peoplebrowsr summary deck
TRANSCRIPT
ReSearch Viral Analytics Brand Engagement Social Influence
A HIGH TECH
SOCIAL ANALYTICS COMPANY
WITH A PASSION FOR MARKETING
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WE ARE...
ReSearch Viral Analytics Brand Engagement Social Influence
Public Posts from Twitter, Facebook and other social networks
MISSION
To Assemble the
Collective Intelligence
Post by Post
and share it with you in
Customized Solutions
Processing10,000/sec growing to 100,000/sec
ReSearch.ly, Interest Graph,Viral Analytics, Audience and Champion Campaigns...
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ReSearch Viral Analytics Brand Engagement Social Influence
To Build Advanced
Conversation Technology to
Store
Index
Retrieve
Every public human
conversation...
Over 30 terabytes and growing at 1 terabyte /month
TECH VISION
We retrieve with speed and precision
Location, Community, Gender, Relationship, Sentiment, Mentions
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ReSearch Viral Analytics Brand Engagement Social Influence
We find your Champions
In the Communities
they Influence
Then Meaningfully Engage
with them
ENTERPRISE
Find brand ambassadors throughInterest Graph
Created Using profiles
Design and implement innovative social campaigns
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ReSearch Viral Analytics Brand Engagement Social Influence
Over 10 Indexes for filtering and categorizing
MomsBloggersTravelersCEOsPoliticsFoodFinanceMillenialsSportsCelebritiesDatingNews…and More
Collective Intelligence with 1,000 Days of Posts
Communities
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DATAMINE
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SENTIMENT BREAKING TRENDS
CONNECTEDNESS
PERSONA
RELEVANCE
TRUST
Datamine indexes are used to build Social
Vectors for Campaign Targeting
SOCIAL VECTORS
INFLUENCE
ReSearch Viral Analytics Brand Engagement Social Influence
Targeting: Find Community Champions
Within Personae groups such as:
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Architect | Blogger | Cat Lover | Celebrities | CEO | Coffee Lovers | Comcast | Comedy | Cool Brands | Dancers | Dating | Doctor | Dog Lovers | Engineer | Extreme Sports | Finance | Food | Lawyer | Marketing | Mommy Bloggers | Musician | News | Photography | Politics | Religion | Reporter | Social Media | Sport | Travel | VIP | Wall St | Wine Lovers
SOCIAL VECTORS
People are 300% more likely to engage when properly targeted
ReSearch Viral Analytics Brand Engagement Social Influence
Find Conversations
Extract@Names
Sort
Calculate Connections
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An Interest Graph is...A grouping of champions
A champion is...An influencer who has a wide audience of friends who are discussing a relevant topic
SOCIAL VECTORS
ReSearch Viral Analytics Brand Engagement Social Influence
Identify trusted voices in every category across all social channels...
Engage in high impact, meaningful cross-content conversations.
