fhw china 2012 广州国际特色食品饮料展览会 简短 … exhibits profile includes food,...
TRANSCRIPT
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FHW CHINA 2013 Post Show Report
Content Page
Part One FHW CHINA 2013 General Information 1-2
Part Two FHW CHINA 2013 Exhibitor Data Analysis 3-11
2.1 Chinese Exhibitor Analysis 3
2.1.1 Exhibitor Region 3
2.1.2 Exhibitor Business Nature 3
2.2 International Exhibitor Analysis 4
2.2.1 Exhibitor Region (Countries) 4
2.2.2 Exhibitor Business Nature 4
2.3 Exhibits Analysis 5
2.4 Exhibitor Survey 5-7
2.4.1 General opinion towards FHW CHINA 2013 5-6
2.4.2 Exhibitor opinion towards business matchmaking activities during FHW CHINA 7
2.4.3 Outcomes of FHW CHINA 7
2.5 The voice of FHW CHINA 2013 exhibitors 7
2.6 International Pavilion Photo Gallery 8-11
Part Three FHW CHINA 2013 Buyers Data Analysis 12-19
3.1 Domestic Buyer Data Analysis 12
3.2 Overseas Buyer Data Analysis 13
3.3 Titles of Buyers 14
3.4 Classification of the Buyers 15
3.5 Buyer Interested Exhibits Products Investigation 16-18
3.6 The Voice of FHW CHINA 2013 Buyers 18-19
Part Four FHW CHINA 2013 Highlight 20-26
4.1 “Very Important Buyer (VIB) “ Program 20-24
4.2 “Business Matching Meeting” Service by Importffood.net 24-25
4.3 “Onsite Import Consultant Counter” Service 25
4.3.1 Guangdong Foodstuffs Import & Export (Group) Corporation 25
4.3.2 Guangzhou Shimao Import and Export Co., Ltd. 25
4.4 “9KaCha” Digital Marketing Service 26
4.5 Professional Online Business Matchmaking Service by Socialwalk 26
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Part Five FHW CHINA 2013 Onsite Activity Report 27-35
5.1 Opening Ceremony and Luncheon 27
5.2 Seminar and Forum, 28-30
5.2.1 “Regulations and Procedures on Food Import into China” 28
5.2.2 Seminar on “The Key to Retail Terminal” 29
5.2.3 Yihaodian and 1Mall Suppliers Recruitment Presentation 30
5.3 Tasting Events 31-34
5.3.1 UK Afternoon-tea Event 31
5.3.2 British Beer Tasting Event 32
5.3.3 Sri Lanka Black Tea Promotion Seminar 33
5.3.4 All-day Wine Tasting Event 34
5.4 Exhibitor’s Booth Promotion Activities 35
Part Six FHW CHINA 2013 Media Promotion 36-48
6.1 Industrial Newspaper and Magazine Promotion 36-39
6.2 Outdoor Advertising 40
6.3 Trade Industrial Websites 41
6.4 Follow-up Reports 42-45
6.5 Photo Gallery 46-49
Part Seven FHW CHINA BACKGROUND INFORMATION 50-51
7.1 Organizer Information 50
7.2 A Global Brand Name - FOOD HOSPITALITY WORLD (FHW) 51
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Part One FHW CHINA 2013 General Information
As the leading international Exhibition in food, beverage and hospitality trade fair, FOOD HOSPITALITY
WORLD CHINA(FHW CHINA) 2013 was held in Hall 15.2, China Import and Export Fair Complex, Guangzhou
from September 12th to 14th ,2013.
Organized by Fiera Milano S.p.A and its Chinese company -Worldex Fiera Milano Exhibitions (Guangzhou) Co.,
Ltd., co-organized by China Council for the Promotion of International Trade Guangdong Committee (hereafter
referred to as CCPIT Guangdong) and Guangdong Chamber of Commerce of Importers & Exporters, FHW
CHINA saw a strong international presence with participants from as many as 340 exhibitors from 15 countries,
including China, Italy, UK, Japan, Sri Lanka, Tunis, Brazil, Netherlands, Spain, Australia, New Zealand, Chile,
Mexico, Russia and Malaysia, participated in FHW CHINA. The advanced and competitive food, beverage and
hospitality exhibits products brought by the exhibitors attracted 4650 professional buyers during the three-day
fair, with 10,000 man-times to visit.
FHW CHINA is focusing on B2B basis, the exposition showcased latest developments on the food industry.
Moreover, FHW CHINA is the first and most professional international food, beverage and hospitality trade fair
in South China. FHW CHINA has a powerful organization background. It is organized by Fiera Milano S.p.A
and its Chinese company Worldex Fiera Milano Exhibitions (Guangzhou) Co., Ltd., co-organized by CCPIT
Guangdong and Guangdong Chamber of Commerce of Importers & Exporters, and supported by Guangdong
Foodstuffs Import & Export (Group) Corp, importfood.net, and China Food Culture Industry Alliance Investment
Promotion Association. FHW CHINA received a lot of attentions from trade associations and supports from
government of many countries for its high professionalism and internationalism. The supporters include:
Consulate General of the Republic of Italy in Guangzhou, British Consulate-General Guangzhou, Consulate
General of Sri Lanka in Guangzhou, Japan External Trade Organization (JETRO), Spanish Institute for Foreign
Trade, ProChile (Trade Commission Office of Consulate General of Chile in Guangzhou), Mexico Consulate
General in Guangzhou, Health Care Food Profession Association of Guangdong Province, Food Industry
Association of Guangzhou, Purchasing Magazine, China Food Newspaper, Kingda Food Market, To’ Hotel,
Asia-Pacific Food Agent Association, and Exhibition Center of Human Provincial Commerce Department. FHW
CHINA cooperated with multiple partners, including innovative marketing platform and digital media “9Kacha”,
official business matching partner “Socialwalk” and O2O internet of things marketing system technology
service provider “ChinaLink”, to build a comprehensive and three-dimensional fair.
