,qwurgxfwlrq - mh group exclusive tesco...
TRANSCRIPT
-
A Guide To TescoRanges
Introduction
-
TEXT
05
Table of Contents3 Introduction
4 Good, Better, Best Ranges
5 Everyday Value
6 Tesco Standard
7 Tesco Finest
8 Range Branding
9 MH Groups Product Catalogues
10 Grocery
11 Frozen Food
12 General Merchandise
13 Health And Beauty
14 Beers Wines & Spirits
15 MH Groups Tesco SpecialityRanges
16 Tesco Finest Re-Launch
17 2014 Private Label Oscars
18 Health & Wellness Range
19 Coming Soon
20 Broad Appeal
21 Demographic Breakdown
22 In Store Photos
23 Lebanon
25 UAE
27 Jordan
-
Introduction
This document outlines the Ranges MH Group supplies to customers around the world in partnership with
Tesco
Primarily the range is split into three distinct categories:
Everyday Value aimed at the price sensitive customers
Tesco Standard specifically designed to compete with the leading brand products
Tesco Finest Formulated to offer the opportunity for customers to trade up to a luxury product
There are also more specialized ranges such as Free From, Healthy Eating, Organic, and Light Choices
which add further value and breadth to a portfolio of products which will improve your customer count,
increase your profitability and delight your customers.
The following slides describe the variances of these three distinct ranges in more detail
-
10% of the Range
Offers price sensitivecustomers products theywant and reduces the needfor them to shop elsewhere.
Shapes the customersoverall perception as aValue For Money retailer.
Generates growth ofturnover and profit
80% of the Range
Normally contains the Brandleader.
Matches the Brand leadersquality but is 10-15%cheaper.
10% of the Range
Contains products whichhave added value in termsof features, benefits orquality.
Re-launched range in 2014has had outstandingreviews, winning 22 of 74Gold medals at The Grocers2014 Own Label Awards.
Adds excitement and buildsmargin.
-
GOOD
QUALITY MATCH Best quality entry price point
equivalents, e.g. smart price.
PRICE MATCH Cheapest in market, i.e. entry price points.
BRAND PERCEPTION Consistent branding communicates value proposition
clearly
Consumers will immediately recognize that a Value
product represents the best value import
-
QUALITY MATCH Matches the best quality main brand in the category.
Known as the A Brand (e.g. Pepsi, Nescafe, Kleenex,
and Heinz).
PRICE MATCH Cheaper than the A Brand by 15-20%.
BRAND PERCEPTION Packaging & branding designed to match the A Brand
market leader
Reinforces Tesco as equal option to the A Brand
BETTER
-
BEST
QUALITY MATCH Super premium value added products
PRICE MATCH Cheaper than high quality equivalents
BRAND PERCEPTION Consistent branding communicates premium quality
clearly
Consumers will immediately recognize that a Finest
product represents a top quality import
-
Consistent branding
communicates value
proposition clearly
Consumers will immediately
recognize that a Value
branded product represents
the best value import in a
range
Packaging & branding
designed to match the A
Brand market leader.
Reinforces Tesco as equal
quality option to the A
Brand.
