zakee project pepsi

A PROJECT REPORT

ON

“COMPRATIVE STUDY OF PEPSI VS COKE IN NOIDA REGION ”

FOR

VARUN BEVERAGES LIMTED

SUBMITTED BY UNDER THE GUIDENCE OF

ZAKEE ALA FAROOQUI (A.D.C- PRADEEP KATYAL)

SUBMITTED TO THE UNIVERSITY OF ALLAHABAD IN PARTIAL FULFILMENT 0F MASTER IN MARKETING MANAGEMENT (2010-2012)

SAM HIGGINBOTTOM INSTITUTE OF AGRICULTURE, TECHNOLOGY AND SCIENCE NAINI ALLAHABAD-21100

JSBS SHIATS NAINI ALLAHABAD

Acknowledgement“Acknowledgement is not only a ritual but also an expression of indebtness to

all those who have helped in the preparation of the project”

There is always a sense of gratitude one expresses to others for the helpfuland needy service they render during all phases of life. I have completed thistraining with the help of different personalities. I wish to express mygratitude towards all of them.

I take this opportunity to sincerily thank Mr.Sharad Vats,Marketing Development Manager,VARUN BEVERAGES LIMITED for seeking confidence in me to this project.I also take great pleasure in expressing my sincere thank to

my project guide as well as faculty guide Mr.HARSIT WILLIAMS for his continuous inspiration and guidance throughout the project.

I would like to take this opportunity to thank MR.PRADEEP KATYAL,Account Development Cordinator,VARUN BEVERAGES LIMITED for the full support and cooperation offered.

I would also like to thank all Retailers of Noida area for their support and cooperation.

Last but not the least I would like to thank all HR Team and marketing team of Noida operations for considered me worthwhile to do my training in their company.

(Zakee Ala Farooqui)


DECLARATION

I, Zakee Ala Farooqui, Studying in the third semester of Post Graduate Masters in Management,in the academic year 2010-12 at Allahabad Agriculture Institute Deemed University, Allahabad, Uttar Pradesh, hereby declare that I have completed the project titled, “ COMPRATIVE STUDY OF PEPSI VS COKE AND ITS MARKET SHARE” as a part of the course requirement for Post Graduate Masters in Management,Allahabad.

I further declare that the information presented in this project is true to the best of my knowledge.

Date:

(Zakee Ala Farooqui)

Place:


CERTIFICATE

I, MR.HARSIT WILLIAMS, hereby declare that Zakee Ala Farooqui studying in the third semester of MBA in the academic year 2010-12 at Allahabad Agriculture Institute Deemed University,Allahabad(Uttar Pradesh) has completed a project on “ COMPRATIVE STUDY OF PEPSI VS COKE AND ITS MARKET SHARE” under my guidance for two months from 1st June to 25th July 2011.

I further declare that the information presented in this project is true to the best of my knowledge and belief.

Date: MR.HARSIT WILLIAMS

Place: ALLAHABAD


Preface

Since the last few decade due to fast industrial development & high competitiveness in the market the MARKETING plays very vital role in the success of an organization.

Marketing is one of the live functions of an organization .It is the only function of an organization earns revenue, which leads to the survival& growth of the organization as a whole .It fulfils the needs & wants of the society .

Marketing is no longer a company department charged with a limited number of tasks –

It is a company- wide undertaking . It drives the company’s vision , mission and strategic planning . Marketing includes decision like who the company wants as its customers; which needs to satisfy ; what products and services to offer ; what prices to set; what communication to send and receive; what channels of distribution to use ; and what partnership to develop.

Selling is also a part of marketing and it is based on how “VARUN BEVERAGE LTD, NOIDA” a franchise sales unit of Pepsi , can increase its sales .Pepsi is mass producer of beverages and drinking water.


contents


Chapter Particular Pages

I

II

III

IV

V

VI

VII

VIII

EXCUTIVE SUMMARY

LITERATURE OF REVIEW

INTRODUCTION

RESEARCH METHODLOGY

DATA INTERPRETATION

FINDING AND SUGESTION

CONCLUSION

BIBLOGRAPHY

1

3

CONTENTS

Contents Page no.

1. EXECUTIVE SUMMARY…………………………………………………………………………….1

2. INTRODUCTION…………………………………………………………………………………...


EXECUTIVE SUMMARY

TOPIC-“ COMPRATIVE STUDY OF PEPSI VS COKE AND ITS MARKET SHARE”

During my summer training I have analyzed MARKET SHARE of both the companies(PCI VS CCX) in Noida region. I have surveyed EDS,VISI-PURITY,VISI-SIZE & CUSTOMER GRIEVANCES of my operating areas. I have done this survey keeping in mind the following objectives which I have mentioned below.

Operating Area:-

Noida 1,2,3,4,5,6,7,8,17,19,20,21,22,23,24,62,63,64,65 Harola Atta Nevada Bajitpur


ABSTRACT

Title: “ COMPRATIVE STUDY OF PEPSI VS COKE AND ITS MARKET SHARE”

This study titled as above aims at exploring the strategies followed by PepsiCo India to manage its various partners both internal as well as external since it started its operations in India. This study will also explore what changes PepsiCo India is bringing in order to increase its visibility and market presence to tackle the ever increasing hold of Coca Cola on the Indian beverage market.

This study aims to explore the overall functioning and position of PepsiCo India in the marketplace. It also aims to know customer perception regarding PepsiCo India. To know about these facts this report will primarily focus on the partner relationship management of PepsiCo India’s main carrying and forwarding agency Varun beverages limited.

To know the overall functioning of PepsiCo India is important in order to get an understanding of the topic. It is also important because is will explore the sales and distribution system of Pepsi India which is considered to be one of the strongest not only in the country but also worldwide. This project also covers a detailed observation and study of the VISI-PURITY campaign and the various retail initiatives specially related to the Slim Diet Cans and their acceptance in the Trans-Yamuna and Agra markets both of which are upmarket towns

The various observations and studies were done through route rides, direct marketing, market visits and from the sales team of PepsiCo India. The aim of the overall training was to have a complete and thorough understanding of the process of the various stages of product movement from the bottling stage to the final consumer and the various agencies which influence and help move these products. Also the study entails the various push and pull strategies actually used by us suffuse the trans Yamuna Market with slim diet cans and also studies the acceptance of the newly introduced Slim Diet Can range. Although this study will explore the overall functioning of PepsiCo India, but in order to be precise it will primarily concentrate on the beverage segment of PepsiCo India.


