paul writer: about us
DESCRIPTION
Paul Writer’s vision is to raise the bar for marketing in India by providing a community platform for marketers to develop and share best practices.TRANSCRIPT
Paul WriterConsulting | Conferences | Publishing
Thursday 10 April 14
• Paul Writer’s vision is to raise the bar for marketing in India by providing a community platform for marketers to develop and share best practices
• Through its website, e-newsletter, marketing magazine and social media presence, Paul Writer reaches a CXO-level audience in over 90% of ET 500 companies
• 1000+ senior marketers have attended a Paul Writer conference in the past 12 months
• To recognize excellence in marketing, Paul Writer hosts award programs such as Hall of Fame, Futurist CMO Awards, Real Estate Marketing Excellence, M.IT.R - 100, and Hot 50
• Paul Writer was founded in 2010 by Jessie Paul, author of No Money Marketing (2009, Tata McGraw-Hill) and former CMO of Wipro who has also held senior marketing positions in Infosys and iGATE
About Us
Thursday 10 April 14
What We Do
Publishing Conferences
paulwriter.com (interviews, articles, research)
Marketing Booster: weekly e-newsletter (over 150 issues strong)
India’s only bi-monthly print magazine on marketing
Red Book Series
Advertisers include IBM, NIIT, DLF, IndiaProperty.com, Business Standard, CMOAxis, PeepalDesign, Strategic Outsourcing
Properties focusing on senior executives such as CEOs, CMOs and COOs in FY 2014
Great Indian Marketing Summit: Attracts 100+ senior executives and is vertical-specific (IT, Retail, Real Estate)
The Futurist CMO: 100 CEOs/CMOs discuss marketing trends
CMO Roundtable: 20 CEOs/CMOs meet over breakfast or cocktails
Sponsors include Adobe, IBM, ITSMA, LinkedIn, MaFoi, Salesforce.com, SAP
Consulting
Marketing Strategy, Positioning and Digital Marketing Consulting services for firms such as:
- IDSNext- Aegis- Mahindra Satyam- Happiest Minds- VA- Bhartiya Global- NIIT Technologies- L&T Infotech- UST Global
Thursday 10 April 14
What We DoConferencesConsulting
What:- Creating a marketing strategy and executable plan- Validating the current plan- Managing the strategic marketing function
When:- There is a spike in marketing activity due to a launch, acquisition, integration of a merger, name change- You need an increase in strategic bandwidth for the marketing function- Need for 3rd party expertise or validation
Who:- Large, established organizations- Growth organizations with a marketing budget of at least $100K- While many of our clients are in the technology space, we have also worked with clients in construction and allied industries
Publishing
Thursday 10 April 14
What Clients SayConferences
“We engaged with Paul Writer during the relaunch of Ramco OnDemand ERP, our Cloud offering, in the areas of branding, positioning, and go-to-market strategy.The team came up with a host of innovative and cost-effective ideas that helped us establish ourselves as brand Ramco.They really understand the pulse of consumers and give you a clear-cut idea about human behavior, which is the genesis of any successful campaign. We are very happy with the outcomes that we have been able to develop together.”
“We engaged with Jessie Paul and the team at Paul Writer during the launch phase of our organization in the areas of corporate identity, positioning, social media and go-to-market strategy.They came up with innovative ideas and helped us build the right marketing ecosystem with specialists for media, digital etc.They went the extra mile to deliver beyond the contracted requirements and exceeded our expectations.”
Publishing
Garima Sinha, (then) Head – Marketing, Ramco Systems
Ashok Soota, Chairman, Happiest Minds
Consulting
Thursday 10 April 14
Conferences
Marketing Booster Shot:- Reaches 90%+ of India’s top marketers plus a global audience- Weekly email newsletter which has now crossed 150 issues- Ideal vehicle to read about marketing strategy, buzz and people
Marketing Booster Print Magazine- Complimentary subscriptions to 1000 of India’s top marketers and influencers- Available online on Magzter- Made available to all attendees at Paul Writer conferences, as well as those of our partners- Only print magazine dedicated to marketing in India- Commenced publication as a quarterly in 2011, converted to a bi-monthly in 2013
Red Book Series- Small format handy reckoners- Topics such as Tech PR, Real Estate, Social Media- Used either as a compilation of articles or as a research showcase
PublishingConsulting
What We Do
Thursday 10 April 14
What CMOs Say
“Marketing Booster is a new platform that is evoking the interest of marketers. The fact that it is primarily by marketers for practicing marketers makes the content fairly relevant and current for the reader”
Belson Coutinho, VP - eCommerce & Innovations, Jet Airways
P KrishnakumarExecutive Director & GM - Consumer & Small BusinessDell India
“I enjoy reading refreshing, insightful and engaging content and Marketing Booster gives me just that. What sets it apart is its relevant content on current and futuristic trends. Great work Jessie and team!”
