performance leadership and management in elite sport: recommendations, advice and suggestions from...

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This article was downloaded by: [Kungliga Tekniska Hogskola] On: 07 October 2014, At: 18:34 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK European Sport Management Quarterly Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/resm20 Performance leadership and management in elite sport: recommendations, advice and suggestions from national performance directors Rachel Arnold a , David Fletcher a & Lindsay Molyneux b a School of Sport, Exercise, and Health Sciences , Loughborough University , Epinal Way, Loughborough , Leicestershire , LE11 3TU , UK b The English Institute of Sport , Bath , UK Published online: 19 Jun 2012. To cite this article: Rachel Arnold , David Fletcher & Lindsay Molyneux (2012) Performance leadership and management in elite sport: recommendations, advice and suggestions from national performance directors, European Sport Management Quarterly, 12:4, 317-336, DOI: 10.1080/16184742.2012.693115 To link to this article: http://dx.doi.org/10.1080/16184742.2012.693115 PLEASE SCROLL DOWN FOR ARTICLE Taylor & Francis makes every effort to ensure the accuracy of all the information (the “Content”) contained in the publications on our platform. However, Taylor & Francis, our agents, and our licensors make no representations or warranties whatsoever as to the accuracy, completeness, or suitability for any purpose of the Content. Any opinions and views expressed in this publication are the opinions and views of the authors, and are not the views of or endorsed by Taylor & Francis. The accuracy of the Content should not be relied upon and should be independently verified with primary sources of information. Taylor and Francis shall not be liable for any losses, actions, claims, proceedings, demands, costs, expenses, damages, and other liabilities whatsoever or howsoever caused arising directly or indirectly in connection with, in relation to or arising out of the use of the Content. This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. Terms &

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Page 1: Performance leadership and management in elite sport: recommendations, advice and suggestions from national performance directors

This article was downloaded by: [Kungliga Tekniska Hogskola]On: 07 October 2014, At: 18:34Publisher: RoutledgeInforma Ltd Registered in England and Wales Registered Number: 1072954 Registeredoffice: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK

European Sport Management QuarterlyPublication details, including instructions for authors andsubscription information:http://www.tandfonline.com/loi/resm20

Performance leadership andmanagement in elite sport:recommendations, advice andsuggestions from national performancedirectorsRachel Arnold a , David Fletcher a & Lindsay Molyneux ba School of Sport, Exercise, and Health Sciences , LoughboroughUniversity , Epinal Way, Loughborough , Leicestershire , LE113TU , UKb The English Institute of Sport , Bath , UKPublished online: 19 Jun 2012.

To cite this article: Rachel Arnold , David Fletcher & Lindsay Molyneux (2012) Performanceleadership and management in elite sport: recommendations, advice and suggestions fromnational performance directors, European Sport Management Quarterly, 12:4, 317-336, DOI:10.1080/16184742.2012.693115

To link to this article: http://dx.doi.org/10.1080/16184742.2012.693115

PLEASE SCROLL DOWN FOR ARTICLE

Taylor & Francis makes every effort to ensure the accuracy of all the information (the“Content”) contained in the publications on our platform. However, Taylor & Francis,our agents, and our licensors make no representations or warranties whatsoever as tothe accuracy, completeness, or suitability for any purpose of the Content. Any opinionsand views expressed in this publication are the opinions and views of the authors,and are not the views of or endorsed by Taylor & Francis. The accuracy of the Contentshould not be relied upon and should be independently verified with primary sourcesof information. Taylor and Francis shall not be liable for any losses, actions, claims,proceedings, demands, costs, expenses, damages, and other liabilities whatsoeveror howsoever caused arising directly or indirectly in connection with, in relation to orarising out of the use of the Content.

This article may be used for research, teaching, and private study purposes. Anysubstantial or systematic reproduction, redistribution, reselling, loan, sub-licensing,systematic supply, or distribution in any form to anyone is expressly forbidden. Terms &

Page 2: Performance leadership and management in elite sport: recommendations, advice and suggestions from national performance directors

Conditions of access and use can be found at http://www.tandfonline.com/page/terms-and-conditions

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Page 3: Performance leadership and management in elite sport: recommendations, advice and suggestions from national performance directors

Performance leadership and management in elite sport:recommendations, advice and suggestions from national performancedirectors

Rachel Arnolda*, David Fletchera and Lindsay Molyneuxb

aSchool of Sport, Exercise, and Health Sciences, Loughborough University, Epinal Way,Loughborough, Leicestershire LE11 3TU, UK; bThe English Institute of Sport, Bath, UK

(Received 8 May 2012; accepted 8 May 2012)

The purpose of this study was to elicit recommendations, advice and suggestionsthat can be used to enhance performance leadership and management in elitesport. To garner such information, 13 national performance directors wereinterviewed regarding the recommendations, advice and suggestions they had forleaders and managers of national sports teams and the sport organisations inwhich they operate. Five higher-order themes emerged for leaders and managers:establishing an approach, understanding roles within the team, developingcontextual awareness, enhancing personal skills and strengthening relationships.There were also five higher-order themes for sport organisations: employing themost appropriate individual, creating the optimal environment, implementingsystems and structures, developing an inclusive culture and providing appropriatesupport. As national governments place heightened importance on internationalsporting success, it is anticipated that the findings of this study will enable leaders,managers and sport organisations to more effectively address issues accompany-ing the leadership and management of Olympic programmes.

