pepsi_biac8_iift delhi_error 404 team name not found

8/16/2019 PEPSI_BIAC8_IIFT Delhi_Error 404 Team Name Not Found

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Sanjana

Bhatia

Utkarsh ModiIndian InstituteOf Foreign Trade

Team Error 404 Team !ame !ot


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Achievers

The "ight Model nno#a on aM$%e&siDigital 'onsumer

( h o i s t h e e ) ' o n s u m e r *

D str ut on, GTMStrateg$ and Margins

.oung Turks

Go Getters /-hie#ers

/ge 1)2 3)3 50)41

Geogra&h$6Demogra&hi

-

Ur+an, U&&erSE'

Ur+an Tier SE' /,BTier 3 SE' /

Ur+an, U&&er SE'

Em&lo$ment Students Students7(orking Full time 8orking

9isitfre:uen-$ 6&attern

Medium,mostl$

+ro8sing

9er$ high, look for+est deals

;o8, as &er need

%ur-hasetrend

De-iders<Finan-iall$De&endentfor &ur-hase

/8are a+out #arious&latforms 6

o=erings, highim&ulse +u$s,-ustomised&ur-hases

!eed +ased<Finan-iall$ sta+le+ut look for -ost

e=e-ti#eness

S&endingTrend

;imited,mostl$ 'OD

"egular, highestredem&tion of

&oints 6 -ou&ons

'omf$ 8ith -ard&a$ment +ut&refer 'OD

'ategor$a>nit$

9er$ high 9er$ ?igh Medium

%s$-hogra&hi-s

Easil$in@uen-ed,

Anan-ialde&enden-e

im&edes&ur-hase

/ggressi#eas&irational $outh 6inno#ators, do not

sh$ a8a$ from#oi-ing o&inion

through feed+a-k

;o$al to limited&latforms 6

+rands< "efer tore#ie8s for a ne8

&ur-hase

Si wakes up andstarts the day with ahealthy meal of

They surfonline for agood placefor meal onM$%e&si /&&7%ortal

They nd a valuemeal at a restro nto delivered in 30on the M$%e&siportalThey book online and earn repoints!eanwhile,

%e& is

waiting with %e&si-om+os at "uncinema# his tickets and

/ T$&i-al Digital Sho&&erCs ;ife for %e&si

%roAling the Digital 'onsumer

I ti t Di t i+ ti GTM


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Digital 'onsumerInno#ation at

M$%e&siThe "ight Model

' h o o s i n g t h e " i g h t M o d e l

Distri+ution, GTMStrateg$ and Margins

M$%e&s(eek

'reate a +s&e-iA-l&rodu-t f&ortfolioand the eo(ering cthe produ

etendedso-ial me%e&si<

M$%e&s

O(er e-

deals7-oM$%e&sior e)taile• Tie *ps

to &re'om+o

• Tie *p

"e-haredeem&oints

purcha• Free S

I n t e g r a t i o n o f D i r e - t

a n d O n l i n e

% u r - h a s i n g

M$%e&si %ortal H/&&

%igital shoppers look for -ost,-on#enien-e and #ariet$, :ui-kdeli#er$ while making a purchaseO&ening u& an o8n &ortal for %e&si

would ensure the undivided attention ofthe customers and also allow Pepsi topromote and sell itCs full range ofo=erings 8ith the right &ositioningand desired &ri-e &oints+owever the :uestion is 8hether'ustomers 8ould log on to theM$%e&si &ortal e-lusi#el$ to +u$%e&si &rodu-ts gi#en itCs massa#aila+ilit$ and 8ould it +e feasi+le

fo

r %e&si to -ater to small indi#idualorders*(e re-ommend a multi ser#i-eM$%e&si &ortal in addition to the tieu& 8ith eiting e)tailers

The 'ase for Eisting E)tailers

,n the short term before the M$%e&si portalbecomes fully scalable and widens is reach#Pepsi can e-plore e-isting e$tailers likeAma)on# "lipkart and .napdeal to sell its

products via the e$commerce route

/ith greater no of customers looking forconvenience# cost and variety# Pepsi can laun-h +oth its mass as 8ell as ni-he&rodu-ts here

e$ dri#ers would be tapping on im&ulse&ur-hase of customers and preventingdistractions in the form of competing

o(erings ;aun-hing %rodu-ts e-lusi#el$on the 8e+, &rodu-t +undles, so-ialmedia &lugins, dis-ounts, -ustomied&a-ks for festi#ities, re8ard &oints for&ur-hase and :ui-k deli#er$ would helpdrive the sales

