panteene pro v project plan

PROJECT PLAN FOR PANTENE PRO V AD CAMPAIGN[COMPANY NAME: EYEDEA- THE CREATIVE SOLUTIONS]The Project Plan is made for P&G by an Ad Agency named EYEDEA-the Creative Solutions.

Submitted to:

Dr Ali Ahsan

PROJECT PLAN FOR PANTENE PRO V AD CAMPAIGN[COMPANY NAME: EYEDEA- THE CREATIVE SOLUTIONS]The Project Plan is made for P&G by an Ad Agency named EYEDEA-the Creative Solutions.

Submitted to:

Dr Ali Ahsan

2012

Marium Sarfraz

B09-0086/01/2012

2 EYEDEA-THE CREATIVE SOLUTIONS

IMPORTANT NOTE THIS PROJECT PLAN CONTAINS THE INITIATION AND THE PLANNING PHASE OF THE PROJECT, THE EXECUTION PHASE DOCUMENT CONTAINS ONLY THE TABLES OR DOCUMENTS TO BE FILLED DURING THE PROJECT AND THE CLOSING GIVES THE PROJECT BACKGROUND OVERVIEW AND THE DESCRIPTION OF THE CLOSURE TASKS TO BE DONE IN THE PROJECT CLOSEOUT PHASE.BUT BOTH THE DOCUMENTS WILL BE DEVELOPED AFTER THE APPROVAL OF THE INITIATION AND THE PLANNING PHASE OF THE PROJECT.

IT ALSO INCLUDE THE REQUIRED TOOLS AND TECHNIQUES

MONITORING AND CONTROL IS DONE THROUGHOUT THE PROJECT.

IMPORTANT NOTE THIS PROJECT PLAN CONTAINS THE INITIATION AND THE PLANNING PHASE OF THE PROJECT, THE EXECUTION PHASE DOCUMENT CONTAINS ONLY THE TABLES OR DOCUMENTS TO BE FILLED DURING THE PROJECT AND THE CLOSING GIVES THE PROJECT BACKGROUND OVERVIEW AND THE DESCRIPTION OF THE CLOSURE TASKS TO BE DONE IN THE PROJECT CLOSEOUT PHASE.BUT BOTH THE DOCUMENTS WILL BE DEVELOPED AFTER THE APPROVAL OF THE INITIATION AND THE PLANNING PHASE OF THE PROJECT.

IT ALSO INCLUDE THE REQUIRED TOOLS AND TECHNIQUES

MONITORING AND CONTROL IS DONE THROUGHOUT THE PROJECT.

TABLE OF CONTENT

INITIATION

BUSINESS CASE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

PROJECT FEASIBILITY STUDY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

PROJECT CHARTER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

PROJECT STAKEHOLDER REGISTER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

PROJECT STAKEHOLDER MANAGEMENT STRATEGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21

PLANNING

PROJECT MANAGEMENT PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

PROJECT SCOPE MANAGEMENT PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

PROJECT TIME MANAGEMENT PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32

PROJECT COST MANAGEMENT PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

PROJECT QUALITY MANAGEMENT PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

PROJECT RESOURCE MANAGEMENT PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

PROJECT COMMUNICATION MANAGEMENT PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43

PROJECT RISK MANAGEMENT PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50

PROJECT PROCUREMENT MANAGEMENT PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52


INITIATION

BUSINESS CASE AND FEASIBILITY STUDY

PROJECT CHARTER

STAKEHOLDER REGISTER

STAKEHOLDER MANAGEMENT STRATEGY

BUSINESS CASEBusiness Problem


By doing environmental analysis we identify that Main problem faced by the Pantene that Market share

was going down.

Problem Analysis

Problem faced by P&G was falling market share of Pantene. Main reason of problem faced by the Pantene

is that traditional publishers were no longer delivering the target frequency of views per month required

for the Pantene advertisements to achieve the desired impact. This problem has adverse effect on

Company financial position and should be resolved as soon as possible.

Available Options

There are following Option available to P&G

Market share of Pantene can be gained again from looking at the variables of Marketing Mix.

Solution1: Product

Product attributes can be changed to provide more value to the customer like by improving product

quality.

Solution 2: Price

If the price elasticity of demand is elastic that is greater than 1 a decrease in price will increase sales

revenue. This tactic may not succeed if competitors are willing and able to meet any price cuts.

Solution 3: Distribution

Add new distribution channels or increase the intensity of distribution in each channel.

Solution 4: Promotion

Increasing advertising expenditures can increase market share unless competitors respond with similar

increase.

Quantification of Each Alternative Solution


Quantification of Benefit

Solution 1: Improving Product

Benefit

Category

Benefit Description Benefit Value

Customer Improved customer Satisfaction

Greater Customer Attraction towards

Product

10% increase

20% increment than Before

Solution 2: Decreasing Price

Sales Improves sales

Improves Profitability

20% improve in sales

30% from Previous Sales

Solution 3: Adding New Channel of Distribution

Operational Improved operational Efficiency

Additionalcompetitive Advantage

10% improvement

Competitive advantage by non presence of competitors in

selected area

Solution 4: Doing Promotional Campaign

Financial New Revenue Generated $1000 revenue than Previous Year

Customer Increased customer Satisfaction

Improved Customer Loyalty

Increased customer Retention

10% increase

Loyalty will increased

50% will be retained more than previous Record

Market Increased Market Awareness 15% more marketing awareness


Greater Market share

Additional Competitive advantage

20% snatching of market share

Competitive advantage of having greater market share

FORECASTING COST

Forecasting cost

Solution 1: Improving Product

Expense

Category

Expense Description Expense Value Expense

Type

R & D Improving R&D cost for inclusion of Extra Benefit in

Product

$2000 CAPEX

Solution 2: Decreasing Price

Brand Image By low pricing setting the image in the mind of

customers that our product has of low Quality.

