pandia search engine intelligence
DESCRIPTION
On where to find information on search engines and web search tools online.TRANSCRIPT
Search Engine Intelligenceby Pandia
Susanne and Per KochOslo, NorwayNOLUG Feb 25 2008www.pandia.com
On top of search engine news• Intro to Web feeds (RSS/
Atom)
• Intro to social bookmarking
• Pandia tools
• Other recommended sources
What is a web feed?• A web feed is a simple XML text file that
contains the headlines, summaries and/or content of the posts of a blog.
• You can read the web feed without visiting the web site itself
• You can gather the content of several web feeds in one place
Web feeds• Find blogs
• Subscribe to feed
• Read news in your feed reader
• We prefer online feed readers because we’re on the move a lot
5 great online feed readers• NewsGator
• Bloglines Beta
• Google Reader
• FeedShow
• Rojo
Let’s take a look at my feed reader!
Social bookmarking• For articles, news stories, web resources,
movies, reviews etc.
• Add bookmark to the social bookmarking site of your choice
• Tag it with concepts that makes sense to you
• Makes it easy to return to important sites
• Lets you share your stories with friends or groups of friends
5 great social bookmarking services• Furl
• Netvouz
• Del.icio.us
• Ma.gnolia
• Bluedot
Let’s take a look at my bookmarks
Pandia’s Search Engine DetectiveWe have gathered all the resources we use to track the search engine scene on one page
www.pandia.com/searchworld/detective.html
This is what you get• A vertical search engine for searching search
oriented sites
• The latest headlines from the very best sites
• Links to all the best blogs, English language as well as Non-English
• Links to all the best search engine news sites
• Links to all the best discussion forums and social sites
• Links to sites for social marketing, PPC, podcasts, link building and spamming
Pandia Search Engine News
• Our own blog covering the search engine scene
• News articles
• Feature articles and “how-to” presentations
• Guest writers
www.pandia.com/sew/
Our favorite sites• There are two types of
search coverage:
• News for searchers, researchers and librarians
• News for search engine marketing people
Sites for librarians and researchers• Phil Bradley’s blog
• Tara Calishain’s Researchbuzz
• Gary Price’s Resourceshelf
• Google Tutor
Phil, Tara and Gary
Search engine industry and SEM news and articles
• Search Engine Land (Danny Sullivan & Co)
• Search Engine Watch
• PageTraffic Blog (Navneet Kaushal)
• Marketing Pilgrim (Andy Beal & Co)
• Search Engine Journal
• John BattelleDanny Sullivan and John Battelle
Search engine marketing social web
• Sphinn (Web 2.0 site from Danny Sullivan)
• Webmaster World (Brett Tabke & Co)
• Search Engine Forums (the original)
• Digital Point Forums
Web 2.0 coverage
• Sites that cover new forms of information production, dissemination and retrieval
• Mashable
• Read/Write Web
• TechCrunch
And may you all find what you are looking for!
www.pandia.com