13 Willow Street, Dover, NH 03820 � 603.749.4271 � PWPerry@icloud.com

Paul W. Perry OBJECTIVE A leadership role in an innovative company where my abilities to:

Create digital graphic design solutions will support and enhance marketing objectives Communicate clearly will clarify best practices and enhance marketing messages Organize processes will increase efficiency Train and coach teams will build employee capacity and promote smooth operations

EXPERIENCE 2009 to Present Ergatas Design Dover, NH

Owner, Designer Provide creative online and print solutions to support growing companies Client: Renaissance Works, Torrance, CA Supported adoption of Infusionsoft, a customer relationship management (CRM) system and email-

marketing tool § Researched functionality and alignment with business objectives § Provided CRM support by integrating Infusionsoft web-to-lead forms into the corporate website,

setting up automatic tagging of customer records based on individual actions and purchases, and creating automated email remarketing campaigns to foster and maintain client engagement

§ Created process documentation as a guide for the client to set up future campaigns Edited instructional-content teaser videos to support promotion of online webinars

Client: Reinvent Ministries, Fountain Valley, CA Constructed HTML emails using responsive-design techniques to improve customer experience and

interaction on mobile devices Created, instituted, and currently maintain an online registration system that provides automated

email confirmations and notifications, and is integrated with third-party email marketing and ecommerce tools

Provided ongoing design services including the creation of brochures, product logos, instructional training manuals, and branded documents

Currently developing a responsive-design website to enhance effective communication, increase conversion rates, and improve user experience

2008 to 2015 Measured Progress Dover, NH

Marketing Project Manager Managed all aspects of email marketing campaigns including graphic design, setup, testing, deployment, tracking, and reporting Pioneered use of SugarCRM for building, deploying, and tracking email campaigns to clients and

potential customers Instituted email marketing strategies to draw potential clients to landing pages with web-to-lead forms

that linked directly to the corporate CRM Coached product managers on best practices for email marketing and digital graphic design Diagnosed and overcame technical issues related to HTML coding as well as data configuration and

management

Provided graphic design solutions to support all marketing efforts including the website, online surveys, print materials, exhibit displays, photography, multimedia productions, and national webinars

Developed technical documentation and reference materials for educating internal clients including: Constructing, launching, tracking, and reporting on email campaigns from the Sugar CRM Writing, designing, and producing step-by-step user guides for online project-management software Building and maintaining an online brand-standards guide to serve the company as a major resource for

brand rationale, standards, examples, and resource downloads

Collaborated to reconfigure the corporate CRM to improve tracking and reporting of advertising metrics by: Standardizing data collection and implementing decision rules to allow for easy segmentation of leads

and data disaggregation to improve targeted remarketing campaigns Overcoming CRM limitations to track the connection between marketing leads and sales opportunities,

revealing that 97% of all sales opportunities were generated from marketing leads

2006 to 2008 Measured Progress Dover, NH

Marketing Project Coordinator Managed the technical production of a weekly email newsletter to update employees on the latest developments in the educational assessment market

Organized and managed the flow of projects through the marketing department

2005 to 2006 Measured Progress Dover, NH

Administrative Assistant Fulfilled administrative tasks to support the vice president of marketing and the marketing team

2004 to 2005 Groen Builders Rochester, NH

Detailed Finish-Work Specialist Performed detailed finish work in the construction of residential homes

1997 to 2004 Dover Baptist Church Dover, NH

Director of Youth and Family Services, Special Projects Manager Structured and directed promotional campaigns designed to increase name recognition and alter public perception of a non-profit organization

Provided regular graphic design services including a logo redesign

1988 to 1997 Christian Service Brigade Wheaton, IL

Northern New England Regional Director, Publication-Team Project Manager Provided graphic design and layout services for program manuals

COMPUTER SKILLS

CERTIFIED: Microsoft Office: Word, Excel, and PowerPoint POWER USER: Adobe Creative Suite including InDesign, Illustrator, Photoshop, and Acrobat Pro; Survey Monkey; Sugar CRM; Camtasia; and iMovie PROFICIENT: HTML; Responsive Email Designer for Business; Adobe Dreamweaver, After Effects, Flash, and Premiere Pro; InfusionSoft; MailChimp; Constant Contact; WorkZone; and VideoScribe

CERTIFICATES KENTICO Website Developer Training, 2014 Remarketing Tool Training, 2014

LYNDA.COM Adobe Flash CS6, 2014

RENAISSANCE WORKS, Torrance, CA Transformational Coaching Certification, 2009

EDUCATION GREAT BAY COMMUNITY COLLEGE Introduction to Inbound Marketing, 2014

HOUGHTON COLLEGE, Houghton, NY B.S. in General Science, Minors in Biology, Earth Science and Secondary Education, 1987

Additional information and references available upon request.