Download - Pegasus WIM March 2011
Pegasus
Inspiring healthy decisions
Pegasus by numbers
Services
We cover the total health spectrum
What is PR?
Managing Reputations
Media
Employees
Shareholders
Suppliers
Retailers
What is PR?
Old Media New World
Then
Customer issue
Grumble at friends
and family
Complaint
Local paper /
consumer
watchdog
Now
campaign
Corporate
‘anti-site’
Forum post
Mobilise
consumer group
Consumer is King
• @names of 740 UK journalists actively using Twitter in their day to day job
• Valuable source for the UK media
– Breaking news – Quantas A380
– Ongoing situations – Japan
– Barometer of opinion – XFactor outrage
– Individual stories – @ChalieSheen
– Brands and companies – Rentokil
– Consumer service channels - @Gatwick_Airport
http://stedavies.com/2010/11/740-uk-journalists-using-twitter
High Media Usage
Corporate
Specific brand teams
Analysed alongside
agreed internal
priorities and
accurate sentiment
- by team
We provide listening services
Client
• Provides an early warning system
• Act as a real time barometer of feeling – Nestle / BP
• Allows for control of response – minimising third party translation
• Ability for rapid response – diffusing potential issues early
• Portray transparency – seen to be dong the right thing
• Option to personalise the response – from individuals, not corporation
Important for issues management
Proactive Side
Engaging
Consumers
Building Stronger
Relationships
Facebook campaigns
Case studyIntegrated campaigns
Current ROI87,232 visitors
5,397 entries
61,671 votes
1,849,921 page views
Case studyLet’s get physical!
150+ women recruited in under a week
via Twitter and Facebook
Sign up to be part of the world’s largest
fitball work out
Offline event held in Trafalgar Square
National news appeal
ROI
7,000,000 OTS
Inspiring advocates
Putting faces to the different choices
women have around maternity services
Partnership with Mumsnet
Email newsletter sent to 75,000
subscribers and forum call to action
Hosted webchat with Maternity Tsar
ROI
223 women - all
reviewed and interview
shortlist drawn up
Short films made of four
Contact us
Any Questions?