45.00

H12454P1$30.00

H12520P1$25.00

H12225P1$30.00

H11305P1$20.00

H11321PZ$25.00

H11661P1$20.00

H13118P1$65.00

H13119P1$65.00

H13117P1$45.00

H12056P1$25.00

H12173P1$20.00

H11535P1$25.00

Winding and coiling its

way around, this sterling

silver flute bead lends a

unique perspective to an

understated design.

32Denotes new design

H12188PM$30.00

H12145PM$30.00

H13102PM$30.00

H11434PM$30.00

H12170PM$30.00

H12507PM$40.00

H11759PM$30.00

H12190PM$30.00

H12466PM$30.00

H12500PM$30.00

H11764PM-04$30.00

H11765PM-01$30.00

H11765PM-05$30.00

H11765PM-02$30.00

H11796PM$30.00

H12168PM$30.00

H12172PM$30.00

H12480PM$40.00

A fine white lace drapes

over soft, shimmering gold,

in this masterpiece of

Italian glass craftsmanship.

3534

H12136PM$30.00

H12492PM$30.00

H11475PM$30.00

H12151PM$30.00

H12506PM$40.00

H12481PM$40.00

H12137PM$30.00

H12488PM$40.00

H12459PM-03$30.00

H11391PM$30.00

H12474PM$30.00

H12440PM-02$30.00

H12440PM-06$30.00

H13107PM$40.00

H12167PM$30.00

H11788PM$30.00

H11414PM$30.00

H12178PM$30.00

H12189PM$30.00

H11757PM$30.00

H12440PM-01$30.00 Denotes new design

H12473PM$30.00

H11763PM$30.00

H11793PM$30.00

H11418PM$30.00

H11755PM$30.00

H11779PM$30.00

H11473PM$30.00

H11419PM$30.00

H12131PM$30.00

H12154PM$30.00

H13105PM$30.00

H13101PM-01$40.00

H13101PM-02$40.00

H13101PM-03$40.00

H11762PM$30.00

H12135PM$30.00

H11778PM$30.00

H13106PM$40.00

H12482PM$40.00

36

“Beauty is indeed in the eye ofthe beholder. But a strong senseof self can certainly help.”

A meticulously intricate and extensive

process is used to create each bead.

Using two types of torches, and

several types of glass, it takes expert

Italian artisans to produce such a

thing of beauty.

Denotes new design

3938

H12459PM-01$30.00

H13097PM$40.00

H11808PM$30.00

H11791PM$30.00

H12479PM$30.00

H13103PM$30.00

H11789PM$30.00

H13100PM$40.00

H12144PM$30.00

H12460PM-01$30.00

H12460PM-02$30.00

H12460PM-03$30.00

H11634PM$30.00

H13098PM$40.00

H12146PM$30.00

H12472PM$30.00

H12139PM$30.00

H12132PM$30.00

Individually painted

by hand, this matte

black tribal print

bead has an artisanal,

yet opulent feel.

H12182PM$30.00

H13099PM$40.00

H12149PM$30.00

H12153PM$30.00

H11486PM$30.00

H12467PM$30.00

H13096PM$30.00

H11482PM$30.00

H11777PM$30.00

H11483PM$30.00

H13104PM-01$30.00

H13104PM-02$30.00

H13104PM-03$30.00

H12143PM$30.00

H12486PM$40.00

H12459PM-02$30.00

H12497PM$30.00

H12494PM$30.00

A new take on a classic look. Angled

scalloping of transparent glass

encasing a rich metallic core give this

bead intrinsic depth and dimension.

Denotes new design