Keywords: athletic; governance; Olympic; organisation; psychology

The evolution of the Olympic Games from its origin to the modern day has benefited

many athletes and nations. For athletes, the Olympics are commonly regarded as the

pinnacle of athletic achievement, offering them an arena to demonstrate their talent

and skills on a global stage. This spectacle is also valued by nations, since it provides

them with a unique opportunity to attract more widespread recognition (Xu, 2006),

test their elite sport policies and gain a competitive advantage over other countries

(De Bosscher, Shilbury, Theeboom, Van Hoecke, & De Knop, 2011). For the host

city of an Olympic Games, the mega-event presents them with the chance to

showcase themselves, their facilities and their planning capabilities to a global

audience, as well as the prospect of making investments in infrastructure, generating

income and employment opportunities, attracting tourists and increasing national

pride (Gibson, Qi, & Zhang, 2008; Green & Houlihan, 2005; Kasimati, 2003; Rose &

Spiegel, 2011; Tien, Lo, & Lin, 2011). Notwithstanding these benefits, research has

also found that a spectacle of this magnitude can, perhaps inevitably, create many

*Corresponding author. Email: [email protected]

European Sport Management Quarterly

Vol. 12, No. 4, September 2012, 317�336

ISSN 1618-4742 print/ISSN 1746-031X online

# 2012 European Association for Sport Management

http://dx.doi.org/10.1080/16184742.2012.693115

http://www.tandfonline.com

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Page 4: Performance leadership and management in elite sport: recommendations, advice and suggestions from national performance directors

issues for those managing and leading Olympic venues, programmes and teams.

These challenges include, but are not limited to: gigantism and over-commercialisation

(Preuss, 2004), sponsorship (Brown, 2000), negative environmental impacts (Collins,

Jones, & Munday, 2009), optimal human resource management (Chelladurai &

Madella, 2006), political exploitation and boycotting (Cottrell & Nelson, 2012), the

realisation of legacy (Girginov & Hills, 2008), security threats (Toohey & Taylor, 2008)

and, ultimately, the management of any factors that can potentially influence athletewell-being and performance (Greenleaf, Gould, & Dieffenbach, 2001).

Despite these challenges, many governments and national sports organisations

(NSOs) continue to invest heavily in supporting their participation in the Olympic

Games. These investments typically focus on preparing a comprehensive bid to

become a host nation and/or adopting a systematic, strategic approach to the

development of elite athletes (De Bosscher, Bingham, Shibli, van Bottenburg & De

Knop, 2008; Houlihan & Green, 2008). Sport management research can significantly

inform the latter of these investments, since it has identified the factors deemed

necessary for successful elite athlete development across a number of different

countries (e.g. De Bosscher et al., 2008; Green & Houlihan, 2005; Houlihan &

Green, 2008; Oakley & Green, 2001; Sotiriadou & Shilbury, 2009). As part of a large-

scale project, De Bosscher and colleagues (De Bosscher, De Knop, van Bottenburg,

& Shibli, 2006; De Bosscher et al., 2008, 2011) concluded that the sport policy

factors leading to international sporting success can be classified under the following

nine ‘pillars’: financial support, integrated approach to policy development,foundation and participation, talent identification and development system, athletic

and post-career support, training facilities, coaching provision and coach develop-

ment, national and international competition and scientific research. Notwithstand-

ing the undoubted importance of these ‘pillars’, Fletcher and Wagstaff (2009) argued

that ‘these policy and strategic level developments alone will not guarantee

international success; to attain and sustain successful outcomes such initiatives

need to be inspirationally led, effectively managed and competently executed’ (p.

427). Hence, if nations wish to maximise the likelihood of success at the Olympic

Games, they must not only design and develop effective elite sport policies, they must

also have the right personnel in place to lead and manage their Olympic programmes,

competently respond to and address issues, and create, optimise and maintain a high

performance environment.

In view of the importance of performance leadership and management in

determining NSOs’ success in Olympic competition, it seems surprising that these

concepts have remained largely unexplored at the managerial level in sport research

(cf. Fletcher & Wagstaff, 2009; Ratten, 2009; Sotiriadou & Shilbury, 2009). Incontrast, other domains of academic inquiry have examined these areas in some

detail with scholars proposing a number of theories, approaches and perspectives for

performance leadership (for a discussion of these, see Northouse, 2010; Zaccaro &

Klimoski, 2001) and performance management (for a discussion of these, see

Armstrong & Baron, 1998; Holloway, 2009; Thorpe & Holloway, 2008). Unfortu-

nately space precludes an elaboration of all these areas; however, it is worth noting

that performance leadership has been defined as ‘a process whereby an individual

influences a group of individuals to achieve a common goal’ (Northouse, 2010, p. 3)

and the definition of performance management has proved more elusive in view of

the amount of disparate research that has been conducted on the concept. That said,

318 R. Arnold et al.

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Page 5: Performance leadership and management in elite sport: recommendations, advice and suggestions from national performance directors

Thorpe and Holloway (2008) have outlined the general aims of performance

management, which are ‘to share understanding about what is to be achieved, to

develop the capacity of people and the organization to achieve it, and to provide the

support and guidance individuals and teams need to improve their performance’

(p. 88). Although performance leadership and management research in these other

domains has the potential to inform sport management practice, scholars should be

cautious of blindly extracting findings and applying them to the elite sport domain,

since their direct relevance may be questionable. Rather, it has been suggested that

researchers should design and conduct studies that listen to the subjective voices of

key stakeholders who lead and manage within elite sport (Kihl, Leberman, & Schull,

2010; Starkey & Madan, 2001).