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The Exhibits Profile includes food, beverage, hospitality, wine, spirits and liquor. One of the most remarkable
highlights of FHW CHINA is the comprehensive show service. Moreover,the “Very Important Buyer (VIB)
Program” has been launched by the organizer, in order to invite the well-known brands of large supermarkets,
convenience store chains, five-star hotels, hotel management groups, food wholesalers markets, restaurants,
wine traders, distributors and importers to visit the fair and communicate with FHW CHINA exhibitors. The VIBs
can get exhibits information before the fair, and one-to-one guiding service is provided during the events.
What’s more, there have a following-up call back and other supporting services after the exhibition. The VIB
Program makes FHW CHINA the first and unique exhibition in food, beverage and hospitality fair in the South
China and it provides professional matchmaking between the exhibitors and buyers. The overall event was
truly effective business platform.
Being the perfect combination of two successful exhibitions organized by Fiera Milano Group – TUTTOFOOD
and HOST, FHW is established as a global brand name in the food, beverage and hospitality industry. It is
hosted every year in the most prosperous region of the five economy booming countries –China, India, Brazil,
Turkey and South Africa. Featuring precision marketing positioning, professional exhibition service and
comprehensive promotion plan, FHW China presents a grand event for suppliers and buyers in food and
beverage industry in China.
Part Two FHW CHINA 2013 Exhibitor Data Analysis
2.1 Chinese Exhibitor Analysis
2.1.1 Exhibitor Region
Anhui Province 1%
Beijing 2%
Fujian Province 1%
Hong Kong,Macao and
Taiwan 3%
Guangxi Province 1%
Guizhou Province 1%
Henan Province 1%
Heilongjiang Province 3%
Hunan Province 2%
Jilin Province 1%
Jiangxi Province 1%
Liaoning Province 1%
Shandong Province 3%
Shanxi Province 2%
Shanghai 2%
Sichuan Province 2%
Zhejiang Province 2%
Guangdong Province 71%
2.1.2 Exhibitor Business Nature
Manufacturer 43%
Agent 21%
Importer 34%
E-commerce 2%
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2.2 International Exhibitor Analysis
2.2.1 Exhibitor Region (Countries)
Italy 21%
The Netherlands 9%
Spain 9%
Tunisia 8%
Brazil 4%
The UK 19%
Russia 6%
Chile 4%
Sri Lanka 4%
Australia 5%
New Zealand 3%
Mexico 1%
Malaysia 1%
Japan 6%
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2.2.2 Exhibitor Business Nature
Exporter 26%
Distributor 13%
Wholesaler 10%
Manufacturer 34%
Government or Association 17%
2.3 Exhibits Analysis
Food, fruit, specialty 6%
Aquatic and meat products 3%
Dairy products and
beverage 17%
Wine, spirits and other
liquors 32%
Grain, oil, pastry, candy,
dried fruit and other
non-staple food
23%
Condiment,
blending,addictive, additive 8%
Tea and coffee 7%
Hospitality products, coffee
machine 4%
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2.4 Exhibitor Survey
2.4.1 General opinion towards FHW CHINA 2013
51% exhibitors feel “satisfied with the participation experience in FHW CHINA”
43% exhibitors feel “completely satisfied with the participation experience in FHW CHINA”
52% exhibitors feel “FHW CHINA is good in the same way with other familiar fairs I participated before”
45% exhibitors feel “FHW CHINA is better than other familiar fairs I participated before”
56% exhibitors chose “definitely recommend FHW CHINA to colleagues, friends or acquaintances”
33% exhibitors chose “probably recommend FHW CHINA to colleagues, friends or acquaintances”
64% exhibitors chose “probably participate in next FHW CHINA”
32% exhibitors chose “definitely participate in next FHW CHINA”
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2.4.2 Exhibitors’ opinions towards business matchmaking activities during FHW CHINA 2013
70% exhibitors feel “satisfied with the quality of visitors in FHW CHINA”
63% international exhibitors feel “completely satisfied with the quality of visitors in FHW CHINA”
49% exhibitors “got a least one deal during FHW CHINA”
62% exhibitors “matched with more than 20 trade buyers during FHW CHINA”
2.4.3 Outcomes of FHW CHINA 2013
82% exhibitors “have established new and quality contacts in FHW CHINA”
45% exhibitors “understand clients’ need and market demands by FHW CHINA”
38% exhibitors “open up to worldwide market and make my business known at an international level”
77% international exhibitors “know more about the Chinese market, make a good start for business
in China”
2.5 The Voice of FHW CHINA 2013 Exhibitors
We attended FHW as exhibitors for the first time in 2013 and were impressed with the professionalism
shown by the organizers and with the high quality of the visitors. We were pleasantly surprised by the
very high level of genuine interest shown by serious importers and dealers who visited the UK Pavilion
many of whom contacted us again within days of the end of the show. We really believe that this will be
an event that we will be a part of for many years to come – This exhibition has the potential to become
one of the truly great platforms for International companies who are serious about entering the Chinese
Food and Beverage Market.
