pepsi project 2

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Comparative Analysis

And Research

Pepsi cola Vs Coca cola

Summer Internship Report


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Well to say this is my project would be totally untrue. At best this was

my dream. There are people in this world, some of them so wonderful,

that made this dream become a project. I would like to thank all of them,

and in particular:

Especially, MR.Arvind Rathore Franchise manager - who trained us about

products and services of PEPSICO and taught us how to deal with

customer,All the TDM , CE and Sachin,Umer, Deepti ( Coordinator) whose off

time discussions with me always encouraged and motivated me for the

project, he was the one who helped me in understanding the market in a

better and easier way.

MRS. Suman Suhag (internal faculty guide) and MRS. Sweta seth

(Program director)teacher cum mentor, they helped me right from the

beginning to the end of my project in every aspect,

Mr Shelesh and MRS. Taruna, Placement cell After all without theirsupport I would have never got a chance to do my project in my dream

topic.

My friends and colleagues Wasim ,Prashant, Sandeep , Laleet,

Pawan,Vinod,Vikas and others that surround me, love me and make life fun

to reduce stress and tiredness.

And lastly, it is only when one writes and realizes the true power of MS

word 2007, from grammar checks to replace-alls. It is simple. And the

power of Windows XP the OS where MS Office is . Thank you Mr. Bill

Gates and Microsoft Corp!

ACKNOWLEDGEMENT


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I Ravindra meghani declare that this project report entitled comparative

analysis of market share Pepsi cola verses coca cola is an original piece of

work done and submitted by me towards partial fulfillment of my post

graduate programme in MBA, under the guidance of Mr. Arvind Rathorer

(FM) Pepsi food private limited.

DATE: SIGNATURE:

DECLARATION


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Marketing plays vital role in todays business scenario in consumer

product Company, when there is such a high competition in the

market.

The emphasis in the project is providing the study and an insight

into Indian FMCG Business Scenario. The Summer Project is

designed to provide participation of MBA program as on the job

experience. This has given a chance to try and apply the academic

knowledge and gain insight into corporate culture. This helps in

developing decision-making abilities and emphasizes on active

participation by the student.

We gained valuable experience & knowledge during the survey.

The Project consists of our findings after data analysis & then

conclusions were drawn and finally recommendations were put

forward.

PREFACE


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Certificate......2

Acknowledgement.......3Declaration.. ....4Preface..5Table of the content6Executive Summary ...71.Introduction ....................................................................8

1.1.History of PEPSICO and COCA-COLA......91.2.Product of PEPSICO and COCA-COLA.....151.3. PEPSICO and COCA-COLA IN INDIA......11

2. 2. Objective of study19

3. 3.Compare sales and distribution.21

3.1.Channel type.....223.2.Distribution service....233.3.Distribution of visi........................................................................243.4.Product.25

3.5.Market share....26

3.6.Feedback and Remark27

4. Methodology and Analysis of Data ...31

4.1.Research Methodology..4.2.Data collection Primary and Secondary

4.3.Using of data..

4.4.Statistical tools.

4.5.SWOT analysis..32

4.6.Area wise analysis....35

4.7.Company analysis.36

5. Recommendation and suggestions

6. Limitations

BibliographyAnnexure

Table of the CONTENT


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PepsiCo is the world's premier consumer products company focused onconvenience food and beverages. We seek to produce healthy financial reward toinvestors as we provide opportunities for growth and enrichment to ouremployee

PepsiCo India and its partners have invested more than U.S. $1 billion since thecompany was established in the country. PepsiCo provides direct and indirectemployment to 150,000 people including suppliers and distributors

The group has built an expansive beverage and foods business. To support itsoperations, PepsiCo has 43 bottling plants in India, of which 15 are companyowned and 28 are franchisee owned. PepsiCos business is based on itssustainability vision of making tomorrow better than today. PepsiCoscommitment to living by this vision every day is visible in its contribution to thecountry, consumers and farmers.

To deliver on this commitment, PepsiCo India will build on the incredibly strongfoundation of achievement and scale up its initiatives while focusing on thefollowing 4 critical areas that have a business link and where we believe that wecan have the most impact.

Coca-Cola is carbonated soft drinks sold in stores, restaurants and vendingmachines internationally. The Coca-Cola Company claims that the beverage issold in more than 200 countries. The company produces concentrate, which is

then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, whohold territorially exclusive contracts with the company, produce finishedproduct in cans and bottles from the concentrate in combination with filteredwater and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines

EXECUTIVE SUMMARY


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INTRODUCTION


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Pepsi is a soft drinks produced and manufactured by PepsiCo. It is sold in manyplaces such as retail stores, restaurants, schools, cinemas and from vending

machine. The drink was first made in the 1880s by pharmacist Calab Bradham inNew Bern, North Carolina. The brand was trademarked on June 16, 1903. Therehave been many Pepsi variants produced over the years since 1898.

It was first introduced in North Carolina in 1898 by Caleb Bradham who made it

at his pharmacy which sold the drink which was known back then as "Brad's

Drink", and was later named Pepsi Cola possibly due the digestive enzyme

pepsin and kola nuts used in the recipe. Bradham sought to create a fountain

drink that was delicious and would aid in digestion and boost energy.

In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into arented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next

year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In

1926, Pepsi received its first logo redesign since the original design of 1905.

