perancangan buku informasi mengenai grup musik kontemporer

PERANCANGAN BUKU INFORMASI MENGENAI

GRUP MUSIK KONTEMPORER GANGSADEWA

Laporan Tugas Akhir

Ditulis sebagai syarat untuk memperoleh gelar Sarjana Desain (S.Ds.)

Nama : Bryan Hizkia Marihot Tobing

NIM : 00000014919

Program Studi : Desain Komunikasi Visual

Fakultas : Seni dan Desain

UNIVERSITAS MULTIMEDIA NUSANTARA

TANGERANG

2021

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LEMBAR PERNYATAAN TIDAK MELAKUKAN PLAGIAT

Saya yang bertanda tangan di bawah ini:

Nama : Bryan Hizkia Marihot Tobing

NIM : 00000014919

Program Studi : Desain Komunikasi Visual

Fakultas : Seni dan Desain

Universitas Multimedia Nusantara

Judul Tugas Akhir :

PERANCANGAN BUKU INFORMASI MENGENAI GRUP MUSIK

KONTEMPORER GANGSADEWA

dengan ini menyatakan bahwa, laporan dan karya tugas akhir ini adalah asli dan

belum pernah diajukan untuk mendapatkan gelar sarjana, baik di Universitas

Multimedia Nusantara maupun di perguruan tinggi lainnya.

Karya tulis ini bukan saduran/terjemahan, murni gagasan, rumusan dan

pelaksanan penelitian/implementasi saya sendiri, tanpa bantuan pihak lain, kecuali

arahan pembimbing akademik dan narasumber.

Demikian surat Pernyataan Originalitas ini saya buat dengan sebenarnya,

apabila di kemudian hari terdapat penyimpangan serta ketidakbenaran dalam

pernyataan ini, maka saya bersedia menerima sanksi akademik berupa pencabutan

gelar (S.Ds.) yang telah diperoleh, serta sanksi lainnya sesuai dengan norma yang

berlaku di Universitas Multimedia Nusantara.

Tangerang, 7 Januari 2021

Bryan Hizkia Marihot Tobing

iv

KATA PENGANTAR

Puji syukur saya panjatkan kepada Tuhan yang Maha Esa, karena berkat rahmat

dan karunia-Nya penulis berhasil menyelesaikan proposal tugas akhir yang berjudul

"Perancangan Media Informasi mengenai Grup Musik Kontemporer Gangsadewa".

Gangsadewa merupakan sebuah grup musik kontemporer yang berasal dari

Jogjakarta, grup musik ini memiliki ciri khas tersendiri yaitu dengan

menggabungkan kedua jenis alat musik yaitu alat musik nusantara dan modern yang

kemudian dirancang sedemikian rupa menjadi sebuah aransemen musik.

Keberadaan Gangsadewa dalam dunia musik Indonesia merupakan bentuk

dari kelestarian budaya nusantara yang tentunya menjadi bagian dari tugas kita

sebagai generasi penerus bangsa. Media informasi ini diciptakan sehingga dapat

meningkatkan kesadaran masyarakat mengenai budaya nusantara Indonesia.

Dalam kesempatan ini penulis ingin mengucapkan terimakasih kepada

beberapa pihak yang mendukung saya dalam proses perancangan karya:

1. Mohammad Rizaldi, S.T., M.Ds., selaku ketua program studi Desain

Komunikasi Visual Universitas Multimedia Nusantara.

2. Clemens Felix Setiyawan, S.sn., M.Hum., selaku pembimbing saya

yang membantu mengarahkan dan membimbing saya kepada arah yang

benar dalam perancangan ini.

3. Adhreza Brahma, M.Ds., selaku ketua sidang dan Darfi Rizkavirwan,

S.Sn., M.Ds. selaku penguji sidang.

4. Mohammad Rizaldi, S.T., M.Ds., selaku dosen seminar yang membantu

penulis dalam pembelajaran penulisan dan presentasi.

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5. Seluruh narasumber dan responden yang membantu perancangan proses

dengan memberikan waktunya.

6. Keluarga inti saya yang sudah memberikan dukungan yang tidak ada

duanya.

7. Sahabat saya Gabrielle Eliora, Samuel Kevin, dan Joshua Nasa yang

sudah memberikan dukungan dan hiburan dalam jerih paya perancangan

ini.