Intangible

And Adversely affect financial

position of brand Portfolio

Intangible

Solution 3: Adding New Channel of Distribution

Distribution

Expense

Contracting with new wholesalers and Retailers to

Distribute Product.

$2000 CAPEX

Solution 4: Doing Promotional Campaign

Promotional

Expenses

Advertising and communication to fully aware the

customers about product specification

$1500 CAPEX


SOLUTION FEASIBILITY

Solution component Feasibility Rating Methods Used to Determine Feasibility

Adding Features 9 Technology prototype was created to assess the solution

Lower the Prices 4 Competitor analysis has been done to assess the solution

Adding Channels 8 New markets has been analyzed to assess the solution

Doing Promotion 10 Ad agencies and promotion trend has been analyzed to assess to the solution

IDENTIFICATION OF RISK

Risk Category Description Risk Id

Risk Likelihood

Score Impact Score PriorityLIKELIHOOD + IMPACT/2 = PRIORITY

Rating

Risk Involved in Implementing solution 1

Risk of not Being SaleRisk of Cannibalization

Product many not be sale and can cannibalize the market share of other product

1 High 80 High 80 80 High

Risk Involved in Implementing Solution 2

Risk of bad impressionRisk of Price War

Bad Impression in the mind of customers and initiation of price war among companies

2 High 80 High 80 80 High


Bad Risk of not well 3 Very high 100 High 80 90 Very high


management management of new channels


Risk of frustration of customers

Risk of high frustration of customers by increase advertisement

4 medium 60 Medium 60 60 Medium

RISK SCHEDULE

Rating Risk Id Preventive Action

High 1 Proper investing in R&D after deep research

High 2 By analyzing the competitors strategies

Very High 3 Proper analyzing the market in which going to add channel

Medium 4 By proper running of ad campaign under experienced ad Agency

IDENTIFICATION OF ISSUES

Issue Description Issue

Priority

Actions Required to Resolve Issue

Regulatory Approval must be

sought to implement the final

solution

Low Initiate the regulatory approval process early so that it does not delay

final roll-out Process

Copy Rights Protection Medium Artist will be given copyright protection for his or her component of a


[advertisements, illustrations,

photos,logos, etc.]

given piece of work – the photographer, the illustrator, the graphic

designer, etc. Each artist will be ask to sign a release

Required Expenditure fund have

not been budgeted

High Request funding approval as the part of this proposal

PREFERRED SOLUTION

After analyzing the each solution we have conclude that solution number four has maximum benefit and

lower cost to implement as well as lower risk. So solution number 4 is best among all solutions.

PROJECT FEASIBILITY STUDY

Executive Summary

P&G has one of the largest and strongest portfolios of trusted brands in the world, including Pantene, a

leading hair care product. P&G wanted to run a brand campaign for Pantene to drive awareness and

increase purchase intent.


Background information

Pantene is one of P&G’s major hair care brands, and the company uses various innovative advertising

approaches to keep the product prominent with consumers. Despite its continued innovation, one of the

challenges faced by the Pantene marketing team was lowering market share because of traditional

publishers were no longer delivering the target frequency of views per month required for the Pantene

advertisements to achieve the desired impact.

Description of the Problem

Main problem faced by the Pantene marketing team was that traditional publishers were no longer

delivering the target frequency of views per month required for the Pantene advertisements to achieve

the desired impact.

Proposed Idea of the Project

Going to design an ad campaign, in order to make target audience aware, about the Pantene Pro-v

features.

Timeline of the Project

EYEDEA-THE CREATIVE SOLUTIONS

Ad Campaign Timeline

Date of Project: 1st October -1st December, 2011.

Name of Project: Designing of Ad Campaign

Project Manager: Marium Sarfraz

SR.# Activities Time Required

1 Market Research 1 week & 4 days

2 Budgeting 2week

3 Setting Goals of Ad campaign 2week

4 Advertising Venue 2 week

5 Choosing Creative 2week


6

Designing and Wording 1week & 2 days

7 Placing an Ad 1week & 2 days

8 Evaluation of Ad 1week

Feasibility Review Board

After reviewing the feasibility, customers, stakeholders and ad agency board realized that project is feasible economically, financially and technically.

Go/no-Go Decision

Project is approved by the client i-e P&G, Project organization i-e EYEDEA-THE CREATIVE SOLUTIONS and its Project Manager as well.

PROJECT CHARTER

Authorization of ProjectThis Charter formally authorizes a project that is to develop an “Ad Campaign for PANTENE Pro V hair

fall solution” a product of P&G. A project plan will be developed and submitted to the Project Sponsor.

Included in the project plan are to be a scope statement; schedule; cost estimate; budget; and provisions

for scope, resource, schedule, communications, quality, risk, procurement, and stakeholder management

as well as project control.


Project Organization

EYEDEA-THE CREATIVE SOLUTIONS is a full service advertising agency which is #2 in media buying

power with annual billings of 22 millions. We have outstanding planning and research capabilities tools

to ignite your brand. Beyond the media, we have an honor of reliable financial reputation that invoice

that we are charged up and unmatched in this industry. EYEDEA-THE CREATIVE SOLUTIONS is not just

an agency, what we really are an ethos. We all strive not only to be a profitable, but to be the best in class.

Mission

EYEDEA-THE CREATIVE SOLUTIONS is an enterprise; exist for the purpose of generating sales &

profits for its customers.

The company will provide the best advertising solution for the product Pentene Pro v, with a staff

of proven experienced consultants and industry leaders

Our customers will always receive a valuable service that utilizes the latest in technological

advances, with team of high energy, results oriented people who are trained to be the best.

Our team will be offered a workplace where they can prosper & grow in a dignified, fun and

rewarding manner.

Our customer will see a lucrative return on their investments, and will have the opportunity for

future growth and prosperity with the company.

Advertising campaigns will grab readers immediately and drive home the right message to the

right audience.