In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression -in large part due to financial losses incurred by speculating on wildly fluctuatingsugar prices as a result of World War-I. Assets were sold and Roy C. Megargelbought the Pepsi trademark.[3] Eight years later, the company went bankruptagain. Pepsi's assets were then purchased by Charles Guth, the President of Loft

Inc. Loft was a candy manufacturer with retail stores that contained sodafountains. He sought to replace Coca-Cola at his stores' fountains after Cokerefused to give him a discount on syrup. Guth then had Loft's chemistsreformulate the Pepsi-Cola syrup formula.

During the Great Depression, Pepsi gained popularity following the introduction

in 1936 of a 12-ounce bottle. Initially priced at 10 cents, sales were slow, but when

the price was slashed to five cents, sales increased substantially. With a radio

advertising campaign featuring the jingle "Pepsi cola hits the spot / Twelve full

ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for

you," arranged in such a way that the jingle never ends.

Pepsi's success under Guth came while the Loft Candy business was faltering.Since he had initially used Loft's finances and facilities to establish the new Pepsisuccess, the near-bankrupt Loft Company sued Guth for possession of the Pepsi-Cola company.

HISTORY OF PEPSICO
http://en.wikipedia.org/wiki/Pepsi#cite_note-2http://en.wikipedia.org/wiki/Pepsi#cite_note-2http://en.wikipedia.org/wiki/Pepsi#cite_note-2http://en.wikipedia.org/wiki/Pepsi#cite_note-2


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PEPSICO IN INDIA

PepsiCo entered India in 1989 and has grown to become one of the countrysleading food and beverage companies. One of the largest multinational investorsin the country, PepsiCo has established a business which aims to serve the longterm dynamic needs of consumers in India.

PepsiCo India and its partners have invested more than U.S.$1 billion since thecompany was established in the country. PepsiCo provides direct and indirectemployment to 150,000 people including suppliers and distributors.

PepsiCo nourishes consumers with a range of products from treats to healthyeats, that deliver joy as well as nutrition and always, good taste. PepsiCo Indiasexpansive portfolio includes iconic refreshment beverages Pepsi, 7 UP, Mirindaand Mountain Dew, in addition to low calorie options such as Diet Pepsi,

hydrating and nutritional beverages such as Aquafina drinking water, isotonicsports drinks - Gatorade, Tropicana100% fruit juices, and juice based drinks Tropicana Nectars, Tropicana Twister and Slice.

PepsiCos foods company, Frito-Lay, is the leader in the branded salty snackmarket and all Frito Lay products are free of trans-fat and MSG. It manufacturesLays Potato Chips, Cheetos extruded snacks, Uncle Chipps and traditionalsnacks under the Kurkure and Lehar brands. The companys high fibre breakfastcereal, Quaker Oats, and low fat and roasted snack options enhance the healthfulchoices available to consumers. Frito Lays core products, Lays, Kurkure, Uncle

Chipps and Cheetos are cooked in Rice Bran Oil to significantly reduce saturatedfats and all of its products contain voluntary nutritional labeling on their packets.

The group has built an expansive beverage and foods business. To support itsoperations, PepsiCo has 43 bottling plants in India, of which 15 are companyowned and 28 are franchisee owned. In addition to this, PepsiCos Frito Layfoods division has 3 state-of-the-art plants. PepsiCos business is based on itssustainability vision of making tomorrow better than today. PepsiCo scommitment to living by this vision every day is visible in its contribution to thecountry, consumers and farmers.


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Findings on the basis of history:

The ad campaign has been Indianised with a lot money being spent onadvertising.Brand has been kept alive by effective promotional schemes.

Coca Cola in the initial years of its incorporation had spent a lot of money onadvertising. Coke is the longest surviving sponsored of The Olympics. To reach atthis position advertising and effective event marketing have played a major rolefor Coca Cola.

"To be the world's premier consumer Products Company focused on conveniencefoods and beverages. We seek to produce healthy financial rewards to investors aswe provide opportunities for growth and enrichment to our employees, ourbusiness partners and the communities in which we operate. And in everything wedo, we strive for honesty, fairness and integrity."

PepsiCo is a world leader in convenience foods and beverages, with 2007revenues of more than $39 billion and more than 185,000 employees across the

world. Its world renowned brands are available in nearly 200 countries andterritories.

PepsiCo entered India in 1989 and has grown to become the countrys largestselling food and beverage companies. One of the largest multinational investors inthe country, PepsiCo has established a business which aims to serve the long termdynamic needs of consumers in India.

PepsiCo India and its partners have invested more than U.S.$700 million since thecompany was established in the country in 1989. In India, PepsiCo provides directemployment to 4,000 people and indirect employment to 60,000 people includingsuppliers and distributors.

PepsiCo Indias expansive portfolio includes iconic refreshment beverages Pepsi,

7 UP, Mirinda and Mountain Dew, in addition to low calorie optionsDiet Pepsiand 7Up Light; hydrating and nutritional beverages such as Aquafina drinkingwater, isotonic sports drinks - Gatorade, and 100% natural fruit juices and juice

based drinksTropicana, TropicanaTwister and Slice. Our local brandsLehar Everess Soda, Dukes Lemonade andMangola complete our diverse spectrum ofbrands.

Pepsi's Slice launches 'Aamsutra'

PepsiCos popular mango juice drinks brand - Slice - kicked off the 2009season with its new 'Aamsutra' concept. According to Homi Battiwalla,


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business head juice and juice drinks, PepsiCoIndia, Slice had seenpowerful consumer momentum post relaunch of 2008.

