Facebook page campBy Wade Kwon

@WadeOnTweets

What on earth arewe going to do with a

Facebook page?

Ask yourself …• If Facebook is where your

customers are …• If you have specific business

goals …• If you feel comfortable

participating in theFacebook universe …

Goals

Define goals for Facebook.• Branding• Awareness• Customer Service• Education• Marketing

Define goals for Facebook.• Example

In 2011, we will have 500 fans on Facebook to interact with about energy conservation and ways our company can help.

Set-up

Setting up the page• Have a personal Facebook

account.• Find “Create a Page.”• Add text, art.• Get 25 fans to earn your custom

URL.– http://facebook.com/username

After page set-up …• Promote it!• Check it daily!• Set up … your schedule!• Set up … your team!

• 10-minute break •

Engagement

Content• Go back to your goal: That will

define your content.• News• Tips• Questions• Greetings

Content• Photos• Links• Thanks• Events• Reminders• Promotions• Videos• Fun

But …• “How often should I send updates

to our Facebook fans?”– Too much?– Too little?

Interaction• Respond to your fans.

– With speed.– With courtesy.– With a helpful, positive attitude.

Results

Metrics are important.• Is it working?• If so, what is working?• What needs to be fixed?

Internal metrics• Likes / fans• Likes on updates• Comments on updates• Demographics• Page views• Mentions

External metrics• Referrals to your website• Customer satisfaction survey

– Customers who are Facebook fansvs.customers who are not Facebook fans

Plan. Build. Test. Measure.

Today’s slideshttp://itswa.de/powersouth-slides

wade@wadekwon.combirminghamblogging.com

@WadeOnTweets