—— Mr. Adrian, Operation Director of Anderen from UK
“We are very satisfied with the service, especially the business matching part. FHW CHINA is a very
professional fair.”
—— Mr. Daniel, Director of BODEGAS CASTANO from Spain
“This is our first time to attend FHW CHINA and our first experience in China has been very good,
which cut down many concerns we have before. We meet a great number of professional buyers with a
say. Now we are having a negotiation with them. It would be very important for us to come back soon,
say in December if there was a real opportunity to sign a major contract with some buyers.”
—— Mr. Andrew, General Manager of Grande Srl (high-end chocolate company) from Italy
2.6 International Pavilion Photo Gallery
Japan Pavilion
The UK Pavilion
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Brazil Pavilion
Sri Lanka Pavilion
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Tunisia Pavilion
Italian Pavilion
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Russian Pavilion
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Part Three FHW CHINA 2013 Buyers Data Analysis
A total of 4650 trade buyers and more than 10 thousand visitors attended the exhibition in this three days. 95%
of them are domestic buyers and 5% of them are overseas buyers.
3.1 Domestic Buyer Data Analysis
Buyer Regions (from 25 provinces, , municipalities and autonomous regions)
No. Province Region Percentage
1 Guangdong South China 54.38%
2 Shanghai East China 8.08%
3 Hunan Centre China 7.88%
4 Beijing North China 4.75%
5 Fujian East China 4.54%
6 Jilin Northeast China 3.54%
7 Henan Central China 3.50%
8 Shandong East China 2.42%
9 Guizhou Southwest China 2.38%
10 Liaoning Northeast China 2.38%
11 Others 6.15%
Total 100%
Regarding the domestic trade buyers: 62.2% are from South China, 37.8% are from other areas in China.
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3.2 Overseas Buyer Data Analysis
Regarding the overseas buyers, they were mainly from Asia Pacific and Europe, including Hong Kong, Japan,
Malaysia, Taiwan, India, Australia, Thailand, Korea and Singapore; UK, France, Germany, Spain.
Besides, there were some buyers from America, Venezuela and so forth.
No. Country/Region Continent Percentage
1 Hong Kong Asia 54.35%
2 UK Europe 6.52%
3 Japan Asia 5.43%
4 Malaysia Asia 5.43%
5 Taiwan Asia 4.35%
6 America North America 4.35%
7 India Asia 3.26%
8 Australia Oceania 3.26%
9 Thailand Asia 2.17%
10 Korea Asia 2.17%
11 France Europe 2.17%
12 Germany Europe 2.17%
13 Singapore Asia 1.09%
14 Spain Europe 1.09%
15 Venezuela South America 1.09%
16 Philippines Asia 1.09%
Total 100%
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3.3 Titles of Buyers
75.91% of professional buyers are president of a company, enterprise owner, general manager, or purchasing
manager, who has the say in purchase.
The proportion and composition are as follow:
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3.4 Classification of the Buyers
Professional buyers came from various of industries,including food importers, distributors, agents, liquor
distributors, professional markets, catering, large supermarkets and retail terminals.
The proportion and composition were as follow:
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3.5 Buyer Interested Exhibits Products Investigation
For food, beverage and wine, the most popular products are imported snacks, leisure food, red wine, white
wine, soft drinks, juice, coffee beverage and products.
For hospitality, the most popular products are professional stove, coffeemaker and tableware.
Details as follows:
Products/Service of Interest Percentage Total Percentage
Imported Snack 20.91%
Leisure Food 7.82%
Fruit/Dried Fruit 6.64%
Chilled Food 6.23%
Instant Food 6.08%
Health Care/Organic/Green
Food 6.01%
Chocolate/Candy/Dessert/
Ice Cream. 5.86%
Condiment/Additive 5.86%
Frozen Food 4.45%
Canned Food 4.15%
Olive Oil/Other Edible Oils 4.12%
Grain and Oils 4.04%
Jam/Sauce 4.00%
Baked Products 3.82%
Meats/Sea Food/Fish 3.60%
Others 2.41%
Fungus/Truffle 2.08%
Food
Italian Pasta 1.93%
45.05%
Alcoholic Products Red Wine 23.88% 21.2%
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White Wine 20.17%
Fruit Wine 9.06%
Sparkling Wine 7.88%
Champagne 6.46%
Rum 5.99%
Beer 5.44%
White Spirit/Yellow Wine 5.36%
Whiskey/Liqueur 5.04%
Foreign Spirit 4.02%
Others 3.78%
Mild Alcoholic Beverage 2.92%
Soft Drinks/Juice 30.64%
Coffee Beverage and
Products 3.61%
Herbal Tea/
Healthy Beverage 13.28%
Milk Beverage/
Dairy Products 12.63%
Tea and Tea Drinks 11.57%
Organic/
Health Care Beverage 8.31%
Spring Water and Other
Drinking Water 5.38%
Beverage
Non-Alcoholic Mixed Drinks 4.56%
20.49%
Kitchen Ware and Stoves 18.26% Catering
Equipment/Hospitalit
y Products
Coffee Equipment and
Products 13.22%
13.26%
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Tableware and Accessories 12.22%
Freezing Equipment 10.58%
Tea Set 8.56%
Toast Maker/Bread Maker 7.05%
Food and Beverage
Vending Machine 7.05%
Food Packaging 6.80%
Others 6.42%
Restaurant Computer Order
System 5.04%
Two-dimension Code
Technology 4.79%
3.6 The Voice of FHW CHINA 2013 Buyers
FHW CHINA 2913 is highly recommended by the industry.