"South Indiais the leading market for mango drinks in the country.Andhra Pradesh is the biggest mango market and also the fastest growing

market for Slice and other mango drinks in the country. Tamil Nadu isamong the top three states and Slice is the market-leader in Tamil Nadu,"he added.

Pepsi has now opted for a new brand ambassador, Katrina Kaif. "Thecreative thought behind the new communication was to further enhancethe Slice experience into dimensions of pleasure, sensuality andindulgence. Last year's commercial was about enumerating the principlesof 'Aamsutra' - the art of experiencing pure mango pleasure - with thenew Slice. This year, the commercial portrays the next level to bring alive

the mango indulgence," stated Hari Krishnan, vice president, JWT - theagency responsible for Slice's campaign.

The company has now opted for a 360o multimedia campaigns involvingdigital, print, radio, impact outdoors and sampling in core markets.

PepsiCos snack food company, Frito-Lay, is the leader in the branded.

The group has built an expansive beverage, snack food and exports

business and to support the operations are the groups 38 bottling plants

in India, of which 15 are company owned and 22 are franchisee owned. In

addition to this, PepsiCos Frito Lay snack division has 3 state of the art

plants. PepsiCos business is based on its sustainability vision of makingtomorrow better than today. Our commitment to living by this vision

every day is visible in our contribution to our country, consumers, farmers

and our people

Performance with Purpose articulates PepsiCo India's belief that its

businesses are intrinsically connected to the communities and world that

surrounds it. Performance with Purpose means delivering superior

financial performance at the same time as we improve the world.

To deliver on this commitment, PepsiCo India will build on the incredibly

strong foundation of achievement and scale up its initiatives while

focusing on the following 4 critical areas that have a business link and where we believe

that we can have the most impact.


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The first Coca-Cola recipe was invented in a drugstore in Columbus, Geogia byJohn Pemnerton, originally as a coca wine called Pemnertons frensh Wine Colain 1885. He may have been inspired by the formidable success of Vin Mariani, aEuropean coca wine.

In 1886, when Atlanta and Fulton Country passed prohibition legislation,Pemberton responded by developing Coca-Cola, essentially a non-alcoholicversion of French Wine Cola. The first sales were at Jacob's Pharmacy in Atlanta,Georgia, on May 8, 1886. It was initially sold as a patent medicine for five cents aglass at soda fountains, which were popular in the United state at the time due tothe belief that carbonated water was good for the health. Pemberton claimedCoca-Cola cured many diseases, including morphine addiction, dyspepsia,neurasthenia, headache, and importance. Pemberton ran the first advertisementfor the beverage on May 29 of the same year in the Atlanta Journal.

By 1888, three versions of Coca-Colasold by three separate businesseswereon the market. As a Griggs Candler acquired a stake in Pemberton's company in1887 and incorporated it as the Coca-Cola in 1888. The same year, while sufferingfrom an ongoing addiction to morphine], Pemberton sold the rights a secondtime to four more businessmen: J.C.Mayfield, A.O. Murphy, C.O. Mullahy andE.H. Blood worth. Meanwhile, Pemberton's alcoholic [] son Charley Pemnertonbegan selling his own version of the products.

John Pemberton declared that the name "Coca-Cola" belonged to Charley, but theother two manufacturers could continue to use theformula. So, in the summer of1888, Candler sold his beverage under the names Yum Yum and Coke. Afterboth failed to catch on, Candler set out to establish a legal claim to Coca-Cola inlate 1888, in order to force his two competitors out of the business. Candlerpurchased exclusive right to the formula from John Pemberton, Margaret Dozierand Woolflk Walker. However, in 1914, Dozier came forward to claim hersignature on the bill of sale had been forged, and subsequent analysis hasindicated John Pemberton's signature was most likely a forgery as well.

In 1892 Candler incorporated a second company, The Coca-Cola Company (thecurrent corporation), and in 1910 Candler had the earliest records of thecompany burned, further obscuring its legal origins. By the time of its 50th

anniversary, the drink had reached the status of a national icon for the USA. In1935, it was certified Kosher by Rabbi Tobias Geffen, after the company mademinor changes in the sourcing of some ingredients.

Coca-Cola was sold in bottles for the first time on March 12, 1894. The firstoutdoor wall advertisement was painted in the same year as well in Cartesville,Georgia. Cans of Coke first appeared in 1955. The first bottling of Coca-Cola

HISTORY OF COCA-COLA


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occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891.Its proprietor was Joseph A. Biedenharn. The original bottles were Biedenharnbottles, very different from the much later hobble-skirt design that is now sofamiliar. Asa Candler was tentative about bottling the drink, but twoentrepreneurs from Chattanooga, Tennessee, Benjamin F. Thomas and Joseph B.

Whitehead, proposed the idea and were so persuasive that Candler signed acontract giving them control of the procedure for only one dollar. Candler nevercollected his dollar, but in 1899 Chattanooga became the site of the first Coca-Cola bottling company. The loosely termed contract proved to be problematic forthe company for decades to come. Legal matters were not helped by the decisionof the bottlers to subcontract to other companies, effectively becoming parentbottlers.

Coke concentrate, or Coke syrup, was and is sold separately at pharmacies insmall quantities, as an over-the-counter remedy for nausea or mildly upset

stomach.