In an attempt to advance understanding in this area and enhance support to the

leadership and management of international sports teams, Fletcher and Arnold (2011)

interviewed national performance directors (NPDs) about their perceptions of best

practice for leading and managing teams in preparation for Olympic competition. The

findings highlighted the multifaceted nature of orchestrating elite performance,

involving the development of a vision, the management of operations, the leadership

of people and the creation of a culture. While it is beyond the scope of this study to

discuss in detail the specific findings of this study, it is worth highlighting that the NPDs

they interviewed ‘valued opportunities to learn from one another, share knowledge, and

provide feedback to other stakeholders’ (p. 238). The purpose of this study, therefore, is

to elicit recommendations, advice, and suggestions that can be used to enhance

performance leadership and management in elite sport. Specifically, recommendations,

advice and suggestions will be gleaned from NPDs of Olympic sports for leaders and

managers of national sports teams and the sport organisations in which they operate. It

is hoped that such evidence-based information, provided by active stakeholders, will

enable leaders and managers in elite sport to respond to the issues and challenges that

they encounter and, ultimately, better lead and manage their Olympic programmes.

Method

Research design

In line with the earlier observation that the concepts of performance leadership and

management have been afforded limited attention at the managerial level in sport

research (cf. Fletcher & Wagstaff, 2009; Ratten, 2009; Sotiriadou & Shilbury, 2009),

it was considered that this study would be best suited to qualitative methods. Such

methods enable researchers to examine participant knowledge and practices in an

exploratory way, so that an innovative understanding of complex human experiences

can be developed and portrayed (Flick, 2009; Silverman, 2006). In addition, the use

of qualitative methods can address a limitation currently associated with perfor-

mance management research from domains outside of sport. To elaborate, Thorpe

and Beasley (2004) identified that a lack of real-world relevance in performance

management research can be attributed to the emphasis placed on under-theorised,

quantitative approaches. Therefore, by adopting qualitative methods, rich and

informative data can be garnered from participants that actually operate within

elite sport. Semi-structured interviews were deemed most appropriate to collect this

data, since they encourage participants to contribute in-depth information relating to

European Sport Management Quarterly 319

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Page 6: Performance leadership and management in elite sport: recommendations, advice and suggestions from national performance directors

their experiences of performance leadership and management. Furthermore, as

Edwards and Skinner (2009) have remarked, semi-structured interviews allow

participants to seek further information where uncertainty exists, and enable

researchers to probe interviewees for more detail if required.

Participants

A purposive sampling technique was used to recruit participants in this study, since itenables qualitative researchers to select a representative group of participants who

have experience in the area being studied (Flick, 2009). The only criterion for

selection was that individuals had to be a current NPD of an Olympic sport. There

was no set criterion regarding the type of sport that the NPD had to be leading and

managing, since we wanted to provide insights into performance leadership and

management across different contexts and Olympic programmes. Therefore, follow-

ing ethical approval for the study, all current NPDs working in Olympic sports were

contacted by email. This message informed them of the purpose of the study, provideda description of what it would entail, and invited them to participate. NPDs who

expressed an interest in participating were contacted to arrange a convenient time and

location for the interview, and were provided with a copy of the interview guide.

The sample comprised 13 current NPDs (11 male, 2 female) who ranged in age

from 42 to 54 years (M�48.88, SD�4.52). The participants had been a NPD for

between 0.5 and 13 years (M�6.01 years, SD�3.76) and worked in elite sport

for 4�35 years (M�20.21 years, SD�11.02). Represented Olympic sports in the

sample accumulated a total of 24 medals at the 2008 Beijing Olympics and accountedfor £138 million of public investment (equivalent to approximately $260 million).

With regards to the size of the sample, 13 NPDs were deemed an appropriate

quantity, since similar vignettes were beginning to be recalled as the data collection

phase progressed. As a result, there was an absence of new themes emerging and, in

line with Bowen’s (2008) suggestions, it was considered that both theoretical and data

saturation had occurred.

Interview guide

To investigate the purpose of this study, a five-section interview guide1 was

developed. Section one of this guide provided participants with information about

the study’s purpose and their right to remain anonymous and withdraw from thestudy at any time. In section two, the participants were offered an opportunity to ask

any further questions and, subsequently, were invited to voluntarily provide informed

consent and proceed with the interview. Section three consisted of a number of

introductory questions (e.g. what is your background in [sport]?) in order to obtain

an insight into the participant’s involvement in his or her sport and enable rapport to

develop between the interviewer and interviewee. In section four, the questions

focused on the recommendations, advice and suggestions that NPDs would provide;

firstly, for other leaders and managers to help them oversee their Olympicprogrammes more effectively and, secondly, for sport organisations to support their

leaders and managers in a more favourable and optimal way. Section five asked the

participants to voice any further pertinent issues, followed by a short evaluation of

the efficacy of the interview. Prior to the interviews with the NPDs, a pilot interview

320 R. Arnold et al.

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Page 7: Performance leadership and management in elite sport: recommendations, advice and suggestions from national performance directors

was conducted with a recently retired NPD to help ensure that the interview guide

addressed all the relevant areas. The pilot interview also enabled the interviewer to

refine her interview skills and techniques. From this initial interview, it was decided

that additional clarification and elaboration probes were required to attain a greaterprofundity of the participants’ subjective experiences (cf. Ritchie & Lewis, 2003).

