partner meeting presentation 21 june 2012 - 16x10 smaller

W lSarah Stewart Chief Executive

WelcomeSarah Stewart, Chief Executive.

27 June 2012

PProgrammeS h St t N tl G t h d I iti ti• Sarah Stewart - NewcastleGateshead Initiative.

• Dave Newton - Great North Run Weekend. • Ros Rigby - Festival of the North East.• Nick Maylan - Lindisfarne Gospels.• Abi Kelly - British Science Festival.• Interactive session - what do you have planned for 2013?• Special guest: Andrea Thompson, Torch Bearer.• ‘Meet the Team’ and networking. g

We’ve been making the most of the Games:We’ve been making the most of the Games:• Regional marketing & comms:

− NorthEastfor2012Games.com.• Regional marketing & comms:

− NorthEastfor2012Games.com.− Regional media coverage.− Twitter & Facebook.− Regional media coverage.− Twitter & Facebook.

• Partner engagement:− Olympic briefings & events.

• Partner engagement:− Olympic briefings & events.− Team Tomorrow training.− Inspire & train ambassadors.− Team Tomorrow training.− Inspire & train ambassadors.

• Torch Relay:− Animation of route.

• Torch Relay:− Animation of route.

There’s still lots to do:There’s still lots to do:• Promoting Olympic Football.

W ki ith ti l &

• Promoting Olympic Football.

W ki ith ti l &• Working with national & international journalists:

− Media itineraries & hosting.

• Working with national & international journalists:

− Media itineraries & hosting.Media itineraries & hosting.− Providing film footage & imagery.

• VisitEngland & VisitBritain:

Media itineraries & hosting.− Providing film footage & imagery.

• VisitEngland & VisitBritain:VisitEngland & VisitBritain:− All aboard the Orient Express.− A room at England House.

VisitEngland & VisitBritain:− All aboard the Orient Express.− A room at England House.g

• Animating the destination:− Bridges Festival (4-5 August).

g

• Animating the destination:− Bridges Festival (4-5 August).

(sponsored by Port of Tyne).− EAT! NewcastleGateshead

(13-29 July).

(sponsored by Port of Tyne).− EAT! NewcastleGateshead

(13-29 July).− Cakebook Britain (15 July).− Cakebook Britain (15 July).

Delivering an exciting programme of festivals Delivering an exciting programme of festivals & events:• Juice Festival (26 Oct - 4 Nov).

& events:• Juice Festival (26 Oct - 4 Nov).Juice Festival (26 Oct 4 Nov).

• Winter Festival (23 Nov - 31 Dec):− Enchanted Parks

Juice Festival (26 Oct 4 Nov).

• Winter Festival (23 Nov - 31 Dec):− Enchanted ParksEnchanted Parks.− Open studios.− Christmas markets.

Enchanted Parks.− Open studios.− Christmas markets.− Christmas shows.− New Year’s Eve celebrations.− Christmas shows.− New Year’s Eve celebrations.− NYE midnight fireworks.

• Chinese New Year (10 Feb).

− NYE midnight fireworks.

• Chinese New Year (10 Feb).

Bringing weekend visitorsBringing weekend visitorsBringing weekend visitors to the destination:Bringing weekend visitors to the destination:• Primary destination in VisitEngland’s

RGF bid: Three years of match funding

• Primary destination in VisitEngland’sRGF bid:

Three years of match funding− Three years of match funding(2012-15).

− Doubles size of our domestic

− Three years of match funding(2012-15).

− Doubles size of our domestic campaigns.

• Campaign plans:

campaigns.

• Campaign plans:− Partners helping shape activity.− Includes: press inserts, outdoor,

radio online video & banner ads

− Partners helping shape activity.− Includes: press inserts, outdoor,

radio online video & banner adsradio, online video & banner ads.

• Need partner support:£ and value in kind

radio, online video & banner ads.

• Need partner support:£ and value in kind− £ and value in kind. − £ and value in kind.

Refreshed plans to attract Refreshed plans to attract pevent organisers:• New event platforms for partners:

pevent organisers:• New event platforms for partners:• New event platforms for partners:

− London-based dinner (Sept).− Big FAM visit (Nov).

• New event platforms for partners: − London-based dinner (Sept).− Big FAM visit (Nov).g ( )− International Confex

networking event (Mar).

g ( )− International Confex

networking event (Mar).

• New marketing opportunities:− Trade press mini guide

( i 30k+ ti ll )

• New marketing opportunities:− Trade press mini guide

( i 30k+ ti ll )(circ. 30k+ nationally).

• Renew our focus on:

(circ. 30k+ nationally).

• Renew our focus on:− National corporate market.− National associations.− National corporate market.− National associations.

• Actively support the ICEC project.• Actively support the ICEC project.

Develop visitor i f ti iDevelop visitor i f ti iinformation service:• Installing a new shop

information service:• Installing a new shop

frontage.

• Developing new ticketing

frontage.

• Developing new ticketing partnerships & commercial deals.partnerships & commercial deals.

• Expanding our retail offer (including online).

C ti t k f

• Expanding our retail offer (including online).

C ti t k f• Creating a network of information partners.

• Creating a network of information partners.

G N h R W k dDave Newton Nova International

Great North Run WeekendDave Newton, Nova International.

Bupa Great North Run OverviewBupa Great North Run Overview• 71% of Runners in the Great North Run are from outside the North East Region

Bupa Great North Run OverviewBupa Great North Run Overview

• 81% of Spectators who come from outside the Region include an overnight stay in their visit p g g ywith an average of 2.39 nights each

• 71% of Spectators choose to stay in ‘paid for accommodation’Vi iti S t t t th G t N th R d f £111 62 h th i t i • Visiting Spectators at the Great North Run spend an average of £111.62 each on their trip, while those visiting the Junior / Mini events spend an average of £95.30 each

• On average 255,000 Spectators attend the Great North Run weekend

Bupa Great North Run Overview• The average length of stay for adult Runners staying overnight from other UK regions is 1.84

nights rising to 3 13 nights for International Runners

Bupa Great North Run Overview

nights, rising to 3.13 nights for International Runners – The majority of those staying over use “paid for” accommodation, primarily in NewcastleGateshead and in South

Tyneside, Sunderland, Tees Valley and County Durham

Bupa Great North Run WeekendBupa Great North Run WeekendLargest ever Bupa Great North Run with 55,500 g p ,entries and a programme of satellite events including:

• Bupa Great North 10k, Gatesheadp ,• Bupa Great North Run Pasta Party• Bupa Great North 5k• Bupa Junior and Mini Great North Run • Great North CityGames• Bupa Great North Run Culture ProgrammeBupa Great North Run Culture Programme

www.greatrun.org/north10k

Bupa Great North 10k GatesheadBupa Great North 10k, Gateshead

• 10k in the heart of Gateshead

• Riverside route running through the iconic Gateshead Quayside development

• Finish in Gateshead International Stadium

• Legacy event of the Great North Run

• Estimated 6,000 Runners will take part in the second staging of the event in July 2012

www.greatrun.org/north

Bupa Great North Run Pasta Partyp yTimings: 0930 – 1730, Hosted by Metro RadioAppearances with London 2012 Olympic/Paralympic medallistsDance City, Zumba, Karate and Cyber Coach DemonstrationsJoe McEldery and Tribute Band Performance (TBC)

Confirmed exhibitors:Confirmed exhibitors:DB Regio/Nexus/Metro, Asics plus local retailer, Charity partners x 12Barcelona Marathon, Costco, VivoMed‐Sports Medical SupplierGreat North Run Customer Services

Come and Try ItsEnglish Cricket Board‐Bowling/Fielding cagesNUFC – Goal TargetNUFC Goal Target The Army – Climbing Stack/Bungy RunEngland Athletics – Have A Go Pole VaultThe Bunker – Golf Simulator

