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PeerIndex

“Understand Your Social Capital”

www.sti-innsbruck.at

PeerIndex

• London based Company founded in 2009

• Winner of the European Tech Startup Awards 2011

• Influence Measurement Tool: Calculates the influence of the user in the social web based on his/her activity on Facebook, Twitter, LinkedIn, Quora and up to three blogs

• http://www.peerindex.com/

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PeerIndex Score

• Normalized score based on a scale of 1 to 100

• Analyzes not only the activity but also the quality of the content

• Based on 3 Components:- Authority Score- Audience Score- Activity Score

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3 Components

Authority Score• How relevant is your activity to the community• How much do others rely on your recommendations and opinion• Rises whenever others like, comment,… your activity -> beeing popular does

not indicate authority

Audience Score• Measures size of your audience compared to the audience of others• Not people who “follow” you but people who are receptive to your actions

Activity Score• Measures how much you do that is related to the topic communities you are part

of• Calculated relative to your communities

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Topic Fingerprint

• Shows what categories of content someone talks a lot, or a little about.

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• Divided into 8 benchmark topics:

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Top Topics

• Blue bar indicates percentage above or below global average (100) that someone has shared an article with that topic• Green flag shows your resonance on that topic -> how frequently you say things other people find interesting

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• Shows what topics someone talks about/the topics associated to the URLs someone shares regularly.

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Top Sources

• Shows the sources of the URLs that you’ve shared regularly• Shown by the number of mentions

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