Data analysis

All of the interviews were digitally recorded in their entirety. The duration of the

interviews ranged from 30 to 74 minutes (M �57.31, SD �12.28) and interviews

were transcribed verbatim. In view of the scant knowledge of performance leadership

and management in sport research at the managerial level, a thematic interpreta-

tional content analysis was selected as the most appropriate method to analyse the

data (Aronson, 1994; Gibbs, 2007). Krippendorff (2004) highlighted that a content

analysis can provide new insights into a research area or particular phenomenon via

the emergence and interpretation of themes from interview transcripts. To furthergenerate knowledge and foster innovation in this area, an inductive approach was

adopted (Cassell & Symon, 2004; Gibbs, 2007). More specifically, this approach

involved the interviewer first immersing herself in the transcripts to extract raw data

quotes that represented common themes. These initial themes were paraphrased as

lower-order themes, before they were grouped according to similar content to form a

number of higher-order themes. The higher-order themes were then combined into

appropriate general dimensions, forming a comprehensive depiction of the partici-

pants’ collective experiences. When handling the data, manual analysis was usedrather than computer analysis in view of a number of disadvantages that have been

associated with the latter method (see Basit, 2003; Ritchie & Lewis, 2003). Finally, a

frequency analysis was conducted to identify how often each theme was mentioned

by the participants (Neuendorf, 2002).

Rigor and trustworthiness

Researchers have identified various criteria for evaluating the quality of qualitative

research (Krefting, 1991; Sparkes & Smith, 2009). By employing such research

criteria, scholars can generate both researcher and practitioner confidence in

qualitative research findings (Porter, 2007). This study sought to employ the criteria

that were most appropriate to the purpose of the research and the data that emerged.The first criterion that was adopted was authenticity, which was enhanced by

acknowledging any biases of the researchers. More specifically, the processes of

analyst triangulation and peer reviewing were implemented to review and challenge

any assumptions held and interpretations made during the data analysis process

(Denzin & Lincoln, 2005; Watt, 2007). In addition to these techniques, the themes

and dimensions were sent to a random selection of participants to check if they were

clear and accurate. Credibility and rigor were also addressed by interviewing NPDs

who had first-hand knowledge and experience from a wide range of sports. To enablescholars to assess the findings’ degree of transferability to other settings (Tranfield,

2002), a thick description is provided of the characteristics of the sample.

Furthermore, the results are presented using both hierarchical content trees and

direct quotations, so that readers can appreciate the wide array of emergent themes

European Sport Management Quarterly 321

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Page 8: Performance leadership and management in elite sport: recommendations, advice and suggestions from national performance directors

together with their complexity, and evaluate the applicability of the findings to other

settings and contexts.

Results

The results that emerged from the data analysis process represent the participants’

combined responses. From the interview data, 301 raw data quotes2 were extracted,

which were grouped into 57 lower-order themes. These themes were grouped

together into 10 higher-order themes and combined into the following two general

dimensions: recommendations, advice and suggestions from NPDs for leaders and

managers of national sports teams (see Figure 1), and for the sport organisations in

which leaders and managers operate (see Figure 2).

Recommendations, advice and suggestions for leaders and managers

The recommendations, advice and suggestions for leaders and managers dimension

consisted of five higher-order themes: establishing an approach; understanding roles

within the team; developing contextual awareness; enhancing personal skills and

strengthening relationships (see Figure 1). With regards to establishing an approach,

the NPDs described how their role was predominantly informed by previous

experience. They advised other leaders and managers to make sense of their past

experiences and use these to help them develop an early vision, set expectations, and

identify what needs to be delivered. Following this, the NPDs suggested that any

plans and policies should be implemented in a flexible way, whilst maintaining an

underlying focus on success. To achieve this, leaders and managers should reflect on

previous successes and challenges in order to recognise potential opportunities and

barriers. Furthermore, leaders and managers must remain committed in their roles.

The most frequently cited theme in this higher-order theme was being able to make

tough decisions and accept that mistakes can be made in the process:

You need to be able to take the tough decisions when they are in front of you . . . if youhide then you will be judged on the programme and I think then you’ll suffer. Sometimesyou get it [the decisions] wrong . . . I know certainly in the context of some of the sportsthat I went into, I probably got a bit hasty with one or two people and got rid of them,but in hindsight I probably got 85% of the decisions right, so you’ve got to go with yourgut feeling.

Leaders and managers operating in elite sport are advised to clearly understand

both their own and others’ roles in the organisation. More specifically, they should be

aware of role boundaries, including where one’s responsibilities end and another’s

begin. This understanding is informed by a comprehensive knowledge of the

organisation within which they are operating. Therefore, the NPDs encourage

leaders and managers to spend time developing their familiarity with the ways in

which their particular organisation typically functions. Regarding their own role, it

was recommended that leaders and managers take responsibility for their decisions

and corresponding actions, maintain a healthy work-life balance and endeavour to

protect those individuals that are delivering elite sport. To elaborate on the latter

322 R. Arnold et al.

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point, the following quote provides advice on protecting coaches and athletes in elite

sport from internal politics:

One of the successes we’ve had in [sport] . . . is that in my time as a NPD we have nothad internal political fighting. You must be aware that a lot of that still goes on

Figure 1. Recommendations, advice, and suggestions from NPDs for leaders and managers

of national sports teams.

European Sport Management Quarterly 323

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elsewhere, sports with competing bodies within them. While it might be natural tosome extent, it can just sap your energy . . . a NPD must take the politics awayfrom the front line coaches and athletes, so that they can just focus and get on withtheir job.

When beginning a job as a leader or manager of an organisation, the NPDs advised

individuals to develop contextual awareness. To achieve this, they recommended

that leaders and managers assess and constantly evaluate and review their current

situation. Some of the NPDs had encountered challenges with regards to the

amount of time taken to witness an improvement in particular parts of their

programme. In view of this, they advised that leaders and managers remain

patient in developments and always be prepared for change so that they are

ready to cope with and overcome new challenges and demands. It is also important

for NPDs to be aware of and tailor advice to both the sporting and cultural

Figure 2. Recommendations, advice, and suggestions from NPDs for the sport organisation

in which leaders and managers operate.