Project Description & Business Need

Pantene is one of P&G’s major hair care brands, and the company uses various innovative advertising

approaches to keep the product prominent with consumers. Despite its continued innovation, one of the

challenges faced by the Pantene marketing team was lowering market share because of traditional

publishers were no longer delivering the target frequency of views per month required for the Pantene

advertisements to achieve the desired impact.


So, EYEDEA is going to design an ad campaign, in order to make target audience aware, about the Pantene

Pro-v features.

Project Objectives, Success Criteria & Deliverable

EYEDEA-THE CREATIVE SOLUTIONS Advertising will design, build, test and deploy the Advertising

campaign for P&G product Pentene Pro v hair fall solution. It will also report the progress of the

campaign in real-time to provide our customers maximum flexibility. At the end of the campaign,

EYEDEA-THE CREATIVE SOLUTIONS will analyze its success in order to improve the company's future

campaigns.

Project Manager

The Project Manager, Marium Sarfraz, is hereby authorized to interface with management as required,

involved with the planning, controlling and monitoring, managing and directing the assigned project

resources to best meet project objectives, delegate responsibilities to ensure work is assigned and

completed on time and within budget, to communicate with the contractors and management. She is also

responsible for developing the project plan, monitoring the schedule, cost, and scope of the project

during implementation, and maintaining control over the project by measuring performance and taking

corrective action.

Project Timeline

Project estimated time is 3 months

EYEDEA-THE CREATIVE SOLUTIONS

Ad Campaign Timeline

Date of Project: 1st October -1st December, 2011.


Name of Project: Designing of Ad Campaign


SR.# Activities Time Required

1 Market Research 1 week & 4 days

2 Budgeting 2week

3 Setting Goals of Ad campaign 2week

4 Advertising Venue 2 week

5 Choosing Creative 2week

6 Designing and Wording 1week & 2 days

7 Placing an Ad 1week & 2 days

8 Evaluation of Ad 1week

Project Budget

The budget required for the project is Rs/-3398300

Project Key Stakeholders

Stakeholder Major Benefits Attitudes Win Conditions ConstraintsProject Sponsor(P&G)

Profits, Revenue, Market, Popularity

Encouraging Project Completed on time with minimum cost.

Budget

Project Organization(EYEDEA-the

Profits, Revenue, Market, Popularity

Encouraging, Positive.

Projected Completed on time with efficient utilization of

Time and Resource


Creative solutions)

Organizational assets.

Project Manager Promotion, Pay Increase.

Encouraging, Positive.

Projected Completed on time with efficient utilization of Organizational process assets, funds and effort.

Time and Resources.

Project Team Promotion, Pay increase.

Positive, Ready to take on the challenge.

Project completed on time with efficient utilization of effort, resources and funds.

Time and Resources.

CustomersAwareness, product benefits

Optimistic --------------------------- --------------------------

Project Milestones & Checkpoints

Mile Stones Description Deliverables Description

Market Research A proper Market Research to

Identify the Problem

Market Research

Document

Documents of Research having

Solution of Problem

Budgeting Budgeting of all the activities Financial Plan

Document

Document forecasting cost of all the

Activities involved

Setting Goals Goals to be achieved through Ad

campaign

Document of

Objective

State all the objective need to be

achieve

Advertising Venue Planning about Advertising

Venue

Media Plan

Document

Television, Radio, Website

Choosing Creative Choosing Creative to formulate

creative Brief

Creative Brief Including all essential of

Advertisement

Design and wording

of AD

Formulation of advertisement Final Form of

Advertisement

Final electronic Form of

Advertisement.


Placing an Ad Placing an Ad(on Television,

Radio and Websites)

Project Phases, Activities, Task, Duration and Dependencies

Major Phases of our Ad Campaign

Identifying of need

o Market Research

Planning of Ad Campaign

o Budgeting

o Setting Goals

o Advertising Venue

Formulation of Ad Campaign

o Choosing Creative

o Design and wording

Execution of Ad Campaign

o Placing an Ad

Evaluation of Ad Campaign

Project Approvals

For the purpose of approvals which are to be made in a project a project approvals team has been made

including CEO and the project people. As project plan has been made than approval is to be made. Any

plan not accepted by the Approval team results in a new better and improved plan because approval of

wrong plan will lead to project failure.

Role or Title Name and Signature


CEO P&G Mr. Ahmad Sarfraz

CEO EYEDEA Mr. Usman Khalid

Project Manager Miss Marium Sarfraz

Team Leader Miss Namra

Quality Head Miss Anum Shahid

STAKEHOLDER REGISTER

Name Position Role Requirements Expectations Influence

Mr. Ahmad Sarfraz

CEO

P&G

(sponsor)

Looking over the project’s processes

Project to be completed on time and service to satisfy the customers

Efficient use of resources and funds

Head of sponsor organization and project done according to the laid down rules

Mr. Usman Khalid

CEO EYEDEA

Looking over the

Project to be completed on time

Efficient use of Head of project organization and


(Head of project org)

project’s processes

and with quality service to satisfy the client

resources and funds project done according to the laid down rules

Mr. Hamza Aziz

HR Manager

Acquiring, Developing Team.

__________ Better utilization of human resource in project.

Influence the making of project team, training etc.

Mr. Hammad Awan

Finance Manager

Allowing release of funds and monitoring their utilization

Audit reports Better utilization of monetary resources in project

Allocate funds for the project and helps in Costing and Budgeting of the project

Miss Anum Shahid

Quality Manager

Quality Assurance and Quality Control

Meeting customer requirements and meeting project schedule objectives

Meeting customer requirements and provide best quality service

Accepting or rejecting the training and quality service based on customer’s needs

Miss Marium Sarfraz

Project Manager

Planning, Implementing and completing the project

Implementation of required project management processes from initiation to closing

Complete the project within the given time and within the given budget

Strong influence on the project as he is managing and looking after the project’s processes

Miss Namra Team Leader

Leading the team, developing workers together

Timely and efficient completion of the tasks

Satisfy the CEO, PM and customer

Being the team leader he has the influence over other team members

Customers ________ __________ Quality service Quality service and excellent home delivery

Can change the market demand


STAKEHOLDER MANAGEMENT STRATEGY

Name Influence Impact Assessment

Strategies

Mr. Ahmad Sarfraz

CEO P&G

Mr. Usman Khalid CEO EYEDEA

Head of organization and project done according to the laid down rules

High degree of influence as he is the head of organization

Project will be executed efficiently and effectively and according to the rules and procedures adopted by the organization which will help in gaining the confidence of the organization head

Mr. Hamza Aziz

HR

Helps in making and developing a project teams

Can have both positive and negative impact on the project based upon the establishment of

To perform all the tasks and responsibilities it is important that right people are assigned the tasks which they can perform well Developing a project


Manager project team team is important to accomplish the project’s tasks effectively and efficiently.

Mr. Hammad Awan

Finance Manager

Allocate funds for the project and helps in Costing and Budgeting of the project

Have strong impact on the working of the project as funds are required for the smooth working of the project

Adequate funds will be allocated for the project to perform different tasks without any problem. Reports will be published to show project’s cost performance and to mitigate negative impacts on project

Stakeholder Influence Grid


Name Influence Impact Assessment Strategies

Miss Anum Shahid

Quality Manager

Implementation of Quality Assurance, Quality Control,

Strong impact By implementing the quality management components we will satisfy the customer needs of reliable and efficient product

Miss Marium Sarfraz

Project Manager

Governing the project and managing the project processes

Strong influence on the project as he is managing and looking after the project’s processes

Right job to a right person and performance appraisal is key to success in any project, so to bring the project to a meaningful end measures will be taken to maximize the team’s performance

Miss Namra

Team Leader

Being the team leader he has the influence over other team members

It’s the responsibility of team leader to make sure that all processes are performed effectively and efficiently

Right job to a right person and performance appraisal is key to success in any project, so to bring the project to a meaningful end measures will be taken to maximize the team’s performance

Key Playerss/ Decision SupportersTeam membersProject ManagerTeam leader

Important Players / Key influencers

Client

Affected Players/ Project Risks

Supporters(project org)

Client(sponsor)

Other Players / Low threats

Technical Buyers

Technical BuyersHighLow

High

Low

Influence

Impact

PLANNING


PROJECT MANAGEMENT PLANThis project management plan contains details about the execution of “Pantene Pro V Ad Campaign”. It

describes the purpose and objectives of the project. It has all the required detail about the work activities

related to the project and their management. The project manager, project team members, project

sponsor and project stakeholders are being described, and their roles and responsibilities identified and

stated.

The plan has the schedule for the project which describes how the project will be commenced forwards.

The cost estimation included gives details of the monetary values and costs of this project. Whole of the

project is divided and decomposed into work break down structure and this document as well has an

insight to that.

The Plan is a dynamic document and is expected to go through updates during the life of the project. The

updates will be recorded and maintained as part of the project change management process, which is a

contributory portion of the overall project management plan.

Subsidiary plans are also included which are;

Project Scope Management Plan

Project Time Management Plan

Project Cost Management Plan

Project Quality Management Plan

Project Resource Management Plan


Project Communication Management Plan

Project Risk Management Plan

Project Procurement Management Plan


GENERAL PROJECT INFORMATION

PROJECT GOVERNANCE DOCUMENTS

The project charter and project scope statement will be followed throughout the project. All the changes

that are considered necessary will be included as per requirement.

TEAM MEMBERSHIP

PROJECT ORGANIZATION HEAD

Mr. Ahmad Sarfraz

PROJECT MANAGER

Miss Marium Sarfraz

PROJECT TEAM

Miss Namra (Team Leader)

Mr. Umer Ahmad (Media Manager)

Miss Ayesha Shahid (Production Department Manager)

Points of Contact

Name Project Role Phone NO.

Marium Sarfraz Project Manager+92 332 6946974

Namra Team Leader+92 334 5168055

Umer Ahmad Media Manager +92 343 5789022

Ayesha Shahid Production Dept Manager +92 342 5501843


PROJECT SCOPE MANAGEMENT PLAN

Project Scope Statement

The scope of this project is to learn, understand and develop an Ad campaign for Pantene Pro V hair fall

solution in order to create awareness among customers and increase its Market share, keep a detailed

record of all the project activities in order to create a best solution and keep a record of Best Practices.

Project Deliverables

Assumptions

Assumption of Project include

Material will be available to us when required

Project will complete on time

Extra Budget will be given by P&G when required


Deliverable Description

Market Research Document Documents of Research having Solution of

Problem

Financial Plan Document Document forecasting cost of all the

Activities involved

Document of Objective State all the objective need to be achieve

Media Plan Document Television, Radio, Website

Creative Brief Including all essential of Advertisement

Creative Brief Including all essential of Advertisement

Final Form of Advertisement Final electronic Form of Advertisement.

If we contact the media with our story, some subset of the contacted media will run the story and

the story will carry some of the messages we’ve included in our media materials.

If some subset of the media runs the story, some subset of our target audience will see, read and

comprehend the story.

If this happens, some subset of those that saw and read will either be introduced to the product for

the first time or become more favorably disposed toward our product.

And, if this happens some subset of those will actually purchase.

Project Constraints

Budget constraints

Time constraints

Legal constraints

Project Phases, Activities, Task, Duration and Dependencies:

Major Phases of our Ad Campaign

Identifying of need

o Market Research

Planning of Ad Campaign

o Budgeting

o Setting Goals

o Advertising Venue

Formulation of Ad Campaign

o Choosing Creative

o Design and wording

Execution of Ad Campaign

o Placing an Ad

Evaluation of Ad Campaign


Project Plan

Sr.# Activities Task Duration Dependencies

1 Market Research Identification of Problem facing by P&G 1 week & 4 days

2 Budgeting Deciding Human Resource Cost

Deciding Administrative Cost

Deciding Project Cost

2week

3 Setting Goals of Ad

campaign

Awareness 2week 2

4 Advertising Venue Doing Contract with Television channels,

Radio, Websites

2 week 3

5 Choosing Creative Choosing voice actors for radio, models

for photography and so on

2week 4

6 Designing and

Wording

Choosing and working with Designer

and creative’s

1week & 2 days

7 Placing an Ad Placing Ad on Choosing Venue 1week & 2 days

6

8 Evaluation of Ad Comparing the Sales before and After

Advertising Campaign

1week 7


REQUIREMENT COLLECTION

CUSTOMER REQUIREMENT DOCUMENT (P&G)

Project Scope

Limiting the possibility of delays or major errors that occur during the project

Customer Needs

Execute a Pantene brand campaign that would drive awareness among its target audience of

women aged 18 to 44, and increase purchase intent

Ensure that its target frequency of six views per month was met

Improve upon cost per reach metrics from traditional publishers

Risk

Risk of Failure

Risk of Beating by competitors Ad Campaign

Risk of non acceptance of P&G

Risk of non availability of Required Labor

Risk of increase in prices of equipment and material in near future

Risk of not completion of Project on time

Risk of not completion of Project in allocated budget

Constraints

Legal Constraints

Time constraint

Policies and Procedure

Disclosures and disclaimers providing important information to consumers about their purchase

must be displayed clearly in an advertisement.


Express claims in advertisements directly state what their product can do. For example, a

toothpaste company may claim its toothpaste makes teeth white.

Ads must be fair and not market products that cause injury to a consumer.

Operational Requirement

Creative Team

Researchers

Media Planner

Account Manager

Media Brief

Media Vehicles(electronic)

Requirement Priority Matrix

Identification of the target audience

Establish the Message and Budget Objectives

Creative Designing of Ad

Chose the Media Type and Media Schedule

Evaluation of Advertising

Output Reporting Requirement

Advertising Campaign Checklist

Creative Brief

Planning Document

Project Completion Report

Project Review Report


PROJECT TEAM REQUIREMENTS

Stakeholder Requirement *Category *Priority Acceptance Criteria

Usman Khalid

CEO

EYEDEA-the Creative Solutions

Project to be completed on time and quality service to satisfy the customer

A A Customer satisfaction, project execution with good utilization of monetary and other type of resources in the form of time and human resource

Mr. Hamza Aziz

HR Manager

Better utilization of the human resource provided for the accomplishment of tasks

B B _________________

Mr. Hammad Awan

Finance Manager

Weekly to monthly audit reports including cost performance report to analyze utilization of resources

A A Efficient use of funds provided

Miss Anum Shahid

Quality Manager

Meeting customer requirements and meeting scheduled project objectives

A A Implementation of organizational process assets

Miss Marium Sarfraz

Project Manager

Implementation of required project management processes from initiation to closing

A A Implementation of all the required processes to build a quality service to satisfy customer needs

Miss Namra

Team Leader

Timely and efficient completion of the tasks

A A The tasks assigned to other group members are completed on time

*Category: A: Very Important and very Influence. *Priority: A: High Priority

B: Important and good priority. B: Important and Influential.


PROJECT SCHEDULE MANAGEMENT PLAN

Project will start on 1st January 2012 and ends on 1st April 2012

Sr.# Activities Task Duration Start

Date

End date

1 Market Research Identification of Problem facing by

P&G

1 week & 4 days=11 days

1st jan 11th jan

2 Budgeting Deciding Human Resource Cost

Deciding Administrative Cost

Deciding Project Cost

2week=14 days 12th jan 25th jan

3 Setting Goals of Ad

campaign

Awareness 2week=14 days 26th jan 8th feb

4 Advertising Venue Doing Contract with Television

channels, Radio, Websites

2week=14 days 9th feb 22nd feb

5 Choosing Creative Choosing voice actors for radio,

models for photography and so on

2week= 14 days

23rd feb 7th

march

6 Designing and

Wording

Choosing and working with Designer

and creative’s

1week & 2 days=9 days

8th

march16th

march

7 Placing an Ad Placing Ad on Choosing Venue 1week & 2 days=9 days

17th

march25 march

8 Evaluation of Ad Comparing the Sales before and After

Advertising Campaign

1week=7 days 26th

march1st April


Project Life Cycle

+


Start: 1st Jan

End: 1st April

Initiation: 1st Jan- 15th Jan

Planning: 16th Jan – 16th Feb

Execution: 17th Feb– 20th March

Monitoring and control:

1st Jan- 1st April

Closing: 21th March – 1st April

PROJECT COST MANAGEMENT PLAN

Cost of Labor

Role cost per Month

Project Manager Rs/-50000

Operation Manager Rs/- 40000

Media Manger Rs/-30000

Finance Manager Rs/-25000

Lighting Technician Rs/-15000

Musician Rs/-15000

Film Maker Rs/-10000

Camera Man Rs/-10000

Sound Technician Rs/-5000

Cost of Equipment

Equipment Item Cost Per Unit

Camera Rs/-25000

high-quality microphones Rs/-20000

sound systems Rs/-15000

good lighting Rs/-10000

movie editing software Rs/-25000

Laptop Rs/-250000


Cost of Material

Material Item Cost

Water Rs/-250 0Per Month

Gas Rs/-2500 Per Month

Power Rs/-290 0per Month

Transportation Rs/-5000per Month

Rental charges Rs/-5000per Month

Expense Schedule

Expense Type Januray Feburary March Total

Labor

• Project manager

• Operation Manager

• Media Manger

• Finance Manger

• Lighting Technician

• Musician

• Film Maker

• Camera Man

• Sound Technician

Rs/-

50000

Rs/-

40000

Rs/-

30000

Rs/-

25000

Rs/-50000

Rs/-40000

Rs/-30000

Rs/-25000

Rs/-50000

Rs/-40000

Rs/-30000

Rs/-25000

Rs/-15000

Rs/-15000

Rs/-10000

Rs/-10000

Rs/-5000

Rs/-1500000

Rs/-1200000

Rs/-90000

Rs/-75000

Rs/-45000

Rs/-45000

Rs/-30000

Rs/-30000

Rs/-15000

Material

• Water

• Gas

• Power

• Rental Charges

Rs/-2500

Rs/-2500

Rs/-2500

Rs/-2500

Rs/-2500

Rs/-2500

Rs/-7500

Rs/-7500


• Transportation Rs/-2900 Rs/-2900 Rs/-2900 Rs/-5800

Rs/-5000

Rs/-5000

Equipment

• Camera

• high-quality microphones

• sound systems

• good lighting

• movie editing software

• laptop

Rs/-

250000

Rs/-25000

Rs/-20000

Rs/-15000

Rs/-10000

Rs/-25000

Rs/-250000

Total Rs/-

402900

Rs/-

152900

Rs/-

152900

Rs/-

3398300


PROJECT QUALITY MANAGEMENT PLAN

Quality Roles and Responsibilities

Quality Assurance Approach

Planning quality and performing quality control tools and techniques, process analysis to continuously look into

the working of the management processes and the product related processes to mitigate negative impacts and

check the cost and schedule variances and cost audit reports will be presented weekly. These reports will show the

project’s performance and quality standard.

Quality Control Approach:

Inspection of the processes both of the project and service and implementation of change requests when

there is a need. Control charts to control costs of the process and projects entire cost.

Weekly cost performance reports will be issued and help will be sought from Finance department to

reduce costs both on project and product as well. Inspection, Control Charts and Scatter plot will be made

to analyze project, team members and schedule performance.

Quality Improvement Approach:

To improve the quality of the project’s processes weekly meeting will be called between the project manager and project team so that any difficulties in the project might be removed because those issues can affect the working of the project team which will directly affect the quality of work.

Similarly weekly cost performance reports will be issued and help will be sought from Finance department to reduce costs both on project and product as well. Inspection, Control Charts and Scatter plot will be made to analyze project, team members and schedule performance.


Roles Responsibilities

1. Project Cost Efficiency. 1. Finance Manager, Quality Manager, Project Manager, Project Team.

2. Product Cost. 2. Project manager, project team.

3. Project schedule. 4. Project Manager, Quality Department.

4. Project overall. 5. Project Manager, Project Team.

PROJECT RESOURCE PLANProject Team (Human Resource Breakdown Structure)

Project

Team

Qualification Skill Salary Experience Job Description

Project

Manager

MS in PM Good organizational skills,

High Level of creativity and

innovation

Rs/-

50000

Per

month

3 year of

experience in

Handling multiple

projects and

providing project

management

services

Accountability for

accomplishing the

stated project

objectives

Operation

Manager

Certified in

Production and

Inventory

Management

(CPIM) by APICS

Good management skills Rs/-

40000

Per

month

2 year experience

in relevant field

creating and managing

budgets, data entry,

forecasting

Media Master in media Good networking skills, Rs/- 3 year of to make sure a reliable


Manager management,

diploma in new

media, and mass

communication

good managerial skills and

communication skills

30000

Per

month

experience marketing message is

created and

consolidates his

position in a specific

product segment

Finance

Manager

MBA in Finance Good communication

skills, An analytical mind,

good interpersonal skill

Rs/-

25000

per

month

5 year of

experience

To establish and

maintain financial and

management

procedures, Providing

an interpretation of

financial information

Lighting

Technician

Diploma in

installation of light

Skill in operating

lighting related

equipment.

Skill in both verbal

and written

communication.

Rs/-

25000

3 year relevant

experience

Drafts light plots and

oversees the

installation of lighting

equipment.

Performs minor

repairs, cleans and

adjusts lighting

equipment.

Assists supervisor in

scheduling work force

for productions.

Musician Courses of maintain

instrument s

Theoretical knowledge of

the building blocks of

musical scales, keys,

tempos and signatures.

Often a wildly diverse

range of musical styles will

Rs/-

15000

2 year maintaining the

instrument;

setting up/tuning the

instrument and other

equipment


need to be understood, as

musical genres span many

types of music, and some

session musicians are

expected to cover all of

them.

Film

Maker

Courses of making

film and securing

film locations

comprehensive

understanding of all

aspects of film production,

from acting to lens

technology

Rs/-

15000

1 year Obtaining financial

backing, finding

scripts, assembling

cast members,

enforcing deadlines,

keeping to a budget

and secure filming

locations.

Camera

Man

Short courses of

using camera

Having a good artistic eye

for photography

Having knowledge of film-

specific photography

equipment and techniques

Rs/-

10000

2 year To assemble camera

equipment before and

after a photo or film

shoot.

Sound

Technician

Courses of

Recording all sound

Talent, passion and a good

ear...

Technical aptitude

Creativity

Attention to detail.

Rs/-

10000

3 year production: the recording of all sound on set or on location;

Post-production: the balancing, mixing, editing and enhancing of pre-recorded audio.


Project Office

The Office Structure we have uses is supportive in nature and consist of reception and conference room

Reception

conference room

Reception

We welcome the clients and visitors. It is a place where we welcome visitors and clients at office.

Conference room

Conference Room is the central place of our office. It is designed in such a manner, so that the members

can easily communicate. Furniture of the conference room is so comfortable and different equipment of

presentation is present in the conference room.


Role of Office

The primary reasons for implementing a PMO include:

Efficiency – for making optimal use of available resources;

Effectiveness –in order to ensuring Project Management processes are delivered in a correct,

consistent, and timely manner; and

IT Governance – in providing the leadership, organizational structure, regulations, standards and

processes that ensure projects comply with best practices in accordance with the enterprise

charter/mission, strategies, and business objective

For conducting the business meetings

For Recording the documents

Policies and Procedure

Work Planning and Performance Review

Work Planning and Performance Review will be handled in keeping with ad agency policy. Each year, in May and June, a Work Plan will be developed for and discussed with each staff member. The Work Plan will define performance expectations at the “Good” level. A development plan worksheet, identifying training goals and suggestions for improving or enhancing knowledge, skills, and abilities, will accompany the Work Plan. .

