part b ifb full
TRANSCRIPT
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PART-B
CHAPTER-1a
TITLE OF THE STUDY
BRAND BUILDING - EMPLOYEES PERSPECTIVE AT IFB AUTOMOTIVE
PVT LTD, BANGALORE
Introduction
Many business marketing managers think that branding is not relevant to B2B
markets. They argue that industrial products do not need branding as it adds little value to
functional products and those customers knew a great deal about their products as well
their competitors products.
Developing abrandimageand standing with a view to creating long termbenefits
for brand elementsandbrand value. Building Brand image strengthens an existing (or
new) product/corporate identity.
The project is undertaken to find how the brand IFB is been placed in the mind set
of in-house employees. The company is majorly facing problem in not creating a valuefor its brand. The brand image of the company is not much effective in corporate identity.
even employees plays a major role in building the brand image of the company and the
extent role and the way of participation of the employees towards brand building has
been studied.
The study mainly aims in understanding the perception of employees towards the
brand IFB. After getting the response from the targeted respondents proper findings and
suggestions has been given in improving and building brand image of the company IFB.
The project has been presented in four chapters. where Chapter 1.a gives a brief
Introduction of the study comprising of Statement of the Problem, Objective, Scope,
Methodology and the Limitations of the study, Chapter 1.b comprises of the data
Analysis and interpretation, Chapter 1.c. gives the summary of findings and suggestions
and Chapter 1.d gives the summary of and conclusion.
http://en.mimi.hu/marketingweb/brand.htmlhttp://en.mimi.hu/marketingweb/image.htmlhttp://en.mimi.hu/marketingweb/benefit.htmlhttp://en.mimi.hu/marketingweb/brand_awareness.htmlhttp://en.mimi.hu/marketingweb/brand_value.htmlhttp://en.mimi.hu/marketingweb/product.htmlhttp://en.mimi.hu/marketingweb/corporate_identity.htmlhttp://en.mimi.hu/marketingweb/corporate_identity.htmlhttp://en.mimi.hu/marketingweb/product.htmlhttp://en.mimi.hu/marketingweb/brand_value.htmlhttp://en.mimi.hu/marketingweb/brand_awareness.htmlhttp://en.mimi.hu/marketingweb/benefit.htmlhttp://en.mimi.hu/marketingweb/image.htmlhttp://en.mimi.hu/marketingweb/brand.html -
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1.a.1 STATEMENT OF THE PROBLEM
In todays globalize world where there is a cut throat competition in a B2B sector
there a huge opportunity to grow in the market. Since many B2B companies do not
concentrate in the advertising their company and feel it is not required, but branding of
the company or its products plays an important role in building the reputation and image
of the company.
Since the company is interested in knowing the employees perception towards
branding and they are not very much concentrating on branding their company or brand
name and want to know about the effectiveness of building brand image and how to
sustain the brand image, thus the present study is an attempt to address the areas
mentioned above.
1. a.2 OBJ ECTIVES OF THE STUDY
1. To understand employees perception towards Brand IFB
2. To identify the differentiating factor which enhances the Brand Image.3. To identify the suitable medium/source to improve the Brand Image IFB.4. To give suggestions on the bases of the findings.
1.a.3 SCOPE OF THE STUDY
The study has been conducted for building Brand image at IFB AUTOMOTIVE PVT
LTD. The project will accommodate in-depth study of strategies to improve brand
performance and gives the best possible suggestions as solutions to the problems faced by
the company to build brand image.
The study was conducted to know the problems related to Brand and brand image, across
Bangalore. The study was done for the period of 10 weeks and major techniques used in
the research was simple arithmetic calculations like averages, percentages, charts, graphs
etc. This study will help to understand employees perception in Building Brand Image.
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1.a.4 RESEARCH METHODOLOGY
Research methodology is systematic method to solve the research problem. It is
necessary to the researcher to know methodology of research conducted. The research
methodology describes the method of data collection, sample size and sampling
procedures and so on.
Research Design
The survey was conducted in IFB Automotive pvt, Bangalore and a total of 50
responses were collected from the targeted respondents.
Research Type
Descriptive research is conducted to arrive at certain fact findings. The questionnaire
and direct interview method are used to collect relevant information.
The research instruments used for the survey were structured questionnaires and direct
interview.
SAMPLING
Sampling Process
A structured questionnaire was framed based on the objectives and it was
administered to the employees of IFB Automotive pvt ltd, Bangalore. Primary data was
collected by administering to 75 respondents and 50 valid questionnaires were selected.