Consistent branding makes
it easy to recognize
Consumers will immediately
recognize that this product is
best in class
-
Baked Beans
& Canned Pasta
Baking Products
Biscuits
Bottled & Canned Fruit
Breakfast Cereals
Can/Dried Milk & Shakes
Canned & Packet Desserts
Canned & Packet Veg
Canned Meat & Fish
Cat Products
Chocolates and Sweets
Cooking Products
Crisps, Snacks & Nuts
Dog Products
Eating Aids
Other Animal Products
Preserves & Spreads
Rice/Pasta/Snacks/Meals
Soft Drinks
Soup
Tea, Coffee & Beverages
-
Frozen Chicken
Frozen Confectionery
Frozen Fish & Fish Products
Frozen Meat
Frozen Meat Products
Frozen Pizza
Frozen Ready Meals
Frozen Vegetables
Ice Cream
-
Home
Toys
Light bulbs
Home Utilities
Cook & Dine
Giftwrap
Stationery
Batteries
-
Baby Products
Beauty Products
Dog Products
Household Products
Medicines
Toiletries
Travel Accessories
-
Beer & Cider
Flavoured Alcoholic
Drinks
Fortified Wines
Other Wines
Red Wines
Rose Wine
Spirits & Liqueurs
White Wines
-
Adult Herbal & Fruit Drinks
Antipasti, Chutneys,
Condiments & Sauces
Baking & Dessert Ingredients
Balsamic Vinegars, Premium
Oils, Salad Dressings &
Seasonings
Biscuits, Chocolates &
Confectionary
Breakfast Cereals
Crisps, Nuts & Snacks
Frozen Chips, Seafood &
Vegetables
Frozen Desserts
Frozen Ready-To-Eat
Honeys, Jams & Sweet
Spreads
Rice, Pasta, Proteins &
Cooking Ingredients
Tea, Coffee & Hot Chocolate
-
Tescos re-launched Finest range walked away with almost a third of the top awards at this years own-label Oscars. With retailers and suppliers entering a record 1,028 products in The Grocers 2014 Own-Label Food & Drink Awards ceremony in London Friday 16 May 2014, Tesco Finest - revamped last autumn - took 22 of the 74 gold awards. Tesco non-Finest products won another seven golds, giving it a final haul of 29 - 10 more than nearest rival Lidl. The nearest big four rival was Asda, with 13 golds. The success of Finest reflected the transformation in the retail market, said Paul Beresford, MD of Cambridge Market Research, which carried out the consumer testing phase in our two-stage judging process. While consumers are turning to discounters for everyday basics, they still seek out treat-worthy but good-value purchases, he said. Tesco has clearly found a winning formula for its premium range to compete head-on with Marks & Spencer when quality and excitement matter. Finests new look had been particularly successful, with consumers rating the packaging of the winning Finest products significantly higher than other entrants in
Tesco Finest triumphs at The Grocers Own Label Food & Drink Awards by Vince Bamford www.thegrocer.co.uk 17 May, 2014
their categories. The use of provenance and variety in names such as Rannoch Smoked Duck Pat and Coquille St Jacques Scallops encouraged consumers to try lines based on the packaging alone, said Beresford. And new twists on traditional products and flavours - such as a Salted Caramel Sauce and pork, Honey & Fennel sausages encouraged wary consumers to try without fear of spending on something completely unfamiliar, he added. Finest winners were seen as new and different by 67% of consumers, compared with 51% for all other entrants. Finest lines were also considered good value, with 14 of the winning lines scoring higher than the category average. The scale of Tescos success is a powerful endorsement of the retailers push for quality, added Beresford. Tesco also broke the record set by Aldi last year, when it won 16 golds. This year Aldi had to satisfy itself with eight gold awards, but it still fared better Sainsburys (two), The Co-op Group (one), Morrisons (one) and Todays (one).
-
Available in Grocery &
Fresh
Sustainable production
practices
Lower calorie, sugar,
fat
At least 30% lower
calories than Tesco
Standard
Free from gluten, meat,
wheat and/or milk
Also available in
Chilled
Special childrens
range
Developed for
childrens nutritional
needs
-
Chilled Range Fresh Produce Food Service /
Catering Range
Electronics
& expanded
range of hard
and soft GM
lines
Branded
Products (i.e. A brands
supplied by Tesco)
-
Organic
Tesco Finest
Standard Tesco Brand
Everyday Value
Light Choices
Goodness
Free From
UPMARKET MIDMARKET LESS AFFLUENT
-
In-store
A selection of photos
From previous country
launches
-
Lebanon
-
Lebanon
-
UAE
-
UAE
-
Jordan
-
Jordan
-
Jordan
Home: