1

Partner Product Workshops

Thursdays, 2pm EST

While you are waiting…

• Where is everyone calling in from today? – Go ahead and let me know in the

chat/question window!– (Remember that this is a webinar – the only way that I

can communicate with you all is through the Question/Chat box, so don’t be shy!)

PC

MAC

Inbound Marketing Overview

Recognition

Training

Program Announcements/Calendar

1234

Agenda

Attitude/Final Thought53

Why Are We Here?

What Are Our Goals?

Who Will We Hear From?

How Should You Contribute?

1234

Partner Success Workshop Vision

Where Are We Heading?54

OUR VAR PANEL OF COACHES

The Inbound Marketing Overview

Raise Awareness

INSTITUTIONAL ADVERTISINGSoft Campaign

Didn’t Spend Enough

What You Do

Client’sRevenue

Eliminate

Expense

What You Do

Client’sSuccess

VAR Inbound Marketing

Success Story

19

The Murphy Agency

3

2

1 HubSpotter Since June 30

www.themurphyagency.comJohn Murphy: President

Number of HubSpotter Powered Clients: Getting There / 3 opportunities to pursue

Success: 454 views, 7 leads in July

• Located in Cleveland/Akron Ohio, we are moving away from print production and traditional marketing to Inbound Marketing.

• What is Inbound Marketing?– why is Inbound Marketing necessary to be successful in

business today?

• What is HubSpot?– How does HubSpot help your customers do inbound marketing

more effectively?

• How does having an agency partner add value to your HubSpot experience?– Training in using the software and learning the methodology– We can help customize HubSpot ToFu content and produce

other graphics for their site– Content creation!

• How do you help your customers succeed with HubSpot?

• How does it ensure long-term, sustainable success with Inbound Marketing

22

The Murphy Agency G P C T

3

2

1 Goals For HubSpot:

Plan/Strategy:

Challenges You Faced Before HubSpot

Double revenue in 18 months. Get 6 clients on retainers.Hire more people.

Add Inbound Marketing as a channel for leads/conversions. Continue with other marketing strategies: public speaking, networking, referrals, targeted DM and advertising.

No way to measure client success. Can’t create landing pages, CTAs, emails easily. No way to integrate social media.

Timeline1-2 retainer clients by EOY – then add one per quarter

Dashboard shows what you’ve been working on lately. There is a direct relationship between your inbound marketing activity and the results you see in terms of page views, conversions, etc.

25

The Murphy Agency Favorite HubSpot Resources

3

2

1 Personal Coaching during Onboarding

Online Training Resources

HubSpot-related LinkedIn Groups

Specific Sales Methodology Training

1 Personal Coaching during Onboarding

2 Online Training Resources•••••••

LinkedIn Resources: Groups for VARs to Join –Lots of good information gets shared here.

3 HubSpot-related LinkedIn Groups

3 HubSpot-related LinkedIn Groups

Best LinkedIn Group to monitor when onboarding!3

Having a proven sales process handed to you is huge!

Specific Sales Methodology Training

I created binders for the slides I downloaded to act as study guides.

I keep the sales methodology posted nearby as a reminder. (The ugly wallpaper was the landlord’s idea! Don’t blame me.)

Check Us Out: www.themurphyagency.com

How We Increased Our Leads by 400% and You Can Too!

Luke SummerfieldThe Inbound Marketing Specialist Savvy Panda

Nice to Meet You!My name is Luke SummerfieldInbound Marketing Specialist at Savvy Panda

• 9 years in Internet Marketing• Hubspot Certified VAR• Google Analytics/Adwords Certified• SEO, Social Media, Email & Mobile• Purple Belt in Jiu Jitsu & Brown Belt in Judo

Savvy What? … Panda?Savvy Panda• Joomla! Web Design• Inbound Marketing• In Milwaukee, WI.

Ahh, a Point of Pain!

?

A CONTEST!

Establish Goals:1. Generate Targeted Leads2. Inbound Links3. Increase Reach4. Awareness

Planning for Success

How to Enter• Enter free on our website• Each Social Network You Follow

• High level Joomla companies• Large reach• Already established relationships

Sponsors

Create a Big Prize• Free Joomla website with on-site SEO• Mobile Website• Joomla 2.5 Training Guide

• On a Joomla 1.0 – 1.7 Website• In the USA(based on target market)

Requirements

Lead Nurturing• Contest = TOFU Offer• Very targeted

• Series of Lead Nurturing• Needs• Timing

• Goal = Convert on MOFU• Help qualify leads

Implementation

Implementation• Contest ran for a month

• Key: Sponsor requirements• Blogs, social media, newsletters

• Key: Pre-Setup content opportunities

• Pushed out on our networks• Social media• Email marketing

The Aftermath

Soft-Launch(timed with sponsors schedule)

DAY 10

Continue into May

Website Traffic

Total ~ +100

Facebook (day 10)

Twitter (day 12)

Total ~ +175 (G+ ~ +50)

PONGO

• Picked a Winner• Announced with PR

• Follow up emails to entrées

• Sold services

• Create case study

Key Takeaways:• Join with strategic partners

• Find content opportunities• Keep track of metrics

• Apply this to any industry

• Your agency can do this!

Your Homework:We post educational marketing resources, links and content daily:

/SavvyPanda

/GetSavvyPanda

/SavvyPandaWeb

Have More Questions?Tweet them to me @SavvyPandaOr email Luke@SavvyPanda.com

Follow Us Now!

Thank You!

Luke SummerfieldThe Inbound Marketing Specialist Savvy Panda

6666

TIE THE LESSON TO THE EXAMPLE

Current Section TitleHighlight the current section if using agenda slides as section breaks

NEXT STEPS/GOAL FOR YOU TO SUCCESSFULLY APPLY THIS

123

WHY THIS WHOLE CONCEPT OF THE WEEK MATTERS

RECIPE FOR:Post-Presentation SUCCESS

Promotion [Calendar + Resources!]

Where We Are. Where Are We Going.

69

BOOK OF THE MONTH: SWITCH

5

4

3

2

1 Chip & Dan Heath

What looks like a people problem, is

often a situation problem

What looks like laziness may actually be exhaustion

What looks like resistance, may

actually be a lack of clarity

Tools you need to motivate change

in your organization &

clients

Let’s BrainstormWhat’s 1 key take

away? What’s 1 next

step?

71

Final Thought….