The employees are selected for the study based on convenience sampling
technique for the study. The data was collected through the structured questionnaire and
was analyzed and interpreted using quantitative techniques.
Sampling Technique
In this research, technique which is used for the collection of data isConvenience
Samplingunder non-probability sampling technique.
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Sampling size
This refers to the number of items to be selected. It should be neither excessively
large nor too small, it should be optimum. The optimum sample is one which fulfills the
requirement of efficiency, representatives, reliability and flexibility. The sample size was
taken as50.
Sampling Unit
The sampling unit for the study is employees of IFB Automotive Pvt ltd, Bangalore.
Tools for Data Analysis
Tools for data analysis include simple arithmetic calculations like averages, percentages,
charts, graphs etc.
Sources of Data
Primary Data:
The employees, customers and suppliers of IFB AUTOMOTIVE PVT LTD were themajor sources of information for the primary data. The primary data was collectedthrough :
Questionnaire.Secondary data:
The secondary data was collected by studying various books, journals, general libraryresearch sources, and trade journals. Other information regarding the company was
taken from the Internet, annual reports and other records maintained by the company.It includes documentary data, survey based data and those compiled from multiple
sources.The above-received data (primary and secondary) forms the basis for entire analysis.
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1. a.5 LIMITATIONS OF THE STUDY
The area of study is confined to IFB Automotive pvt ltd and thus it cannot begeneralized for all.
This study is limited to the information gathered through the interviews anddiscussions with the employees.
The major limitation was that many of the respondents were reluctant and gavemultiple answers.
Secondary data is taken from annual report and brochure of the company andinternet which cannot be fully relied upon.
Some of the respondents may be biased or influenced by some other factors.The results may be biased as convenience sampling is used.
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CHAPTER 1.b
DATA ANALYSIS AND INTERPRETATION
Analyzing the data is an important step in the research process. It helps in
revealing important facts about response given by respondents and provides facts to
support your plans and helps to analyze and infer about respondents, and guides towards
better decisions.
TABLE 1.b.1: Showing profile of respondents based on gender.
Sl. No Gender No of respondents Percentage1 Male 48 96%
2 Female 2 4%Total 50 100%
GRAPH 1.b.1: Showing profile of respondents based on gender.
Analysis
The above table & graph has been designed to know the number of respondents in the
company based on the gender. This table reveals that 96% of the respondents are male
and remaining 4% are female.
Inference
From the above table & graph we can infer that IFB is Male dominated company.
Profile of Customers
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TABLE 1.b.2: Showing respondents understanding on what IFB stands for.
Sl. No Particulars No of respondents Percentage
1. International FineBlanking 0 0%
2. Indian Fine Blanking 50 100%3. International
federation of business0 0%
4. Indian fine business 0 0%Total 50 100%
GRAPH 1.b.2: Showing respondents understanding on what IFB stands for.
Analysis
The above table & graph has been designed to know the respondents understanding on
what IFB stands for. This table reveals that 100% of the respondents know the
abbreviation of brand IFB
Inference
From the above table & graph we can infer that the entire respondent know the
abbreviation for IFB i.e., Indian Fine Blanking.
Employees Understanding
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TABLE 1.b.3: Showing respondents opinion about current branding at IFB.
Sl. No Opinion No of respondents Percentage
1. Very good 11 22%2. Good 30 60%3. Average 9 18%4. Poor 0 0%
Total 50 100%
GRAPH 1.b.3: Showing respondents opinion about current branding at IFB.
Analysis
The above table & graph has been designed to know the opinion about current branding
at IFB. This table reveals that 22% of the respondents said branding at IFB is very good,
60% said it is good, 18% respondents said branding needs to be improved.
Inference
From the above table & graph we can infer that 60% respondents feel branding is good at
IFB.
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TABLE 1.b.4: Showing respondents first company in mind when talked about
seating systems.
Sl. No Company No of respondents Percentage1. Swaraj 6 12%
2. IFB 30 60%3. Haworth 0 0%4. Faurecia 14 28%
Total 50 100%
GRAPH 1.b.4: Showing respondents first company in mind when talked about
seating systems.
Analysis
The above table & graph has been designed to know respondents first company in mind
when talked about seating systems. This table reveals that 60% of the respondents said
IFB is the first company that comes to mind when talked about seating systems. 28%
respondents agreed that Faurecia comes to their mind first and 12% respondents said
Swaraj comes to their mind first when talked about seating systems.
