parts of a facebook page
TRANSCRIPT
PARTS OF A FACEBOOK PAGE
Time to break it down.
COVER PHOTO Capture The Essence Of Your Business And Showcase Your Product Or Service
Your Cover Photo is the first thing people will see when they visit your Page. Choose a unique photo (851 x 315 pixels) and change it as often as you like. Some examples might include a popular menu item, album artwork or a picture of people using your product. Be creative and experiment with images your audience responds well to.
PROFILE PICTURE (180 X 180 PIXELS) Use A Logo That People Associate With Your Business
Your profile picture represents your Page on other parts of Facebook including News Feed. Choose a picture that embodies your business, such as a logo. Use a high quality image (851 x 315 pixels) that symbolizes your brand efficiently.
TIMELINE TABS View Different Parts Of Your Page Via Its Tabs
Timeline Tabs are located under your cover photo. • Timeline Tab – Displays your Timeline • About Tab – Displays your description and basic information,
including when you joined Facebook and your Page genre • Photo Tab – Displays your photos and photo albums • Likes Tab – Displays your total Page likes, people
talking about your Page, new Page likes and your most engaged city and age group
• More Tab – You can view events, videos and notes or manage your tabs from the More dropdown menu
Please Note: Tabs options will vary from Page to Page. Different Page types have different tab options. For example, a college Page has the option for a Reviews tab while a book Page does not.
PAGE TABS VIEW DIFFERENT INSIGHTS VIA PAGE TABS
Page Tabs are located above your cover photo. • Page Tab – Displays your Page • Inbox Tab – Displays messages • Notifications Tab – Displays
notifications in chronological order • Insights Tab – Displays Facebook
Insights such as Page likes, post reach, engagement and Pages to watch (We will cover Insights in depth later in the semester.)
• Publishing Tools Tab – Displays your published posts, scheduled posts and drafts of posts. You can also search your posts or create posts from here.
SETTINGS AND HELP
Setting and Help Tabs are located on the right-hand side of the page. • Settings Tab – Edit your Post
Attribution and Page Roles; add Featured links or page owners; view and manage Banned Users; view your Page’s Activity Log and more
• Help Tab – Tour your Page, get help with advertising, visit the Help Center or send Facebook Feedback
Settings Menu
BUILDING YOUR AUDIENCE
Use the Invite Friends link in the drop down menu to the left of your Message Button to invite friends to like your Page or suggest your Page via an email contact list by clicking on the Suggest Page link.
You can also share your Page on your own Timeline, a friend’s Timeline, in a Group, on another Page you manage or in a private message by clicking the Share link.
If your fans click on the button with three dots on it, they can suggest edits, like your Page as their Page and report or block your Page.
TITLE AND MORE
• The title portion of your Page states your its name and type and whether you personally like and follow it.
• Facebook added a Call-to-Action button, which you can customize into Book Now, Call Now, Contact Us, Send Message, Use App, Play Game, Shop Now, Sign Up, or Watch Video.
• Your fans can send you messages via the Message button.
THE BIG PICTURE
• Status updates (aka posts) display in the middle of your Page.
• Depending on your Page type, a variety of widgets will appear in down the left side of the Page. For example Page likes, apps, photo, video, posts by others and event widgets all live on the left side of the Page. You will also find your Posts to Page widget here. Be sure to check it often to read and respond to posts by others.
• To the right of the Page, you will find the current week’s Page likes and post reach and Call-to-Action Button Clicks.
• Also to the right of your Page, you can access your posts by year.
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MANAGE POSTS
Pinned Posts – Anchor the most important story to the top of your Page for up to seven days or delete posts that are no longer pertinent.
Highlight and Hide Stories – Highlight important stories or hide stories that aren’t as engaging or relevant.
TIPS FROM FACEBOOK
Publish visually engaging Page posts – While a diverse set of post types is important, posts including a photo album or picture can generate 2X more engagement than other post types.
Use Page Insights to optimize your Page posts – For example, find out when people engage most with your content and post during those hours. On average, Facebook has found that people visit and engage with Pages most often between 9 p.m. and 10 p.m., with the 18-24 age group being the most active.
Pin a post each week – Pin an important story to the top of your Page each week. Posts can stay pinned for up to seven days.
Post daily to your Page – Although you can pin a post to the top of your Page, continue to post daily to engage your audience.