/Team Extreme – Half Pipe demos of BMX/Skateboarding

Concessions: Hog Roast‐Concession, Ice Cream Vendor‐Concession, Asics‐Road Show

www.greatrun.org/north5k

Bupa Great North 5kpBackgroundFor 2012, after the successful integration of 5k shoulder events into the Bupa Great For 2012, after the successful integration of 5k shoulder events into the Bupa Great Edinburgh Run and Bupa Great South Run in 2011, Nova will introduce a new 5k mass participation event into the Saturday programme on the NewcastleGateshead Quayside.

This new event would deliver:This new event would deliver:Increased economic impact – Extra event to encourage participants or supporters to come and stay on Friday nightIncreased inclusion of families, particularly mum’s and dad’sIncrease number of spectators for the Great North CityGames and rest of Saturday programmeIncreased editorial for TV and MediaB ild b i f l i f “ h bi i i i i h ld”Build numbers to reinforce claim of “the biggest mass participation programme in the world”

CourseThe course will be an officially measured 5k route, fully contained within existing road y , y gclosures using the same start and finish as the Junior and Mini Runs on Newcastle Quayside

Provisional Event TimetableProvisional Event Timetable

Schedule Event

0915 Bupa Great North 5k

0930 First 5k finisher (Estimated)

1015 Last 5k finisher (Estimated)

1030 Bupa Mini Great North Run - Wave 1



1200 Bupa Junior Great North Run – Wheelchair race

1420 Bupa Junior Great North Run for Girls

1510 Bupa Junior Great North Run for Boys1510 Bupa Junior Great North Run for Boys

www.greatrun.org/junior

Bupa Junior and Mini Great North RunBupa Junior and Mini Great North Run

Th J i d Mi i G N h R ill b d f hThe Junior and Mini Great North Run will be staged for thetenth time on Newcastle Gateshead Quayside on Saturday 15September 2012.

The event will also be featured in the live Great North Runcoverage on the BBC

New additions New additions • Measured 4k Junior course• New wheelchair course • Additional places in Mini Run• Junior runs now a boys and girls race• Finish area open to public

Provisional Event TimetableProvisional Event Timetable

Schedule Event



1140 Bupa Mini Great North Run Wave 31140 Bupa Mini Great North Run - Wave 3

1200 Bupa Junior Great North Run – Wheelchair race

1420 Bupa Junior Great North Run for Girls

1510 Bupa Junior Great North Run for Boys

www.greatcitygames.org

Great North CityGamesGreat North CityGamesh• Newcastle Gateshead Quayside, Saturday 15th September

• One day competition staged on special IAAF approved track plus field events y p g p pp p

• Live on BBC for 90 minutes

• Second year of team GB versus team USA

Provisional Event TimetableStart Time

Provisional Event TimetableStart Time

1245 Women’s Pole Vault begins

1310 Women’s 100m Hurdles

1320 Bupa Great North Mile - Women’s 1 Mile

1328 Men’s Long Jump Round 1 of 4(and continues through track events)

1333 Bupa Great North Miles – Men’s 2 Mile

1349 Men’s 100m

1355 W ’ 1501355 Women’s 150mMen’s Long Jump final jumps

1403 Men’s 150m

1405+ Women’s Pole Vault – Final Jumps

1413 Men’s 110m Hurdles

1422 Final Score & Presentation to winning team1422 Final Score & Presentation to winning team

Event Locations

www.greatrun.org/north

Bupa Great North RunBupa Great North RunNewcastle Gateshead South TynesideSunday 16th SeptemberLi BBC (240 i l d d hi hli ht )Live BBC (240mins plus recorded highlights)

• The world’s greatest half marathon• Featuring some of the world’s best

distance runnersR d A Fl t d di l• Red Arrow Flypast and display

• Flagship event of the Great Run programme, the original Great Run first programme, the original Great Run first staged in 1981