Inference
From the table & graph above we can infer that IFB has a fair chance of being on the
60% of the respondents mind.
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TABLE 1.b.5: Showing the brand element associated with brand IFB
Sl. No Particulars No of respondents Percentage
1. Just in time delivery 2 4%2. Quality 20 40%3. Price 10 204. Technology 18 36%
Total 50 100%
GRAPH 1.b.5: Showing the brand element associated with brand IFB
Analysis
The above table & graph has been designed to know the brand element associated with
brand IFB. This table reveals that 40% of the respondents said Quality is the brand
element to be associated with brand IFB where as 36% said Technology, 20% said price
is the brand element to be associated with brand and other 4% said JIT delivery.
Inference
From the table & graph above we can infer that quality and technology are IFBs
strengths.
4%
40%
20%
36%
Just in time delivery
Quality
Price
Technology
Brand Element
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TABLE 1.b.6: Showing respondents opinion on how brand IFB is positioned
Sl. No Opinion No of respondents Percentage1. Very good 12 24%2. Good 32 64%3. Average 6 12%4. Poor 0 0%
Total 50 100%
GRAPH 1.b.6: Showing respondents opinion on how brand IFB is positioned
Analysis
The above table & graph has been designed to know the respondents opinion on how
brand IFB is positioned. This table reveals that 64% of the respondents said brand IFB
positioning is good, 24% said it is good and 12% respondents said brand position needs
to be improved.
Inference
From the above graph shows that 64% respondents feel brand positioning is good at IFB.
0
10
20
30
40
50
60
70
Very good Good Average Poor
Opinion about Brand IFB
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TABLE 1.b. 7: Showing respondents rating on IFB brand image compared to its
closest competitors
Sl. No Rating No of respondents Percentage1. Very good 4 8%2. Good 34 68%3. Average 12 24%4. Poor 0 0%
Total 50 100%
GRAPH 1.b.7: Showing respondents rating on IFB brand image compared to its
closest competitors
Analysis
The above graph has been designed to know the respondentsrating on IFB brand image
compared to its closest competitors. This table reveals that 68% of the respondents said
IFB brand image is good compared to its closest competitors. 8% of the respondents said
IFB brand image is very good than its competitors and 24% respondents said IFB brand
image is average compared to its closest competitors.
Inference
From the above graph shows that 24% respondents feel brand image of IFB needs
improvements.
Rating on brand Image of IFB
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TABLE 1.b.8: Showing respondents satisfaction with the current brand image of
IFB
Sl. No Particulars No of respondents Percentage1. Yes 16 32%
2. No 34 68%Total 50 100%
GRAPH 1.b.8: Showing respondents satisfaction with the current brand image of
IFB
Analysis
The above graph has been designed to know respondents satisfaction with the current
brand image of IFB. This table reveals that only 32% of the respondents are satisfied with
the brand image of IFB and the rest 68% are not satisfied with the brand image of IFB.
As we can see from the graph that 68% are not satisfied with the brand image of IFB.
Inference
From the graph we can infer that IFBs brand image is not satisfactory and measures have
to be taken to improve the brand image of IFB.
Yes
No
0
20
40
60
80
12
Yes
No
Satisfaction of
Employees
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TABLE 1.b.9: Showing area that needs improvement for enhancing the brand IFB
Sl. No Area No of respondents Percentage1. Operations 6 12%2. Marketing 15 30%
3. Quality 10 20%4. Technology 11 22%5. Communications 7 14%6. Systems 1 2%
Total 50 100%
GRAPH 1.b.9: Showing area that needs improvement for enhancing the brand IFB
Analysis
The above graph has been designed to show thearea that needs improvement for
enhancing the brand IFB. This table reveals that 30% of the respondents said the area that
needs improvement is marketing, 22% said Technology, 20% said Quality, 14% said
Communications, 12% said Operations and the other 2% said Systems need to be
improved.
Inference
From the graph above we can infer that marketing in IFB is the area that needs
improvement to enhance the brand image of IFB.
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TABLE 1.b.10: Showing the suitable medium to improve the brand image at IFB
Sl. No Medium No of respondents Percentage1. Corporate Ads in TV 22 44%2. Articles in newspapers 10 20%
3. Participating in Auto shows 9 18%4. Social Responsibility 4 8%5. Websites 5 10%
Total 50 100%
GRAPH 1.b.10: Showing the suitable medium to improve the brand image at IFB
Analysis
The above graph has been designed to show the suitable medium to improve the brand
image at IFB. This table reveals that 44% of the respondents say corporate ads in TV
must be given, 20% say articles about IFB must be given in newspapers, 18% say
participating in auto shows is the suitable medium to enhance brand image, 10% say
website is a good medium and the rest 8% say social responsibility is the best medium to
enhance brand image at IFB.