Smoking

The department office areas are designated as a non-smoking workplace. Smoking is prohibited in all

rooms of office

Files

The department secretary maintains central department files. There are two major file types: Audit working paper files, which are stored in binders and filed by audit number. These files are

maintained for a period of 7 years at which time they will be reviewed and destroyed as appropriate.

General office files which will include correspondence, departmental administrative files, personnel files, publications, and files relating to professional organizations, and committees. These items are filed by department or organization and will be reviewed on an annual basis


Resources Specifically Required For this Project

Research Resource Requirement

o Questionnaire

o Retail Audit

Media Requirement

o Space on Radio

o Space on Websites

o cable and satellite television

Creative and technical Support Team

o lighting technician

o musicians

o presenter

o producer

o sound technician

o camera person

o copywriter

o director

o film maker

Material Required

Water Gas Power Vehicle for transportation Rental charges of outdoor Advertisement


PROJECT COMMUNICATION PLAN

Purpose

As we are doing an advertising campaign of P&G product Pentene Pro v hair fall solution. To do this

project the communication between project team is very necessary for successful completion and

effective decision making of project. In our project team we are initially four people. In this project we

will be doing advertising campaign on electronic media. We need the communication with production

house, creative brief team, media manager, gathering information and interaction with sponsor and stake

holder etc.

Roles and responsibilities

Project sponsor

Our project’ sponsor is P&G. P& G provide us the budgets, technical supports as well.

Project Team


Project Managers also responsible for the account management department, is the link between the ad

agency and its clients and as well as management of whole project.

Marketing Manager: Sikander Khan

The responsibility of the agency’s media department is to develop a media plan to reach the target

audience effectively in a cost effective manner.

Media Manager: Umer Ahmad

The responsibility of the agency’s media department is to develop a media plan to reach the target

audience effectively in a cost effective manner.


Production department Manager: Ayseha Shahid

Ayesha Shahid is responsible for the production of the approved TV commercial; the production

department may supervise the casting of actors to appear in the ad, the setting for scenes and selecting

an independent production studio. The production department sometimes hires an outside director to

transform the creative concept to a commercial.

Finance and accounting department Manager: Hammad Awan

Responsible for all finance and account related issues

Technical Support Team

Our technical support team consists of following labor and their responsibilities are mentioned below

Lighting

Technician

Drafts light plots and oversees the installation of lighting equipment.

Performs minor repairs, cleans and adjusts lighting equipment.

Assists supervisor in scheduling work force for productions.

Musician maintaining the instrument;

setting up/tuning the instrument and other equipment

Film Maker Obtaining financial backing, finding scripts, assembling cast members, enforcing deadlines, keeping

to a budget and secure filming locations.

Camera Man To assemble camera equipment before and after a photo or film shoot.

Sound

Technician

production: the recording of all sound on set or on location;

Post-production: the balancing, mixing, editing and enhancing of pre-recorded audio.


COMMUNICATION PLAN MATRIX

What Who/

Target

Purpose When/

Frequency

Type/Method(s) Owner

Initiation

Meeting

Project

Sponsor,

Team and

Stakeholder

s

Gather

information for

Initiation Plan

FIRST

Before Project

Start Date

Meeting Project

Manager

Internal

Initiation

Meeting

Project

team

Discussion on

Project Initiation

Plan

I Before

starting project

Meeting Project

Manager

Distribute

Project

Initiation

Plan

Customer

and team*

Distribute Plan to

alert stakeholders

of project scope

and to gain buy in.

Before Kick Off

Meeting

Before Project

Start Date

Document distributed

via hardcopy or

electronically.

Initiation Plan

Project

Manager

Project Kick

Off Meeting

All

stakeholder

s*

Communicate

plans and

stakeholder

roles/responsibiliti

es.

Encourage

communication

among

stakeholders.

At or near

Project Start

Date

Meeting


What Who/

Target

Purpose When/

Frequency


with

production

houses, TV

Channels

and

Websites

related

team

Mangers of

Production

houses, TV

channels

project

Office

Negotiation about

commercials and

media buying

First week of

project

Meeting Project

Manager

Team

Meetings

Entire

Project

Team.

Individual

meetings

for sub-

teams,

technical

team, and

Functional

teams as

appropriate

.

To review detailed

plans (tasks,

assignments, and

action items).

After meeting of

stakeholders

Regularly

Scheduled.

Weekly is

recommended

for entire

team. Weekly

or bi-weekly

for sub-teams

as appropriate.

2nd and third

week

Meeting

Detailed Plan


What Who/

Target

Purpose When/

Frequency


Sponsor

Meetings

Sponsor(s)

and Project

Manager

Update Sponsor(s)

on status and

discuss critical

issues. Seek

approval for

changes to Project

Plan.

Regularly

scheduled

Recommended

biweekly also

as needed

when issues

cannot be

resolved or

changes need

to be made to

Project Plan.

Meeting Project

Manager

Audit/

Review

Project

Office,

Project

Manager,

select

stakeholder

s,

Review status

reports, issues,

and risks. To

identify and

communicate

potential risks and

issues that may

affect the

schedule, budget,

or deliverables.

weekly

Scheduled by

the Project

Office

Meeting/Report

Project Office will

produce report using

their template.

Project

Manager


What Who/

Target

Purpose When/

Frequency


Post Project

Review

Project

Office,

Project

Manager,

key

stakeholder

s, and

sponsor(s).

Identify

improvement

plans, lessons

learned, what

worked and what

could have gone

better. Review

accomplishments.

End of Project

or end of major

phase

Meeting/Report

Project Office will

produce report.

Project

Manager

Presentati

ons to

Customer

Examples:

Customer

and sensor

board, etc.