There are some comments from the buyers below:
“We have encountered a lot of characteristic and high-end products at the fair. The VIB program is awesome.”
—— Four Season Guangzhou Hotel, Ou Binbin, Deputy Director of Catering Department
“There are many featured products there, those in the UK Consulate and the Chile Consulate in particular.
They are very impressive.”
——Guangzhou Lotus Supermarket Chain Store Co., Ltd., Wang Zhi, Purchasing Manager
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Compared with last year, category and variety of exhibits products are richer. We will contact by email with
exhibitors we are interested in. All in all, the service was pretty good and we were fairly satisfied with the whole
experience.”
——Nestle (China) Co., Ltd. Guangzhou Branch, Ji Ning, Business Director
“We are very satisfied with this fair. The international exhibitors are our desired suppliers. Now we are keeping
in touch with several of them. We hope next year’s fair can keep the high standard with more renowned
exhibitors from home and abroad.”
——Guangdong Shenchang Trading Co. Ltd., Su Jie, Business Expanding Manager
“We were extremely interested with the Import and Export Agency Consulting Counter. It helped traders in
food industry to further their understanding of food import and simplified the procedure for them. We collected
the contact information and will follow up later.”
——Guangzhou Ronghui Trading Co., Ltd., Xie Weiming, General Manager
“As a professional food exhibition, FHW CHINA is fairly successful. We are very satisfied with the performance
and service of the fair.”
——Lee Kum Kee Health Product Group Infinitus (China) Co., Ltd., Yuan Meng, Consultant
“The service is good, especially the VIB guidance service. We will come visit next year.”
——Guangdong Zijiaren Commercial Chains Co., Ltd. Huang Fuhua, General Manager
“We have found our desired products at the fair. We are now negotiating with exhibitors for enquiry and sample
stuff.”
——Guangzhou Bertrand Trading Co., Ltd., Li Ying, assistant general manager; and Yu Dijing,
Purchaser
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Part Four FHW CHINA Highlight: Show service
4.1 “Very Important Buyer (VIB) Program” Service
The most remarkable highlight of FHW CHINA is the comprehensive and considerate service for the buyers.
The “Very Important Buyer (VIB) Program” has been launched by the organizer, in order to invite all the most
important large supermarkets, convenience store chains, five-star hotels, hotel management groups, food
wholesalers, restaurants, wine traders, distributors and importers to visit the fair and communicate with FHW
CHINA exhibitors. This VIB Program makes FHW CHINA the first and the unique food, beverage and hospitality
exhibition that provides the professional matchmaking between the exhibitors and buyers.
FHW CHINA organizer has sent all exhibitor information and exhibits profiles to the VIBs in advance to ensure
them to make the visiting plan accordingly before the show. Apart from helping exhibitors and buyer to
pre-established contacts, an exclusive service is on during the show time. During the span of three days in
FHW CHINA, the organizer arranges the special guide to lead the VIBs to their target exhibitors’ stand and brief
about the exhibitor as well as the exhibits, to make sure the direct and efficient matchmaking activities between
both parties. After the show, the organizer provides following-up service to VIBs according to their purchasing
demand, helping them to get in touch with exhibitors of the next year’s fair.
The invited VIBs are the most important buyers with highest purchasing power in China, including Yihaodian,
360Buy, Guangdong Foodstuffs IMP&EXP (Group) Corp., Guangzhou Restaurant, Dahe Food Service
Management Co., Ltd., GrandBuy., Trust Mart, Four Seasons Hotel Guangzhou, Guangzhou Lufeite Wine Co.,
Ltd., Huaxin Trading, Yisheng Trading, Guangdong Lemanjia Coffee & Food Co., Ltd., Guangzhou South Union
Airline Foods Co., Ltd., and so forth.
In addition, FHW CHINA organizer has provided free hotel accommodation privilege to some VIBs and gven
the greatest support for their visit. All these services were provided by FHW CHINA which highly commended
from the buyers.
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Part of the VIB List as Below:
Grandbuy
AEONTeemall
LOTUS SUPERMARKET
Trust Mart
Jiafu Supermarket Chains
Shengjia Supermarket
GuangDong Sai Yi Convenience Stores
CORNER'S DELI
Chain
Supermarket
……
Four Seasons Guangzhou Hotel
Westin Pazhou Hotel- Guangzhou
Rihang Hotel Guangzhou
Vanburgh Hotel
Vertical City Hotel Guangzhou
Guangdong Hotel
The Westin Guangzhou (Hainan Airlines)
Garden Hotel
Hotel
……
JD.com
Yihaodian.com
Lingshi.com E-Commerce
……
Lee Kum Kee Health Product Group Infinitus
(China) Co., Ltd.
Shunde Riqing Food Co., Ltd.
Manufacturer
(Imported
Food
Department) Kim Bao Tang
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Heierkang Group
Guangdong M&f Yantang Dairy Products Co., Ltd.
Guangzhou Bright Dairy Co., Ltd.
Guangzhou Restaurant Group
Asia Seafood Group Co., Ltd.
Hongxing Seafood Restaurant
GuangZhou Do & Me Restaurants Management
Co.,Ltd
Edo Japanese Restaurant
Dahe Food Service Management Co., Ltd.
Guangzhou Taotao Ju Food Co. Ltd.
Lucky Restaurant Group
Guangzhou Huiai Restaurant
Restaurant
……
Goodwell China Marketing Service Co., Ltd.