Inference
From the graph above we can infer that corporate ads in TV can fairly improve the brand
image at IFB.
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TABLE 1.b.11: Showing the ranks of companies based on the brand name when
compared to IFB Automotive Pvt Ltd.
Sl. No Companies Rank Percentage
1. Swaraj 5 20%2. Faurecia 1 100%3. IFB 2 80%4. IEPL 3 60%5. Imasen 4 40%
GRAPH 1.b.11: Showing the ranks of companies based on the brand name when
compared to IFB Automotive Pvt Ltd.
Analysis
The above graph has been designed toshowthe ranks of companies based on the brand
name when compared to IFB Automotive Pvt Ltd. This table reveals that major
respondents has given opinion as ranking as faurecia as 1st, 2nd as IFB Automotive Pvt
Ltd, 3rdas IEPL, 4th as Imasen and 5th rank as Swaraj.
Inference
From the graph above we can infer that the brand name of Fauresia is more that
compared to IFB Automotive Pvt Ltd.
V
I
II
III
IVRanks
Swaraj
Faurecia
IFB
IEPL
Imasen
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TABLE 1.b.12: Showing the differentiating factor from competitor which enhancesthe brand image.
Sl. no Factor No of respondents Percentage1. Quality and reliability 24 48%
2. Technology 12 24%3. Pricing 6 12%4. Commitment 8 16%
Total 50 100%
GRAPH 1.b.12: Showing the differentiating factor from competitor which enhances
the brand image.
Analysis
The above graph has been designed toshowthe differentiating factor from competitor
which enhances the brand image. This table reveals that 48% of the respondents say
Quality and reliability is one factor, 24% say Factor as technology, 12% say it should be
pricing, 16% say the differentiating factor is commitment.
Inference
From the graph above we can infer that Quality and reliability can fairly improve the
brand image at IFB Automotive Pvt Ltd.
48%
24%
12%
16%
Differentiating Factor
Quality and reliability
Technology
Pricing
Commitment
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TABLE 1.b.13: Showing the role of employees for sustaining and improving thebrand IFB.
Sl. no Particulars Respondents Percentage1. Communicate effectively 26 52%
2. Taking part in the variousconferences and seminars 6 12%
3. Conduct workshops 2 4%4. Positive word of mouth 4 8%5. Ontime production and delivery 12 24%
Total 50 100%
GRAPH 1.b.13: Showing the role of employees for sustaining and improving the
brand IFB.
Analysis
The above graph has been designed toshowthe role of employees for sustaining and
improving the brand IFB. This table reveals that 52% of the respondents for sustaining
and improving the brand the employees should Communicate effectively, 12% says the
company should take part in the various conferences and seminars, 4% says shouldconduct workshops,8% says there should be positive word of mouth towards IFB, and
24% of respondents says there should be on time production and delivery.
Inference
From the graph above we can infer that communicating effectively can fairly improve the
brand IFB.
52%
12%
4%
8%
24%
Communicate
effectively
Taking part in the
various conferences
and seminarsConduct workshops
Positive word of
mouth
Ontime production
and delivery
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TABLE 1.b.14: Showing the satisfactory level of the customers based on the servicesprovided at IFB Automotive Pvt L td.
Sl. No Level No of respondents Percentage1. Very good 4 8%
2. Good 32 64%3. Average 14 28%4. Poor 0 0%
Total 50 100%
GRAPH 1.b.14: Showing the satisfactory level of the customers based on the
services provided at IFB AUTOMOTIVE PVT LTD.
Inferation
The above graph has been designed to know the satisfactory level of the customers based
on the services provided at IFB Automotive Pvt Ltd. This table reveals that 8% of the
respondents said Customer satisfaction level is very good, 64% of the respondents
Customer satisfaction level is good and 28% respondents said Customer satisfaction level
is average
Inference
From the above graph we can infer that respondents feel the services provided to the
customers needs improvements in satisfying the customers.
8%
64%
28%
0%
Customer Satisfactory level
Very good
Good
Average
Poor
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TABLE 1.b.15: Showing the based on services provided will the customers approachagain for solutions at IFB Automotive Pvt Ltd.