• £22 million economic impact

Provisional Event TimetableProvisional Event TimetableStart TimeStart Time

0930 BBC Live Programme Starts

1010 Elite Wheelchairs

1015 Elite Women

1040 Elite Men and masses

1105 Red Arrows Fly Past 1105 Red Arrows Fly Past

1330 BBC Live Programme Finishes

2300 BBC Highlights Programme

Our 2012 programme includes a billboard p gexhibition of new photographs by Dan Holdsworth, new films by Mark Wallinger, Douglas Gordon and winners of the 2012 Moving Image Commission winners of the 2012 Moving Image Commission Reuben Henry and Karin Kihlberg, and a one-woman show for families by Kate Fox.

Great North Run Culture also delivers a wide-ranging education and engagement programme which includes talks workshops and activities for which includes talks, workshops and activities for families, young people, students and artists.

2012 Programme Activityg yJuly – SeptemberDates and Venues TBC

In Motion: education and engagement programme

Exploring the nature of film and video, sculpture, photography, performance and creative writing in relation to the playful notions of motion and stillness in contemporary art

Thu 5th – Fri 6th JulyTyne Theatre

Douglas Gordon: The End of Civilisation A grand piano burns in this epic film by Turner prize-winning Scottish artist Douglas GordonTyne Theatre Scottish artist Douglas Gordon

Septemberwww.greatnorthrunculture.org

f b k /G N h

Dan Holdsworth: Landscape and Duration Landscape and Duration is an exhibition of Dan Holdsworth’s photographs showing the route of the Great North Run as

’ b fwww.facebook.com/GreatNorthRunCulture

you’ve never seen it before…

6th September – 13th October Karin Kihlberg and Reuben Henry: The Winners of the 2012 Moving Image Commission, Karin NewBridge Space Order of Things Kihlberg and Reuben Henry’s film The Order of Things is part

natural history, part science fiction…

13th – 16th SeptemberBALTIC Centre for

Mark Wallinger: Camera Running The première of Turner Prize winner Mark Wallinger’s new film Camera R nnin ith artist Q&ABALTIC Centre for

Contemporary Artfilm Camera Running with artist Q&A.

Fri 14th – Sat 15th September Live Theatre

Kate Fox: The Starting Line A funny, thoughtful spoken word show suitable for families involving optional interaction with brains, bodies and phones. Warning: may include rhymes.

Bupa Great North Run Culture ProgrammeBupa Great North Run Culture Programme

To find out more or to sign up for our e-newsletter visit www.greatnorthrunculture.org

You can also find us on Facebook at www.facebook.com/GreatNorthRunCultureYou can also find us on Facebook at www.facebook.com/GreatNorthRunCulture

Follow us on Twitter @GNRCulture using the hashtag #GNRC12

F i l f h N h ERos Rigby The Sage Gateshead

Festival of the North EastRos Rigby, The Sage Gateshead.

F i l f h N h EFestival of the North Eastwhat when where?what, when, where?

1. Where did the idea come from?2. What is it?3. When is it?4. Where will it happen?5. Is it a one‐off?5. Is it a one off?

F i l f h N h EFestival of the North Easthow who when?how, who, when?

1. How is it being run?g2. How is it funded?3 Who can take part?3. Who can take part?4. Timeline?

F i l f h N h EFestival of the North Easttimelinetimeline

Dec 2011 1st call for proposalsDec‐Jun 2012 Project proposals came in and were logged & siftedJune 20 Public Event designed to help connect people/projectsJul‐Aug Recruitment of core teamSep Team review whole programme for headlines & duplications/gapsD T i & t h dli t d diDec Team organise programme & promote headlines to year‐end mediaJAN 2013 Main launch of whole Festival (launch event & print)Feb‐May Accept further events and add to website/promotionJUNE Festival :: 1st – 30th JuneJUNE Festival :: 1 30 JuneJul‐Sep Wrap‐up and evaluation of Festival; Gospels in Durham from July 1

What can you do now?