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Identifying Influencers Across All Networks
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PROCESS
ReSearch Viral Analytics Brand Engagement Social Influence
Automotive Travel Hospitality Sports Entertainment Finance Retail Lifestyle
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Our Customers
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ReSearch.ly
Viral Analytics
1,000 Days of Conversations
and Mentions
Monitoring andEngagement
Champions Community Profiling
PeopleBrowsr Platform
Engagement Center
Viral Analytics
ReSearch Viral Analytics Brand Engagement Social Influence
As Google indexed the web, we index social media
This next gen social search focuses on the things that matter to consumers of media and information now
ReSearch.ly finds influencers, the communities they influence, where the conversation is happening, why it’s relevant - both in real-time and with 1,000 days of data
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PLATFORM
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Emerging Trends
Capture every RT and count in one minute increments…
When a RT count increases rapidly we alert an emerging trend:
PLATFORM
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Viral Analytics
Customized chartsUpdates tracking tablesHuman sentiment analysisCross network dataComment inline
PLATFORM
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Engagement CenterAssign Tweets
Team Collaboration
Share Accounts
Schedule timed Tweets, receive email notifications
Manage several networks, create multiple stacks
Access Twitter Lists
PLATFORM
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Enterprise Services
Brand Champion Scorecard
Human and MechanicalSentiment
Champion Campaigns
Custom ReportsAudience Build
Persona Profiling
API
Research Reports
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Brand Champions Report
1000 days brand chart
Find your champions communities
Find your champions in each community
Walk the Interest Graph
ENTERPRISESERVICES
ReSearch Viral Analytics Brand Engagement Social Influence
Hyper Target
Gender
BIO
Geo-Location
Preferences
Engagement
Build Followers
Reporting
MonitoringDirect Message
Analysis
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Audience Build Campaign
30 Tb data1,000 days
30-60% follow back
4-5% CTRAnalytic.ly
ENTERPRISESERVICES
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Facebook Audience Build Campaign
ENTERPRISESERVICES
Identify Trends
Acceleration in conversation
FB Media Buy
StrategizeIdentify Trends
Copy
Ads and Outreach
Measure velocityAround key terms
Events, Celebrities,Movement
Includes trendsto make the copy relevantAbility to track
Click-through
Monitoring
ReSearch Viral Analytics Brand Engagement Social Influence
95% Accuracy-Vs -70-80% Automation alone
Analyze 1,000 days of historical data and live streams in real-time
Our algorithm combined with human review improves results up to 95% accuracy
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Human Sentiment AnalysisENTERPRISE
SERVICES
ReSearch Viral Analytics Brand Engagement Social Influence
Profile Analysis
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Persona Profiling – Identify audience, major trends and profiles
Audience Buckets – Based on key words in bio profile and conversations
Engagement Profiling – Identify engagement batches
Champions – Influential people engaging with brand
High Potential – People interested in the industry and active on social media
Viral Promo – People responsive to promo and RTs
ENTERPRISESERVICES
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Research ReportsSpecialized research in conjunction with industry experts - including Brian Solis and Tim O’Reilly - to provide critical analysis by leveraging our deep Datamine for brand engagement, customer loyalty and more…
Previous Reports have included:
Facebook and the New Age of PrivacyInfluence is Bliss: The Gender Divide on Twitter2009 Australian Leaders Election DebateBP and Obama Oil Spill: Sentiment by the NumbersSXSW 2009 Retrospective
ENTERPRISESERVICES
ReSearch Viral Analytics Brand Engagement Social Influence
Industry: Media Entertainment
Background: Promote network TV show
Engagement: 3 months
Goals: Create online buzz during the event build audience
PeopleBrowsr Solution:
Extract all potential viewers who mentioned TV show keywords for the last 360 days for engagement
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CASE STUDIES
Audience CampaignPerformance and Results:
1st Trending Topic in Twitter during premiere
17,000 # of hashtag mentions during the week of the premiere
42% Click Through Rate (CTR)
11,000New followers in the first week
ReSearch Viral Analytics Brand Engagement Social Influence
Industry: Media Entertainment
Background: Promote shows
Engagement: 18 months
Goals: Build offline and online audience
PeopleBrowsr Solution: Campaigns
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CASE STUDIES
Audience CampaignPerformance and Results:Kendra
Holly’s World
Keeping Up with the Kardashians
It’s Effin’ Science (G4TV)
Tiger Woods Gossip (E! Online)
Fashion Police (E! Redcarpet)
Super Nanny Contest (Style)
ReSearch Viral Analytics Brand Engagement Social Influence
BrandOffering a social experience
DM: Check out this exclusive DEAR JOHN video just for my Twitter fans http://bit.ly/6Q10hZ
Campaign and Messaging Performance
+22,000Followers
Offering a promotional deal
DM: Twt to win @50cent #beforeiselfdestruct prize pack?? 5 winners get signed book, new album, and Power by 50 cologne!!! http://bit.ly/bKmHIJ
+11,000Followers
Invitation to register to an event
DM: Register & attend the SAP Enterprise Micro-Apps Webinar: Dec 8th, Dec 15th. Win an iPod Shuffle! http://bit.ly/3zDnDJ
1,000Registrants
Call for participation
DM: Telephone @LadyGaga Premiere on @enews Thur @ 11:30pm - Twt to Win 1 of 5 THE FAME MONSTER box sets
#gaga http://bit.ly/bH0zGg
+3,000Clicks
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CASE STUDIES
ReSearch Viral Analytics Brand Engagement Social Influence
Performance and Results:
26,000
# of identified potential fans ready to be activated
Revealed the international appeal of the brand, HHI and age profile were in line with customer focus
Industry: Gaming
Background: Comprehensive overview report of social conversation and themes
Engagement: 3 months
Goals: Identify demographic, psychographic and conversation
PeopleBrowsr Solution: Reports created using our Datamine from 720 days of conversations with mechanical turk, community identification, interest graph, viral analytics and ReSearch.ly
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CASE STUDIES
Epic Mickey Interest Graph
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387,162 vs 99,124
Total Tweets 2011 Total Tweets 2010
From last year, total volume of Tweets mentioning Super Bowl brands increased 271%.
