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INTRODUCINGPAVEGEN

ImagIne If your walk to work could power the lIghts durIng your walk home In the evenIng?

using the innovative pavegen system is a way that our cities can be turned into power centres. the next 2 billion people on this planet will be living in our cities and pavegen has a way of harnessing this previously untapped resource.

pavegen is a globally patented technology that offers a uniquely interactive and engaging experience for its users whilst creating clean, off grid-power.

pavegen has successfully delivered and amplified marketing campaigns in five continents, across a range of industries.

POWER FROM YOUR FOOTSTEPS

WHAT DOES IT DO?KINETICpavegen is a paving tile which harvests the wasted kinetic energy from footsteps and turns it into electricity.

APPLICATIONSthe power generated can be used to run low-voltage applications such as street lighting, various advertisement displays and wayfinding lighting solutions.

FEELthe tile flexes just 5mm when stepped on and is almost imperceivable - its similar to walking on the flooring at a childrens playground.

POWER MANAGEMENTusing a specially developed power management system, it is possible to power an application with a combination of pavegen-generated and mains power.

4Key Features

energy harvested from footsteps can be used to directly power off-grid applications such as lighting, wayfinding and advertisement boards.

the energy can also be stored in an external battery for powering future applications.

pavegen tiles have been designed for durability and have been tested to withstand over 10 million footsteps.

the tile can also tolerate a 5 tonne point load, making it suitable for a number of locations.

pavegen tiles can be daisy-chained together on new installations.

together they can act as one larger power generating unit and can be easily installed in large arrays. the slabs work in parallel so each unit is independent.

the top surface of the pavegen tile uses 100% recycled rubber and the base of the tile uses 80% recycled materials.

future iterations will make further use of recycled materials with recycled polymers to be used for the core body of the unit.

company names, logos, slogans or graphics can be added to the top surface of each individual pavegen tile.

a range of options are available from vinyl to rubber to suit any exterior or interior environment as cmyk graphics.

pavegen can be incorporated into existing raised flooring systems with minimal disruption and installation time.

different slab sizes are offered. square modules are suitable for raised floor installations and 2-tile modules are suitable for rental.

each slab contains a wireless system which can send live footfall data from each pavegen unit.

the system can make use of various social media, allowing for live tweeting and automatic facebook updates.

pavegen has alsodeveloped a wireless datafeedback system. this useful addition canprovide real time footfalldata through our apI.

this data can form a keycomponent for smartcities of the future and incrowd flow management.

CHARGE OR POWER

HIGHLY DURABLE

PLUG & PLAY

RECYCLED MATERIALS

CUSTOM TOPSHEET

EASY INSTALL

WIRELESS DATA OUTPUT

SOCIAL MEDIA INTEGRATION

WIRELESS DATA OUTPUT

SOCIAL MEDIA INTEGRATION

EASY INSTALL

HIGHLY DURABLE

CUSTOM TOP SHEET

PLUG & PLAY

RECYCLED MATERIALS

CHARGE OR POWER

HIGHLY DURABLE WIRELESS DATA ON BOARD STORAGE EASY INSTALL RECYCLED MATERIALS

600mm / 23.6inches

68mm /3.2 inches

450m

m /

17.7

inch

es

5Wireless Applications

The wireless system has dedicated software and an Application Programming Interface (API) that can be bolted onto your existing website or displayed on a screen. This allows the user to digitally engage with the installation.

WIRELESS

Using the on-board wireless chip and software Pavegen can drive new social campaigns or integrate with existing social media activity. Previous successes have include using Pavegen to automatically tweet from events and integration with Twitter/Facebook campaign sites.

SOCIAL MEDIA

The wireless energy feed can also be used to trigger live tweeting or to drive an interactive game. This is a perfect way to engage people with your brand and post scores and results through social media.

LIVE ENERGY DATA

99% of power from each footstep is stored in an external battery pack. This may be used in a variety of ways such as the partial power of screens, interactive lighting or alternative applications of your choice. The other 1% of power from each footstep drives the wireless screen display, engaging people with live energy generation.

POWER

8,400STEPS

16,000STEPS

4,000STEPS

6Case Studies

BRITISH GAS GENERATION GREEN // LONDON // 2014an energy generating dance floor comprising of 24 pavegen tiles was installed in westfield shopping centre as part of the British gas generation green campaign.the aim of the project was to engage consumers in the concept of energy generation and use.

energy generated by the tiles was used to power leds in a totem energy bar

so that the number of leds that lit up corresponded with how frequently tiles were activated. when the leds reached the top, a photo was automatically taken and the picture printed off. members of the dance group diversity danced on the dance floor.