Guangzhou Branch
Sinodis Food (Shanghai) Co., Ltd. Guangzhou Office
Guangdong Sims Trading Co. Ltd.
CP Food Product (Shanghai) Co., Ltd.
Yisheng Trading
Guangzhou Huaxin Trading Co., Ltd.
Choice International
Eat Team Shop
Food Trade
and Importer
……
Hongkong Hayes (China) Co., Ltd.
Guangdong Lemanjia Coffee & Food Co., Ltd.
Beverage
Trade
Sino Green China
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Guangzhou Bertrand Trading Co. Ltd.
Guangzhou Ronghui Trading Co., Ltd.
……
ASC Fine Wines
Guangzhou Lufeite Wine Co., Ltd.
Ming Hua Wine
Guangzhou Muse Wine Co., Ltd.
Gangzhongjin Trading (Shenzhen) Co., Ltd.
Guangzhou Branch
Guangzhou Wine Trading Co., Ltd.
Wine Trade
……
Shanghai Jijia Coffee Co.,Ltd
Guangzhou Lijin Food Machinery Co., Ltd.
Guangzhou Sanlai Electrical Appliance Co., Ltd.
Guangzhou Dazheng Trading Co., Ltd.
Hospitality
Equipment
……
Guangzhou South Union Airline Foods Co., Ltd.
ZhongShan Ailment Airline Foods Co., Ltd.
Guangdong Top-E Expressway Service Area Co. Ltd.
Group
Catering
……
Taikoo Cold Chain
South China Ritong International Logistics (Shenzhen)
Co., Ltd. Guangzhou Branch
Guangdong South Cold Chain Logistic
Development Promotion Center
Logistics Cold
Chain
……
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4.2 “Business Matching Meeting” Service by Importfood.net and FHW CHINA 2013
Due to the cooperation with FHW CHINA, Importfood.net invited selected imported food buyers to onsite
business matching meeting with international exhibitors. It was an efficient trade platform while they taking part
in these meetings. During the meeting, buyers could have a better communication with foreign manufacturers
face to face and got a further understanding about their interested products without going abroad. The meeting
helped buyers to reduce the cost effectively.
Importfood.net is a leading business matching service provider in imported food industry. With mature
e-commerce platform, enormous purchasing demand chain and rich business matching experience, it
facilitates effective face-to-face communication between exhibitors and buyers both home and at abroad.
What’s more, Importfood.net brought high quality and diversified key buyers to the show, such as
Shantou Mingrun Trading Co., Ltd., Guangzhou Aotai Trading Co. Ltd., agent of world-renowned imported food
brands----Guangzhou Aoxinting Trading Co., Ltd.., and Aolihua Imported Food Market---a chain store
specialized in selling imported food. The exhibits boosted of rich variety and high comparability. All the buyers
could find their desired exhibitors and products.
In addition, the organizer of FHW CHINA and Importfood.net also cooperated to provide Suppliers Association
Membership VIP Service, including website advertising, releasing the latest product information, receiving
foreign sourcing material and electronic journal at regular basis, etc, to offer more promotion channels and
business opportunities for the exhibitors.
Both FHW CHINA 2013 international exhibitors and invited buyers are very satisfied with the “Business
Matching Meeting”. Many buyers expressed that they could find their desired products more conveniently
through one-to-one deep exchange and observation. “The Business Matching” service is truly practical and
effective.
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4.3 “Onsite Import Consultant Counter” Service
FHW CHINA is not only the perfect platform for global oversea exhibitors to meet quality buyers from South
China, but also provides systematic one-stop service which help the import and sales of their products to China
market. Based on the feedback of last year’s exhibitors, this year, FHW CHINA launched a highly practical new
service -- Onsite Import Consultant Counter.
Cooperating with competitive large-scale import groups, such as Guangdong Foodstuffs Import & Export
(Group) Corporation and Guangzhou Shimao Import and Export Co., Ltd., the organizer has set up
Import Consultant Counter. Exhibitors whose products have not yet entered China market can make
consultation about import procedure, document required, and various charges etc. In addition, oversea
exhibitors can assign the counter as their import agent. This service also applies to Chinese buyers who don’t
have the license of import right.
4.3.1 Guangdong Foodstuffs Import & Export (Group) Corporation
Founded in 1954, Guangdong Foodstuffs Import & Export (Group) Corporation (hereinafter called GDF) has
now grown into a large-scale comprehensive enterprise group with annual total turnover over RMB 6 billion.
GDF has excellent international trade qualifications. GDF’s international trade has strong service capacities
and complete service chains. With excellent records and credits, Customs incorporates GDF into AA-class
management.
GDF’s advantages as assigned import agent include: integrator of international trade and large logistics supply
chain, excellent international trade qualifications, long-term effective liaison with banks, good line of credit and
rich import & domestic sales experience of high-quality fast- moving food.
4.3.2 Guangzhou Shimao Import and Export Co., Ltd.
Guangzhou Shimao Import and Export Co., Ltd. is an import and export agent and sales company, which is
appointed by Guangzhou Development Area Import Food Quality Management Association. Also, it is the
business associates of China Green Food Association Professional Committee of Market Circulation and
Guangdong Province Cross-strait Exchange Promotion Association, and the appointed import and export agent
of Metrogreen Co., Ltd. With rich experience in food import and export, market operation and governmental
business, Guangzhou Shimao Import and Export Co., Ltd. would be a good choice for imported food suppliers
and companies.