1 Propose events to the Steering Group1. Propose events to the Steering Group2. Support others planning events pp p g3. Promote the Festival in other networks

Li di f G lNick Malyan Visit County Durham

Lindisfarne GospelsNick Malyan, Visit County Durham.

Nick Malyany

The Lindisfarne GospelsThe Lindisfarne GospelsIll i t d i t 700• Illuminated manuscript c.700

C t d Li di f i h f• Created on Lindisfarne in honour of St. Cuthbert

• International significance go Artistic Tradition o Thought to include oldest existingo Thought to include oldest existing

English translation of the Bible

The Lindisfarne GospelsThe Lindisfarne Gospels

The Campaign and LoanThe Campaign and LoanIn possession of British Museum / Library• In possession of British Museum / Library since 18th Century.

• Campaign to relocate

• Conservation researchS it bl f l f 3 th fo Suitable for loan for 3 months of every 7 years

fo Durham is first venue to receive Gospels on loan

The Campaign and LoanThe Campaign and Loan

The PartnershipThe PartnershipC• British Library and ANEC

• Durham host on behalf of the regionDurham host on behalf of the region• Durham University, Durham

C th d l d D h C tCathedral and Durham County Council delivery partnershipy p p

• Regional PartnershipN ti l l i l di it f• National loans including items from Staffordshire Hoard.

The Gospels In DurhamThe Gospels In Durham

The Gospels in DurhamThe Gospels in DurhamA i ti f th it• Animation of the city

• Palace Green LibraryPalace Green Library• The Exhibition• The Wolfson Gallery• Durham Cathedral

P l G E t• Palace Green Events

The Regional NetworkThe Regional Network

The Regional NetworkThe Regional Network• Online resource for collaboration• Online resource for collaboration

and discussion

• Three thematic strands o Learning and Engagemento Faith and Churcheso Faith and Churcheso Visitor Orientated Events

• Quarterly meetings

The Regional ProgrammeThe Regional Programme Artists with in tent ‐ World Monuments Fund

Sacred Texts ‐ Oriental Museum "The Reduced Gospels" Tour Durham Art Gallery Residency

Th A l ' B k S St lli b ilThe Angels' Book Sea Stallion ‐ sea born pilgrammageFestival of Holy Island Events and worship Programmethe North NCC Holy Isle Dilston Physic InterOpera @East Launch Event Garden Durham Cathedral

Gospels Trail Sign for the sound calig/typog exhibition @ Sunderland MuseumLaunch event Great North Minor's Gala Northumbrian Durham MysteriesSt Cuthbert's Festival Brass Caligraphy Flodden 500Day Activities Angels & Avatars Regional Rural Touring Programme

Gospels Creative Competitions in communities across region Bede's World Lindisfarne Gospels Exhibition

IMRS Academic Conference At Durham University ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ ...continuation of academic conference

Schools education programme Voices Durham Book Festival

January Feburary March April May June July August September October November December

In association with…Inspired by…Learning and engagement programmeExternal events with Relationship to GospelsNeeds clarification

The Regional ProgrammeThe Regional ProgrammeI i ti ith Th Li di f G lIn association with The Lindisfarne GospelsActivity developed in partnership with the project team i.e.

Academic and lifelong learning conferenceso Academic and lifelong learning conferenceso Holy Island Launch Event and Programmeo InterOpera’sThe Cuthbert Oratorioo InterOpera sThe Cuthbert Oratorio

Inspired by The Lindisfarne GospelsResponses to the loan from organisations, groups and individuals i.e.o Workshopso Workshopso Exhibitionso Community Eventso Community Eventso ???