324 R. Arnold et al.

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situation. The following quote illustrates how one NPD was aware of cultural

differences:

Often people don’t take the time to understand the culture of the country and theculture of the sport. They are making real errors from the beginning and I think luckily Iwas sensible about that when I came from [previous country] to [current country].However, I had to learn quickly that [current country] has a culture all of its own . . . Ifound that there are a lot of people here that don’t like to be told straight, whereas in thecountry where I previously worked, they are very direct.

In line with the aforementioned theme, the NPDs recommended that leaders and

managers should develop the skills and traits that are most suitable for the context in

which they are leading or managing, rather than simply adopting a rigid approach.

This is supported in the variety of personal skills that NPDs working in different

contexts identified as essential for a leadership or managerial role in elite sport.

These include exhibiting a high level of confidence, displaying integrity, possessing

strategic and critical thinking skills and being organised and able to deal with

conflict. Further personal characteristics that are deemed fundamental for the role of

a NPD are passion and motivation, as the following quote indicates:

I think it’s your passion and your commitment to excellence that are pretty crucial . . . Ifpeople don’t think that the person at the top really believes that you can, or is notrealistic and focused on what’s important, or motivated in their job and passionate inachieving the outcomes, then you’ll lose the support from below.

Leaders and managers are often required to interact and build relationships with

a number of stakeholders including other leaders, senior management, individuals in

the National Governing Body (NGB), external partners, support personnel and the

athletes. With these personnel, the NPDs emphasised the importance of commu-

nicating frequently and effectively. By enhancing communication and building these

relationships with stakeholders, NPDs are able to integrate and engage all areas of

the NGB. To strengthen relationships when leading and managing others, it was

suggested that NPDs seek an appropriate balance in the level of control or influence

that they have over others. In addition, they should not attempt to achieve everything

by themselves, but instead recognise the importance of teamwork, as the following

quote demonstrates:

You cannot make improvements alone; it has to be as a team. The team members needto respect and listen to each other. I know that I can learn a lot from them [the rest ofthe team]. To do this [work as a team], I need to walk the shop floor and know thereality of the sport on the ground, see what’s actually happening on a daily basis withthe athletes, coaches, and support staff.

Recommendations, advice and suggestions for sport organisations

The recommendations, advice and suggestions for sport organisations consisted of

five higher-order themes: employing the most appropriate individual, creating the

optimal environment, implementing systems and structures, developing an inclusive

culture and providing appropriate support (see Figure 2). When employing an

individual for the role of leader or manager, the NPDs advised organisations to be

European Sport Management Quarterly 325

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clear regarding exactly what the job will involve on the job specification. This is

deemed essential to ensure candidate understanding. It was also suggested that whilst

the role of a NPD typically requires experience in a performance environment,

previous experience as an athlete or a coach is not always necessary. Therefore,

organisations are advised to incorporate this advice in to their recruitment process,

perhaps by simply encouraging potential applicants to reflect on and apply what they

have learnt from past experiences to the specific role being advertised. Moreover, it

was recommended that organisations comprehensively assess each applicant’s

personal, leadership and managerial skills to ensure an appropriate level of

competency for the role. Finally, as the following quote highlights, the NPDs

advised organisations to be clear on what they specifically require in a leader and/or

manager:

Organisations should first decide what kind of role they want. I’d say that’s the firstquestion that any part of the organisation’s recruitment panel needs to ask itself. If you[the organisation] are a smaller sport it may be that you want a top-line coach to leadthe performance program and deliver the goods as a NPD, because if you don’t have theluxury of having one person for each role, you may have to make a compromi-se . . . though if you’re a slightly bigger sport, it may be that you want somebody a littlebit different to do each role.

To facilitate the work of a leader or manager, sport organisations should attempt

to create the optimal environment for them and the rest of the organisation. This

involves remaining ambitious and positive in the achievement of the organisation’s

vision, and not only making decisions quickly, but also determining accountability

for any choices made. In addition, the NPDs advised organisations to control

the level of unnecessary interference by senior management preceding a major

competition. The majority of NPDs suggested that organisations should give leadersand managers freedom to operate, as the following quote exemplifies:

I think there is a thin line between the board wanting information and interferingbecause they feel they should make decisions. I sense that, from talking to other NPDs,that it [interference from the board] is not just happening in my sport, it is actuallyhappening across sports. Leave them [leaders and managers] alone to run things . . . letthem do their job.

National performance directors advised sport organisations to develop systems

and structures that enable leaders and managers to fulfil their role. To elaborate,

advice on this topic includes providing appropriate salaries and funding, developing

sustainable policies which commence before and continue after each Olympic Games,

establishing a coaching structure and minimising the amount of administration that

NPDs are required to carry out. The most frequently cited theme within this higher-

order theme was the importance of providing opportunities for NPDs to enhance

their own knowledge. One way that sport organisations can develop individuals is by

increasing their interaction with other leaders and managers, as the following quote

indicates:

If I were to go into a podium sport, I reckon I would come out with two or three nuggetsthat would make a difference. Now I am lucky enough to be on the performancedirector’s achievement group, and I have picked nuggets up from that, but that’s only

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once every quarter [of a year], and there are just eight of us. I think there is a lot ofbenefit to be gained by thinking outside the box and understanding how other peopledo it . . . so it’s this real isolation of the NPDs that could be hugely improved.