Sl. No Particulars No of respondents Percentage1. Will definitely
approach
24 48%
2. May approach 22 44%
3. May not approach 4 8%
4. Will not approach 0 0%
Total 50 100%
GRAPH 1.b.15: Showing the based on services provided will the customers
approach again for solutions at IFB Automotive Pvt Ltd.
Analysis
The above graph has been designed to know based on services provided will the
customers approach again for solutions at IFB Automotive Pvt Ltd. This table reveals
that 48% of the respondents said based on the services provided the customers will
definitely approach the company again, 44% of the respondents said the customers may
approach them, 8% respondents said the customers may not approach them again.
Inference
From the above graph we can infer that respondents feel the services provided to the
customers needs little improvements if the customer wants to approach them again for
any solutions.
48%
44%
8%0%
Customer Approach
Will definitelyapproach
May approach
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The opinion of the employees towards the following attributes for the brandperformance at IFB AUTOMOTIVE PVT LTD.
TABLE 1.b.16 (A) : Showing the opinion of the employees towards Product Qualityfor brand performance at IFB AUTOMOTIVE PVT LTD.
Sl. No Level No of respondents Percentage1. Very good 4 8%2. Good 32 64%3. Average 14 28%4. Poor 0 0%
Total 50 100%
GRAPH 1.b.16 (A): Showing the opinion of the employees towards Product Qualityfor brand performance at IFB AUTOMOTIVE PVT LTD.
Analysis
The above graph has been designed to knowthe opinion of the employees towards
Product Quality for brand performance at IFB AUTOMOTIVE PVT LTD. This table
reveals that 8% of the respondents said the opinion of the employees towards the product
quality for brand performance as yes, 64% say good, 28% say average.
Inference
From the above graph we can infer that respondents feel that product quality is
comparatively good.
8%
64%
28%0%
Very good
Good
Average
Poor
PRODUCT QUALITY
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TABLE 1.b.16(B) : Showing the opinion of the employees towards Reliability forbrand performance at IFB AUTOMOTIVE PVT LTD.
Sl. No Level No of respondents Percentage1. Very good 6 12%
2. Good 24 48%3. Average 15 30%4. Poor 5 10%
Total 50 100%
GRAPH 1.b.16(B): Showing the opinion of the employees towards Reliability forbrand performance at IFB AUTOMOTIVE PVT LTD.
Analysis
The above graph has been designed to knowthe opinion of the employees towards
Product Quality for brand performance at IFB AUTOMOTIVE PVT LTD. This table
reveals that 12% of the respondents said the opinion of the employees towards the
reliability for brand performance as yes, 48% say good, 30% say average, 10% say poor.
Inference
From the above graph we can infer that respondents feel that reliability is not much
good.
12%
48%
30%
10%
Very good
Good
Average
Poor
RELIABILITY
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TABLE 1.b.16(C) : Showing the opinion of the employees towards Service efficiencyand effectiveness for brand performance at IFB AUTOMOTIVE PVT LTD.
Sl. No Level No of respondents Percentage1. Very good 4 8%2. Good 12 24%3. Average 30 60%4. Poor 4 8%
Total 50 100%
GRAPH 1.b.16(C): Showing the opinion of the employees towards Service efficiencyand effectiveness at IFB AUTOMOTIVE PVT LTD.
Analysis
The above graph has been designed to knowthe opinion of the employees towards
Product Quality for brand performance at IFB AUTOMOTIVE PVT LTD. This table
reveals that 8% of the respondents said the opinion of the employees towards the product
quality for brand performance as yes, 24% say good, 60% say average, 8% say poor.
Inference
From the above graph we can infer that respondents feel that reliability is not much
important in brand performance.
8%
24%
60%
8%
Very good
Good
Average
Poor
SERVICE EFFICENCY &EFFECTIVENESS
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TABLE 1.b.16(D) : Showing the opinion of the employees towards Empathy forbrand performance at IFB AUTOMOTIVE PVT LTD.
Sl. No Level No of respondents Percentage1. Very good 5 10%2. Good 20 40%3. Average 24 48%4. Poor 1 2%
Total 50 100%
GRAPH 1.b.16 (D): Showing the opinion of the employees towards Empathy forbrand performance at IFB AUTOMOTIVE PVT LTD.
Analysis
The above graph has been designed to knowthe opinion of the employees towards
Product Quality for brand performance at IFB AUTOMOTIVE PVT LTD. This table
reveals that 10% of the respondents said the opinion of the employees towards the
product quality for brand performance as yes, 40% say good, 48% say average, 2% say
poor.
