Persistent SearchOptions and best practices

1. The limits of web search

2. Persistent search

3. Applications

•Relevance

•Popularity

What’s missing?Blogs

Forums

Reviews

Comments

Social networks

Databases

?

Other drawbacksTimely results can get lost

Niche results can get lost

Manual and repetitive

?

Persistent SearchAutomatic

Multiple sources

Timely

Persistent Search

Signal vs. Noise

High quality, low flow

Signal vs. Noise

Google Alerts

RSS subscriptions

More content, filtering required

Signal vs. Noise

Merged feeds

Query-based

CSE + JSON

Aggregators

Fire hose

Signal vs. Noise

Universal search with 24 hr parameter

Filters

Signal vs. Noise

Yahoo Pipes

Gmail

AideRSS

Tags

ApplicationsReputation management

Public opinion on products

Competitors

News

LimitationsThe Invisible Web

Databases

Dynamic pages

Authenticated areas

Robots.txt

Tool changes

Call limits

ResourcesUC Berkeley guide to web search http://bit.ly/pwt1U

Search top 10 social networks pipe http://bit.ly/6pLjk

Feed43 examples http://bit.ly/nExbh

Google Custom Search http://bit.ly/3H0a1O

RSS from Google Custom Search http://bit.ly/e5YO