Director Team

Seán Trainor(M.D.)

Aidan Clarke(Finance)

Jamie Miller(Technical)

Patrick Larkin(Marketing)

Darren Trainor(Legal)

Seán O’ Hanlon(External Funding)

The Problem

Park in a car park +

Go shopping+

Eating+

Cinema=

How Long in minutes??.. & Car Park Fees?? ..

The Problem

= 0.2 hours *

* Disclaimer: Figures based on our own male stereotypes

The Problem

= 25 hours *

* Disclaimer: Figures based on our own male stereotypes

The Solution

Why?

Daily tariffs PriceDifference Between

Milestone

SMS Cost (per hour) Customer Saving

1 Hour £2.70 £0.25

£2.60 £2.351 - 2 Hours £5.30 £0.50

£2.50 £2.002 - 3 Hours £7.80 £0.75

£2.30 £1.553 - 4 Hours £10.10 £1.00

£1.90 £0.90

How does it work?

Step 1

1) Customer Texts PARKTxT

Step 2

2) PARKTxT Confirmation Text

Step 3

3) Hourly update message sent to customer

Legal ImplicationsCompany Formation•PARKTxT has been formed as a Ltd Company•Legal entity separate from the owners•Limited Liability

Copyright•Automatic right protecting all original work•Database Structure•Software Code

Trademarks•Distinguishable name and logo•PARKTxT is currently available via Trademark Search UK•Domain Names secured.

Non applicable•Designs•Patents

Legislation

Data Protection Act 1998•We will ensure that information held about customers will not be held for any longer than necessary or sold to 3rd parties.

Health and Safety•Health and Safety laws must be adhered to at all stages of the project.

Insurance•We must ensure that the company as adequate insurance cover.

Open Source Code•All open source code used will be validated and referenced where appropriate.

Text Fraud / ImplicationsAdhere to UK SMS legislation for sms spam.•Ensure that the service incorporates a “STOP” facility.

Competitor 1“Rusty Brick” iPhone Parking Meter

•iPhone Application that displays how long the user has to top up their parking meter, alerted via sms or e-mail.•Essentially a “glorified” countdown timer.•iPhone exclusive•96.8 Billion text messages sent in the UK last year – Huge market potential

Competitor 2“Easy Trip” Tag

•Customer sets up an account with Easytrip

•Easytrip “tag” is installed on the windscreen

•Integrates all parking, toll and security charges into one account, deducted automatically via electronic means.

•Credit or debit card required to set up an account.

•Minimum charge of €36 to make use of the service.