partner with sap to develop mobile apps and capture the mobile market opportunity for financial...

Partner with SAP to develop mobile apps and capture the mobile

market opportunity for financial services SAP PartnerEdge program for Application Development

February 3, 2014

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 2

Agenda

ŸIntroduction

ŸMobile Market Opportunity

Omnichannel Banking

Partner Use-case

SAP Mobile Platform 3.0 Overview and Demo

SAP PartnerEdge for Application Development

Next Steps

Partner and Developer ŸResources

Questions and Answers


Speakers

Thorsten Leiduck

VP Platform Ecosystem &

eChannels, SAP

Guru Shetti

Sr. Director - Mobile, Corporate

Business Development (Strategic

Partnerships), SAP

Haridas Nair

VP Product and Solutions,

Omnichannel Banking, SAP

Omnichannel Banking Haridas Nair, VP Product and Solutions, Omnichannel Banking, SAP


Digital technology is changing banking

50% of banks’ total customers (88% of

digital customers) regularly use

more than one channel

70% of banks believe that multi-channel

customers are more valuable

40% of customers sign up for new

product online – same as in-branch


Growth in spending on digital channels

• Global Spend in Banking on Internet and

Mobile Channels is growing at a healthy

rate of 9.27% CAGR - IDC

• More than 50% of consumers are expected

to become mobile bankers by 2016 - Javelin

• With 92% of the top 25 banks now offering

mobile banking, smaller banks and credit

unions risk losing valuable customers to

these institutions and must focus on

building out their mobile banking

capabilities in order to compete - Javelin

-

200.00

400.00

600.00

800.00

1,000.00

1,200.00

1,400.00

1,600.00

Y2012 Y2013 Y2014 Y2015 Y2016 Y2017

Global Spending on Internet and Mobile Channels

Javelin: Mobile Banking, Smartphone and Tablet Forecast 2011‐2016: Mobile Banking Moves Mainstream to Mid‐sized, Community Banks and Credit Unions

IDC


Research Substantiates the Digital Trend & Highlights concerns

• Mobile Banking usage is rising

rapidly

• Customers are increasingly opting

to buy products online

• However cross selling is a challenge

Source:http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Consumer-US-Retail-Banking-Survey.pdf


Banks with innovative digital strategies will reap the benefits And drive business results

Wow factor

Reduce Costs

Wow factor

More than 2x the products are sold per customer in an integrated,

multi-channel environment compared to a traditional, siloed bank.

Twice the profitability and higher loyalty from multi-channel

customers.

$1.5 billion industry cost savings from switching mobile bankers’

one in-person deposit to mobile per month

Increase Revenue

Boost Profitability

& Loyalty


However banks have their challenges

Fragmentation

Complexity

Agility

Self Serve

Fragmentation in dealing with set of services, multiple

channels, different look and feel, different on-boarding and

support processes

Systems landscape has become complex thro the years,

cost to run and change, difficult to integration product or

services from 3rd parties

Customers are imposing their standards, so need agility

and flexibility to adapt. Speed to deliver change is key

Driven by experience in personal lives, customer

expectations revolve around personalization & control


And achieving innovation across channels is challenging

Retail

Banking

Credit

Card Mortgage Brokerage

Corporate

Banking

Increases costs of building and supporting new channels

Limits ability to introduce new capabilities

Results in inconsistent customer experiences

A complexity that grows exponentially across

multiple silos…


SAP facilitates faster cross-channel innovation

Retail

Banking

Corporate

Banking

SAP Omnichannel Banking

Credit

Card Mortgage Brokerage

• Leadership in mobile

• Digital sales migration

• Self-service enablement

• Customer loyalty and engagement

• Eliminate duplication across silos


Digital Retail Banking Empower retail customers to manage

their finances, anytime and

anywhere.

SAP Omnichannel Banking Components Solutions for bank customers

Digital Corporate Banking Offer the simplicity of a consumer

solution plus the reporting and

approval flows a corporation requires.

Mobile Money Expand banking services to the

unbanked and under-banked.

Cash2Mobile Provide a safe, reliable way for

delivery drivers to receive funds via

mobile.

Received Message

Thanks. The payment was

successfully made.

INVOICE #: 102938

AMOUNT: $10,000.98

NAME: ANDRZEJ SUPE…

ATM Manage millions of transactions,

dispense cash and market additional

targeted offers and products.

Call Center Empower agents to effectively respond

to inquiries with access to

communication tools from any location.

© 2013 SAP AG. All rights reserved. 13 Internal

SAP delivers value for retail and corporate banking

• Needed a mobile banking presence after

core banking refresh

Challenges

• Needed a competitive corporate offering

to drive revenue

• Wanted leadership position in corporate

mobile banking

• Wanted to reduce cost of maintaining

multiple mobile apps

• Lacked a full featured multi-language,

multi-currency corporate banking

offering

• Wanted to reach rural customers who

didn’t have access to a branch

• Needed to breakdown silos to reduce the

cost of introducing new features

Results

• Leadership in mobile

• Digital sales

migration

• Migration to self-

service

• Eliminate duplication

across silos

• Customer loyalty and

engagement

14 © 2014 SAP AG or an SAP affiliate company. All rights reserved.

Bill Pay, Account and P2P Transfers

MFA, Secure Session and Public Information

Access to Internal and External

Accounts

Remote Deposit Capture

Offers and Loyalty

Retail Banking

15 © 2014 SAP AG or an SAP affiliate company. All rights reserved.

Corporate Banking

Approvals and Releases

ACH / Wires

Payment & Transfer Scheduling

Cash Management


Desired Target State Integrated Omnichannel Experience

Consistent Omni-Channel User experience

Create and deploy beautiful engaging UI’s consistently

across Mobile, Tablet, Online

Open Standards based future proof platform

Develop new & extend existing capabilities faster for

revenue generation

Manage upgrade costs more efficiently

Integration with complementary SAP

technologies

Leverage value-add technologies like SAP RTOM,

HANA, SAP Analytics for differentiated market

presence


Target state of a layered architecture As starting point to define an omnichannel adoption roadmap

Manages customer interaction

Offers input sequence and validation

Process Object Layer

Omni Channel

Foundation

Channel Clients

Areas of Responsibility

Business Process Mgmt

Fro

nt

end /

O

mni channel

Colla

bora

tio

n /

P

rocess

Mgm

t

Busin

ess

Functionalit

y

Focuses on capabilities for customer interaction

Offers cross channel capabilities

Supports cross channel processes

Handles work in progress

Provides services ready for channel consumption

Ensures transaction integrity; enables automization

Offers elemantory services

Acts channel agnostic

Includes reference data & product systems


User Interface

Desired Target State High Level Reference Architecture

People Centric Shared Services

Business Services, e.g.

Foundation Services, e.g.

Payments Sales

Customer Systems SAP Applications

POL providing Business Services

UI Libraries Provided by Partners

Customers

SAP

POL Libraries

Provided by Partners

Customers

SAP

Business

Services consumed

by Partners

Customers

Customer/Employees UIs (SDK)

View Inspect

Act

Wallet

Account Info

Funds Movement Product Content

Security Logging Lifecycle Mgmt

Applications provided by

• SAP

• Partners

• Customers

Consistent Usage of

• Business Services

• Foundation Services

Open to

• Integrate with other technologies

• Adopt innovations

• Support customer individual

roadmap


Omnichannel Platform: Key Elements For Commercial & Retail Banking, Mobile Commerce

• Clear separation between

Presentation and Business

Logic.

• UI Development Kit (SDK)

provided by SAP Mobile

Platform for Native, Hybrid

and HTLM5 UIs

• Business Services provided

by SMP based on Process

Builder (POL)

• SMP supports seamless B2E

& B2C processes

• Productized mobile and

internet applications

provided by Partners,

Customers and SAP.

• Apps based on SAP Omni-

channel platform with SMP

and POL

SAP Mobile Platform (SMP)

Applications/Apps provided by Partners, Customers, SAP Containing UIs and Business Services based on SMP and POL

Business

Services

Foundation

Services

Customer Systems SAP Applications

POL providing Business Services

Existing Examples:

Account Information

Funds Movement

Mobile Wallet

Mobile Payments

Bank Communication

Personal Finance

Customer Service

UI Libraries Provided by Partners

Customers

SAP

POL Libraries

Provided by Partners

Customers

SAP

Business

Services consumed

by Partners

Customers

Customer/Employees UIs (SDK)

View Inspect

Act


Channel Source

Users Corporate

Systems Ch

an

nel

Inte

racti

on

UI Libraries Provided by

Partners

Customers

SAP

Business Services consumed by

Partners

Customers

POL LibrariesProvided by

Partners

Customers

SAP

Business

Network

Services

Technical Architecture Overview


Partner : Maihiro – Mobile Consumer Loan Origination

maihiro specializes in CRM

and Business Analytics

Hq: Germany

100+ employees

200+ clients & 400 CRM

projects

• The maiConsumerLoan

application showcases a

mobile consumer loan

origination scenario.

• It enables customers to get

a loan at the point of sale

and directly pay using the

disbursed loan amount.

SAP Mobile Platform An open platform for user-centric apps

Guru Shetti, Sr. Director - Mobile, Corporate Business Development, SAP


SAP Mobile Platform


CIO view End to end encryption: Device to Platform

Secure data access to back-end, encryption for data in motion and

at rest

Multi-level authentication (device, platform, source)

Multiple user authentication options

Single sign-on capabilities

Robust tracing and logging capabilities: end-to-end; ability to monitor

Automate as many security measures as possible

Benefits of a Platform Approach - CIO Protect the enterprise

Backend Security

MEAP Security

Transport Security

Device security

End user security

Application Security


Industry’s first unified mobile application development platform

SAP Mobile Platform

B2E

B2B

B2C

Standards-based

approach

Tools for rapid

development

Native

Hybrid

MDD

Mobile Web

SMS

Common auth

framework Offline with sync

App

Services

Platform

Services

Linux and

Windows OS

Back-end

Agnostic

Simplified

Admin

Analytics and

Reporting

Apps for: Employees

Partners

Customers

From proprietary to

open-standards and

open-source

Tools, components,

SDKs to speed

development

The right tool for the

right job Protect the enterprise

OData, MDD and

MBOs for offline

support


SAP Mobile Platform 3.0 – An Open Platform

HTML5 use any web tooling

you want on SMP3

HTTP REST standard protocol that

decouples the dependency

on SAP released SDKs

OData standard model that decouples

backend and frontend developers

Cordova combine SAP’s enterprise

plugins with any other

plugins from 3rd party

OSGi Spring reuse dynamic updates,

versioning, and models to

simplify complexity


SAP Mobile Platform – Client

Logging/Tracing

Security

(Vault/AES 256-bit

Encryption)

Persistence

(OData Doc Cache

handling with delta

support)

Synch Support

Offline DB and

Outbound Queue

Connectivity

Native Kapsel Player

Push Notifications

Authentication

(SSO2 ,

Certificates)

LCM

(Resource

provisioning)

SMP Client Core components Data Access Layer


Support for all major operating systems*

SDK available REST API only

iOS 6.x Win8

Android 4.x BlackBerry 10

*Mobiliser apps continue to support older versions and

feature phones and Agentry apps continue to be supported

on ruggedized devices. Details will be published in the

support matrix on service.sap.com/pam at product release

SAP Windows 8 apps running on SMP


Mobile Analytics Kit

Mobile Analytics Kit

Developers have two choices for embedding analytics in their apps:

– Use XML document to automatically configure a chart or dashboard, map the data

series, and pick from out-of-box controls

– Use the library to construct charts from components—allows even greater degree of

customization

Extra Features (out-of-box controls)

– Drill-down (tap to zoom)

– Semantic Zoom (pinch to zoom; axes automatically drill-down to narrower data series)

Mobile Analytics Kit (MAKit) is a set of charting libraries co-developed with the Business

Objects and SAP UX teams for the development of the ‘Mobile BI’ application release


SAP Mobile Secure Industry’s First Comprehensive Mobile Security and Management Suite

Mobile Security

Device

Application

Content

Services

Enterprise Mobility Management System

SAP Mobile Secure

On Premise Hybrid Cloud


SAP: Only Vendor named a leader in both of Gartner’s

Mobile Magic Quadrants

Magic Quadrant for

Mobile Application Development Platforms

Authors: Ian Finley, Van L. Baker, Ken Parmelee, David Mitchell Smith, Ray Valdes, Gordon Van Huizen

Gartner, 7 August 2013 ID:G00248487

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document s are available upon request from SAP . Gartner does not endorse any vendor,

product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not

be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Magic Quadrant for

Mobile Device Management

Authors: Phillip Redman, John Girard, Terrence Cosgrove, Monica Basso

Gartner, 23 May 2013 ID:G00249820

http://www54.sap.com/pc/tech/mobile/featured/offers/gartner.html

http://www54.sap.com/pc/tech/mobile/featured/offers/gartner.html

SAP PartnerEdge for Application

Development

Thorsten Leiduck, VP Platform Ecosystem & eChannels, SAP


Build and monetize your business solutions leveraging

SAP PartnerEdge program for Application Development

Low annual

fee

First pack:

€2500

Each additional

pack: €500

(SAP HANA Cloud

Platform: €3500 /

€1500)

SAP PartnerEdge for Application Development | Exploration member FREE

1 year only

Developers (community) FREE

Base enablement Community support Exploration packs

DIS

CO

VE

R

Partner with SAP in a global program SAP partner status Partner management Your IP1) One global agreement www.sapadpc.com

MO

NE

TIZ

E

Leverage SAP’s GTM services Reach out to SAP’s customers

Bundle your application with the technology

Application-specific runtime licensing

% of application price

Embed technology

into solution

(planned)

15% rev

share

Sell

Set your price List on SAP Store Offer services

SAPStore.com

Choose your innovation packs

25 development licenses

Application

integration

SAP HANA and

databases SAP HANA

Cloud Platform Mobile

Enterprise support2) Cloud resources Enablement Application reviews

INN

OV

AT

E

Business

intelligence

SAP

Business

One

On premise On demand

1) For add-on functionalities; 2) Respectively, SAP Business One support

http://www.sapadpc.com/

http://www.sapstore.com/


Six reasons to join SAP PartnerEdge progam for Application Development

One global contract – all-inclusive, partner owns IP1), custom development included2) 1

3 Partner Center (www.SAPadpc.com) – all information and interaction in one place

4 Packaged apps available in the SAP Store – access to SAP customer base

5 Selling with application-specific runtime-license – one-stop-shop for the customer

2 Effective enablement – same structure across all technologies

6 Low fees – SAP earns when partner sells

1) for add-on functionalities; 2) except for modifications of SAP back-end software



Application Development Partner Center One gateway to SAP

Full lifecycle coverage

Hot topics and news

Onboarding tools

Quality-assured enablement assets

Access to self-service and remote services

Process wizards

Community access

www.SAPAppsDevelopmentPartnerCenter.com www.sapadpc.com/




SAP Store Expand your market reach

Full self-service via "My Account"

functionality

Ability to sell as agent

PayPal option for collection

Available in 23 countries

Listing of all partner apps

Federated search across SAP and

partner apps

Success sharing

(15% share on transactions closed)

The SAP Store

2,200+ Solutions on eChannels/

SAP Store from SAP and Partners 4,500

Online transactions YTD

515,000

Online visits YTD

32,000 App downloads

(SAP and partner apps)

Status: July 2013


Next Steps

Turn business trends and

innovative technologies into

new sales opportunities

Ready to take off?

Visit the partner center

and sign up now!

www.sapadpc.com



Resources

Resources for Partners

SAP Application Development Partner Center

Join SAP PartnerEdge program for Application

Development

SAP Store for Mobile Apps

Meet SAP at Mobile world Congress (Barcelona February 24-27)

Resources for Developers

SAP Mobile Platform 3.0 Ramp-up (for existing

SAP partners only)

SAP Mobile Academy

SAP Mobile Developer Forum on SCN

SAP Mobile Platform 3.0 Boot Camps

Other upcoming Mobile Workshops and

Events


https://www.sapappsdevelopmentpartnercenter.com/en/signup/

https://www.sapappsdevelopmentpartnercenter.com/en/signup/

store.sap.com/mobile

http://ecohubmkt.sdn.sap.com/MobileWorldCongress2014.html

https://websmp207.sap-ag.de/~form/handler?_APP=00200682500000002672&_EVENT=DISPLAY&_SCENARIO=&_HIER_KEY=501100035870000012742&_HIER_KEY=601100035870000129219&_HIER_KEY=601100035870000251047&_HIER_KEY=601100035870000257563&





http://scn.sap.com/docs/DOC-36054

http://scn.sap.com/community/developer-center/mobility-platform/content

https://www.sapappsdevelopmentpartnercenter.com/en/news/smp3-boot-camps-class-room-training-in-q1-2014_59/

https://www.sapappsdevelopmentpartnercenter.com/en/events/?topic=Mobile



Questions

Visit www.sapadpc.com to get started

partner with sap to develop mobile apps and capture the mobile market opportunity for financial...

Documents

card mortgage

sap affiliate

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ui libraries

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