fox sports presentation
TRANSCRIPT
GOLF IN THE CITY YEN PHUNG | TYLER RONISH | SUPO TECHAGUM | nap POSHYANANDA | CORAL LEE
DRIVING MILLENIALS’ INTERESTS IN GOLF BY APPEALING TO OUR INTERESTS, GENERATING CONVERSATIONS WITHIN OUR COMMUNICATION CHANNELS, AND REPOSITION GOLF – LITERALLY – TO BECOME OUR MAIN CHOICE OF SPORT.
EXECUTIVE SUMMARY
SITUATION OVERVIEW
SITUATION OVERVIEW
SITUATION OVERVIEW
102,000+ FOLLOWERS
122,000+ LIKES
HUBSPOT SCORE
59
SITUATION OVERVIEW
$23.00
$24.00
$25.00
$26.00
$27.00
$28.00
$29.00
$30.00
$31.00
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
DOLLARS (MILLIONS)
SITUATION OVERVIEW
1.76% revenue since 2013
0.80% # of establishments
0.95% employment
2.47% CONSUMER SPENDING
20% 30 – 39 YO
19% 18 – 29 YO
18% 40-49 YO
17% < 18 YO
14% > 60 YO
12% 50-59 YO
SITUATION OVERVIEW
SITUATION OVERVIEW
FAN MARKET (62,860,000 TOTAL)
VIEWED ON TV
VIEWED ON ONLINE DEVICE
PARTICIPATED IN PAST YEARS
ATTENDED 1+ EVENT
SOUNDERS MARINERS
SITUATION OVERVIEW
PROBLEM
MILLENIALS INVOLVEMENTS
PROBLEM
MILLENIALS INVOLVEMENTS CAPTURE NEW MARKETS
PROBLEM
MILLENIALS INVOLVEMENTS CAPTURE NEW MARKETS DECREASE IN PLAYERS
PROBLEM
MILLENIALS INVOLVEMENTS CAPTURE NEW MARKETS DECREASE IN PLAYERS PERCEPTION OF GOLF
PROBLEM
STRATEGY
STRATEGY
INCREASING AWARENESS
STRATEGY
INCREASING AWARENESS
INCREASING ACCESSIBILITY
UTILIZE LOCAL RESOURCES
STRATEGY
INCREASING AWARENESS
INCREASING ACCESSIBILITY
PLAN OF ACTION
GOLF THE CITY
SPACE NEEDLE
ALKI BEACH
CAL ANDERSON PARK
RED SQUARE
WEST LAKE
PROMOTION
PROMOTION
USE LOCAL INFLUENCERS DRIVE ENGAGEMENT START CONVERSATIONS
PUBLIC ART
PUBLIC ART
PUBLIC ART
DRIVE ENGAGEMENT START CONVERSATIONS
PROMOTION
#USGAxSEA #golfthecity
VIEWING PARTY
VIEWING PARTY
CENTURYLINK EVENT CENTER
VIEWING PARTY
SPACE NEEDLE
ALKI BEACH
CAL ANDERSON PARK
RED SQUARE
WEST LAKE
VIEWING PARTY
SPACE NEEDLE
ALKI BEACH
CAL ANDERSON PARK
RED SQUARE
WEST LAKE CENTURYLINK CENTER
VIEWING PARTY
COST TO BOOK VENUE
SEATTLE’S MILLENIALS POPULATION
SEATTLE’S RANKING AS BEST PLACE FOR MILLENIALS
527K #9 $14K
VIEWING PARTY VIEWING PARTY
BEYOND THE VIEWING PARTY
SWING ANALYZER
PHOTO BOOTH
Father’s day QUIZ
What is your Dad’s favorite sport?
Father’s day QUIZ
What is your son’s/daughter’s
favorite food to eat?
Otieno Terry (R&B) Allen Stone (folk/ indie) Fly Moon Royalty (jazz)
la luz (surf) Mary Lambert (pop)
MUSIC & FOOD
MUSIC & FOOD
MUSIC & FOOD
SATISFACTION RATE
METRICS
SOCIAL MEDIA STATISTICS
EVENT VISITORS
DRIVING MILLENIALS’ INTERESTS IN GOLF BY APPEALING TO OUR INTERESTS, GENERATING CONVERSATIONS WITHIN OUR COMMUNICATION CHANNELS, AND REPOSITION GOLF – LITERALLY – TO BECOME OUR MAIN CHOICE OF SPORT.
CLOSING
QUESTIONS?