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4.4 “9KaCha” Digital Marketing Service
Occupying the most comprehensive label-based wine database in China, as well as the proprietary image
recognition system and the searching technology, 9KaCha is the Chinese leading interactive marketing
platform for wine industry. Its innovative solution offers interactive, portable and effective marketing advantage
for the wine companies.
9KaCha offers professional services for wine expo and tasting events. With these services, wine related
information will quickly be delivered to wine professionals and merchants. Meanwhile wine lovers may also
search for particular wine related information, take tasting notes and share their drinking experience among
their friends. Through such innovative digital marketing platform, 9KaCha has created an “Always on & Never
End” online wine exposition and launched an all media era of marketing and promotion for wine industry.
9KaCha has been partnering with various national wine organizations and famous chateaus, including
"Spoexa", "Southern France Wine Association", "CIVA", "Enoteca Italiana", “Inter WINE", “WINE magazine”,
“Wine In China" and "HEPO" from Grace.
4.5 Professional Online Business Matchmaking Service by Socialwalk
Owning over 90,000 members from 132 countries, Singapore business matching expert-Socialwalk offers a
whole package of services for exhibitors, buyers and visitors, including online matchmaking service for partners
and organizing face-to-face meeting in the exhibition. In 2011, Socialwalk facilitated 25,000 B2B matches,
worth USD 135 million value of trade.
As the official business matching partner, Socialwalk will help find ideal buyers for every participant in FHW
CHINA 2013. It helps promote your products to over 91,000 decision makers from 132 countries instantly and
recommend up to 6 relevant matches monthly - until the end of the show.
Part Five FHW CHINA 2013 Onsite Activity
5.1 Opening Ceremony and luncheon of FHW CHINA 2013
At the noontime of 12th September, FHW CHINA opening ceremony and luncheon was held at The Westin
Hotel-Pazhou, Guangzhou. Mr. Wen Zhibin, assistant general manager of Worldex Fiera Milano
Exhibitions—the organizer of the fair, hosted the opening ceremony.
On behalf of the organizers, Mr. Wolfgang Qi, Managing Director of Worldex Fiera Milano Exhibitions and Mr.
Paolo Borgio, Global Exhibition Manager in Fiera Milano S.p.A, delivered speeches at the opening ceremony
and luncheon, introducing to the audience the basic facts and prospects of the fair. At the end of the opening
ceremony, Mr. Luo Bingzhi, Vice President of CCPIT Guangdong, expressed the willingness to take long-term
and intensive cooperation with Fiera Milano S.p.A and Worldex Fiera Milano Exhibitions and to develop FHW
CHINA as the top professional food and hospitality exhibition in China.
Guests attending the opening ceremony included VIPs from CCPIT Guangdong, CCPIT Foshan, CCPIT
Qingyuan, CCPIT Heyuan, Meizhou Foreign Trade & Economic Cooperation Bureau, Guangdong Chamber of
Commerce of Importers & Exporters, CCPIT Haizhu District, Guangzhou Entry- Exit Inspection and Quarantine
Bureau and so on. Because of its high internationalism, FHW CHINA also gained extensive attention and
support from many consulates General in Guangzhou, such as Italy, New Zealand, Sri Lanka, Mexico and
Brazil, Consuls and commercial officers of Japan, UK, Australia, the Netherlands, Russia, Chile, Turkey, etc
attended the opening ceremony too. In addition, the guests also included representatives from Guandong
Foodstuff Imp. & Exp. Group, Guangdong Chain Store & Franchise Association, HealthCare Food Profession
Association of Guangdong Province, Guangzhou Food Association, Guangzhou Jinda Food Market ,
importedfood.net, “China Food Newspaper” , the Asia-Pacific Association, Yihaodian and so on.
After the opening ceremony and luncheon, VIPs went to the exhibition hall and also expressed their
appreciation of the fair and willingness to continue to support the fair.
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5.2 FHW CHINA 2013 Seminar and Forum
5.2.1 “Regulations and Procedures on Food Import into China”
During 15:00 and 16:30 of 12 September, a seminar themed “Regulations and Procedures on Food
Import into China” was held at the seminar area by Guangzhou Entry-Exit Inspection and Quarantine
Bureau and Guangdong Foodstuff Import & Export (Group) Corp.
Mr. Gao Hong, representative of Guangzhou Entry-Exit Inspection and Quarantine Bureau, firstly
introduced various documents, materials and preparation works needed for inspection and quarantine. Then he
explained to audiences the whole procedure and those “dos and don’ts” during the process.
After Mr. Gao, Mr. Du Xu, Depute General Manager of Guangdong Foodstuff Import & Export (Group) Corp,
further elaborated on customs procedures and preferential policies that enterprises could enjoy. As an import
agent, Mr. Du’s suggestions are very practical and constructive.
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5.2.2 Seminar on “The Key to Retail Terminal”
From 10:00 to 11:30 of 13 September, the seminar “The Key to Retail Terminal” took place as planned.
Madame Li Jianhua (chief editor of “Purchase” magazine and expert in retail industry), Mr. Ding Kai
(representative of retail supermarkets and expert on retail terminal integrated marketing), and Mr. Li Lidao
(account director of Grand Landau Business Management Co., Ltd.) gave detailed illustrations on how to win at
retail terminal.
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5.2.3 Yihaodian and 1Mall Suppliers Recruitment Presentation
At 13:00 of 13 September, Yihaodian and 1Mall Suppliers Recruitment Presentation started at the meeting
area.