New Coke

On April 23, 1985, Coca-Cola, amid much publicity, attempted to change theformula of the drink with "New Coke". Follow-up taste tests revealed that mostconsumers preferred the taste of New Coke to both Coke and Pepsi, but Coca-Cola management was unprepared for the public's nostalgia for the old drink,leading to a backlash. The company gave in to protests and returned to the oldformula under the name Coca-Cola Classic on July 10, 1985.

21st century

On February 7, 2005, the Coca-Cola Company announced that in the secondquarter of 2005 they planned to launch a Diet Coke product sweetened with theartificial sweetener sucralose ("Splenda"), the same sweetener currently used inPepsi One. On March 21, 2005, it announced another diet product, "Coca-ColaZero", sweetened partly with a blend of aspartame and acesulfame potassium.Recently Coca-Cola has begun to sell a new "healthy soda": Diet Coke withvitamins B6, B12, Magnesium, Niacin, and Zinc, marketed as "Diet Coke Plus."

On July 5, 2005, it was revealed that Coca-Cola would resume operations in Iraqfor the first time since the Arab League boycotted the company in 1968.

In April 2007, in Canada, the name "Coca-Cola Classic" was changed back to"Coca-Cola." The word "Classic" was truncated because "New Coke" was nolonger in production, eliminating the need to differentiate between the two. Theformula remained unchanged.


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In January 2009, Coca-Cola stopped printing the word "Classic" on the labels of16-ounce bottles sold in parts of the southeastern United State. The change is partof a larger strategy to rejuvenate the product's image.

PRODUCTS PROFILE

Product Category: Carbonated Soft DrinksBrand Name: PEPSI-COLA AND COCA-COLAType: Bottle and CansSize: 200ml, 300ml, 500ml, 1ltr, 2ltrInformation:Ingredients InformationNutrition Information

Ingredients Information: carbonated water, high fructose corn syrup, caramel color,sugar, phosphoric acid, caffeine, citric acid, natural flavors

PRODUCT OF PEPSCO PRODUCT OFCOCA-COLA

1. PEPSI 1. COKE

2. MIRINDA 2. THUMS-

UP

3. MIRINDA LEMON 3. SPRITE

4. MOUNTAIN DEW 4. LIMCA

5. NIMBOOZ 5. FENTA

6. SLICE 6. MAZZA

7. 7 UP 7. KINLEY

8. AQUAFINA

PRODUCT


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PepsiCo is a soft drink produced and manufactured by PepsiCo. It issold in many places such as retail stores, restaurants, schools, cinemas and fromvending machines. PepsiCo is working with one head quarter and threeterritories. PepsiCo is working with more than one lake people those are jointdirectly and indirectly with the company. There are 56 distributors and 33 rootagents always connect with the company and joint each and every corner ofDelhi with the company. Every year more than ten lake people take the test ofPepsiCo.

Hierarchy of Pepsi and Coke

General Manager (GM)

Franchisee Manager (FM)

Territory Development Manager (TDM)

Area Development Manager (ADM)

Customer Executive (CE)

DELHI MARKET


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MARKET OF PEPSI

Delhi is a metro city and it is the capital of India. In Delhi there are

more than one lake soft drink outlets. PepsiCo cover all the outlets through

their distribution channel for supply.. In PepsiCo all the management workdone by Gurgoan office and all the Delhi is divide into three major area jai

drinks private limited(JDPL) , Pearl drinks limited(PDL) and Trasent

Yamuna (TY) for the distribution of PepsiCo.

PEPSICO IN DELHI

JAI DRINKS PRIVATELIMITED

PEARL DRINKSLIMITED

TRASENTYAMUNA

DISTRIBUTOR OF THEAREA DIRECT SUPPLY ORROOT AGENT


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MARKET OF COCA-COLA

Delhi is a metro city and it is the capital of India. In Delhi there are more than

one lake soft drink outlets. Coca-Cola cover all the outlets through their

distribution channel for supply.. In Coca-Cola all the management workdone by Gurgoan office and all the Delhi is divide into three major area

Hindustan drinks private limited(HDPL) , City drinks limited(CDL) and

Varun drinks private Ltd. (VDPL) for the distribution of Cola-Cola

COCA-COLA IN

DELHI

HINDUSTAN DRINKSPRIVATE LIMITED

CITY DRINKSLIMITED

VARUN DRINKSLIMITED

DISTRIBUTOR OF THEAREA

DIRECT SUPPLY ORROOT AGENT


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OBJECTIVE

OFTHE STUDY


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The main objective of the study of PepsiCo and Coca-Cola is to find the market

share , identification gap between sales and distribution, satisfaction level ofcustomer, services provided by the company , span of control through hierarchylevel, distribution channel, how company covered the market, stock supply bythe company, increasing market share, sustain and maintain quality, product andservices.Statement of research objectives start when problems are identified. There aresome problems being identified such as brand awareness, quality awareness,factors influence the choice of customer, brand advertisements and more.

PEPSICO coca-colaCola

PepsiCo.