LITERATURE REVIEW

VARUN BEVERAGES LIMTED

History

When Ravi Kant Jaipuria announced that he wanted to become a franchisee for fast food chain pizza hut , his family –especially his father-was horrified. Like

most conservative Marwari vegetarian families, say associates, they disapproved of any business where meat was on the menu but Jaipuria wasn’t

about to be stopped by such trifling considerations. Today , he’s Pizza Hut’s largest Indian franchisee with 65+ restraints in north and eastern India that are churning out piping hot pizzas throughout the day. He has already sunk over Rs 125 crore into the burgeoning business and will be opening 10 more outlets by year-end and he isn’t stopping here. Says the portly but suave businessman. By 2010 I will have 125 outlets in every city and major town in the north and east. It’s an ambitious gameplan that’s typical of Ravi Jaipuria, the youngest of the

three Delhi based Jaipuria Brothers. First and foremost, he’s India’s bottling king with eight soft drinks plants sending out millions of Pepsi bottles into the

market annually. Industry exports reckon he has control over 25 percent to 30 percent of the softdrinks production in the country-more than 1000 million

cases. He once won a coveted award as Pepsico’s top bottler in the world. The award was presented by ex-President George Bush and Jaipuria took 16

members of his family for the ceremonies in Hawaii. Pepsi has a tough time finding the right food for the staunchly vegetarian family. The result is a Rs 2000

crore empire,which he says is growing at over 20 percent annually.


“ORIGIN OF VARUN BEVERAGES LTD. UNDER RKJ GROUP”

It can be said with absolute certainty that the RKJ Group has carved out a special niche for

itself. Its services touch different aspects of commercial and civilian domains like those of

Bottling, Food Chain and Education. Headed by Mr. R. K. Jaipuria, the group as on today can

laid claim to expertise and leadership in the fields of education, food and beverages. The

business of the company was started in 1991 with a tie-up with Pepsi Foods Limited to

manufacture and market Pepsi brand of beverages in geographically pre-defined territories in

which brand and technical support was provided by the Principals viz., Pepsi Foods Limited. The

manufacturing facilities were restricted at Agra Plant only.Varun Beverages Ltd. is the flagship

company of the group.The group also became the first franchisee for Yum Restaurants

International [formerly PepsiCo Restaurants (India) Private Limited] in India. It has exclusive

franchise rights for Northern & Eastern India. It has total 46 Pizza Hut Restaurants & 1 KFC

Restaurant under its company.

It diversified into education by opening our first school in Gurgaon under management of

Delhi Public School Society. The schools of the group are run under a Registered Trust namely

Champa Devi Jaipuria Charitable Trust. Companies are medium sized, professionally managed,

unlisted and closely held between Indian Promoters and foreign collaborators.

The group added another feather to its cap when the prestigious PepsiCo “International

Bottler of the Year” award was presented to Mr. R. K. Jaipuria for the year 1998 at a

glittering award ceremony at PepsiCo’s centennial year celebrations at Hawaii, USA. The

award was presented by Mr. Donald M. Kendall, founder of PepsiCo Inc. in the presence of

Mr. George Bush, the 41st President of USA, Mr. Roger A. Enrico, Chairman of the Board &

C.E.O., PepsiCo Inc. and Mr. Craig Weatherup, President of Pepsi Cola Company.


Company Facts

VARUN BEVERAGES LIMITED.

Headquarters India

Industry Food & Beverages

Type Public Company

Status Manufacturing & Operating

Company Size 9000 Employees

Founded 1991

Website http://www.rkjgroup.com

BOARD OF DIRECTORS

Mr. Ravi Kant Jaipuria Ms. Devyani Jaipuria Mr. Raj P. Gandhi Mr. K. Shankar

COMPANY SECRETARY AUDITORS

Mr. Ravi Batra M/s. O. P. Bagla & Co.,Chartered Accountants, New Delhi

REGISTERED OFFICE HEAD OFFICE

F-2/7, Okhla Industrial Area, F-34, Sector VI, Phase -I, New Delhi - 110020 Noida -201301(U.R)


http://www.rkjgroup.com/

WORKS

Plot no.2, Surajpur Bypass, Greater Noida - 201 306 (Cl.R) Khasra no.282, Balmukandpura, Near Bagru, Ajmer Road, Tehsil Sanganer,

Distt. Jaipur, Rajasthan. Plot no. 477 to 479, Village Dautana, 107, Kilometer Distance Stone, Agra-Delhi

Highway, N.H. No.ll, Near Kosi Kalan, Distt. Mathura - 282 401 (CJ.P.) Plot No.SP-646 & F-647- 653, Approach Road no.2, (Nr. Engg. College), Matsya

Industrial Area Extn. (North), RIICO Industrial Estate, Alwar-301030 Plot No. Special 159, RIICO Indl. Area, Ph-III, Boranada, Jodhpur-342001 Plot no.290-292, RIICO Industrial Area, Phase-VlI, Chopanki, Bhiwadi, Distt. Alwar -

301019 (Rajasthan)

BANKERS

HDFC Bank Ltd. IDBI Ltd. Punjab National Bank Standard Chartered Bank GTI Bank Ltd & HSBC Ltd


PARTNER RELATIONSHIP OF PEPSICO WITH RKJ GROUP

It can be said with absolute certainty that the RKJ Group has carved out a special niche for itself.

Our services touch different aspects of commercial and civilian domains like those ofBottling,

Food Chain and Education. Headed by Mr. R. K. Jaipuria, the group as on today can lay claim to

expertise and leadership in the fields of education, food and beverages.

The business of the company was started in 1991 with a tie-up with Pepsi Foods Limited

to manufacture and market Pepsi brand of beverages in geographically pre-defined

territories in which brand and technical support was provided by the Principals viz., Pepsi

Foods Limited. The manufacturing facilities were restricted at Agra Plant only.

Varun Beverages Ltd. is the flagship company of the group.The group also became the

first franchisee for Yum Restaurants International [formerly PepsiCo Restaurants (India)

Private Limited] in India. It has exclusive franchise rights for Northern & Eastern India.

It has total 46 Pizza Hut Restaurants & 1 KFC Restaurant under its company.