A further recommendation provided by the NPDs for sport organisations was to

develop an inclusive culture. In view of the often disparate location of different

personnel within an organisation, it was suggested that an inclusive culture should

be developed in which all team members feel integrated and involved. The NPDssuggested that developing a team ethos, to which all members understand their

affiliations, would help to create an inclusive culture. To achieve this integration

and ethos, sport organisations are advised to clearly define roles and responsibilities

of all divisions within the NGB, effectively listen and communicate to all involved

in delivering elite performance, and value and demonstrate respect for all employ-

ees. The following quote concerns the need to formalise links between NPDs, which

was suggested to be another method that could be used to develop an inclusive

culture:

There is no actual formalising of links within the NPD culture, which I think isabsolutely stupid. I dropped a note to one of the [nation’s high performance sportsagency] administrators, and I said, ‘‘Well, could you give me a list of the NPD contactsand telephone numbers?’’ They said ‘‘No, it’s confidential information’’. So I am aNPD, I am a member of a club, and I don’t know who all the fellow members are. It isabsolutely essential that this information is made available if we are to build networks inelite sport.

In order to provide appropriate support to a NPD, it is important that sport

organisations have a Chairman and/or Chief Executive Officer (CEO) whose

understanding is aligned to that of the leader or manager. In addition, the NPDs

recommended that organisations understand that it takes time to achieve success,

provide the leader or manager with the opportunity to work with a mentor, be

sensitive in understanding that sports of different sizes often encounter dissimilar

demands and ensure that an optimal amount of support is provided by offering

NPDs independence and avoiding unnecessary interference with their work.Furthermore, as the following quote illustrates, organisations should provide support

for NPDs and their Olympic programmes not only before, but also after an Olympic

Games:

I do worry, particularly with the economic circumstances and everything that thefunding of elite sport will fall off a cliff after [the] 2012 [Olympic Games]. I mean at themoment I think they [the government] want to win lots of medals, but I think after thatthe money will disappear very quickly . . . I just cannot see the government continuing tofund elite sports. So we [the sport organisation] need to look beyond the Olympics andput longer-term sustainable plans in place that will allow us to run elite sport on enoughmoney.

Discussion

To generate more favourable results in elite sport, policy-makers need to better

understand how their structures and programmes may enable or hinder positive

outcomes (De Bosscher et al., 2011). One factor which can help to explain this link

between process and outcome is the way in which programmes are led and managed.

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The data reported here contributes to research on performance leadership and

management in elite sport by outlining a wide array of recommendations, advice and

suggestions that leaders, managers and sport organisations should consider if they

wish to maximise their success in elite sport. More specifically, the findings advise

leaders and managers to focus on establishing an approach, understanding roles,

developing contextual awareness, enhancing personal skills and strengthening

relationships. With regards to the recommendations provided for sport organisa-tions, these include employing the most appropriate individual, creating the optimal

environment, implementing systems and structures, developing an inclusive culture

and providing appropriate support. It is hoped that the findings of this study will

help enhance leaders’, managers’ and sport organisations’ awareness and knowledge

of the factors that need to be addressed in their pursuit of success.

Taking first the recommendations, advice and suggestions provided for leaders

and managers, the results revealed five higher-order themes which need to be taken

into consideration. The first of these is establishing an approach and the data

suggests that although leaders and managers might draw on previous experience to

develop an approach (Canella & Rowe, 1995; Hannah, Woolfolk, & Lord, 2009),

they should also recognise potential barriers and opportunities in the current

situation that may help or hinder with the execution of this approach. This finding

is in line with the principles of situational leadership (cf. Hersey, 1986), which

encourages leaders to consider the situation in which they are operating, including

any barriers or opportunities such as subordinates’ levels of maturity andreadiness for self-direction. To assess this, instruments have been developed in the

workplace to measure the degree to which a leader or manager uses his or her

situational judgement to determine the best course of action based on any barriers

and opportunities that they identify (cf. Salter & Highouse, 2009; Stemler &

Sternberg, 2006).

The second higher-order theme in this dimension refers to understanding the

roles within the team. The findings reported in this higher-order theme go beyond

sport management research, which has identified the roles of the board in sport

organisations (cf. Inglis, 1997; Kihl et al., 2010; Shilbury, 2001), to outline the

specific roles that leaders or managers of Olympic programmes are advised to

uphold. These roles include protecting those that deliver at the forefront of elite

sport, enhancing knowledge of the NGB and maintaining a work-life balance.

This higher-order theme forms an important part of performance leadership and

management, since clearly defined roles, responsibilities and boundaries in elite

sport can help to enhance team atmosphere, functioning, productivity and reduce

social loafing (Chelladurai, 2006; Reid, Stewart, & Thorne, 2004). If roles are noteffectively led and managed, individuals can experience role stress, tension,

frustration, dissatisfaction and communication and interpersonal relationship

difficulties (Mullins, 2004).

Thirdly, since performance leadership and management are dependent on the

context in which leaders and managers operate, the NPDs suggest that leaders and

managers develop contextual awareness. This involves assessing the initial situation,

tailoring advice to the sport or culture that they are working within, displaying

patience in developments, exerting a readiness for change and constantly evaluating

and reviewing the circumstances. This higher-order theme is in accordance with sport

management research at governmental level (cf. Oakley & Green, 2001), which has

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identified that despite the growing trend towards similarity in national elite

development strategies, there remains a need for policy-makers to display contextual

awareness and develop programmes to suit the specific environment and circum-

stances of each respective country and sport.

