13 Willow Street, Dover, NH 03820 � 603.749.4271 � PWPerry@icloud.com

Paul W. Perry OBJECTIVE A leadership role in an innovative company where my abilities to:

• Create graphic design solutions will support and reinforce learning outcomes • Train and coach teams will build employee capacity and promote smooth operations • Assess learning needs and develop creative instructional solutions will increase effectiveness • Organize processes will increase efficiency • Communicate clearly will clarify procedures and expectations

EXPERIENCE 2009 to Present Ergatas Design Dover, NH

Owner, Designer Provide creative online and print solutions to support growing companies. Client: Renaissance Works, Torrance, CA • Developed instructional-content teaser videos to support promotion of online webinars. • Supported adoption of CRM and email-remarketing tool through research, process documentation,

email campaign construction, and web-to-lead form creation and integration. • Provided full branding and website management services. Client: Reinvent Ministries, Fountain Valley, CA • Provided ongoing design services including instructional training manuals, logo creation, document

branding, and process documentation. • Created, instituted, and maintain an online registration process that is fully integrated with email

marketing and ecommerce tools. • Currently developing a responsive-design website to enhance effective communication, increase

conversion rates, and improve user experience. Client: Authentic-Community, Austin, TX • Provided editable, branded documents to support training courses. • Crafted email templates for integration into email-marketing tool.

2008 to 2015 Measured Progress Dover, NH

Marketing Project Manager Developed technical documentation and reference materials for educating internal clients including: • Writing, designing, and producing step-by-step user guides for online project-management software; • Constructing, launching, tracking, and reporting on email campaigns from the corporate CRM; and • Building and maintaining an online brand-standards guide to serve the company as a major resource for

brand rationale, standards, examples, and resource downloads. Researched, selected, implemented, and trained colleagues to use online tools to improve project processes, clarify individual roles, and track project progress. Collaborated to reconfigure the corporate CRM to improve tracking and reporting of advertising metrics by: • Standardizing data collection and implementing decision rules to allow for easy segmentation of leads

and data disaggregation to improve targeted remarketing campaigns • Overcoming CRM limitations to track the connection between marketing leads and sales opportunities,

revealing that 97% of all sales opportunities were generated from marketing leads Created and deployed an Excel-based tool that was able to track and report real-time marketing budget expenses to department and division leadership, cutting six weeks off of previous reporting capabilities. Directed corporate initiative to build new brand standards. • Managed relationship with design agency to create and formalize new brand messaging, a new logo,

and new graphic-design standards.

• Pioneered and implemented the concept of brand coaching to assist employees with understanding and building upon the brand standards.

• Wrote and delivered brand presentations to educate employees about the new brand standards and product naming specifications.

Managed production processes for marketing collateral including brochures, case studies, white papers, website, exhibit materials, advertisements, promotional giveaways, and email and print-mail campaigns. • Directed, maintained, and improved processes for moving promotional projects through the marketing

department in a timely and efficient manner while maintaining a creative, team-based working environment.

• Managed vendor relationships to ensure the accurate and timely delivery of materials. Provided graphic design solutions to support all marketing efforts including the website, online surveys, print materials, exhibit displays, photography, multimedia productions, and national webinars.

2006 to 2008 Measured Progress Dover, NH

Marketing Project Coordinator Organized and managed the flow of projects through the marketing department. • Developed a process for moving promotional projects through the marketing department to ensure

timely delivery of quality results. • Guided projects through all phases of production including planning, writing, editing, graphic design,

review, and client approval. These projects included brochures, flyers, posters, letters, emails, and Web pages.

Facilitated the execution of key events through planning, promotion, registration, implementation, and follow-up. Composed copy for promotional materials such as brochures, flyers, e-mails, and Web pages.

2005 to 2006 Measured Progress Dover, NH

Administrative Assistant Fulfilled administrative tasks to support the vice president of marketing and the entire marketing team.

2004 to 2005 Groen Builders Rochester, NH

Detailed Finish-Work Specialist Performed detailed finish work in the construction of residential homes.

1997 to 2004 Dover Baptist Church Dover, NH

Director of Youth and Family Services, Special Projects Manager Annually interviewed, selected, assembled, and trained recruits to serve as members of a leadership team. Over seven years the team tripled in size while the organization grew by 150%. Prepared and delivered educational and motivational lectures to small groups and large audiences. Provided regular graphic design services including a logo redesign. Structured and directed promotional campaigns designed to increase name recognition and alter public perception of a non-profit organization.

1988 to 1997 Christian Service Brigade Wheaton, IL

Northern New England Regional Director, Publication-Team Project Manager Organized and managed the team that developed, wrote, designed, and published instructional program manuals for use across North America. Provided graphic design and layout services for program manuals.

Directed multiple training conferences: planned, set budgets, recruited speakers, developed and wrote instructional workshops, created promotional materials, prepared multi-media presentations, and processed feedback.

1987 to 1988 Montrose Christian School Rockville, MD

Secondary Science Teacher Prepared, delivered, and assessed the effectiveness of lessons in life science, earth science, and physical science to junior-high and senior-high students.

Summers 1986 to 1991 New England Frontier Camp Lovell, ME

Director of Summer Programs, Director of Staff Training Designed a leadership-training program for new recruits that clarified and streamlined learning objectives and employed experiential education techniques.

COMPUTER SKILLS

CERTIFIED: Microsoft Office: Word, Excel, and PowerPoint POWER USER: Adobe Creative Suite including InDesign, Illustrator, Photoshop, and Acrobat Pro; Microsoft SharePoint; Survey Monkey; Confluence; Sugar CRM; Exhibit Force; Cvent, Contact Intelligence; ACE Project; Mavenlink; Camtasia; and iMovie PROFICIENT: Microsoft Project; Adobe Dreamweaver, After Effects, Flash, and Premiere Pro; WorkZone; and VideoScribe

CERTIFICATES KENTICO • Website Developer Training, 2014 • Remarketing Tool Training, 2014

LYNDA.COM • Adobe Flash CS6, 2014

RENAISSANCE WORKS, Torrance, CA • Transformational Coaching Certification, 2009

EDUCATION GREAT BAY COMMUNITY COLLEGE • Introduction to Inbound Marketing, 2014

HOUGHTON COLLEGE, Houghton, NY • B.S. in General Science, Minors in Biology, Earth Science and Secondary Education, 1987

Additional information and references available upon request.