Yihaodian, reputed as “Online Wal-Mart”, is the biggest imported food e-retailing platform in China. The
meeting was mainly on “How to Become a Supplier to Yihaodian” and the SBY Project. The recruitment
principal also gave an introduction to 1Mall and the entrance procedure to help suppliers enter e-business
promptly.
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5.3 Tasting Events
5.3.1 UK Afternoon-tea Event
British Consulate-General Guangzhou set up the characteristic UK pavilion to display British style high quality
products to buyers and consumers of South China. This is the first time when British food and beverage
enterprises have participated in a professional exhibition in South China. To further promote British exhibitors,
the organizer and British Consulate-General Guangzhou held a series of activities together.
On the afternoon of September 12th, 2013, the orientation meeting on British afternoon tea culture was held at
the activity zone. Mr. Morgan, the consul general of British Consulate-General Guangzhou delivered an
opening speech in Chinese, which drew a hurricane of applause. Then, Mr. Stuart Rawlinson, the ambassador
of Twinings--- a famous British tea brand gave an introduction to the unique taste of the British black tea.
Afterwards, he preside the tea tasting (Twinings tea and the British beef tallow biscuits). All the tea sets were
provided by Wedgwood--- a famous ceramic brand with a century of history. With all seats filled, his event
attracted more than 40 professional buyers.
Left:Mr. Morgan, the consul general is speaking Right: buyers are learning about Wedgewood
Left: British Black Tea Right: British Jam and Honey
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5.3.2 British Beer Tasting Event
As the only professional fair the British food and beverage enterprises has participated under the guidance of
British Consulate-General Guangzhou, FHW CHINA was extremely welcomed by the British beer firms. Over a
hundred of characteristic British beers were exhibited at the UK pavilion. Brand owners and Chinese agents
explained to and interacted with the audience. In order to let the consumers to experience the unique flavour of
British beer, a British beer tasting event was held at the wine promotion area by FHW CHINA organizer and the
Consulate General of the UK in Guangzhou on the afternoon of 13 September 2013.
Enterprises participated in the beer tasting event included: Peter Bloxham, Chairman, PFB Trading, Beijing
Bibo Runying International Trading Co., Ltd; Sea Weston beer, Mild time British Beers Store, Beijing Bibo
Runying International Trading Green King beer, Wells and Young’s beer. More than 30 kinds of beers were
shared with over 40 professional buyers. The event was a big success.
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5.3.3 Sri Lanka Black Tea Promotion Seminar
Consulate General of Sri Lanka in Guangzhou set up Sri Lanka pavilion at the fair to display Sri Lanka
distinctive food, including tea, jam, beer, juice, etc. on the morning of September 13th, 2013, a Sri Lanka Black
Tea Promotion Seminar called “how Ceylon black tea conquers the world” was held at the activity area.
Enterprises participated in the event included Vintage Tea and Mesna.
Ms. Yasoja Gunasekera, the consul general of Consulate General of Sri Lanka in Guangzhou introduced to the
audience background information of Ceylon black tea, plus the producing areas and its features, so that the
audience get to know why Ceylon tea enjoy such prestigious status as the top export tea in the world. Over 30
professional buyers attended the meeting. Not only did they get useful information, but also interact with and
received tea gifts from the participating tea enterprise. The event was both practical and interesting.
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5.3.4 All- day Wine Tasting Event
In order to provide a platform to wine exhibitors to promote their products, the organizer set up a wine tasting
area for wine exhibitors to do wine tasting event. INTERWINE from Italy and CASTANO from Spain hosted the
wine tasting event. They introduced Italian and Spanish red wine, white wine and sparkling wine. Over 30 wine
purchasers and distributors participated. After the event, many of those buyers went to the booth of
INTERWINE and CASTANO for more information. Both of the two firms expressed that the wine tasting event
was very effective in product publicity and promotion. It is a great added value brought by the fair.
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5.4 Exhibitors Promotion Activities on Booth
Except for events held at the seminar area and tasting area, there were many other activities at the
exhibitors’ booths to attract the attention of more buyers and to better display their brand image and product
features.
Japan Pavilion’s on-site cooking attracts attention
Chinese exhibitor’s on-site show
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Part Six FHW CHINA Media Promotion
FHW CHINA 2013 enhanced the intensity of promotion. It has been cooperating with more than 10 domestic
and international professional magazines and over 40 important websites in the food/ beverage /hospitality
industry to cover a full range promotion. FHW CHINA was reported and posted through various approaches by
logo and link, news releases, series reports, advertisement and so on. Thanks to the comprehensive media
promotion plan, FHW CHINA received huge attention from food and hospitality professionals as well as
governments of different countries.
6.1 Industrial Newspaper and Magazine Promotion
China Food Newspaper promoted the fair intensively in the front page for several months
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China Business News-Supermarket Weekly
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Foodmate.com
TYJZK
China Ceramics
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Today Hotel
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6.2 Outdoor Advertising
Grandview Mall:
Beijing Road
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6.3 Trade Websites
Renowned trade websites, including www.21food.cn and www.hc360.com, all participated in pre-fair,
during-fair and post-fair report and follow up of FHWCHINA 2013 to enhance the influence of the fair on the
Internet.
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6.4 Follow-up Reports
The fair ended successfully on September 14th, 2013. Many internet media, newspapers, magazines, including
China Radio International, Guangzhou Daily, Nafang Metropolis Daily, Shenzhen Special Zone Daily and
Macao Commercial Post, all reported about this grand event.