In addition to establishing an approach, understanding roles and developing

contextual awareness, the NPDs also recommend that leaders and managers enhance

their own personal skills. More specifically, and in line with previous research

(cf. Depree, 1992; Mumford, Zaccaro, Connelly, & Marks, 2000; Zaccaro, 2007), it is

suggested that leaders and managers should develop a constellation of traits and

skills. Indeed, by having a toolbox of personal skills and qualities from which to

draw, leaders can select and display certain traits dependant on the situations or

circumstances that they find themselves in or the requirements of the individuals that

they are leading or managing (Judge & LePine, 2007; Judge, Piccolo, & Kosalka,

2009). For leaders and managers in elite sport, the suggested personal skills and

qualities include passion, motivation, integrity, confidence, organisation, conflict

management and strategic and critical thinking.The final higher-order theme of recommendations, advice and suggestions for

leaders and managers in elite sport relates to strengthening relationships with a

number of personnel who are both internal and external to the sport organisation.

While sport psychology research has established the components of effective coach�athlete relationships (cf. Jowett & Poczwardowski, 2007), and sport management

research has examined the relations between members of a board (cf. Taylor &

O’Sullivan, 2009), the findings of this study extend understanding in this area by

providing advice for those leading and managing Olympic sports on how to build

and strengthen optimal relationships with a variety of personnel. These personnel

include individuals across all areas of the NGB, athletes and their support personnel

and external partners. Within these relationships, the results emphasise the importance

of teamwork, communication and finding an optimal balance in the level of control or

influence that leaders and managers have over others. It is fundamental that these

relationships with various stakeholders are built and strengthened, since this can have

an influence on the operation of Olympic programmes (Ferrand & McCarthy, 2009;

Sotiriadou, 2009) and success of person-organisation dynamics (cf. Wagstaff, Fletcher,

& Hanton, 2012).

Turning to the recommendations, advice and suggestions for sport organisations,

the results revealed five higher-order themes that they should consider when working

with leaders and managers in elite sport. The first of these relates to recruiting and,

ultimately, employing the most appropriate individual for the leader or manager role.

To achieve this, NPDs suggest that organisations remain clear on the full extent of

the role and what they specifically require in a leader or manager. This is in line with

occupational and organisational psychology research (Hough & Oswald, 2000;

Robertson & Smith, 2001), which highlights that organisations should adopt a task-

oriented job analysis to clearly identify what skills are required for each job, and a

worker-oriented analysis to elicit the competencies that candidates will need. In

addition, with specific reference to employing a leader or manager in elite sport, the

NPDs advised that organisations encourage candidates to reflect on their past

experiences and then assess them on a range of personal, leadership and managerial

skills, rather than simply on their sporting background.

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Once a leader or manager has been employed, the NPDs encourage organisations

to create an optimal environment for these individuals to function effectively. Similar

to minimising any distractions from various personnel for individual athletes (cf.

Gee, 2010; Martens, 2004), the NPDs recommend that organisations reduce any

interference from senior management that might hinder their performance. In

addition, the NPDs advise organisations to make quick decisions, determine

accountability when decisions are made and remain positive and ambitious. In linewith this latter point, research on personnel selection (e.g. Robertson & Smith, 2001)

has identified that the appearance of an ambitious organisation can attract individuals

to apply for a role. Therefore, in order to attract a number of candidates to apply for

jobs in elite sport, organisations should remain ambitious and positive in their image

so that they can, subsequently, select the most appropriate individual for the role.

Turning to the third higher-order theme, NPDs advise organisations to

implement systems and structures that are congruent with what leaders and

managers are trying to accomplish. In accordance with sport management research

on elite sport development systems, the findings of this study illustrate that an

organisation’s systems and structures should involve effective coach provision,

appropriate funding and salaries and a simplicity of administration (De Bosscher

et al., 2006, 2008, 2011; Oakley & Green, 2001). In addition, the NPDs also advise

organisations to implement sustainable policies and provide development opportu-

nities for leaders and managers. It is crucial that sport organisations heed this advice

from NPDs, since many sporting organisations operate within continually changingsocio-economic conditions and an effective elite sport structure and system of

governance can help to safeguard against any misappropriation of funds and ensure

the long term viability of a sport (Scissons, 2002; Taylor & O’Sullivan, 2009).

Alongside implementing these systems and structures, organisations should also

consider the fourth higher-order theme which involves developing an inclusive

culture. While previous research in sport has elicited athletes’ (e.g. Hardy & Crace,

1997; Yukelson, 1997) and coaches’ (Bloom, Stevens, & Wickwire, 2003; Newin,

Bloom, & Loughead, 2008) perceptions of building a team and culture, this study

provides additional knowledge in this area by establishing advice from NPDs for

sport organisations. More specifically, the findings reveal that creating a culture

involves generating a team ethos, integrating a team, formalising links, developing

role awareness, effectively listening and communicating and demonstrating respect

for employees to ensure that they feel valued.

In terms of providing appropriate support to leaders and managers, which was

the fifth higher-order theme in this dimension, the NPDs suggest that in addition toproviding leaders and managers with support before an Olympic Games and a

sustainable legacy after it (cf. Gold & Gold, 2009), and offering them a mentor

(cf. Chun, Sosik, & Yun, 2012; Oliver, Church, Lewis, & Desrosiers, 2009; Raso,

2011), sport organisations should also be sensitive, understand the temporal nature

of success, offer NPDs an optimal balance of support and ensure that the CEO and

Chairman have an aligned understanding with the NPD.

Regarding the practical applications of this study, it is anticipated that the

findings can maximise the likelihood of success in elite sport in two main ways.