The group added another feather to its cap when the prestigious PepsiCo “International Bottler of

the Year” award was presented to Mr. R. K. Jaipuria for the year 1998 at a glittering award

ceremony at PepsiCo’s centennial year celebrations at Hawaii, USA. The award was presented

by Mr. Donald M. Kendall, founder of PepsiCo Inc. in the presence of Mr. George Bush, the 41st

President of USA, Mr. Roger A. Enrico, Chairman of the Board & C.E.O., PepsiCo Inc. and Mr.

Craig Weatherup, President of Pepsi Cola Company.


Vision, Mission, and Values

Vision

Being the best in everything we touch and handle.

“To be the best cosumer products company In the eyes of our supplier, consumers

employees and shareholder.”

“to become truly global company, by continuing to build a comparative and profitable

world wide refreshment bevarages buissness.”

Mission

“Continuously excel to achieve and maintain

leadership position in the chosen businesses;

and delight all stakeholders by making

economic values in all corporate functions.”


Their Success/Values

•Production of innovative, high quality retail branded

beverages combined with world-class packaging.

•Driven by a management team with a

relentless focus on achieving superior customer

service, driving earnings improvement and increasing shareholder value.

Their People

At RKJ Group they are creating an environment where

our employees enjoy a greater degree of empowerment

both individually and in their work teams.

Their employees are equipped with the necessary tools, training and management backup for strong performance

and accountability, as well as in an environment of open communication and involvement


About Pepsico

PepsiCo, Inc. is currently one of the most successful consumer products company in the world with annual revenues exceeding $30 billion and has more than 480,000 employees.

PepsiCo, Inc. began as a successor to a company incorporated in 1931, known as Loft Inc. Once known as Pepsi-Cola, the company expanded its business and adopted its current name, PepsiCo, after a merger with Frito-Lay in 1965.

This merger dramatically increased PepsiCo's market potential and set the foundation for the company's tremendous growth.

PepsiCo's products are recognized and are most respected all around the globe. Currently, PepsiCo divisions operates in three major US and international businesses: beverages, snack foods, and restaurants. In each of these businesses, PepsiCo has attained a leadership position as being the world leader in soft drink bottling g, the world largest snack chip producer, and the world largest franchised and company operated restaurant system.

The corporations increasing success has been based on high standards of performance, marketing strategies, competitiveness, determination, commitment, and the personal and professional integrity of their people, products and business practices

PepsiCo's overall mission is to increase the value of our shareholders' investments through sales growth, investments and financial activities. PepsiCo believes their success depends upon the quality and value of their products by providing a safe,

whole some, economically efficient and a healthy environment for their customers; and by providing a fair return to their investors while maintaining the highest standards of integrity.

“Promising to help boost the expert of agricultural products”


Pepsico brand


PEPSICO MISSIONPEPSICO MISSION

PEPSICO MISSION


JAIPURIA GROUP

Indian Beverages industry’s size is Rs. 8000 crores and it is dominated by two

players viz Pepsi and Coke only. This high profile industry has lot of potential for

growth as per capita consumption in India is 8 bottles a year as compared to 20

bottles in Srilanka ,14 in Pakistan. While 12 b0ttles a person in Nepal.

The RKJ Group is India’s leading supplier of retailer brand carbonated and Non-

carbonated soft drinks with beverage manufacturing facilities in India Nepal. Its

experience in the beverage industry dates back to the sixties when it had the first

Franchisee at Agra.

The group manufactures and markets carbonated and Non-carbonated soft drinks

and Mineral water under Pepsi Brand. The various flavors and sub brands are

Pepsi, Mirinda Orange, Mirinda Lemon, Mountain Dew, 7UP, Slice Mango, Slice

Orange, Evervess Soda and Aqauafina.


It has the licenses to supply beverages in the territories of western UP, part of MP,

half of Haryana, whole of Rajsthan, Goa, 3 districts of Maharashtra ,9 districts of

Karnataka, and whole of Nepal. The group has in total 18 bottling plants in India

and Nepal and is responsible for producing and marketing 44% of Pepsi

requirement in India.


Oraganaization structure


Chairman

C E O

Unit Manager

TDM

ADC

Customer Executive

Distributers A,B,C

Route Agents

Helper

Customer Executive

Distributers E,F

Route Agents

Helper

PRODUCT PROFILE OF THE COMPANY

There are eight brands of Pepsi-Cola named as follows:

Pepsi

Mountain Dew

Mirinda(Lemon)

Mirinda(Orange)

Slice

Lehar 7-Up

Lehar Soda

Aquafina Water

These eight brands differ in taste, flavor and also in their colours


List of table

TABLE NO. TITLE PAGE NO.


List of figure

Figure no. Title Page no.


“ABOUT ORGANIZATION AND ITS OBJECTIVES”(V.B.L)

By the word organization we generally mean, a structural framework of duties and

responsibilities required of a personnel in achieving the predetermined goals.

An organization of VBL is a simple yet complex in terms of the different designations

provided to its employees.

Company’s overall view of organization can be successfully dealt as follows:

The people at PBG reflect the Company’s emphasis on superior sales capability and

service. In North America, more than one-half of PBG employees work in sales, followed by

nearly one-third in operation. Their organizational structure, based on a general management

model, reflects the same priorities. The Vice President/General Managers of PBG’s market units

lead marketing and sales efforts in contiguous geographic areas with common major customers.

They designed their organization to give their market units the autonomy to serve the needs of

individual customers, develop market-specific strategies, and respond to local marketplace

dynamics. From the General Manager to the frontline customer representative, the entire PBG

sales force competes on a local level to serve existing customers and to win new accounts.

Their aims are:

We compete locally.

“Small” in big/small company

Visible community leadership

Mindset of an entrepreneur

Know/Service every customer


Sense of urgency

There is no tomorrow.

Fix it today.

Our success is built upon passion.

Every front-line job has targets.

Reinforce goals, plan performance

Prioritize, focus, simplify

Clear accountability for results

No excuses.

Treat everyone fairly, and with dignity.

Operate with integrity and justice.

Every individual is important.

“OBJECTIVES OF VARUN BEVERAGES ”

To observe the implementation and working of sales club programme at different

sections in Noida.

To monitor whether it is successfully implemented in the market.

To monitor the customer awareness about the sales club programme whether they are

fully aware about the programme or not.

To check out that all the required materials for sales club programmed are given to

customer/ retailer or not.

To find out the effect on increasing the sales b/z of sales club programmed at partial

shop.

To monitor the purity of visi-cooler at sales club account.

To monitor the purity of sack at sales club account.

To monitor whether updates in the programmed book is clan in time or not.

To make the books available to the customers.