The Regional ProgrammeThe Regional Programme

Next StepsNext Steps

• Public Launch July 2nd

• The Regional Network• The ‘Gospels Network’The Gospels Network• August Network Meetings

• Tickets on sale later in the year• Newsletter

LegacyLegacy

• A successful 2013C• Durham City

R i l P fil• Regional Profile• Audience• Audience• Regional PartnershipRegional Partnership

LegacyLegacy

Stay up to date www.lindisfarnegospels.comwww.lindisfarnegospels.com

G l E i iGeneral [email protected]@ g p

Regional ProgrammeRegional ProgrammeNick Malyan

[email protected] 261 23203000 261 232

B i i h S i F i lAbi Kelly Newcastle University

British Science FestivalAbi Kelly, Newcastle University.

Associate Partners:Hosted By:

• Europe’s largest, longest‐established and most media‐h iworthy science event

• 50,000 – 80,000 attendances each year, , y

• Audiences of all ages; caters for all levels from professional scientists to families on a day out

• Huge international media coverageHuge international media coverage


A collaborative effortA collaborative effort• Festival host cities are by definition homes to leading science universities –Newcastle University will host in 2013

• Further support and endorsement comes from Associate Partners Newcastle City Council and Northumbria University

• Aims to involve a wide range of other partners including businesses, community and voluntary sector organisations, schools, colleges, public sector agencies, cultural en es comm nit gro ps and societiesvenues, community groups and societies

• Opportunity for the city to showcase strengths in science, engineering and


technology

Raising AspirationsRaising AspirationsSchools Programme: 7000 young people engaged annually

Hands‐on workshops ‐ Interactive exhibitions ‐ Teachers’ events ‐Workshops ‐ Discussion events


Events for allEvents for all

Aimed at adults and families ‐ Events on the University campus and around the city


Benefits to regionB i d i d t h i tifi d

Benefits to region• Business and industry can showcase scientific and

technological strengths• Opportunities to announce newsworthy

developments/discoveries• Opportunities to network with national media• Greater involvement by science‐based businesses in science• Greater involvement by science‐based businesses in science

communication activitiesL t l f F ti l hi h i it• Long‐term legacy of Festival a high priority


hThe Programme• National call for proposals is six‐month process opening in July 2012: Anyone is

welcome to submit a proposal!

• Event or activity proposals can encompass any aspects of physical and social sciences and the theme for 2013 has been agreed as ‘Making Waves’

• Launch of the regional campaign to involve local communities in the design and delivery of the Festival takes place on Wednesday 4th July 2012 at Great North y p y yMuseum, followed by a sustained programme of community engagement

• A programme planning committee considers all submissions for programme• A programme planning committee considers all submissions for programme


di CMedia Coverage• Website, printed programmes, social media campaign• Festival magazine: ‘Ignite’• On‐campus press centre: 100 top science journalists seeking

stories, 16 press conferences over the course of the Festival

In 2011 (Bradford):• Front page coverage including the Daily Express and the Daily Telegraph• Total global opportunities to see or hear about the Festival via print or broadcast

outlets was 150,087,105• Total advertising equivalent ratio of print and broadcast coverage was £1 165 045• Total advertising equivalent ratio of print and broadcast coverage was £1,165,045


G i l dGetting Involved• Brand positioning: The opportunity for sponsors and partners to benefit from branding on Festival

marketing materials which reach to 100,000s of people

• Highlight strengths: Promote your work and the current agenda of your organisation

• Media Potential: Opportunities to network with the national media

• Community engagement & corporate citizenship: Raising aspirations and helping to engage a huge range

of audiences in science, technology and engineering

• Create a legacy beyond the Festival: Partnerships, projects, events and audiences developed throughout

the Festival planning and delivery phases will hopefully contribute to a lasting legacy for science

engagement in the region


OOver to you…• Share two ideas you’re

excited about for 2013.

• See if there is any scope for ll b ticollaboration.

A d ThTorch Bearer & TOMA Fund CEO and Founder

Andrea ThompsonTorch Bearer & TOMA Fund CEO and Founder.

A bi h kA big thank you to:

• R&B Group. • Northumbria Students Union.

partner meeting presentation 21 june 2012 - 16x10 smaller

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