Firstly, by providing recommendations, advice and suggestions to leaders and

managers, this study can help them to recognise and address the daily challenges

inherent in preparation for an Olympic Games. Secondly, the recommendations,

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advice and suggestions provided to sport organisations can assist them in creating,

optimising and maintaining a supportive environment that enables leaders and

managers to flourish in their roles. To disseminate these findings to leaders, managers

and sport organisations, a manual could be developed to outline and explain the

performance leadership and management recommendations, advice and suggestions

that have emerged in this study. In addition, based on the findings of this study, a

competency framework could be established that outlines the specific leadership andmanagerial qualities and skills that individuals should seek to develop (e.g.

Dalakoura, 2010; Hannah et al., 2009). Since the appropriateness of leadership

and management approaches are somewhat contingent on the surrounding context,

the domains of the competency frameworks will likely be shaped by particular

configurations of the parameters of practice (cf. Rodolfa et al., 2005). For NPDs,

such parameters might include the sport, context and system in which the NPD

operates, the individuals with whom they work and the challenges that they

encounter. For sport organisations, a number of sport management frameworks

have been developed to identify the systems and structures that influence elite athlete

development at a governance level (e.g. De Bosscher et al., 2011; Houlihan & Green,

2008; Sotiriadou & Shilbury, 2009). However, these frameworks could be expanded

to both incorporate the findings that have emerged from this managerial level study

and illustrate the competencies that leaders and managers require in elite sport. With

regards to the best context in which to disseminate the findings, UK Sport (the high

performance sports agency in the UK), has emphasised that its quarterly NPD

forum is well positioned to share good practice (National Audit Office, 2005).Indeed, a leadership and management development initiative or programme could be

developed to disseminate the findings of this study at such forums (e.g. Amagoh,

2009). Alternatively, individuals that act in an advisory capacity to either sport

organisations (e.g. organisational consultants) or leaders and managers (e.g. sport

psychologists) could deliver the findings via an individually tailored intervention. Since

there are likely to be differences in a NPD’s role dependant on the context and sport in

which they operate, such bespoke provisions are particularly encouraged. When

implementing the intervention, these advisory individuals should draw lessons and

techniques from executive coaches since there appears to be considerable overlap in the

remit of these roles (Fletcher & Arnold, 2011). More specifically, executive coaches are

often employed to improve individuals’ relationships with others and help them to

manage their daily challenges and demands (Feldman & Lankau, 2005; Kilburg, 2000;

Miller & Hart, 2001), both of which are evident in the findings of the present study.

This study has methodological strengths and limitations that must be acknowl-

edged when interpreting the findings. The strength of this research is the participants

that were sampled. More specifically, by occupying senior leadership and managerialpositions in elite sport, the participants were able to provide insightful and extensive

information for leaders, managers and sport organisations. The semi-structured

format of the interview was a further strength of the research, since the set-up and

flexibility enabled the NPDs to be open, honest and comfortable in their dialogues,

which resulted in a broad array of stakeholder-driven recommendations, advice and

suggestions. A common concern in investigations utilising qualitative methods and

purposive sampling is the issue of generalisability (cf. Gobo, 2007). Indeed, while the

present study can offer analytic generalisation (cf. Onwuegbuzie & Leech, 2007),

where its findings can contribute conceptually and theoretically to research and

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theory on performance leadership and management, the relatively small sample size

constrains the more statistical generalisation that is commonly associated with more

quantitative methods. Regarding the composition of the sample, participants in the

present study were recruited from a range of sports and were of varying age and

experience; however, logistical and financial constraints precluded more extensive

sampling of participants working in other nations. While this restricted focus may be

considered a limitation of this research, Oakley and Green (2001) have suggested that

there is a growing trend towards similarity in national elite development strategies.

Nonetheless, future research is required to further explore the presence and extent of

cultural differences in the performance leadership and management recommenda-

tions, advice and suggestions provided by NPDs from a range of nations.

In addition to the aforementioned suggestions, further research in this area could

seek information from personnel other than NPDs. Indeed, while sampling NPDs

was appropriate for the purpose of this study, it is important to acknowledge that the

recommendations, advice and suggestions provided are the views and opinions of one

group of stakeholders within elite sport. Therefore, it would be beneficial to involve

other stakeholders in future research so that a more holistic view of performance

leadership and management can be developed. For example, gathering data from

other members of the organisation in addition to NPDs, including the board, team

managers, athletes and support and administrative staff will have a methodological

advantage over the present study, since individuals’ perspectives can be triangulated

(Solansky, 2010). To collect this triangulation data, a 360 degree study could be

conducted (Fletcher, 2001). In addition to providing an array of perspectives of

performance leadership and management within a sport organisation, a 360 degree

study can offer valuable feedback to the leaders and managers themselves, identify areas

for performance development and evaluate the effectiveness of the individually tailored

interventions previously discussed (Bailey & Austin, 2006; Conger & Toegel, 2003).To conclude, this study has provided performance leadership and management

recommendations, advice and suggestions for leaders, managers and sport organisa-

tions. It is anticipated that this information will enable issues, challenges and debates

that accompany the leadership and management of Olympic programmes to be more

effectively recognised and addressed. Furthermore, as governments place heightened

importance on international success in the sporting arena, this study provides a

timely resource for sport management scholars and consultants. Indeed, it is hoped

that as a result of this research, Olympic programmes will begin to be more

successfully led, managed and supported to, ultimately, produce more positive

performance outcomes in elite sport.

Acknowledgement

This research was supported in part by funding from Lane4 Management Group Ltd.

Notes

1. Due to space restrictions, the interview guide is not reproduced in full here. For a copy ofthe guide, please contact the corresponding author.

2. Due to space restrictions, only a selection of the raw data quotes is presented in this study.For a complete copy of this data, please contact the corresponding author.

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