To update

external groups

to promote

communication

a create

awareness of

project

interdependenci

es.

At project

milestones so

as to

introduce

outside of the

Project Team.

Presentation/

Demonstration

Communication Constraints:

The project team will communicate with the team leader through emails or other reports or meetings, in extreme circumstances the project team members can communicate with the project manager otherwise they are advised to report the team member only. The team leader will interact with the Project Manager through meetings, presentations and emails telling him about the current situation of the project and will bring in notice the problems faced by the team, the team leader is not authorized to come in direct communication with other stake holders and CEO with few exceptions.

The Project Manager will communicate with all the relevant stakeholders including the CEO and the customer and will present them with project performance reports. The Project Manager will bring in notice the cost and schedule performance to the CEO.


PROJECT RISK MANAGEMENT PLANOur Project involve following Risks

1. Risk of Failure2. Risk of Beating by competitors Ad Campaign3. Risk of non acceptance of P&G4. Risk of non availability of Required Labor5. Risk of increase in prices of equipment and material in near future6. Risk of not completion of Project on time7. Risk of not completion of Project in allocated budget

Risk, Risk Priority and Impact

Risk Category

Description Risk Id

Risk Likelihood

Score Impact Score PriorityLIKELIHOOD + IMPACT/2 = PRIORITY

Rating

Schedule Risk of not completion of Project on time

1 Low 40 High 80 60 Medium

Budget Risk of not completion of Project in allocated budget

2 Low 40 High 80 60 Medium

Acceptance Risk of non acceptance of P&G

3 Medium 60 High 80 70 High

Resource Risk of increase in prices of equipment and material in near

4.14.2

HighMedium

8060

MediumMedium

6060

7060

HighMedium


future

Risk of non availability of Required Labor

Benefit Risk of Failure 5 Low 40 Very high

100 70 High

Competitor Risk of Beating by competitors Ad Campaign

6 High 80 Very High

100 90 Very High

Risk Schedule

Rating Risk Id

Preventive Action Action Resource

Medium 1 Proper monitoring of activities and planning of Schedule Project Manager

Medium 2 Authorizing extra budget from sponsor for those activities which are not identified in planning phase

Financial Manager

High 3 Clearly communicating Customer Requirement and running training programs to aware labor about customer Requirement

Project Manager

HighMedium

4.14.2

Already contracting with supplier for material and equipment needed in Project Project manager

High 5 Clearly defining the scope of Project Project Manger

Very High

6 Contracting with intelligence companies to get data about competitors and work accordingly

Project Manger


PROJECT PROCUREMENT PLAN

Procurement Authority:

The procurement authority is assigned to the project manager and he can procure the required material for the project.

Roles and Responsibilities

Project Manager: Procurement Department:

1.He will prepare procurement requirement document with the consultation of project team leader.

1.The procurement department has laid down rules for procurements.

2.He will look after the needs of the project and the things needed to be procured.

2. It is the responsibility of procurement department to make the things available on time.

3. It will be the responsibility of project manager that procurements should be timely.

3.The procurement department will ask the authorized suppliers about the availability of the components, devices and equipment available or not.

4.The project manager will prepare audit report of the procurements made.

4.Managing multiple suppliers.

Procurement Statement of Work

Standard Procurement Documents:


1. Request for Proposal.2. Request for Quotation.3. Tender Notice.4. Invitation for Seller’s Initial Response.

Procurement Assumptions and Constraints:

The procurements will be on time but as the funds are limited so the procurements should be limited and

we have to complete the tasks and responsibilities with the available materials, resources and supplies.

Source selection criteria

Source selection criteria are

1. less cost2. good quality3. less time to procure4. less number of risk

Procurement Plan

All the products will be acquired from the external market and will be purchased due to deficiency of

resources.

Acquired Products Description Of Acquiring Each Product Timeframe For Acquiring Product

Camera To Make An Electronic Ad For Target Audience Execution Phase

High-Quality

Microphones

In Order To Convert Sound In Electrical Signals Execution Phase

Sound Systems Enable To Record The Sound In High Quality Execution Phase

Good Lighting To Add Dramatic Look In Advertisement Execution Phase

Movie Editing Software To Edit Advertisement To Make It More Attractive Execution Phase

Laptop Enable Are The Upper Level Staff To Communicate With Throughout The Project


Each Other

PHASE REVIEW

Project Details

Project Name: Ad Campaign of Pantene Report Prepared by: Project Manger

Project Manager: Marium Sarfraz Report Preparation date:

Project Sponsor: P&G

PHASE REVIEW DETAIL

Review Detail

Review Category Review Question Answer Variance

Schedule Was the phase completed to schedule? Y/N Y/N

Expense Was the Phase Completed within budgeted cost? Y/N Y/N

Deliverable

Project Plan

Resource Plan

Financial Plan

Quality Plan

Risk Plan

Acceptance Plan

Communication Plan

Statement of work

Was a Project Plan approved?

Was a resource Plan Approved?

Was the Financial Plan Approved?

Was the Quality plan approved?

Was the risk Plan Approved?

Was the acceptance plan approved?

Was the Communication Plan approved?

Was the statement of work released?

Y/N

Y/N

Y/N

Y/N

Y/N

Y/N

Y/N

Y/N

Y/N

Y/N

Y/N

Y/N

Y/N

Y/N

Y/N

Y/N


Request for Information

Request for Proposal

Supplier Contract

Was a request for information released?

Was a request for proposal released?

Was the supplier Contract approved?

Y/N

Y/N

Y/N

Y/N

Y/N

Y/N

Risk Are there any outstanding Project Risk? Y/N Y/N

Issues Are there any outstanding Project issue? Y/N Y/N

Challenges Are there any outstanding project challenges? Y/N Y/N

Planning Phase Approval


panteene pro v project plan

Business

project closeout

project time management

project scope management

project background overview

dr ali ahsan project

pg market share of pantene

greater market share

previous sales solution