robert van trigt

Marketing Manager Digital - Nov 2014

online advertising In a broader perspective

Soft ground

Don’t know our customers

CHAPTER 2

Advertising strategy

1. campaigns

1. Campaigns

2. Events

1. Campaigns2. Events

3. Continious

Digital spend

Canabalize?

Nope . . .

Affiliates > Sea +4,1%

Display > sea + 3,2%

Display > affiliates + 5,5%

Digital spend

Brandawareness

Actionperformance

CHAPTER 3

Digital channels

95%CPO €10

1.SearchCPC < €0,20

BE flexible

AVG CPO

€ 55

2. Performance display

set channel kpi’s

17%

11%

story telling

3.Premium

display & video

support

1. Campaigns2. Events3. Continious

Additional reach

time

HPTO

video

High impact

Impactawareness

55% of target audience Recognized an advertisement

Engaging creatives

Mobile firststrategy

4. Social media & advertising

“A social follower

that is not a

subscriber is two

times more likely to

subscribe”

+30% higher

scores on

Image attributes

Mediapressure

grp

reach

Facebook: reach depends on engagement40.000 - 4. mio !

Twitter: reach = 10% of followers

test &expiriment

social TVC testing

ER : 7,6% vs 16,6%

CTR : 4,3% vs 9,9%

View rate : 2,4% vs 6,9%

Results

CHaPTER 4

future

SECTIONTITLE

“social reach

surpasses web and

apps, but needs ad

spend for optimal

results”

relevant

CRMEnginetargeting

THANK YOU!

FOX SPORTS

robert van trigtNov 2014