patch william: making the band a brand
Post on 12-Sep-2014
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A brand overview of profile-building UK-based four piece band, Patch William.TRANSCRIPT
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Ventura blvd.
Patch William: Making the band a brand
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Not always likely bed fellows.
Having a critical understanding of brand and enjoying great,
original music aren’t things you normally get to combine.
The past 18 months has seen me work with Grammy Award-
winning producer Steve Levine and his independent label
Hubris Records. Patch William has been the first of his artists
I’ve been involved with.
Branding, marketing, PR can really be a huge distraction
when true artists just want to write and perform great music.
The challenge with Patch William was take an unknown
band, create a consistent brand across multiple
communication channels, all without detracting from the
music. This decks tells that story.
William
Music + Brand
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Patch William are a four-piece band; brothers Ed and Will Adlard, George Eddy and Ali Digby
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We started by overhauling the Patch William website…
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…Twitter account, Facebook page and MySpace page
…all to create a more consistent brand
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We launched a blog for the band to share their experiences with fans in real time.
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After launching their first album, Patch William were nominated for an Ivor Novello award for ‘Best Song: Musically and Lyrically’
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We got Stephen Fry excited…
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…the press talking…
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…and the blogs.
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BBC 6music backed the nomination
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The band performed at Glastonbury as part of BBC Introducing…
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…and played the Big Top stage at Bestival
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They were also invited to perform a Station Session at St. Pancras
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We also worked with Harman Kardon and Land Rover to record a special 5.1 Surround Sound track to demonstrate the outstanding quality of the Harman Kardon Logic7 HD system in the 2010 Range Rover
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New single ‘Skinny White Boy’ was launched to critical acclaim
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We partnered with Burberry to create an exclusive acoustic version of the track ‘Jealousy’
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Which also featured on the official soundtrack to London Fashion Week
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‘Skinny White Boy’ is now being used for the Spring / Summer 2011 Burberry Explorers film
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2010 was a whirlwind year…
Brands & Partnerships
World-class Festivals
Airplay
Sales & Downloads
Live Performances
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A huge thanks to the following, who without their hard
work, none of this would have been possible:
Ed, Will, George & Ali
Steve Levine
Karen Levine
Tony James
Christopher Bailey, Burberry
Oliver Bampflyde, Shutter & Eye
Apple Store, Regent St
Harman Kardon
Everyone at BBC Radio 2, Introducing and 6music
All at XFM
One last note
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William Smith is a Brand & PR strategist with
experience in Europe and the United States.
He recognizes the importance of building a world-class
brand and has worked with clients including KPMG,
Skype, AstraZeneca, Expedia, Oxfam, Eircom,
General Mills, Corky McMillin and DFDS Seaways, as
well as helping a number of smaller brands.
William believes that online and offline brand behavior
is not mutually exclusive, and that by aligning what a
brand says with what it does, it can actually add value to
peoples’ lives.
About William
@VenturaBlvd
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Thank you.
@VenturaBlvd
linkedin.com/in/williamrtsmith
www.venturaboulevard.blogspot.com