patti peeples, rph, phd ceo and founder [email protected] connected. community. 1 st...
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Patti Peeples, RPh, PhDCEO and [email protected]
CONNECTED. COMMUNITY.
1st Inaugural Workshop
#HEORcomm@www_healthecon
More Effective Writing and Communications for Health Outcomes, Market Access, and Value Messaging
Tom Drake, MA, [email protected]
http://www.healtheconomics.com/Workshop/Resources/index.html
Premise for Workshop Customer demand!
>50% HEOR Execs want better-written documents
60% of Writers/Editors want to learn HEOR
Publication = Final stage of the Research Process
Information ≠ Communication
Information is Getting Out; Communication is Getting Through
The single biggest problem in
communication is the illusion that it has
taken place.
~George Bernard Shaw
I Love Charts: The Book(Paperback) by Jason Oberholtzer,Cody Westphal
You have something to say, and you want people
to pay attention
Premise for Workshop Writing well in HEOR/Market Access requires
Specialized knowledge Balance Willingness to serve (multiple masters) Finesse Attention
Process Intent
Grunt-work
This Workshop: Improve Getting Through, while serving your Masters
Thisisindexed.com
Communication Drives Success
HEOR Salary Survey 2015 (N=435) We'd like to understand what is behind your professional success. What are the top 2 factors
that you believe have made you most successful at your job?
~40% cited Communication Skills “Clear communication
Technical to business needs
To multiple audiences
“Able to communicate relevance of HEOR message to others”
“Ability to turn data into a coherent, compelling story”
“The greatest content expertise in the world is sterile if you can't get the idea across to people”
“I can spell!”
What is said
How it’s said
Message
Success
Success of Product Success of You
What our Community Wants
HEOR Salary Survey 2015 (N=435)
If there was anything you would change related to careers in HEOR, what would that be? “I wish it were easier to get papers published!”
“Understanding the value of both scientific rigor and commercial applicability equally”
“Openness & better perception of skills such as systematic review, critical appraisal of evidence”
“More standardized approaches toward data analysis and interpretation and ‘write-up’ “
“Strategic thinking and presentation”
No current, organized, consistent training pathway to improve this skill-set for HEOR
Needs Assessment Survey (August 2014)
HEOR Execs (n=59) Diverse site of employment: 43% Pharma, 23% Consulting, 10%
Agency
Experienced: 50% had 3-10+ years; 35% PhD
Outsource: 61% outsource; 48% do NOT have internal medical writing team
Medical Writers/Editors (n=109) Serve clients: 47% Freelance, 16% Agency/Consulting, 14% Pharma
Role in organization: 64% had 3-10+ years experience; 38% PhD
Outsource: 75% do NOT outsource
HEOR Execs Needs Assessment – Involvement
Developing Content: Slide Decks, Abstracts, Manuscripts
Communicating Results: CEA Models, Retro Studies, RCT, Burden
AMCP Dossiers
Medical Ed
Global Value Dossiers
Manuscripts
Abstracts
Slide Decks
0% 20% 40% 60% 80%100%
Developing Content
Never/RarelyOccasionally/SometimesFrequently
Quality Measures
PROs
Observational
Burden of Illness
Post-hoc RCT Analysis
Retrospective Analysis
CEA Models
0% 20% 40% 60% 80% 100%
Communicating Results
Never/Rarely
Occasionally/Sometimes
Frequently
HEOR Executive
Survey Results
Views on Quality and Influence
Quality: Good: PRO Method, Stats Need to improve: Internal docs, Value message
Influence on HEOR data High – Direct Med $; Low – Regulatory issues
Well-written Value Message for Specific Customer
Satisfactory Overall
Good Resource for Internal Customer
Well-written Statistics
Well-written Methodology for PRO
0% 50% 100%
Quality of HEOR Publi-cations
Disagree Neither Agree
Off-Label Risk
Requirements for Developing Targeted Treatment Algorithms
Commitment to Patient-Centered Outcomes
Stakeholder Concerns for Direct Medical Costs
0% 50% 100%
Influence on HEOR Data
Low Moderate High
HEOR Executive
Survey Results
Call to ActionHEOR Execs
~50% no internal Medical Writing Team
Two-thirds sub-contract writing to outside vendor
Majority are dissatisfied with content
High need: Dossiers, Manuscripts, Posters, MA Reviews
63% interested in strategy sessions on developing/writing HEOR tools
Medical Writers/Editors
75% don’t sub-contract
80% of “clients” use HEOR data
89% interested in product value communication
90% prioritize translating data into customer language
85% prioritize using HEOR language appropriately
85% want a training course
1st Inaugural Workshop
Day 1 Starting with the End in Mind – Aligning Goals, Stakeholders, and
Tactics
Strategy: Who, What, When
Process: Identifying, Managing, Responding
Publication Criteria, Standards, and Format Frameworks GPP3, CHEERs, GRACE, NICE
Lunch & Learn with ISPOR
Dossiers; “Ask an Editor”: Getting Published5:00pm Panel & Q&A Friday participants join
6:00pm Cocktails & Networking
1st Inaugural Workshop
Day 2 Opportunity for Medical Writers to focus on HEOR & Market Access
Value Story: Evolution, Market Demand, Demystifying Jargon
Who Needs What, When
Publication Criteria, Standards, and Format Frameworks GPP3, CHEERs, GRACE, NICE, HTA/Systematic Reviews, Dossiers (AMCP,
GVD)
Lunch & Learn on Health Policy
Breakout Sessions: RWE, Dossiers, HTA, Med Ed
Collaborating: Medical Writing and HEOR
1st Inaugural Workshop
1st Inaugural Workshop
Conference resources, please visit: http://www.healtheconomics.com/Workshop/Resources
Slide decks
Master Resource List
Website: HealthEconomics.Com resource list
Feedback Patti: [email protected] Tom: [email protected]
Complete the Feedback survey
Future events West coast, UK
Company-specific training available
Wifi
Free in Lobby
#HEORcomm@www_healthecon
1st Inaugural Workshop
Thank you to our Faculty
Thank you to our Sponsors
Media Partners
#HEORcomm@www_healthecon
1st Inaugural Workshop
#HEORcomm@www_healthecon
Integrating Communication/Publication Strategy as Part of the HEOR Strategic Plan
By Robert J. Matheis, PhD, MA, Executive Director, Global Scientific Communications at Celgene Corp
Past President, International Society for Medical Publications Professionals (ISMPP)