8. Sahabat seperjuangan saya dalam Universitas Multimedia Nusantara,

Raffaell Marcelino, Aaron Ajiguna, dan Reynard Santoso yang sudah

memberikan saran, masukan, dan kritik untuk perancangan saya.

Tangerang, 9 Januari 2021

Bryan Hizkia Marihot Tobing

vi

ABSTRAKSI

Gangsadewa merupakan salah satu grup musik kontemporer yang ada di Indonesia,

keberadaan Gangsadewa dalam Indonesia tentunya dapat membantu memberi

inspirasi bagi para generasi muda dimana Gangsadewa merupakan bukti nyata

bahwa mereka berhasil menggabungkan dua jenis alat musik yaitu alat musik

nusantara dan alat musik modern menjadi suatu aransemen musik yang berbentuk

seperti sastra. Kurangnya informasi mengenai Gangsadewa pada peradaban

masyarakat modern tentunya membuat kurangnya kesadaran mengenai eksistensi

sebuah grup musik kontemporer yang menjadi contoh pelestarian budaya dan nilai-

nilai leluhur. Penulis ingin membuat sebuah media informasi sehingga dapat

membantu memberikan informasi dan pembelajaran mengenai Gangsadewa dalam

berbentuk buku informasi dan beberapa media sekunder sebagai pendukung.

Penelitian ini menggunakan teknik hibrida yaitu dengan metode wawancara dan

juga penyebaran kuesioner.

Kata kunci: Informasi, Gangsadewa, Buku

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ABSTRACT

Gangsadewa is one of the exisiting contemporary music group in Indonesia, the

existence of Gangsadewa in Indonesia can surely help inspire the younger

generation where Gangsadewa is the living proof that they managed to combine to

musical instruments such as Indonesian instruments and modern instruments into

a musical arrangement which is shaped as literature. Lack of information about

Gangsadewa in modern civilization certainly makes a lack of awareness about the

existence of a contemporary music group which is a part of culture preservation

and ancestral values. The author wants to make an information media so it can help

provide information about Gangsadewa in the form of information book and

secondary media as support. The study uses hybrid technique, which includes

interview method and questionnaire distribution.

Keywords: Information, Gangsadewa, Book

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DAFTAR ISI

LEMBAR PERNYATAAN TIDAK MELAKUKAN PLAGIAT . II

HALAMAN PENGESAHAN TUGAS AKHIR ............................. III

KATA PENGANTAR ...................................................................... IV

ABSTRAKSI ..................................................................................... VI

ABSTRACT ...................................................................................... VII

DAFTAR ISI .................................................................................. VIII

DAFTAR LAMPIRAN ................................................................. XXI

BAB I PENDAHULUAN ................................................................... 1

1.1. Latar Belakang ........................................................................ 1

1.2. Rumusan Masalah ................................................................... 3

1.3. Batasan Masalah ..................................................................... 4

1.4. Tujuan Tugas Akhir ................................................................ 4

1.5. Manfaat Tugas Akhir .............................................................. 4

BAB II TINJAUAN PUSTAKA ........................................................ 6

Desain Komunikasi Visual ..................................................... 6

2.1.1. Elemen Desain .............................................................. 6

Prinsip Desain ....................................................................... 17

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2.2.1. Format ........................................................................ 17

2.2.2. Balance ....................................................................... 18

2.2.3. Visual Hierarchy ........................................................ 19

2.2.4. Emphasis .................................................................... 20

2.2.5. Rhythm ........................................................................ 24

2.2.6. Unity ........................................................................... 25

2.2.7. Laws of Perceptual Organization ............................... 26

2.2.8. Scale ........................................................................... 29

2.2.9. Proportion .................................................................. 29

2.2.10. Volume ....................................................................... 30

Buku ...................................................................................... 32

2.3.1. Komponen Isi Buku .................................................... 33

Komposisi ............................................................................. 34

2.4.1. Rute Komposisi .......................................................... 34

2.4.2. Strategi Komposisi ..................................................... 37

2.4.3. Action .......................................................................... 39

2.4.4. Arrangement ............................................................... 41

2.4.5. Articulation ................................................................. 43

Modularity ............................................................................ 43

2.5.1. Chunk ......................................................................... 44

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2.5.2. Rule of Thirds ............................................................. 44

Grid ....................................................................................... 44

2.6.1. Margin ........................................................................ 45

2.6.2. Kolom dan Interval Kolom ......................................... 45

2.6.3. Flowlines .................................................................... 46

2.6.4. Grid Modules .............................................................. 46

2.6.5. Spatial Zone ................................................................ 46

2.6.6. Gutter .......................................................................... 46

Fotografi ............................................................................... 47