TRAINING AND DEVELOPMENT

It provide following to employee:

On Job Training Program

In House Training Program

Out door Training Program

WELFARE ACTIVITIES

Company provides welfare activities to its employees like:

Uniform

Transportation facilities

Canteen

Annual meet etc.

“PRODUCTION SETUP AT GR.NOIDA BRANCH OF PEPSI”


Gr.Noida plant in Varun Beverages plant is a dedicated plant for five major products.

These are as follows:

PRODUCT BOTTLE FILLING

PEPSI 300ml, 200ml

MIRINDA ORANGE 300ml, 200ml

MIRINDA LEMON 300ml, 200ml

SLICE 250ml

7-UP 300ml, 200ml

EVERVESS SODA 300ml

MOUNTAIN DEW 300ml, 200ml

Plant is producing 10 million cases every year.

Plant has employed about 200 employees with separate company uniform on

permanent and causal basis. There are 40 managers/ officers/ supervisors and

rest of workmen. Plant is dispatching near about 125-150 tracks in peak seasons

per day to various location. This Plant spreads over 75 acres.

QUALITY POLICY


The best delivery.

The best product in the market place

The highest quality

The best testing.

The commercial scenario of varun beverages limted

“AN OVERVIEW OF ALL PEPSI-COLA BRANDS”


Following are some celebrities of Pepsi: -

AMITABH BACCHAN

SHARUKH KHAN


SAIFALI KHAN

FARDEEN KHAN

JOHN ABRAHAM

KAREENA KAPOOR

PRIETY ZINTA

PRIYANKA CHOPRA

SACHIN TENDULKAR

SAURABH GANGULY

YUVRAJ SINGH

HARBHAJAN SINGH

RAHUL DRAVID

ZAHEER KHAN

MOHAMMED KAIF

AJEET AGARKAR

MAHENDER SINGH DHONI

“AN OVERVIEW OF PEPSI-COLA BRANDS PRODUCED BY VBL”

PEPSI

CONTENTS: - CALORIES 100

TOTAL FAT 0gm

SODIUM 25mg

POTASSIUM 10mg

TOTAL CARBOHYDRATE 27g

SUGAR 27g

PROTEIN 0g

CAFFEINE 25mg


Pepsi contains carbonated water, high fructose com syrup and/or sugar, Carmel color,

phosphoric acid, caffeine, citric acid and natural flavors.

SLICE

Produced at 80.c and is prepared by VBL on large scale!

CONTENTS: - CALORIES 130

TOTAL FAT 0g

SODIUM 35mg

POTASSIUM 70mg

TOTAL CARBOHYDRATE 34g

SUGAR 33g

PROTEIN 0g

CAFFEINE 0g

Slice contains carbonated water, high fructose com syrup and/or citric acid, potassium

citrate, potassium benzoate (preserve freshness) gum Arabic, malice acid, potassium

sorbate (preserve freshness), yellow 6, salt, ester gum, natural flavors, calcium disodium

EDTA (to protect flavor) and brominated vegetable oil.


“FAMOUS CATCH LINES OF PEPSI”

Some famous catch lines of Pepsi are: -

“YEHI HAI RIGHT CHOICE BABY……AAHA!!!!”

“NOTHING OFFICIAL ABOUT IT”

“CHOICE OF NEXT GENERATION”

“MORE CRICKET MORE PEPSI”

“YEH AAZADI HAI DIL KI ”

“YEH DIL MANGE MORE”

“ZOR KA JHATKA DHHERE SE LAGE ”

“PEPSI KE LIYE HUM BESHRAM HAIN”

“YEH PYAAS HAI BADI”


“DO THE DEW”

“OYE………BUBBLY!”

“PEPSI UTHAO, GHAR LEY JAO”

“JOIN THE BLUE BILLION”

“MOUTH HAPPY POCKET HAPPY”

“PEPSI…. MY CAN”


Concept of Absenteeism

“DEFINING ABSENTEEISM”

Absenteeism in short can be defined as a failure to report to work.

It is likely a symptom of low moral and declining productivity or little involvement at

work as demonstrated by the employees staying away from work.

It refers to the failure on the part of employees to report to work through which they

are scheduled to work. In other words an unauthorized absence constitutes

absenteeism.

It is referred to here in as failure of employees to report to work when they are

scheduled to work.

UNDERSTANDING ABSENTEEISM OR INTRODUCTION TO ATTENDANCE

MANAGEMENT

The management of attendance is an important aspect of supervision. The cost of absenteeism

is greater than the direct payment of wages and benefits made during the absence.

Organization must also consider he indirect cost of staffing, scheduling, reframing, lost

productivity, diminished moral, turn over, opportunity cost. The indirect cost often exceeds the

direct cost of absenteeism. Effective supervisory efforts in attendance management will affect a


relatively small percentage of employees but will generate substantial savings, increased

productivity and moral.

“CALCULATION OF ABSENTEEISM”

The rate of absenteeism is expressed as the percentage of man-days lost through absence to

the total number of man days scheduled in a given period.

No. Of Employees Absent * 100

Absenteeism% = ------------------------------------

No. Of Employees Present

No. Of Employees Present = (Avg. No. of workers) *(No. of working days)

As we know, employees are the 21st century organization’s greatest assets. Accountants are

even adding human capital to the balance sheet. Absenteeism is a universal problem in an

industry. It becomes a problem when it exceeds 10% as it disturbs the production schedules

and creates many problems. Personnel Research studies have further revealed that: -

The days before and after a holiday are liable to higher rate of absenteeism.

Employees who belong to local area are absent more often than outsiders.

Bad weather increases rate of absenteeism, especially among employees who live at

distant places.

Employees under the age of 25 years and above the age of 55 years are absent more

often than those in the age group of 26 to 55 years.

Operative employees are absent more frequently than the supervisors and managers.


The higher the rate of pay and greater the length of services of the employees\, the fewer

the absences.

“FACTORS CAUSING ABSENTEEISM”

The causes of absenteeism are many and include: -

Major accidents and illness

Low morale

Poor working conditions

Boredom on the job

Lack of job satisfaction

Inadequate leadership and poor supervision

Personal problems

Poor physical fitness

Inadequate nutrition

Transportation problems

The existence of income protection plans

Stress

Work load

Employee discontent with a collective bargaining process and its results.

Although both pschyiological and non- pschyiological factors contribute to it, the findings of

Indian studies appear to have somewhat greater emphasis on non-pschyiological ones.