AFL/MoMentuM // MeLbourne, AustrALiA // 2014pavegen teamed up with afl and momentum energy to increase engagement with the fans at an australian football match. fans of opposing teams stomped and jumped on our tiles in a head-to-head competition to generate the most energy.

the wireless apI collected information from each step that displayed the total energy generated, with steps per team, and the overall scores on an information board.

WESTFIELD XMAS TREE // SYDNEY, AUSTRALIA // 2013powering australias first people powered christmas tree, santas little helpers had a lot of fun dancing and jumping on pavegen tiles in westfield sydney! In the first weekend of the installation pavegens tiles received 25,000 footsteps, generating over 100,000 joules of energy!

pavegen were responsible for powering the malls christmas tree lights entirely from the shoppers footsteps.

56,200STEPS

2+ millionSTEPS

8,400STEPS

7Case Studies

JOHNNIE WALKER KEEP WALKING // GLOBAL // 2013after installing pavegen in 2012 at prominent sites in Bulgaria (sofia), spain (madrid) and greece (athens), diageo saw a jump in engagement levels of Johnnie walkers brand. engagement levels increased by 25% compared to the usual rate of 4%, which led diageo to re-commission pavegen for another large-scale european marketing project for 2013. this time seeing pavegen

installed across germany, holland and Belgium. the new launch events took place in 3 nightclubs across european cities, using a unique pavegen dancefloor. 500 dancers powered an interactive lightwall, where live tweets were also posted to provide brand exposure across the digital world.

pavegen was commissioned to help promote the range of adidas Boost shoe by use of its innovative clean technology at the adidas marathon in chile. pavegen installed 16 tiles at the expo entrance which were walked on by 25,000 people. pavegen also provided a custom branded energy pod with unique gaming software. energy

from the pod was used to part power a screen at the 35km point of the marathon, showing inspirational messages to spur on the competitors. key messaging displayed on the screen powered by the people and branded energy pods successfully supported promotion of the adidas Boost range.

ADIDAS MARATHON // CHILE // 2013

pavegen has successfully completed one of the largest ever installations near the finishing line of the 2013 paris marathon. commissioned by french energy specialists schneider electric, lead sponsor of the race, we installed 176 energy-harvesting tiles, including a 25 square metre span at the climax of the race on the champs elysee. the electricity generated by 37,000 runners

was donated to a local school via batteries. all hardware was installed within under 1 hour by a 15 man team. the installation gathered invaluable pr from prestigious publications such as Bloomberg, the daily telegraph, the huffington post and many more.

SCHNEIDER ELECTRIC // PARIS MARATHON // 2013

16,000STEPS

85,000STEPS

82,000STEPS

8Case Studies

NIKE GRIND // DAVOS, SWITZERLAND // 2012nike grind is a refined raw material resulting from the recycling of athletic shoes and nikes manufacturing by-product. It is used in a variety of sports surfaces, such as interlocking rubberised tile flooring which was laid on top of pavegen tiles at the world economic forum in davos,switzerland. It is made with 25 percent nike

grind and this protected the pavegen units whilst allowing delegates to power the led lighting in facility with their own footsteps.

UNIQLO HEATTECH // GLOBALLY // 2012Japanese retailer uniqlo approached Bd network and pavegen to create a campaign to promote their new heattech clothing range. the campaign connected consumers to the idea of the energy-saving properties of heattech clothes by demonstrating how the energy from their movement could be converted into renewable electricity.simultaneous heat spot games were

placed across 6 sites in london, including oxford street, covent garden and multiple westfield shopping centres.pavegen recorded 13kw of renewable energy harvested. 649 tweets and 21,735 facebook likes registered with articles in trade press including retail week and more.

WWF EARTH HOUR // SINGAPORE // 2013pavegen was proud to be part of the 2013 wwf earth hour in singapore. 40 pavegen tiles were installed on the worlds largest floating stage for a unique kinetic energy event called dance2power.

with the help of 2000 people generating 83,500 watts, a screen showing a special

film about the earth hour campaign was powered at the events finale.the pavegen apI technology was used to connect the event itself online to twitter, relaying energy figures to millions of followers of wwf around the world.

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SHOPPERS, LET YOU FEET POWER THE CITY STREETS

THE SUNDAY TIMES

SHIFTING OUR PERCEPTIONS OF RENEWABLE ENERGY

THE GUARDIAN

HUMAN FOOTSTEPS COULD PLAY A SIGNIFICANT ROLE IN SOLVING THE WORLDS ENERGY PROBLEMS

BBC NEWS

Press & AwArds

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