Guangzhou Daily 020xxw.com southcn.com
news.china.com.cn foodmate.net 21food.cn
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21cn.com xinmin.cn hexun.com
estday.com chinadaily.com.cn meatnet.cn
spzs.com zgjdypw.com foodszs.com
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dayoo.com cri.cn news.163.com
news.sina.com.cn zgy1114.com 21food.com.cn
ycwb.com machine.21food.cn importedfood.com
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candychina.net 999178.com tech-food.com
eshow365.com 1688.com sp588.cc
jm58.cn ccnf.com tangjiu.com
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6.5 Photo Gallery
The organizer and guests at the opening ceremony and luncheon
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VIP Tour
Audience at FHWCHINA 2013 to experience food and wine from various countries.
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Part Seven FHW CHINA Background Information
7.1 Organizer Information
Fiera Milano S.p.A.
Founded in Italy in 1926, Fiera Milano S.p.A. is the world’s leading and the biggest exhibition and congress
company in Italy. It has successfully organized and co-organized more than 100 professional and
comprehensive exhibitions, among which HOST-International Exhibition of The Hospitality Industry, IL Salone
(the first of the world’s top three furniture exhibitions), and Bit - International Travel Show (one of Europe’s the
top three tourism exhibitions) are the biggest or most influential in the industries. In addition, Fiera Milano has
many other renowned exhibitions such as MICAM- International Footwear Exhibition, FHW-Food Hospitality
World, and MADE Expo - International Architecture and Building Fair. Fiera Milano S.p.A. has powerful global
network, its joint ventures extending all over Europe, Asia, Africa, and South America.
Website: http://www.fieramilano.it
Worldex Fiera Milano Exhibitions (Guangzhou) Co., Ltd.
In July of 2012, Fiera Milano S.p.A. joins hands with Worldex China Exhibition and Promotion Co., Ltd. to build
Worldex Fiera Milano Exhibitions (Guangzhou) Co., Ltd. which was officially established in May of 2013 in
Guangzhou. With the integration of the two parties’ global resources, abundant international professional
exhibition projects, rich exhibition organization experience, and heavy investment, it is hoped that good
performance could be achieved in China.
At present, the company has a wholly-owned subsidiary in Hainan and 8 projects, among which 7 are self-run
exhibitions and 1 is contracted exhibition. The seven self-run exhibitions are: Hainan (China) M3
Fair——Hainan International Hotel Furniture and Hospitality, Hotel Design, and Hotel Construction and Building
Material Fair, Food Hospitality World China (FHW CHINA), China Products (Bangkok, Thailand) Show, China
(Guangzhou) International Energy-Saving And Environmental-Protection Show, China Products (Mumbai India)
Exhibition, China Products (Sao Paulo, Brazil) Exhibition, and Hainan International Gaming and Amusement
Fair. Worldex Fiera Milano is also the management company of Xinjiang Special Forestry and Fruit Products
Exhibition (Guangzhou).
In future, Worldex Fiera Milano Exhibitions (Guangzhou) Co., Ltd. will further the development of domestic
exhibitions, including the launch of new exhibition projects and the import of mature exhibition projects of
Fiera Milano S.p.A., to build the company’s into a excellent joint exhibition company.
Website: http://www.worldexchina.com
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7.2 A Global Brand Name - FOOD HOSPITALITY WORLD (FHW)
FHW(FHW INDIA, FHW CHINA, FHW BRAZIL,FHW SOUTH AFRICA, FHW TURKEY)
FHW is the perfect combination of two established exhibitions organized by Fiera Milano Group-TUTTOFOOD
and HOST. FHW is made as a global brand name in the food, beverage and hospitality industry. FHW proves
to be a great platform for interaction, understanding, business generation and exchange of ideas. It is held in
India, China and Brazil annually and will be held in South Africa and Turkey, serving a great ground for
advanced food/drinks/hospitality companies to meet and start business with potential buyers and partners in
new markets.
FHW CHINA invites all the important trade buyers to visit the fair, including food importers, distributors, agent,
liquor distributors, professional market catering, large supermarkets and retail terminal etc, fulfilling the huge
purchasing demand of buyers in the Chinese market. The international networks, fruitful onsite events,
comprehensive and considerate fair services, professional matchmaking activities as well as the advanced
quality of visitors achieved FHW CHINA as the high level and efficient business platform for manufacturers and
buyers in the Chinese food, beverage and hospitality industry .
TUTTOFOOD
TUTTOFOOD is a big, highly qualified professional food business exhibition, and the only truly international
show among Italian food business exhibitions. In 2011, it attracted 1,750 exhibitors and over 40 thousand
professional visitors with over 40 thousand square meter NET. HOST is the world leading B2B hospitality show,
always providing positive outcome for industrial professionals. In its 2011 edition, the show space covers 95
thousand square meter NET. There are 1550 exhibitors and more than 130 thousand visitors participated in the
show. TUTTOFOOD becomes the most well known and a must-attended exhibition in Europe for
food/beverage professions by its guarantee on its innovation, international characters, right buyers and specific
marketing and communication plans.
Website:http://www.tuttofood.it/
HOST
HOST is the world leading B2B hospitality show, always providing positive outcome for industrial professionals.
It is held every two years and has met its 38 edition in 2011. In HOST 2011, the show space covers 95
thousand square meter NET. There are 1550 exhibitors and more than 130 thousand visitors participated in the
show. HOST is where trends are set, where the pulse of the market can truly be taken, where one meets the
competition as well as new and loyal clients but that’s not all.
Website:http://www.host.fieramilano.it/