2.7.1. Teknik Fotografi ......................................................... 47

2.7.2. Fotografi Dokumenter ................................................ 49

2.7.3. Komposisi Fotografi ................................................... 49

2.7.4. Fotografi dalam Buku ................................................. 51

2.7.5. Konsep Fotografi ........................................................ 52

Tipografi ............................................................................... 52

2.8.1. Black Letter ................................................................ 52

2.8.2. Humanist .................................................................... 53

2.8.3. Old Style ..................................................................... 53

2.8.4. Transitional ................................................................. 54

2.8.5. Modern ....................................................................... 55

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2.8.6. Slab Serif .................................................................... 55

2.8.7. Sans Serif .................................................................... 56

2.8.8. Script .......................................................................... 56

2.8.9. Display ........................................................................ 57

2.8.10. Decorative .................................................................. 57

Media .................................................................................... 58

2.9.1. Fungsi Media .............................................................. 58

Media Informasi ................................................................ 58

Musik ................................................................................. 59

2.11.1. Musik Tradisional ....................................................... 59

Gangsadewa ...................................................................... 59

BAB III METODOLOGI ............................................................... 58

Metodologi Pengumpulan Data ............................................ 58

3.1.1. Wawancara ................................................................. 59

3.1.2. Kuesioner .................................................................... 63

3.1.3. Studi Eksisting ............................................................ 69

Metodologi Perancangan ...................................................... 69

1) Documentation ..................................................................... 70

BAB IV STRATEGI DAN ANALISIS PERANCANGAN ........... 73

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Strategi Perancangan ............................................................ 73

4.1.1. Documentation ........................................................... 73

4.1.2. Analysis ...................................................................... 76

4.1.3. Expression .................................................................. 77

4.1.4. Concept ....................................................................... 79

4.1.5. Design Brief ............................................................... 82

4.1.6. Penentuan Tipografi ................................................... 87

4.1.7. Perancangan Layout ................................................... 92

4.1.8. Perancangan Konten Buku ......................................... 98

4.1.9. Perancangan Media Sekunder .................................. 100

Analisis Perancangan .......................................................... 116

4.2.1. Analisis Format Buku ............................................... 116

4.2.2. Analisis Fotografi ..................................................... 117

4.2.3. Analisis Konten Buku .............................................. 122

4.2.4. Analisis Desain Layout ............................................. 124

4.2.5. Analisis desain media sekunder ............................... 135

Budgeting ............................................................................ 143

BAB V PENUTUP .......................................................................... 143

Kesimpulan ......................................................................... 143

Saran ................................................................................... 144

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DAFTAR PUSTAKA .................................................................... XIX

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DAFTAR GAMBAR

Gambar 2.1. Garis ................................................................................................... 7

Gambar 2.2. Bentuk ................................................................................................ 8

Gambar 2.3. Rectinilinear Shape ............................................................................ 9

Gambar 2.4. Curvilinear Shape .............................................................................. 9

Gambar 2.5. Irregular Shape ................................................................................ 10

Gambar 2.6. Accidental Shape .............................................................................. 10

Gambar 2.7. Nonobjective Shape .......................................................................... 11

Gambar 2.8. Abstract Shape ................................................................................. 11

Gambar 2.9. Representational Shape .................................................................... 12

Gambar 2.10. Ruang Negatif dan Positif .............................................................. 13

Gambar 2.11. Typographic Shapes ....................................................................... 13

Gambar 2.12 Hue .................................................................................................. 14

Gambar 2.13 Value ............................................................................................... 15

Gambar 2.14. Contoh Saturation .......................................................................... 16

Gambar 2.15. Tekstur ............................................................................................ 17

Gambar 2.16. Simetris .......................................................................................... 18

Gambar 2.17. Asimetris ........................................................................................ 19

Gambar 2.18. Emphasis By Isolation .................................................................... 20

Gambar 2.19. Emphasis By Placement ................................................................. 21

Gambar 2.20. Emphasis Through Scale ................................................................ 21

Gambar 2.21. Emphasis Through Contrast .......................................................... 22

Gambar 2.22. Emphasis Through Direction Pointers ........................................... 22

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Gambar 2.23. Tree Structure ................................................................................. 23

Gambar 2.24. Nests Structure ............................................................................... 23

Gambar 2.25. Stair Structure ................................................................................ 24

