patras plastic industry company

8/3/2019 Patras Plastic Industry Company

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Patras Plastic Industry Company S.A.

By Stamatios Freskos


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Project Objectives

y Increase profitability

y Increase productivity


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Strategic Perspectivesy Commercial (Marketing, Sales)y Operations

y Performance Management

SWOTAnalysis

Strengths Weaknesses

Strong clientsSkilled Personnel

Quality of productProximity to ports, marketsElectronic Distribution Channel

Narrow product portfolioLow profit margin Products

High set-up waste (Resources, time)Limited overworked personnel

Opportunities Threats

International MarketLow Labour Cost in adjacent countries

Recycling Unit

Indebted companies cheap assets

Increasing CompetitionIncreasing debtor daysCrisis plummets prices


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Marketing StrategyCurrent position

y Small range of plastic products:y Boxes for rural and industrial use

y Garden furniture

y Little pieces

y Greek-based Client portfolio


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Marketing Strategyy Enhance Product Portfolio

y Develop New Markets

yDevelop a Recycling Line

Old Products New

New

Market

Old

Expand to othercountries Develop otherindustries (i.e.hotel, amenities)

Currently

BCG Anssoff Matrix


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Product ProfitabilitySuper Value Goods Fashion

Consumer Durables Commodities

Super Value Goods Fashion


Super Value Goods Fashion


Complexity

Un

certainty

High volume Low profit Margin

Low price today Lower pricetomorrowPrice is theORDERWINNER

Smaller volumeHigh profit Margin

Seasonal DemandDesign andfashion-orientationare theORDERWINNERS

Puttick Grid


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Organisational Structurey Patra (21)

y Crete (10)


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Operationsy Production Sites in Patra & Crete:

y Very few operators (of total 21+10) on 8+3 relatively large injection mouldingmachines

Asset-utilisation can improve with smaller, inexpensive set-up times

High inventory due to batch size

y Refine demand forecasting system & link to resources schedulingy Introduce flexible working hours (part-time, contract,)

y Increase of the capacity:y Sell 1 large - buy 2(+2) Smallery Increase of operators and sales staff

y TQM establishmenty Acquire Company in Bulgaria-FYROM


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PerformanceManagementy Adopt a Balanced Scorecard system to measure and

manage performance

y Sustain job satisfaction at work

y Reduce stress at work

y Create a Communications plan

y Establish relational contracty Assess the current reward

system

SMART Objectives


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Conclusionsy Paviplast in order to increase its profitability needs to:

y Develop new products/markets

y Focus on the Marketing strategy towards different channels as

retailers, supermarketsy Acquisition of a company in Bulgaria/Fyrom

y Reduce cost by:y Reducing the inventory (Demand forecasting, smaller machines)

y Flexible machines flexible personnel

y Paviplast in order to increase its productivity needs to:y Increase job satisfaction

y Set and communicate SMART objectives

y Apply Balanced scorecard


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Thank you

yAny Questions?

patras plastic industry company

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