ConferencesPublishingConsulting
“Jessie and her team create a somewhat first of its kind - a pure marketing monthly magazine - by the marketers for the marketers. A futurist perspective on marketing, new age trends, new segments. A great read for the CXO community”
Sameer KaulCMO & VP MarketingDr. PathLabs
Thursday 10 April 14
What We DoPublishing
The Futurist CMO Conclave- 100 top CMOs gather to discuss marketing trends and issues- Conducted in Delhi every year since 2011
The Great Indian Summit Series- Built around themes such as Retail, Real Estate, IT, B2B- Targets 150 senior attendees - marketers and CEOs- Great opportunity for industry-specific networking
CXO Roundtable- 20 senior attendees in a discussion format- Hosted by a single sponsor- Half day programs at venues such as Masala Library, Trident, Olive etc- Monthly frequency
Hot 50 Awards- Recognize the top 50 brands in a city- Selection through a combination of editorial choice, social voting and jury- Publicity through media partners, media releases and coverage in house publications- Launched in 2013 with Chennai Hot 50
ConferencesConsulting
Thursday 10 April 14
Month Details City
April 2013
April 2013
May 2013
June 2013
September 2013
September 2013
September 2013
October 2013
November 2013
January 2014
January 2014
February 2014
February 2014
March 2014
CMO Roundtable for SAP Bangalore
CMO Roundtable for SAP Mumbai
Dell Women Founder’s Breakfast Bangalore
Realty Marketing Conclave & Awards Bangalore
The Futurist CMO Delhi
Retail Marketing Summit Chennai
Customer Centricity Conclave Mumbai
CMO Roundtable for Ma Foi Analytics Bangalore
CMO Roundtable for Adobe Mumbai
CMO Roundtable for salesforce.com Mumbai
CMO Roundtable for Adobe Gurgaon
GIMS-IT Marketing & Awards Bangalore
CMO Roundtable for IBM Bangalore
CMO Roundtable for IBM Mumbai
Calendar of Conferences & Roundtables. FY 2013-2014
Publishing ConferencesAdvisory
Thursday 10 April 14
Month Details City
15 May 2014
23 May 2014
27 June 2014
11 July 2014
25 July 2014
22 August 2014
February 2015
CMO Roundtable co-hosted with Ma Foi Analytics The Leela Ambience, Gurgaon
Bangalore Brands Conclave The Leela Palace, Bangalore
Realty Marketing Conclave & Awards Bangalore
Great Indian BFSI Marketing Conclave Mumbai
Chennai Brand Conclave & Hot Brands Awards The Raintree, Chennai
The Futurist CMO Gurgaon
Great Indian IT Marketing Summit The Leela Palace, Bangalore
Publishing ConferencesAdvisory
Calendar of Conferences FY 2014-2015
Thursday 10 April 14
What CMOs Say
“I really enjoyed getting to know Sheldon and Don and it was a beautifully organized session. Great IQ levels in that room that day!”
Dharini Mishra, Head - Brand & Corp Comm, Dr Reddy’s
Lata Subramanian, VP Marketing, Sterling Holidays
“I had the best time at the Futurist CMO Conclave held in Delhi. Jessie has been a constant propagator of strategic marketing and that shone through at the conference. The quality of attendees and speakers was fantastic. With CMOs from the best companies in the country presenting and interacting there was so much to learn.”
“I have always felt refreshed and rebooted after any of the events at Paulwriter. They make sure that they have something new on offer being discussed and debated in each of their events. The format of the events make it friendly both for the speaker as well as the participants. With a plethora of events being organized by mushrooming organisations. Paul Writer have managed to carve a niche for their events and make us look forward to the next.”
K. Ramakrishnan, President Marketing, Cafe Coffee Day
Publishing ConferencesConsulting
Thursday 10 April 14
Thank YouFor more details, please feel free to contact
Jessie [email protected]
+91 98451 33198
www.paulwriter.com
Paul Writer Strategic Services Pvt Ltd102, Trump Tower, 5/2 Eagle Street, Langford Town, Bangalore - 560 025
T: 080 4096 [email protected]
Thursday 10 April 14