The workers in Indian industries found that chronic

absenteeism was related to: -

1. The extent of workers identification with the company.

2. Integration with work group.


3. Satisfaction with supervisors.

4. Belief in the future of the company.

On the other hand there are few psychological factors as the

major causes of absenteeism of Indian industrial workers. Such factors are poor health,

transport difficulty, do chores, and indebtness etc.

CHANNELS OF BEVERAGE INDUSTRY

The beverage industry is a multi-channel industry. Therefore, soft drink companies have several types of customers with diverse characteristics:


Modern Trade/Large Chain Retailers

Greater power in negotiating purchases of concentrations and merges Direct access to the consumer and a tendency to protect this relationship from manufacturer intrusion Request contributions and discounts from brand companies

Small Individual Retailers Huge number of small point sales Sometimes buy products directly through cash and carry or modern trade

Indirect Channel (wholesalers) Medium-sized organizations as a consequence of aggregation through consortia and mergingPlaying a fundamental role in beverage distributionPossess critical information regarding individual points of sale in terms of volume,assortment, presence of competitor’s beverages, etc.

Due to the complexity of the marketplace, the entire logistical chain must be able to sustain

brands, products and services coherently within the various channels, taking into account

differing points of sale and diverse customer needs. Additionally, each beverage manufacturer

must provide customers with an extensive set of packaging options, including:

Tracking product in various package sizes Special labeling requirements for customers International/domestic packaging Tracing / recall capabilities. Statutory regulation is increasing.


•

Soft drink manufacturers profit from increased sales at the expense of distributors’ margins

Soft drink distributors profit from positive local pricing environments, which, if exploited, reduce volume sales

Soft drink distributors continue to consolidate in an attempt to offset margin pressure through cost reduction

Product wise comparision of pepsi with competitor coca-cola

Pepsi Coke, Thumps Up

Mirinda(orange+lemon) Fanta(orange) Limca

Slice Maaza

7UP Sprite

Diet Pepsi Diet coke

Nimbooz Nimbooz fresh

Aquafina(Mineral Water) Kinley(Mineral Water)

There is no one competitor of pepsico’s MOUNTAIN DEW


MARKETING CHANNEL-

(FOR RETALING)

Must produces do not sell their goods directly to the final users, between them stands a set of

intermediaries performing a variety of function. These intermediaries constitute a marketing

channel. They are also called a trade channel or distribution channel. Marketing channels can

thus be described as a set of independent organization involved in the process of marketing a key

externals resource such as manufacturing, research, engineering and filed sales personnel and

facilities. It represents a significant corporate commitment to large number of independent

companies whose business is distribution and to the particular market they serve, it also practices

that constitute the basic fabric on which woven an extensive set of ling-term relationship.

A marketing channel performs the work of moving goods from producer to consumer. It

overcomes the place and possession gap that separates goods and services from those who need

or want members of the marketing channel perform a number of key functions.

1. The gather information about potential and current customers, competitors and other actor and

forces in the marketing environment.

2. The develop and disseminate persuasive communication to stimulate purchasing. 3. They reach agreement on and other so that transfer of ownership of possession can be affected. 4. They place orders with manufactures. 5. They acquire the funds to finance inventors at deferent level in the marketing channel. 6. They assume risk connected with carrying out channel work.


7. They provide for the success storage and movement of physical products. 8. They provide the buyers payments of their bills through banks and movement of physical products. 9. They oversee actual transfer ownership form one organization or person to another.

NUMBER OF MARKETING CHANNELS

1. Direct Marketing Channel- A marketing channel that has no intermediaries levels. 2. Indirect Marketing channel-Channels containing one or more intermediaries levels.

CUSTOMERS MARKETING CHANNELS

Channel 1 Manufacturer…………………ConsumerChannel 2 Manufacturer…………………ConsumerChannel 3 Manufacturers…………………Consumer

Channel 4 Manufacturer ….Whole…sellers….Jobber. retailer….Consumer

CHANNEL DYNAMICS Distribution channel do not stand still, New whole selling and retailing institution emerge and new channel systems evolve. These are four types of marketing channels.

1- Conventional Distribution Channel: A channel consisting one or more independent producer (S) wholesale (S) & Retailer (S), Each is a separate business seeking to maximize its own profits even seeking to maximize its won profits even if this goal reduces profit for the system as a whole. No. of channel member has complete or substantial control over the other members.

2- Vertical Marketing Channel: This is a most recent Marketing channel. A distribution channel system as which producers, wholesalers and retailers act as unified systems. One channel member, the channel captain owns the other of franchises them or has so muchpower that they all co-operate. The channel captain can be the producer, the wholesaler, or the retailer. 3- Horizontal marketing Channel :


A distribution Channel System in which two or more unrelated companies put together or programmers to exploit an immerging marketing opportunity.

4- Multi-Channel Marketing : In the past, many companies sold single market through a single Channel. Multi channel Marketing occurs when a single firm uses two or more marketing channels to reach one more customer segments.

RETAILING

Retailing includes all the involved selling goods or services directly to final consumers for personal non- business use. A retailer store is any business enterprise whose sales comes primarily form retailing.

Retailings are the last but not least in the marketing channel through which the eventual transfer to ownership of goods takes place. The use of retailer boils to their superior efficiency in making goods widely available and accessible to target markets. In cases the retailers perform the important functions mentioned as under:-

1- Information 2- Promotion 3- Negotiation 4- Ordering 5- Financing 6- Risk taking 7- Physical possession 8- Payment 9- Title

Major retailer types are following:

1- Specialty Store: They sell narrows products line with deep assortment.

2- Department store : They sell several product the line with each line operate as separate department managed by specialist buyers or merchandisers.

3- Super Market: They are relatively large low cost, low margin, high volume self service operation designed to serve total needs for food, laundry and household maintenance product.

4- Convenience Store: These are relatively small store located near residential areas, Open long, hours seven days a week and carrying an united lines of Hugh turn over convenience products at Slightly higher prices.


5- Discount Store: These Sell standard merchandise at lower prices with lower margins and higher volumes. 6- Off Price Retailer: These sell the merchandise are bought at less than regular wholesale prices and sold at less than retail. These may be of 3 types, mentioned as under: (a) Factory outlets (b) Independent off-price retailers (c) Warehouse clubs (Wholesale Clubs)

Advertising strategies and schemes to promotethe sales:

The importance of promotion can’t be overlooked in the filed of marketing. Pepsi seems to be out spending coca-cola when it comes to the wall painting and sign

boards with the blue colour dominating the major places of the city. Advertising materials such as Glow sings, Sign boards, wall painting, Wall clocks,

Racks, Fridge are some S.G.A’s where Pepsi is spending a lot. So, I would like to suggest that company have to increase the expenses on advertising materials to improve their sales.

