Pegasus

Inspiring healthy decisions

Pegasus by numbers

Services

We cover the total health spectrum

What is PR?

Managing Reputations

Media

Employees

Shareholders

Suppliers

Retailers

What is PR?

Old Media New World

Then

Customer issue

Grumble at friends

and family

Complaint

Local paper /

consumer

watchdog

Now

Twitter

campaign

Corporate

‘anti-site’

Forum post

Mobilise

consumer group

Consumer is King

• @names of 740 UK journalists actively using Twitter in their day to day job

• Valuable source for the UK media

– Breaking news – Quantas A380

– Ongoing situations – Japan

– Barometer of opinion – XFactor outrage

– Individual stories – @ChalieSheen

– Brands and companies – Rentokil

– Consumer service channels - @Gatwick_Airport

http://stedavies.com/2010/11/740-uk-journalists-using-twitter

High Media Usage

Corporate

Specific brand teams

Analysed alongside

agreed internal

priorities and

accurate sentiment

- by team

We provide listening services

Client

• Provides an early warning system

• Act as a real time barometer of feeling – Nestle / BP

• Allows for control of response – minimising third party translation

• Ability for rapid response – diffusing potential issues early

• Portray transparency – seen to be dong the right thing

• Option to personalise the response – from individuals, not corporation

Important for issues management

Proactive Side

Engaging

Consumers

Building Stronger

Relationships

Facebook campaigns

Case studyIntegrated campaigns

Current ROI87,232 visitors

5,397 entries

61,671 votes

1,849,921 page views

Case studyLet’s get physical!

150+ women recruited in under a week

via Twitter and Facebook

Sign up to be part of the world’s largest

fitball work out

Offline event held in Trafalgar Square

National news appeal

ROI

7,000,000 OTS

Inspiring advocates

Putting faces to the different choices

women have around maternity services

Partnership with Mumsnet

Email newsletter sent to 75,000

subscribers and forum call to action

Hosted webchat with Maternity Tsar

ROI

223 women - all

reviewed and interview

shortlist drawn up

Short films made of four

Contact us

Any Questions?