United States

1898 (as Brad's Drink)

June 16, 1903 (as

Pepsi-Cola)

1961 (as Pepsi)

Coca-Cola

RC-Cola

City-Cola

Webside http://pepsi.com

Cola

The Coca-Cola Company

United States

PepsiCo

RC-Cola

City-Cola

http:cocacola.cpm

OBJECTIVE OF THE STUDY


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ComparisonBetween

Sales and distribution


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AREA COVERED Tugalakabad EXT (JDPL)- 416Ram Nagar (TY) 112Naveen Shahadra(TY) 144Najafgarh (PDL) 707

CHANNEL TYPE

In the channel type we find which type of shop is there like grocery shop,

eatery shop, convenienceGrocery 450Eatery 86Convenience 785

30%

11%8%

51%

Number of outletsTugakalabad ext. Naaveen shahadra Ram nagar Najafgarh

COMPARE SALES AND DISTRIBUTION


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Distribution Services

In the distribution services we find, the shop keeper how get the PepsiCoand coke. Like direct supply by the company, by the wholesaler, by the

distributor, by the presale order.

1. Direct service-476

2. Distributor-214

3. Presale-786

4. Wholesaler-557

38%

6%

56%

0%

Channel type

GROCERY EATERY CONVENIENCE


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Distribution of visi (Freeze)

1. Visi of Pepsi

2. Visi of coke

3. Own freeze

23%

11%

39%

27%

Sales

Direct Presale Distributor Wholesaler

16%

13%

71%

0%

visi

Pepsi Visi Coke Visi Own Freeze


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In the PepsiCo, There are eight product in the Brewage industry in Delhi.Like Pepsi, Mirinda, 7up,Mirinda Lemon, Mountain Dew, Nimbooz, Slice, Aquafina

Pepsi Mirinda 7UP Mirinda

Lemon

Mountain

Dew

Nimbooz Slice Aquafina

27% 21% 4% 6% 20% 2% 19% 1%

Chart Title

Column1 Column2 Column3

Demand of product of pepsi


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In the Coca-Cola, There are seven product is going on in the market in thebrewage industry. Like coke, Thumps-up, Sprite, Limca, Maaza, Fenta,kinley Water.

Overall market share of PepsiCo and Coca-Cola in Delhi.

PepsiCo 57%

Coke Thums-UP Sprite Limca Maaza Fenta Kinley

13% 17% 11% 38% 15% 5% 1%

Demand of Coca-ColaColumn1 Column2 Column3

DEMAND OF PRODUCT OF COCA-COLA

OVERALL MARKET SHARE OF PEPSI AND COKE


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Coca-cola 43%

I have survey of more than 1500 outlets in Delhi. I found that level of

satisfaction of customer and need of customer. Which services they wants ,which product they like, which schemes they preferred , those who are notinterested in Pepsico and or coca cola, pepsi monopoly market and cokemonopoly market, whose who are ready to sell the soft drinks but they donot get it, those who are satisfied customer etc.

PEPSICO

57%

COCA-COLA

43%

0% 0%

overall market share

LEVEL OF SATISFACTION


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SATISFIED

31%

SUPPLY PROBLEM

41%

SCHEME ISSUE

17%

READY TO BUY

1%PEPSI MONOPOLY

8%

VISI PROBLEM

2%0%0%

level of satisfaction in pepsi

SATISFIED

46%

MONOPOLY

13%

SUPPLY ISSUE

27%

SCHEME ISSUE

8%

READY TO SELL

2%

VISI ISSUE

4%

LEVEL OF SATISFACTION IN COCA-CLA


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PEPSI COKE

MARKET SHARE 57% 43%

SATISFIED 42% 58%

SERVICE PROBLEM 35% 65%

SCHEME PROBLEM 38% 62%

VISI PROBLEM 58% 42%

SUPPLY PROBEM 71% 29%

MONOPOLY MARKET 55% 45%

DEMAND OF PRODUCT 59% 41%

PRODUCT QUALITY 45% 55%

WHOLESALER MARKET 80% 20%


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Methodology

AndAnalysis


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REASEARCH METHODOLOGY

Research methodology is a way to systematically solve the research problems. Itmay be understood as a science of studying how research is done scientifically.We study the various steps that are generally adopted by a researcher instudying his research problem along with the logic behind them. It is necessaryfor the researcher to know not only need to know how to develop certain indicesor tests, how to calculate the mean, the mode, the median, standard deviation

and chi square, how to apply the particular research techniques, are relevantand which are not and what would they mean and indicate and why?Researchers also need to understand the assumptions underlying varioustechniques and they need to know the criteria by which they can decide thatcertain techniques and procedures will be applicable to certain problems andothers will not.

What type of research design was used?Exploratory Research Design

Why was this type of design used?Exploratory research is a type of research conducted because a problem has notbeen clearly defined. Exploratory research helps determine the best researchdesign, data collection method and selection of subjects. Given its fundamentalnature, exploratory research often concludes that a perceived problem does notactually exist.Exploratory research often relies on secondary research such as reviewingavailable literature and/or data, or qualitative approaches such as informaldiscussions with consumers, employees, management or competitors, and moreformal approaches through in-depth interviews, focus groups, projective

methods, case studies or pilot studies. The Internet allows for research methodsthat are more interactive in nature: E.g., RSS feeds efficiently supply researcherswith up-to-date information; major search engine search results may be sent byemail to researchers by services such as Google Alerts; comprehensive searchresults are tracked over lengthy periods of time by services such as GoogleTrends; and Web sites may be created to attract worldwide feedback on anysubject.

METHODOLOGY AND ANALYSIS OF DATA


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The results of exploratory research are not usually useful for decision-making bythemselves, but they can provide significant insight into a given situation.Although the results of qualitative research can give some indication as to the"why", "how" and "when" something occurs, it cannot tell us "how often" or "howmany."Exploratory research is not typically generalizable to the population at

large.