Inference
From the above graph we can infer that respondents feel that empathy is comparatively
good, and not much important.
10%
40%
48%
2%
Very good
Good
Average
Poor
EMPATHY
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TABLE 1.b.16(E) : Showing the opinion of the employees towards Price for brandperformance at IFB AUTOMOTIVE PVT LTD.
Sl. No Level No of respondents Percentage1. Very good 2 4%2. Good 26 52%3. Average 20 40%4. Poor 2 4%
Total 50 100%
GRAPH 1.b.16(E): Showing the opinion of the employees towards Price for brand
performance at IFB AUTOMOTIVE PVT LTD.
Analysis
The above graph has been designed to knowthe opinion of the employees towards
Product Quality for brand performance at IFB AUTOMOTIVE PVT LTD. This table
reveals that 4% of the respondents said the opinion of the employees towards the product
quality for brand performance as yes, 52% say good, 40% say average, 4% say poor.
Inference
From the above graph we can infer that respondents feel that price also plays an
important role in brand performance.
4%
52%
40%
4%
Very good
Good
Average
Poor
PRICE
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CHAPTER-1.c
FINDINGS, SUGGESTIONS &RECOMMENDATIONS
GENERAL FINDINGS
Out of 50 respondents, 100% were aware that IFB stands for Indian FineBlanking.
Majority of the respondents in IFB are Male, so IFB is Male Dominant company. 52% respondents feel that the role of employees for sustaining and improving the
brand IFB is communicating effectively.
Majority of the respondents feel that their customers are satisfied based on theservices provided at IFB AUTOMOTIVE PVT LTD.
48% respondents felt that based on services provided the customers will approachIFB AUTOMOTIVE PVT LTD again for solutions.
FINDINGS BASED ON OBJ ECTIVES
Objective 1:To understand employees perception towards Brand IFB
60% respondents felt current branding is good at IFB. 60% respondents expressed that IFB comes to the mind when they talk about
seating systems.
40% respondents felt that quality is the major brand element associated withbrand IFB.
Majority of the respondents felt brand positioning of IFB AUTOMOTIVE PVTLTD is good.
68% respondents said IFB brand image compared to its closest competitors isgood.
Majority of the respondents are satisfied with the current brand image of IFBAUTOMOTIVE PVT LTD.
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Objective 2:To identify the differentiating factor which enhances the Brand Image.
30% respondents feel that Marketing is the area that needs improvement forenhancing the brand IFB.
48% respondents say that the differentiating factor from the competitor whichenhances the brand image of IFB is Quality and Reliability.
Objective 3:To identify the suitable medium/source to improve the Brand Image IFB.
44% respondents opinion on the suitable medium to improve the brand image atIFB is Corporate Advertisements.
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SUGGESTION AND RECOMMENDATIONSFrom the above findings it is been suggested to the company that:
a)The organization can participate in auto shows and give corporate advertisementsin trade magazines which help in enhancing the brand IFB and also more number
of customers can be attracted.
b)The employees must be given Training on branding and Building Brand Imagewhich increases the knowledge of employees and also helps in building the brand
image.
c) Since, the marketing activities of IFB Automotive are less compare to otherbranches of IFB. In order to gain competitive advantage and more market share it
is very essential to increase marketing activities of IFB Automotive which
enhances the brand IFB.
d)The present auto component industrys competition is high due to often upgradation in the technology and innovative products, so the company should
concentrate more on innovative designs in order to sustain in the market for
longer period.
e)The organization has to conduct workshops, conferences and seminars whichhelp in improving the brand image of the company.
f) This research help for the future researchers as a secondary data and it can alsobe used as in studying the brand building strategies for clients suppliers
perspective.
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CONCLUSION
IFB Automotive private limited is one of the leading companies in automotive
industry market. IFB has created a unique identity in the market and it is known for
quality products, technology and designing. IFB main concern is customers safety and
comfort.
From the above findings it is inferred, Building Brand Image is one of the most
important areas which play a major role in reaching success. The success and failure of
any organization depends on the awareness of their products and company in the minds
of the customer. Auto shows and corporate advertisements in television enhance the
brand image of IFB, since television makes a major impact of brand awareness.
IFB AUTOMOTIVE PVT LTD is providing solutions to major automotive
companies but due to weak marketing activities, many are not aware of the automotive
company. The fact is that Swaraj is the major competitor of IFB AUTOMOTIVE PVT
LTD. Due to this, Building Brand image can be more effective by adopting various
techniques and by framing and executing various strategies that is mentioned in the
suggestions.