Gambar 2. 26 Repetition dan Variation ................................................................ 25

Gambar 2.27. Pengaplikasian Unity ...................................................................... 26

Gambar 2.28. Similarity ........................................................................................ 26

Gambar 2.29. Proximity ........................................................................................ 27

Gambar 2.30. Continuity ....................................................................................... 27

Gambar 2.31. Closure ........................................................................................... 28

Gambar 2.32. Common Fate ................................................................................. 28

Gambar 2.33. Continuing Line .............................................................................. 28

Gambar 2.34. Fibonacci Spiral ............................................................................. 30

Gambar 2.35. Ilustrasi Volume ............................................................................. 31

Gambar 2.36. Penggunaan Foreground, Middleground, dan Background ........... 32

Gambar 2.37. Anatomi Buku ................................................................................ 34

Gambar 2.38. Contoh Type Driven ....................................................................... 35

Gambar 2.39. Contoh Image driven ...................................................................... 36

Gambar 2.40. Contoh Visual Verbal Synergy ....................................................... 36

Gambar 2.41. Formally Driven Creative Directives ............................................. 37

Gambar 2.42. Media Driven Creative Directives ................................................. 38

Gambar 2.43. Style Driven Creative Directives .................................................... 39

Gambar 2.44. Action Through Dynamics .............................................................. 40

Gambar 2.45. Action Through Contrast ................................................................ 40

xvi

Gambar 2.46. Action Through Movement ............................................................. 41

Gambar 2.47. Anatomi Grid ................................................................................. 45

Gambar 2.48. Contoh Font Black Letter ............................................................... 53

Gambar 2.49. Contoh Font Humanist ................................................................... 53

Gambar 2.50. Contoh Font Oldstyle ..................................................................... 54

Gambar 2.51. Contoh Font Transitional ............................................................... 54

Gambar 2.52. Contoh Font Modern ...................................................................... 55

Gambar 2.53. Contoh Font Slab Serif ................................................................... 55

Gambar 2.54. Contoh Font Sans Serif ................................................................... 56

Gambar 2.55. Contoh Font Script ......................................................................... 56

Gambar 2.56. Contoh Font Display ...................................................................... 57

Gambar 2.57. Contoh Font Decorative ................................................................. 57

Gambar 3.1. Penulis Bersama Pak Memet ............................................................ 61

Gambar 3.2. Kuesioner 1 ...................................................................................... 64








Gambar 3.10. Studi Eksisting Buku Musik Indonesia .......................................... 69

Gambar 4.1. Foto studio secara keseluruhan ........................................................ 74

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Gambar 4.2. Foto penampilan pentas .................................................................... 75

Gambar 4.3. Foto Memet Chairul Slamet ............................................................. 75

Gambar 4.4. Foto Detil Alat Musik ...................................................................... 76

Gambar 4.5. Mind map ......................................................................................... 78

Gambar 4.6. Moodboard Layout Dan Desain ....................................................... 80

Gambar 4.7. Moodboard Font Dan Format .......................................................... 81

Gambar 4.8. Modular Grid ................................................................................... 82

Gambar 4.9. Coklat Muda ..................................................................................... 83

Gambar 4.10. Putih ............................................................................................... 83

Gambar 4.11. Hitam .............................................................................................. 84

Gambar 4.12. Poster Gangsadewa ........................................................................ 84

Gambar 4.13. Sketsa Supergrafis .......................................................................... 85

Gambar 4.14. Bentuk Dasar .................................................................................. 85

Gambar 4.15. Supergrafis ..................................................................................... 86

Gambar 4.16. Pemakaian Supergrafis Pada Media Utama ................................... 87

Gambar 4.17. Contoh Penggunaan Supergrafis Pada Media Sekunder ................ 87

Gambar 4.18. Times .............................................................................................. 88

Gambar 4.19. Penggunaan Font Times Pada Judul .............................................. 89

Gambar 4.20. Penggunaan Font Times Pada Bodytext ......................................... 89

Gambar 4.21. Font Anderson Grotesk Bold ......................................................... 90

Gambar 4.22. Pengunaan Anderson Grotesk Pada Judul Bab .............................. 91

Gambar 4.23. Font Flareserif 821 BT ................................................................... 92

Gambar 4.24. Penggunaan Flareserif 821 BT ....................................................... 92

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Gambar 4.25. Modular Grid Untuk Perancangan Layout ..................................... 93