What data collection methods were used?

Primary DataSecondary DataSurvey

In primary data collection, you collect the data yourself using methods such as

interviews and questionnaires. The key point here is that the data you collect isunique to you and your research and, until you publish, no one else has access

to it.

There are many methods of collecting primary data and the main methods

include:

Questionnaires

Interviews

Focus group interviews

All methods of data collection can supply quantitative data (numbers, statistics or

financial) or qualitative data (usually words or text). Quantitative data may often

be presented in tabular or graphical form. Secondary data is data that has

already been collected by someone else for a different purpose to yours.
http://brent.tvu.ac.uk/dissguide/hm1u3/hmu3hist/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3obs/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3qnr/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3int/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3hist/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3obs/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3qnr/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3int/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3hist/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3obs/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3qnr/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3int/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3hist/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3obs/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3qnr/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3int/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3hist/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3obs/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3qnr/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3int/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3hist/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3obs/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3qnr/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3int/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3hist/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3obs/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3qnr/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3int/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3hist/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3obs/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3qnr/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3int/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3hist/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3obs/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3qnr/LRNViewer.htmhttp://brent.tvu.ac.uk/dissguide/hm1u3/hmu3int/LRNViewer.htm


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surveys are used to collect quantitative information about items in a population.

Surveys of human populations and institutions are common in political polling

and government, health, social science and marketing research. A survey may

focus on opinions or factual information depending on its purpose, and many

surveys involve administering questions to individuals. When the questions are

administered by a researcher, the survey is called a structured interview or a

researcher-administered survey. When the questions are administered by the

respondent, the survey is referred to as a questionnaire or a self-administered

survey.

In primary data:

Questionnaire (Mixed)

Close ended

Personal Interview

In Secondary Data:

Search Engines

Wikipedia & Encyclopedia

Google

WWW.pepsiindia.com

WWW.cokeindia.com

I am using primary data for data processing and analysis. I have surveyed

in many areas of Delhi. Like Tugalakabad extension, Najafgarh, Shahadra forfinding market share of PepsiCo and coca-cola, supply system, hierarchy level,

span of control, maintain quality and quantity, market demand, feedback etc.


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I am using some statistical tool and techniques for data processing and

analyzing like mean, correlation, regression, time series, index number ,

sampling and sampling distribution, estimation, hypothesis testing and other

testing etc, on collected primary data and market share of PepsiCo and Coca-

Cola.

43% 57%

47% 53%

44% 46%

42% 58%

48% 52%

51% 49%

58% 42%

55% 45%57% 43%

58% 42%

Total market share of pepsico 503

Total market share of Coca-Cola 497

Mean value of pci =sum of PepsiCo/ number of year

=sum of PepsiCo= 503

=number of year 10

=503/10

=50.3

Mean value of cci = sum of coke/ number of year


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= num of coke=497

= number of yar=10

=497/10

=49.7

Correlation coefficient

100 43% 115 57%

102 47% 112 53%

104 44% 113 46%

107 42% 111 58%

105 48% 112 52%112 51% 112 49%

103 58% 119 42%

99 55% 126 45%

96 57% 123 43%

95 58% 121 42%


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35

BIG BRAND NAME IN INDIA

OUTSTANDING REPOTATION

BRODER PRODUCT LINE

SPAN OF CONTROL HIERARCHY

GOOD SCHEMES

INCREASING MARKET SHARE

60% MARKET COVERED IN

INDIA

STRONG DISTRIBUTION OF

CHANNEL

GOOD ADVERTISENT

SUPPLY IS WEAK IN TY ARE

NO ONE IS RESPONSIBLE F

SCHEMES

COMMUNICATION GAP BET

DISTRIBUTOR AND RETAILO

LEAKAGE PROBLEM

DISTRIBUTOR DOES NOT W

PROPERLY IN SEASON

STOCK SHORTAGE PROBL

SEASON

SUPPLY OF NIMBOOZ IS

ADVERTISEMENT

BIG MARKET SHARE GAP B

PEPSI AND COKE IN

INTERNATIONAL MARKET

SWOT ANALYSIS OF PEPSICO


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OPPORTUNITY THREAT NIMBOOZ IS A GOOD OPTION

FOR LIMCA

OFFICIAL SPONCERSHIP FOR

COMMON WEALTH GAMES AND

ICC WORLD CUP-2011, OLYMPIC

GAMES-2011

EXPEND THE MARKET IN TY

AREA

ATTRACTIVE SCHEMES

NUMBER OF RETAIL COMPANIES

ARE COMING IN INDIA LIKE

WOLL-MART

INCREASE NUMBER OF

DISTRIBUTORS

INCREASE NUMBER OF VISI AND

CREAT PEPSI MONOPOLY

MARKET

COMPETITOR (COCA-COLA,

CITY)