/e recommend the following %Is tomonitor the e=e-ti#eness of the &lan

• %ortfolio o=ered• User "ating and "e#ie8s

En

I ti t Di t i+ ti GTM


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I n n o # a t i o n

t h r o u g h E ) ' o m m e

r - e

The "ight ModelDigital 'onsumer Inno#ation atM$%e&si

Distri+ution, GTMStrateg$ and Margins

?ungr$ for %e&si Me

Pepsi'o can &artner 8&ro#iders like !idnig%elivers# "lyy1night

&ro#ide all night %ethe M$%e&si &ortals The logistics is taken cwhich gets a 8ider remeals in -om+o 8itassortment of sna-k

Our .urvey conductedservice providers indictie up e-clusively with

initiative

Book $our ?ealth$ Breakfast 'om+iMeal on M$%e&si

'ooked uaker Oats7%oha7U&ma HTro&i-ana Jui-e 9ariants

.erved between 8 A! to 66 A!

Order -an +e taken +$ the %e&si /&& orthe M$%e&si &ortal online ased on theorder location# the nearest %e&sia>liated "estaurant deli#ers the orderin 50)41 minutes to the -ustomer<

This initiative can be run on a pilot basis ina city like %elhi where our survey ndings

predict a high le#el of a--e&tan-e to the-on-e&t making it feasi+le<

Gro8ing +e$ond the Mid /fternoon and E#ening 'onsum&tionSegments through M$%e&si

'om+i %e&si Meals at m$ Fingerti&s

M$%e&si portal and !obile App canprovide di(erent !eal options combinedwith Pepsi productsPepsi can -reate a model in 8hi-h the$ha#e a net8ork of %e&si a>liatedrestaurants a-ross di=erent lo-alitiesin a -it$'ustomied Meal o&tions in-luding%e&si or an$ of the &ortfolio &rodu-ts-an then +e listed on the M$%e&si

&ortal +ased on the nearestrestaurant from the -ustomerCs

!eha J


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/idely distributed network of a>liatedretailers )At least 6 a9liated retailer in 5 km radius 13 "etailers a-ross Delhi K "efer toE-el

A9liation on fulAlling -riteria :!aintenance of optimum inventory of listed

.1*s

Deli#er$ 8ithin hour s&an 'ontinuous operation within deliverytimings

An M%" is a su&er market or high-a&a-it$ retailer ,t has to make delivery provisions as per the

!yPepsi delivery compliance guidelines In-enti#es to !P4$• Additional margin to tune of 67 times 2for

pilot5• ;onal tra9c routed to !P4

The "ight ModelDigital 'onsumer ,Strateg$ andMargins

Inno#ation at M$%e&si

D i s t r i + u t i o n M o d

e l f o r t h e E ) ' o m m e r - e % o r t a l

The E-lusi#e M$%e&si"etailer M%" !et8ork

GTM Strateg$ for the E)'ommer-e


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The "ight ModelInno#at on at

M$%e&siDistri+ution, GTM

Strateg$ and MarginsDigital 'onsumer

)ommer-e

a&a

es

a&

r-

e-ure

or

E

= e - t i # e n e s s

M$%e&si %ortal 7 /&&

Distri+utor7"etailer

%artner "estaurants7 !ight Meal %ro#iders

5rd %art$ Ser#i-es

(e+

De#elo&mentTeam

?osting %artnerSEO7SEM to

im&ro#e &age rank

'ontent

Management

'am&aign

Management 7So-ial Media

In-reased storage78arehouses&a-e for in#entor$

'old -hain storage

Deli#er$ 'hannel• />liation on fulAlling -riteria K

maintenan-e of o&timum in#entor$ of listedSUs,

-ontinuous o&eration 8ithindeli#er$ timings• /t least a>liated retailer in 5

km radiusMaintenan-e of o&timum

in#entor$ of listed SUs

S&eed$ Deli#er$ K /dheren-eto M$%e&si %ortal Standards

%a$ment Gate8a$ /&& De#elo&er'ustomer 'are7

'"M Team/nal$ti-s Team K Big Data Team

Im&a-t%istributor&4etailer in#entor$ %elivergreatly reduce

Strong In-enti#es4estaurants&Partnerdelivery channels To minimie -hannretailers and distribthe network

Big Data %igitisecompany understanbetter# allow it to loon consumer or ret

for Iualitative input'hallenges

Detailed the (holassum&ti

Jear

.ales ,ncre

'OF.

Operating

pepsi_biac8_iift delhi_error 404 team name not found

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