Gambar 4.26. Aset Cover Buku ............................................................................ 94

Gambar 4.27. Modular Grid Pada Cover Buku .................................................... 95

Gambar 4.28. Contoh Aset Foto ........................................................................... 96

Gambar 4.29. Modular Grid Untuk Perancangan Layout ..................................... 97

Gambar 4.30. Modular Grid Pada Judul Bab ....................................................... 97

Gambar 4.31. Modular Grid Pada Halaman Baca ................................................ 98

Gambar 4.32. Alat Musik Batu ........................................................................... 101

Gambar 4.33. Referensi Signature ...................................................................... 102

Gambar 4.34. Perancangan Media Signature ...................................................... 102

Gambar 4.35. Referensi Baju .............................................................................. 103

Gambar 4.36. Perancangan Desain T-shirt ......................................................... 104

Gambar 4.37. Perancangan Layout Mug ............................................................. 105

Gambar 4.38. Perancangan Mug ......................................................................... 105

Gambar 4.39. Hasil Akhir Mug ........................................................................... 106

Gambar 4.40. Perancangan Layout Totebag ....................................................... 107

Gambar 4.41. Perancangan Totebag ................................................................... 107

Gambar 4.42. Hasil Akhir Totebag ..................................................................... 108

Gambar 4.43. Perancangan Layout Notebook ..................................................... 109

Gambar 4.44. Perancangan Buku Tulis............................................................... 109

Gambar 4.45. Hasil Akhir Buku Tulis ................................................................ 110

Gambar 4.46. Perancangan Cover Twitter Gangsadewa .................................... 111

Gambar 4.47. Hasil Akhir Cover Twitter Gangsadewa ...................................... 111

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Gambar 4.48. Perancangan Display Picture ....................................................... 112

Gambar 4.49. Hasil Akhir Display Picture ......................................................... 112

Gambar 4.50. Perancangan Post Instagram Gangsadewa ................................... 113

Gambar 4.51. Hasil Akhir Feed Instagram Gangsadewa .................................... 114

Gambar 4.52 Perancangan Story Gangsadewa.................................................... 114

Gambar 4. 53 Hasil Akhir Story Gangsadewa .................................................... 115

Gambar 4.54 Perancangan Home Facebook ....................................................... 116

Gambar 4.55. Hasil Akhir Home Facebook ........................................................ 116

Gambar 4.56. Mockup Buku ............................................................................... 117

Gambar 4.57. Foto Framing Movement .............................................................. 118

Gambar 4.58. Foto Personil Gangsadewa ........................................................... 120

Gambar 4.59. Foto Detil Alat Musik .................................................................. 121

Gambar 4.60. Foto Studio Secara Menyeluruh ................................................... 121

Gambar 4.61. Konten Buku ................................................................................ 122




Gambar 4.65. Penggunaan Modular Grid ........................................................... 126

Gambar 4.66. Contoh Layout .............................................................................. 127



Gambar 4.69. Penggunaan Warna Hitam ............................................................ 130

Gambar 4.70. Penggunaan Warna Putih ............................................................. 131

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Gambar 4.71. Penggunaan Warna Coklat Pada Bab ........................................... 132

Gambar 4.72. Penggunaan Warna Coklat Pada Supergrafis ............................... 132

Gambar 4.73. Pengunaan Times Pada Bodytext.................................................. 133

Gambar 4.74. Penggunaan Anderson Grotesk .................................................... 134

Gambar 4.75. Penggunaan Font Flareserif 821 BT............................................. 134

Gambar 4.76. Twitter Gangsadewa ..................................................................... 136

Gambar 4.77. Instagram Gangsadewa ................................................................ 137

Gambar 4.78. Facebook Gangsadewa ................................................................. 138

Gambar 4.79. Signature Merchandise ................................................................ 139

Gambar 4.80. Totebag Gangsadewa ................................................................... 140

Gambar 4.81. Mug Gangsadewa ......................................................................... 141

Gambar 4.82. T-shirt Gangsadewa ..................................................................... 142

Gambar 4.83. Notebook Gangsadewa ................................................................. 143

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DAFTAR TABEL

Tabel 4.1. Tabel Daftar Halaman .......................................................................... 99

xxii

DAFTAR LAMPIRAN

LAMPIRAN A: TRANSKRIP WAWANCARA DENGAN KETUA

GANGSADEWA ................................................................................................ xvi

perancangan buku informasi mengenai grup musik kontemporer

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