LIMCA

WHOLESALER

CONSISTENT IN TEST

CHANGE DEMAND

SWOT ANALYSIS OF PEPSICO


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37

STRENGTH WEAKNESS

BIG BRAND NAME IN INDIA AND

ABROAD

OUTSTANDING REPOTATION

BRODER PRODUCT LINE

SPAN OF CONTROL HIERARCHY

GOOD SCHEMES

INCREASING MARKET SHARE

45% MARKET COVERED IN

INDIA AND 60% MARKET IN

ABORAD

STRONG DISTRIBUTION OF

CHANNEL

GOOD ADVERTISEment

SUPPLY IS WEAK IN HDL AR

SCHEMES IS A BIG ISSUE

COMMUNICATION GAP BET

DISTRIBUTOR AND RETAILO

PURIFICATION PROBLEM

DISTRIBUTOR DOES NOT W

PROPERLY IN SEASON

STOCK SHORTAGE PROBL

SEASON

SUPPLY OF LIMCA IS

ADVERTISEMENT

BIG MARKET SHARE GAP B

PEPSI AND COKE IN

INTERNATIONAL MARKET

SWOT ANALYSIS OF COCA-COLA


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OPPORTUNITY THREAT

LIMCA IS A GOOD OPTION FOR

PEPSI

OFFICIAL SPONCERSHIP FOR

COMMON WEALTH GAMES AND

ICC WORLD CUP-2011, OLYMPICGAMES-2011

EXPEND THE MARKET IN ALL

AREA

ATTRACTIVE SCHEMES

NUMBER OF RETAIL COMPANIES

ARE COMING IN INDIA LIKE

WOLL-MART

INCREASE NUMBER OF

DISTRIBUTORS

INCREASE NUMBER OF VISI AND

CREAT COKE MONOPOLY

MARKET

COMPETITOR (PEPSICO, RC

CITY)

NIMBOOZ

WHOLESALER

CONSISTENT IN TEST CHANGE DEMAND

SWOT ANALYSIS OF COCA-COLA


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Area wiseAnalysis


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GOOD MARKET SHARE OF PEPSI

OVERALL MARKET SHARE OF PEPSI IS 63%

ALL THE MARKET CAPTURED BY WHOLESALER

WHOLESALSER CHANGE LOW PRICES AS COMPARE TO

DISTRIBUTOR THATS WHY DEMAND IS HIGH OF PEPSI

DISTRIBUTOR AND CE PROBLEM IN PEPSI AND COKE

13 VISI OF PEPSI AND 7 VISI OF COKE IN 300 OUTLETS

NO SUPPLY BY DISTRIBUTOR PEPSI AND COKE

DUPLICACY OF PEPSI

LARGE MARKET AND DEMAND IS HIGH

SUPPLY IS THE MAJOR PROBLEM

SCHEME ISSUE

REPOTATION IS NOT GOOD

ROOT AGENT IS NOT WOKING PROPERLY

IT MAY BE A GOOD OPPORTUNITY FOR BOTH PEPSI AS WELL AS

COKE

83% SHOPKEEPERS IS NOT SATISFIED WITH SERVICE OF BOTH

PRODUCT

65% SHOPKEEPERS IS FACING SCHEMES PROBLEM

DEMAND IS HIGH OF PEPSI , MIRINDA AND LIMCA.

EXPIRY STORE IS AVAILABLE IN THIS MARKET OF PEPSI

DIFFERENT TEST IN SAME PRODUCT

CONSISTENCY PROBLEM

DEMAND IS HIGH OF NIMBOOZ BUT THERE IS NO SUPPLY

ANALYSIS OF TUGALAKABAD EXT.


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GOOD MARKET IN MY SERVEY FOR PEPSI

OVERALL MARKET SHARE 68% OF PEPSI AND 32% OF COKE

80% RETAILOR IS SATISFIED FROM PEPSI

12% RETAILOR IS SATISFIED FROM COKE

11% PEPSI MONOLOPY AND 2% COKE MONOPOLY MARKET

ALL THE MARKET IS COVERED BY DISTRIBUTOR IN PEPSI AND

COKE

DEMAND IS HIGH FOR THE PEPSI, MIRINDA AND LIMCA

21% AVAILABILITY IF VISI OF PEPSI AND 9% AVAILABILITY OF VISI

OF COKE IN THE MARKET

GOOD RELATIOAN BETWEEN CE DISTRIBUTOR AND RETAILOR

IN PEPSI BUT NOT IN COKE

REQUIRED ADVERTISEMENT

SCHEMES ISSUE

SERVICE IS MAJOR PROBLEM WITH COKE

DISTRIBUTOR AND CE IS NOT WORKING PROPERLY IN COKE

GOOD REPOTATAON OF PEPSI IN THIS MARKET

SUPPLY IS TOO GOOD IN PEPSI

DEMAND FOR NIMBOOZ AND LIMCA IS HIGH BUT SUPPLY IS NOT

THERE PROPERLY

IT IS A VERY LARGE MARKET ,THERE ARE MORE THAN 1000

SHOPS,

ANALYSIS OF NAJAFGARH


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GOOD MARKET CONDITION, DEMAND IS ALWAYS THERE BUT SUPPLY IS

NOT ACCORDING TO DEMAND IN BOTH PEPSI AND COKE.