VISIBILITY is very important factor, there is a famous saying fin Hindi; “JO DIKTA HAI WHO BIKTA HAI”

We can really have a type of project which was recently taken up byCABURY’S the IDEA Behind the project was to make presence of Cadbury’s chocolate being felt in the city, they planned to paint the whole city with their Glow sign boards wall paintings and Visi-coolers with the help of their distributors. Their vision was to paint the whole city Blue. The really increased the market share of their product with the increase in their sales.

Some owners said that was only rely on the schemes provided by the company, if they get good

schemes they get good schemes they can push the sales of any brand. So, I would like to suggest

that company must ensure to start new schemes and create awareness for the product to improve

the sales.


Salesman at the delivery van tends to be inconsistent on certain matters like the concept of

scheme & broken bottles. When dealing with the shop and eatery owners some salesman supply

the bottles according to the scheme & exchange the bottles, while some do not.

OBJECTIVES OF THE STUDY:

TO analyze the monopoly market of PCI and CCX

To identify that outlets who selling beverages without any visicoolar.

To analyze the market share of beverages i.e. pepsi,coke and others.

To analyze the visipurity and visicoolar for a particular route.

Limitations of the Study

1.)The study was conducted in 8 week that is not enough for such a vast topic. 2.)The survey has been conducted only iin few sectors of Noida due to limited time. 3.)It was difficult for the storekeepers to pinpoint the sales of a particular brand in both organized and unorganized retail stores.

4.)No proper data was available about the stores in the city.

5.)As the nature of research was exploratory so it was difficult to cover each and every retailer.

6.)Many retailers don’t express their original perception and views because of biasness.7.) Lack of knowledge of area has affected the research


SCOPE OF STUDIES

Need for measuring customer satisfaction.Customers are too good to lose

---------- Lets keep them happy!Customer is the king.In the era of cutthroat competition and economic recession, above axiom hasmore importance than ever before.

Marketing starts with the customer and ends the customer. So no organization, small or big ignores the customers.Earth is not the center of universe but revolves around the Sun . Similarly, we have come to believe that business firm is not the center ofeconomic universe but revolves around the customer.Build customer and not only products.Building customers is not a single step exercise but a process ------.


RESEARCH METHODOLOGY

INTRODUCTION

Research is an art of scientific investigation through search for new facts in any branch of knowledge. It is a moment from known to unknown.Research always starts with a question or a problem.

Its purpose is to find answers to questions through theapplication of the scientific method.

It is a systematic and intensive study directed towards a morecomplete knowledge of the subject studied.

As marketing does not address itself to basic or fundamental question, itdoes not qualify as basic research. On the contrary, it tackles problems,which seem to have immediate commercial potential. In view of the major consideration, marketing research should be regarded as applied research.We may also say that marketing research is of both types problem solving and problem oriented.

Marketing research is as systematic and objectives study of the problemspertaining to the marketing of the goods and services. It may be emphasized that it is not restricted to any particular area of marketing, but is applied to all the phases and aspects. Research Type: EXPLORATORY RESEARCH

EXPLANATION: The study was conducted by us onVARUN BEVERAGES LIMTED area of GBN.mentioned below (source list) for the first time regarding market review and comparative analysis between PCI VS CCX .. Thus it is an exploratory type of research.

METHOD OF DATA COLLECTION

Sample Design :A sample design is a definite plan for obtaining a sample for a given population. It refers to a techniques or procedure adopted in selecting items for the sample.

Sampling:Further, the design that has been adopted for the study of the given topic is CONVENIENT SAMPLING.


EXPLANATION: During the course of the study we visited a no. of stores that were scattered IN NOIDA REGION(source list mentioned below). Apart from this we had no written record of the number and names of the stores in the SHIATS. It was very difficult to tabulate a record of all the retailers and wholesalers present in the NOIDA and then carry out our study, in the short span of time that was allotted. As a result we had to select the retailers according to our convenience. We went to the areas and surveyed all shops that could possibly be approached.The following is the sample design that has been adopted for the study.

1. Population:- Finite2. Sampling Unit:-Scatterd Areas of NOIDA

1. Data to be collected .

Data includes facts and figures, which are required to be collected toachiever the objectives of the project. In order to determine the present

position and satisfaction of customer of parle-g biscuit.

a) Primary Data The data that is being collected for the first time or to particularly fulfilthe objectives of the project is known as primary data.These typedata were,- The market strategy of consumer.Survey and interview of customer and consumer- The market share of other brands available in the market.- Responses of consumer.- Identifying the brand & etcThe above primary data were collected through responses of consumer was conducted through questionnaires prepared for them.

b) Secondary Data Secondary data are that type of data, which are already assembled and need not to collected from outside. These types of data were i) Company Profileii) Product Profileiii) Competitors Profile The aforesaid data were collected through Internet and company s report.

c) Data Collection Method For given project, the primary data, which needed to collect for the firsttime, were much significant. This type of information gathered throughSurvey technique, which is the most popular and effective technique forcorrect data collection. The survey was completed with the use ofquestionnaires. 3.SamplingSample is the small group taken under consideration from the total group.


This small group represents the total group.

4.Data EvaluationThe data so collected were not simply accepted because it containedunnecessary information and over or under emphasized facts. Therefore only relevant data were included in the report, which helped in achieving the objectives of the project

RESEARCH DESIGN

Research type Explorative

Data sources Secondary and primary

Research method Survey method

Research instrument interview/Questionnaires

Types of question Close ended question

Sampling design(i)Sampling unit(II)Sampling size(iii)Sampling procedure

SCATTERD AREA OF NOIDAFINTE

Simple random sampling

Contact method Personal

Mode of collecting data The respondents will be chosen randomly and requested to grant interview.

Data processing (i) A number of table to be prepared to bring out the main characteristic of the collected data.


