MARKETING MIX

By-Ajinkya kadam (03)Divya Anchalia (15)Kunal Jadhav (25)Nikhil Tambe (31)Shraddha Salvi (45)Tushar Kharate (54)

Company’s Introduction

• Founded in 1929 by Chauhan family of Vile Parle• Parle Products has been India's largest

manufacturer of biscuits and confectionery for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. 

Product Mix

Product Line

WidthLengthDepth

Parle product’s width

Biscuits

Sweets

Snacks

1.Biscuit (Length-19)• Parle-G• Monaco• Hide & Seek • Hide &Seek Bourbon• Hide & Seek Milano• Hide &Seek Fab• Parle Marie• Nimkin• Golden Arcs• Coconut Cookies

• Top• KrackJack• Kreams• Actifit Digestive Marie• Milk Shakti• 20-20 Cookies• Festo• Happy Happy• Magix

2.Sweets (Length-10)

• Londonderry• Melody• Mango Bite• Chox• Kaccha Mango Bite• Poppins• Kismi• Kismitoffe bar• 2 in 1 éclair• Clovemint

3.Snacks (Length-4)

• Monaco Smart Chips• Parle Wafers• Fultoss• Munchies

Depth of Product Line:Sweets

• Londonderry- MRP 50 paise.• Melody- MRP1 rs..• Mango Bite-Mrp 50 paise.• Chox- MRP 2 Rs.• Kaccha Mango Bite- MRP 50 paise.• Poppins- MRP 2,5Rs.• Kismi– Variants: Gold MRP 25 PaiseKismi Gold- MRP 50 Paise• Kismitoffe bar- MRP-2 Rs.• 2 in 1 éclair- MRP 50 paise• Clovemint- MRP50 Paise and 15.00 (per fliptop pack)

BISCUIT• Parle-G – MRP 1, 2, 3, 4, 5, 10, 20, 30, 40 and 50• Monaco – Variants: Monaco and Monaco Jeera MRP 5, 7, 10 and 20• Hide & Seek - Variants: Hide & Seek Orange,Coffee and Mint MRP 5,12,20,30,50

Hide & Seek Bourbon- MRP 5,12,25• Hide & Seek Milano- Variants : Butter Scotch,Butter Nut & Coconut MRP 15,30• Hide &Seek Fab- Varinats: Strawberry, Orange MRP 20 • Parle Marie- MRP 5, 10, 15, 20 and 22• Nimkin- MRP 5,10• Golden Arcs- Variants: Pineapple and Orange MRP 10 and 20• Top- MRP 5,10,20• KrackJack- MRP 5, 7, 10, 15 and 20• Kreams- Variants: Orange,Bourbon,Choclate,Pineapple,Elaichi,MangoKreams MRP Chocolate : 2,

5 and 10, Orange, Pineapple, Elaichi and Mango: 5 and 10 and Bourbon: 10 and 18• Actifit Digestive Marie- MRP 5, 15 and 25• Milk Shakti- MRP 5 and 10• 20-20 Cookies- Variants: Butter,Cashew MRP Butter : 5, 10 and 18 Cashew : 5, 10, 20

Festo- Variants : Choco,Elaichi,Pineapple,Mango MRP 5, 10• Happy Happy- MRP 5,10• Magix- MRP 5,10• Coconut Cookies- MRP 10

Snacks

• Monaco Smart Chips- Variants: Crazy Chat, Macho Masala, TangeTamato MRP-5,10

• Parle Wafers- Variants: Cream & Onion,MasalaMasti, Tangy Tomato MRP-5,10,20

• Fultoss- Variants: Green Mango Chutney, Tomato,MasalaKachori, Tangy Pickle,JhalmuriKolkotaBhel, Masala Munch MRP- 5,10,20

• Munchies- MRP JEFFS : 425 Bulk Packs and 30 Jar SIXER : 396 Bulk Packs and 30 Jar

Product Line Strategies

• 2 way stretch• Below the line pricing • Line Pruning

THE PRODUCTS WE CHOSE:

Marketing Mix of Parle Products Limited

• ParleBiscuits :

Product Levels:• 1) Basic product- Parle biscuits is to satisfy hunger of the consumer• 2) Expected product- The consumers expect the product to have a

good taste and also give nutrition.• 3) Augmented product- Parle-G biscuits increase a person’s energy

levels. Hence exceeds customer’s expectations.

Parle G

• Product –Maturity Stage

• Pricing Strategy:- Market Penetration

• Promotion mix:- Advertising- Television,Radio, Print Ad. Public Relation- Parle-G sponsored the tele-serial of the Indian

superhero, Shaktimaan.

Monaco

• Product

• Pricing strategy Market penetration

• Promotion mix Advertising- Television, Radio, Print Ad (Monaco Topping Recipes)

Hide & Seek

• Product

• Pricing strategy Market skimming

• Promotion mix Advertising- Television, Ringtones, Print Ad

THANK YOU