BED CONDITION IN THE MARKET FOR PEPSI AND GOOD CONDITION FOR

COKE

OVERALL MARKET SHARE 72% FOR COKE AND 28% PEPSI

50% COKE MONOPOLY MARKET AND 8% PEPSI MONOPOLY

MAJOR COMMUNICATION GAP DISTRIBUTOR AND

RETAILOR

87% RETAILOR FACED THE PROBLEM WITH SUPPLY IN PEPSI AND

34% IN COKE

8% AVAILABILITY OF VISI IN PEPSI AND 21% IN COKE

SCHEMES PROBLEM

SUPPLY AND STOCK PROBLEM IN PEPSI

85% MARKET IS COVERD BY THE WHOLESALER IN PEPSI AND

COKE AND 52% MARKET IS COVERED BY THE DISTRIBUTOR IN

COKE

LECKAGE PROBLEM IN PEPSI

MARKET IS NOT VISITED BY THE CE AND DISTRIBUTOR IN PEPSI

GOOD REPOTATION IN THE MARKET FOR COKE

45% SHOPKEEPER IS SATISFIED WITH COKE AND 12% SATISFIED

WITH PEPSI

ANALYSIS OF ROHATASH NAGAR,

RAM NAGAR, JAGATPURI


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SuggestionsAnd

Recommendations


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CONCLUSION

After surveying the 150 respondents If we compare the data Pepsi has an

edge over coke.

Pepsi has less market share due to its sweeter taste than other beverages

brand and most of the people are in favor of strong taste.

General stores sell more soft drink rather than other stores.

300 ml is a more consumable size by the consumer compare to other

sizes.

People really are more health conscious still they believe soft drinks

contains pesticides.

Elders in family prefer less strong drinks like mazza, slice and fruity.

Soft drinks become trends among friends.

The advertisement of pepsi is good which influence the purchasing

behavior of consumers.

T.V. has more impact to get update people about the pepsi and brands.

Suggestions AND RECOMMENDATIONS


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RECOMMENDATIONS

PEPSI, the choice of youth is not providing the first choice of young

generation. Youth want something strong in cold drinks & thus prefers

strong taste. Pepsi should come out with some extra strong taste to catch

up maximum young generation & to become exactly Generation Next

drink.

The distribution Channel should be focused on General Stores because

most of the people purchase soft drinks from general stores.

The company should update the people about pesticides time to time

because most of the people still afraid of pesticides.

Most of the elders in the family take soft drinks but not pepsi they

considered more orange and less strong taste company should come up

with new taste keeping elders in its mind to increase sale and market

share.

People are confused about the role of Pepsi in health company should

clear the soft drink role whether it is beneficial for health or not.

Pepsi co should improved its advertisement quality, it should be realistic

not imaginary.

People get updated by T.V. Pepsi co should increase the updating by

publicity as well as by Hoardings

Consistency ( Pepsi blue, nimbooz, coke diet )

Increase number of distributors

Interchange staff in the market

Emotional advertisement Number of visi

Services of visi

Demand effectiveness improper

Retailer depend on supplier


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Create monopoly market with the help of visi

Schemes attract to retailer (my can)

Participation in Olympic games, common

Wealth games, ICC world cup

LIMITATIONS

Findings are based on the views expressed by the consumers. So it may

suffer from biased prejudices.

Weather conditions were not favorable.

Some of the respondents were not co-operative & many seem to be

having no interest.

The study has not been intended on a very large scale, have the

possibility of errors, which cannot be ruled out.

Time limitations.

Area was specified.

I had lack of knowledge about the product of the local market.

The sample size was very short for this kind of marketing survey

Money Limitation was over there.


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www.pepsi.com

www.pepsicoindia,com

www.cocacola.com

www.cocacolaindia.com

www.wikipedia.com

www.encyclopedia.com

Research Methodology- C.R.Kothari

Marketing Research- B. S. Bedi

Principles of Marketing- P. Kotler & Armstrong

BIBLIOGRAPHY
http://www.pepsi.com/http://www.pepsicoindia%2Ccom/http://www.cocacola.com/http://www.wikipedia.com/http://www.encyclopedia.com/http://www.encyclopedia.com/http://www.wikipedia.com/http://www.cocacola.com/http://www.pepsicoindia%2Ccom/http://www.pepsi.com/


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Annexure


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PEPSI FOOD PVT. LTD.SURVEY REPORT

NAME : ..OUTLET POSITION = .TEL NO. :PIN NO. :.

CHANNEL TYPE: GROCERY , CONVENIENCE , EATERY

PCI SERVICEDIRECT , PRESALE , DISTRIBUTOR , WHOLESELLECCX SERVICEDIRECT , PRESALE , DISTRIBUTOR , WHOLESELLE

VISI PCI- 200 , 220 , 300 , 320 , OTHER VISI CCX- 200 , 220 , 300 , 320 , OTHER

PCI SERVICE VEHICLE = RIKSHA , TEMPO , 407 , CANTORCCX SERVICE VEHICLE = RIKSHA , TEMPO , 407 , CANTOR

PCI WEEKLY SERVICE= ..CCX WEEKLY SERVICE= ..

DEALER BOARD PCI =YES , NODEALER BOARD CCX = YES , NO

DISCOUNT PCI =..DISCOUNT CCX =..

PRODUCT PEPSI

MIRINDA

7 UP M.DEW

MIRINDLEMON

NIMBOOZ

SLICE SODA AQUAFINA

COLD ST.

WARM ST

PRODUCT

COKE THUMPSUP

SPRITE LIMCA FANTA MAZA KIN.SIDA

KIN.WTR

COLD

WARM

AVG MONTHLY VOL OF PCI = ..AVG MONTHLY VOL OF CCX = ..

MARKET SHARE OF PCI =.MARKET SHARE OF CCX =.

REMARK= SATISFIED , CLOSED PAR. , NOT FOUND , SCHEMEISSUE

pepsi project 2

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