(ii) inferences to be drawn from the data collected

DATA INTERPRETATION

PART-I

Monopoly Market OF PCI and CCXS.N AREA TOTAL SHOP PCI

AVAILABLECCX

AVAILABLEBOTH

1 SECTOR 17 2 - - 22 SECTOR 19 14 5 1 83 SECTOR 20 14 4 1 94 SECTOR 21 8 - - 8 5 SECTOR 22 116 24 61 316 SECTOR 23 4 1 - 37 SECTOR 24 7 4 1 28 SECTOR 01 11 8 2 19 SECTOR 02 31 22 4 5

10 SECTOR 03 11 3 3 511 SECTOR 04 5 1 2 212 SECTOR 05 209 47 79 8313 SECTOR 06 11 4 2 514 SECTOR 62 71 10 29 3215 SECTOR63 75 8 20 47

TOTAL 589 141 205 243


PCI CCX BOTH TOTAL OUTLETS0

100

200

300

400

500

600

700

MONOPOLY MARKET OF PCI & CCX

CHART -1A

Monopoly market

S.NO BRAND NAME % OF MONOPOLY MARKET1 PCI 23.952 CCX 34.803 BOTH 41.26

TABLE-1A


FIGURE-MONOPOLY MARKET

PCICCXBOTH

41.25

34.80

23.34


PART-II

LIST OF OUTLETS WHO SELLING THE BEVERAGES WITHOUT ANY VISICOOLAR

S.NO AREA TOTAL OUTLETS PCI CCX BOTH1 SECTOR 17 1 1 -2 SECTOR 19 6 5 13 SECTOR 20 9 5 44 SECTOR 21 5 5 - -5 SECTOR 22 29 16 12 16 SECTOR 23 1 1 - -7 SECTOR 24 2 28 SECTOR 01 10 7 3 -9 SECTOR 02 25 20 2 3

10 SECTOR 03 7 3 2 211 SECTOR 04 4 1 1 212 SECTOR 05 69 28 12 2913 SECTOR 06 4 1 2 114 SECTOR 62 33 6 3 2415 SECTOR63 65 10 25 30

TOTAL 270 111 62 97CHART-2 B

PCI CCX BOTH TOTAL0

50

100

150

200

250

300 WITHOUT VISE SHOP


FIGURE (WITHOUT VISI SHOP OF THE ABOVE SAMPLE)

S.NO BRAND %1 PCI 412 CCX 22.963 BOTH 35.92

TABLE -2B

PCI41%

CCX23%

BOTH36%

WITHOUT VISI SALE


PART-III

Monthly territory of share FOR NOIDA REGION

PEPSICO

JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC

1 1 1.5 2 12 16 10 3 1.5 1 1 1

COCA-COLA


1 1 1.5 3 6 11 9 3 0.5 0.5 1 0.5

OTHER


0.5 0.5 1 2 5 6 2 2.5 0.5 0.5 0.5 O-5

Market share for NOIDA REIGION


S.no BRAND MARKET SHARE1 PCI 51%2 CCX 38%

3 OTHER 21%

PCI; 51

CCX; 38

OTHER; 21

PART-4


VISI ANALYSIS

After the survey of various route we find the following data

S.NO AREA TOTAL PCI CCX1 SECTOR 17 2 1 12 SECTOR 19 10 5 53 SECTOR 20 19 7 124 SECTOR 21 7 1 65 SECTOR 22 116 41 756 SECTOR 23 6 3 37 SECTOR 24 2 2 -8 SECTOR 01 1 1 -9 SECTOR 02 10 6 4

10 SECTOR 03 7 3 411 SECTOR 04 - - 112 SECTOR 05 150 55 9513 SECTOR 06 1 - 114 SECTOR 62 38 16 2215 SECTOR63 7 3 4

TOTAL 376 144 233

CHART-3A


PCI-VISI CCX-VISI TOTAL VISICOOLAR0

50

100

150

200

250

300

350

400

144

233

376

BRAND

NUM

BER

OF

VISI

COO

LAR

FIGURE

38%

62%

VISI STATUS IN NOIDAPCI CCX

Questionnaire for consumer/customer survey


Question-1.Which brand of soft drinks you deal in?

Pepsi-cola 54Coca-cola 36

Both 25Other 5Total 120

Pepsi-cola Coca-cola Both Other0

10

20

30

40

50

60

CUSTOMER PREFERNCE


Question-2 What influences you to buy this product?

Advertisement 23Price 10

Quantity 25Quality 62Total 120

Advertisement Price Quantity Quality0

10

20

30

40

50

60

70

Effect on consumer

Series 1


Question-3 While you drink pepsi-cola what would you get?

Energy 15Remove thrusty 45

Taste only 60Total 120

ENERGY REMOVE THRUSTY TASTE ONLY0

10

20

30

40

50

60

70

CONSUMER PERCEPTION

Series 1 Series 2 Series 3


Question-4 You prefer to buy in………………………..?

GRB 35Plastic bottle 75Tetra 10total 120

GRB PLASTIC BOTTLE TETRA

25

85

10

CONSUMER WANTS


QUESTION-5 Which company’s Visi-Cooler you have in your outlet?

PEPSI 40COKE 65OWN 5BOTH 10

VISI-COOLER STATUS

PCI; 40

CCX; 65

BOTH; 10OWN; 5


QUESTION-6. In your opinion which medium is more effective for the sales adversitement?

Television 35Magazine/Newspaper 24Display 36HOLDING 25TOTAL 120

TELEVISION MAGAZINE/NEWSPAPER DISPLAY HOLDING

35

24

36

25

ADVERTISEMENT


Question-7 Which type of signage is in your outlet?

Flex board 43Dealer board 34Glow Sign board 30Other 13

TOTAL 120

36%

28%

25%

11%

Signage Perceptionflex board Dealer board Glow sign board Other


Question-8 What would you do if the product is not available?

Wait for your product 30Any other Substitute 90

Consumer Choice

Wait for your productAny other substitute


Question-9 Which kind of promotional activities do you like most?

Free Bottle Schemes 45Discount Crates 38Prize 22Other 15


Free Bottle Schemes Discount Crates Prize Others

45

38

22

15

Promotional Tools

Question-10 Which flavor of Pepsi the consumer prefers most?A)Pepsi 28B)Slice 20C)Mirinda 22D)7-up 9E)Mountain Dew 30F)Aquafina 11Total 120


pepsi

mirinda

mountain dew

slice

7 up

aquafina

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

28

22

30

20

9

11

5

Series 1 Series 2 Series 3

FINDING

The no. of coke outlets are less than pepsi outlets. The distribution is not so proper or we can say not satisfied.. In some area pepsi enjoying monopoly and somewhere coke. Company does not provide schemes properly. Company does not provide discount properly. Company does not provide all stock. Total sale of pepsi is more than coke but in some area coke is better than pepsi. Some retailer wants large size of pepsi visi. Some retailer are not satisfied with service of pepsi so they are selling pepsi. The no. of pepsi is high in comparison of coke but some retailer prefer to sale coke

because of shortage of pepsi and poor distribution channel. Retailer needs display & scheme so that they can increase the sale of pepsi. Retailer needs sign board to attract the customer.


Signages ,rack etc are put at some selected outlets who show favour to distributors.This should be checked.

In some shop pepsi racks are used to keep coke product and other items not prescribed. Retailer complaint about lower margin on cold drinks due to rising electricity bills and

other expenses that are incurred. Route agents and salesman do not cover their routes properly. Retailer complaint about shortages during summer season and complain that route

agent and salesman do not visit their outlets during the summer season. Some outlets owner are very angry with the company performace. Our product start off late as result other brand reach the retailer and capture the

market Coke provide visi coolers easily which is a drawback for pepsi for selling the products In rural areas market, pepsi vehicle is not able to reach at proper shops which again

effects on our selling Customer grievences are also not properly listened by merchandiser which effects hold

of the customer with the company

RECOMMENDATION

This is one of the most important and most difficult part of the study. I arrived at certain recommendations for PepsiCo India(Trans-Yamuna and Agra markets) after the analysis of the data. Some of the important recommendations are as follows

• There should be and correct feedback from the retailers on the performance of salesmen. This will help improve their efficiency and accountability. Moreover, this will also help in reducing the confusing that the retailers have at times because the salesmen does not explain the schemes properly.

• As already mentioned Vizicoolers are a major reason of dissatisfaction among retailers. The periodical maintenance check of Vizicoolers is done at three months. This should be done at an interval of 45 days or 60 days instead of the current practice of 90 days

• A complete survey of the every territory should be done for standys, banners logo racks etc. and then a proper budget and plan should be made for their availability at the required places,


instead of doing it in bits and pieces as the current practice is this will help with promotion at every retailer level

• There should be incentives for salesmen for every display they enroll because they are assigned this task and if they get incentives for the same then it will greatly increase the efficiency of the promotional activities. •There should be improvement in infrastructure i.e.manpower and machine and SKU availability • For minimising transportation cost company vehicles should be of CNG instead of diesel motor

• Comapany should start light motor vehicles such as three vehlers for rural areas where proper supply of the product is not reachable

CONCLUSION

After analyzing all the aspects of the data available and giving some important recommendations

a suitable conclusion which should be derived for this study. However, before starting the

conclusion part, the objective of the research must be kept in mind so that we can arrive at a

befitting conclusion for the research problem.

The summer training project was focused “comparative study of PCI VS CCX and its market share.PEPSI is superior brand than coca-cola in noida. Consumption of pepsi is much more than coca-cola.The pepsi market share is increasing. In India the company is running at a very fast speed. The popularity of pepsi is better than coke.It has a bright future.It has democratic and communicative style of functioning.


As my survey clears that pepsi’s share is more than coke but also identify that coke visi’s are more than pepsi. My respondance purchase soft drink in plastic bottles but few prefer to get in GRB’s also.The data collected provided a sound base for understanding the overall organizational set up of Varun Beverages. By analyzing the data and the overall expansion, following conclusion was inferred:

• The Sales and Distribution Network of Varun Beverages Limited is very strong and almost flawless.

• PepsiCo India had the first mover advantage when it entered the market and it capitalized on that advantage to grab the market.

• Varun Beverages combined with the Company’s operations add strength to the overall presence of the Company in the market. • Varun Beverages takes care of its operations and PepsiCo does not interfere in its operations.

• V.B.L are required to report to the Company at specific time intervals. • The Advertising Campaigns are conceived, implemented by the PepsiCo and V.B.L has no say in that.

•No provision for regular replacement.

•Many complain of retailor does not listen by the company.

•Many retailers want monopoly but company does not provide.

BIBLOGRAPHY-

BOOKS

Marketing management-“Philip kotler”

Research methodlogy - C.R.Kothari

Sites

www.pepsico.com


http://www.pepsico.com/

www.rkj.group.com

www.coca-cola.com

www.ask.com

www.wikipedia.org

www.google.com

QUESTIONNAIRE

Varun beverages ltd plot no.2,surajpur Greater noida-201306

Dear sir/madam,


http://www.wikipedia.org/

http://www.ask.com/

http://www.coca-cola.com/

http://www.rkj.group.com/

As the student of shiats Naini Allahabad (up) I am conducting survey on…

“A comparative study on pepsi vs coke and its market share”

Please help me better understand and analyze the topic by completing the survey below….

Personal Details

Name:-……………………………………………………. Contact Number:………………………..

Address:-…………………………………………………………………………………

Age Group:- <15 15-20 21-30

31-40 41-60 <60

Gender:- Male Female

Occupation:-………………………………………………………….

E-mail:-………………………………………………………………….

QUESTIONNAIRE FOR CONSUMER/CUSTOMER SURVEY

Question-1.Which brand of soft drinks you deal in?

Question-2 What influences you to buy this product?

A)Advertisement C)Quantity

B)Price D)Quality


A)Pepsi-cola C)BothB)Coca-cola D)Other

Question-3 While you drink pepsi-cola what would you get?

A)Energy B)Remove thrusty C)Taste only

Question-4 You prefer to buy in………………………..?

A)GRB B)Plastic bottle Tetra

QUESTION-5 Which company’s Visi-Cooler you have in your outlet?

A) PEPSI C) OWNB) COKE D) BOTH

QUESTION-6. In your opinion which medium is more effective for the sales advertisement?

A)Television B)Magazine/Newspaper C)Display D)Holding

Question-7 Which type of signage is in your outlet?

A)Flex board B)Dealer board C)Glow Sign board D)Other

Question-8 What would you do if the product is not available?

A)Wait for your product B)Any other Substitute

Question-9 Which kind of promotional activities do you like most?

A)Free Bottle Schemes C)PrizeB)Discount Crates D)Other

Question-10 Which flavor of Pepsi the consumer prefers most?

A)Pepsi B)Mirinda C)Mountain DewD)Slice E)7-up F)Aquafina


zakee project pepsi

Documents

university of allahabad

science naini allahabad

allahabad preface

contentscontents page

marketing management

project guide

market sharethis study

project report