Doritos had the highest number of mentions in 2010 and was the 3rd top mentioned brand this year, with an 89% increase in volume in 2011.
In 2011, most social activity of all ads was in the Auto industry, represented by Volkswagon, Chrysler and Chevrolet.
2011 Super Bowl YTDCASE STUDIES
ReSearch Viral Analytics Brand Engagement Social Influence
Performance and Results:
50% Percentage of total registrations from Twitter
5,000# of new followers
36%# of CTR
Industry: Computer Software
Background: Large software company aiming to promote itself on social media channels
Engagement: 12 months
Goals: Maximize participation to online seminars and increase awareness
PeopleBrowsr Solution: Extract all users aligned with SAP target audience; most influential selected for engagement
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CASE STUDIES
Champions Campaign
ReSearch Viral Analytics Brand Engagement Social Influence
Performance and Results:
2,000 New relevant followers in 2 months
Raise in the “sustainability” conversation amongst SAP followers
Engagement and Persona profiling to run hyper targeted campaigns
Industry: Sustainability
Background: People interested in sustainability, not following SAP, and engaging with SAP and competitors
Engagement: 2 months
Goals: Build new relevant followers interested in sustainability
PeopleBrowsr Solution: Extract all the consumers aligned with SAP target audience
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CASE STUDIES
Champions Campaign
ReSearch Viral Analytics Brand Engagement Social Influence
Industry: Media Entertainment
Background: Creation of a Twitter report for studio executives/ impact of promo scheduling
Length of Engagement: 8 months
Goals: Evaluate the impact of traditional media on the social media sphere
PeopleBrowsr Solution: 180 days historical reporting with overlay of traditional ad schedule
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CASE STUDIES
Ad MeasurementPerformance and Results:
75,353
# of Tweets extracted for 180 days
12:30p & 7:00p Peak times of engagement
60/40 M/F demographic breakdown of tweets
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PeopleBrowsr Difference
PeopleBrowsr Platform:
ReSearch.ly, Vial Analytics,Engagement Center
Datamine with 1,000 Days ofHistory
Collective Intelligence indexed forsentiment, location, community,relationships and gender
Find brand champions, identify topinfluencers & engage withchampion communities
Enterprise Services:
Custom reporting, with in-depthAnalysis led by industry experts
Human Sentiment Analysis withmechanical turk – 95% accuracy
Analytics tailored for client needsto track metrics, CPM, demographic ofaudience, conversation topics
API / Data Cloud access customized toclients
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Global Command Centers
High Tech Social Media Command Centers in San Francisco, New York and Sydney
A Crisis Management Room
Social Engagement Hub
Research Lab for Influence Metrics and Measurement
Tactical Outpost for Strategy Execution
Centrally Located with 24/7 Access
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Global Command CentersSan Francisco | New York | Sydney
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www.PeopleBrowsr.com
@PeopleBrowsr