Online Aid for elderly people

Anika MaessenMelanie CrouchElena Lepadatu

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Elderly people online

The world is in a continuing demand .. And Tesco Has to keep up

Our application:

• Is a desktop application• Motivated by:• A high number of elderly people in the UK• Visual impairment associated with the age• Lack of mobility for elderly people to do basic

grocery shopping

Goals:

Tesco: Increase in sales on the online grocery shopping particularly by customers aged 55+.

Increase customer satisfaction by providing a specialized product

Making life easier for elderly people

Increasing comfort of grocery shopping

A more intuitive application

Enhance the company image

Change buyer behavior

Increase in on-line sale

Tesco’s Expectations:

› To have a smooth integration with the new online grocery application inline with existing Tesco's grocery shopping website. › Increase customer loyalty from existing Tesco's elderly

customers. › Easy access to the application for the elderly through Tesco's

grocery website. › The needs of the customer are understood and fulfilled through

system report in Online Grocery Application.› Increase sales from online grocery shopping at Tesco by the

elderly target group with 3% within 1 year. › For the project to be up and running within 6 months and

become self –supportive within a year.

Deliverables:

• Contracts & Accounting• Marketing research• Developed Application• Content inventory• Marketing• Post-launch evaluation

HBase:

Willing to invest Cost-benefitanalysis

on a positive margin

Tesco’s profit increasedSatisfied customers

1. Online dedicated service 2. People oriented3. No additional costs after

launch

Tesco application?

Business Case(1):

• The application is worth while doing; great benefits for elderly people

• The cost-benefit analysis is on a positive margin

• The budget is within the 100K available

Business case (2):

Prototype (main page):