Panda, Penguin and Hummingbird – Three Important Updates That Majorly Affect SEO Activity

Thanks to Google, a leading online search engine, that brought many features to enhance our internet surfing experience. It has in fact redefined our search engine experience completely with three important updates named Panda, Penguin, and Hummingbird. Google introduces these updates on the basis of user’s search engine experience. These changes made a positive impact on those sites that are unique and original. These updates are meant for good changes and of course, created a stir in the search engine market. The first Panda update came into existence in February 2011 and then penguin update was introduced on April 24, 2012.

Hummingbird is called the latest changes made by Google, introduced in the last year (2013) for some specific purposes. Take a look at several vital things (about the recent update) that have been explained as follows.

Penalize duplicate and poor quality content

Being a well known search engine, Google enjoys having an edge over its competitors in the field of search engine traffic. Credit goes to its unique approaches to offer ease to users and help it lead over internet. In addition, at the rate it redefines and updates its search, it might not be long before its several competitors like Yahoo, Bing, and others. These are not enough; the ruling search engine also took various futuristic steps aiming to ensure that users can get a wonderful search experience and only genuine websites must be displayed at top of the search engine results.

Earlier, there were many fake techniques, today better known as black-hat SEO were practiced to enhance ranking of websites. This technique in fact green signaled the duplicate sites, keyword stuffing, link purchasing, web spam, etc. This certainly made an adverse impact on usages of keywords, which slowly lost its relevance. In order to combat the spamming sites, Google Panda was introduced. It certainly did a great job and those spamming sites displayed on the top list of search engine results finally pushed down and helped user’s access genuine sites. Thanks to various artificial intelligence that made it possible to achieve its main goal. After this, ranking a website considers several important factors such as unique and original content, website design, usability, and lots more.

After Panda, Google then came with Penguin aiming to keeping eyes over link building activities of the websites. It also advocated that a website and it’s SEO certainly requires take care of various points specified in the Google’s Webmaster Guidelines as well as link building is genuine not spammy or commercial.

Google Hummingbird – A rewarding update for originality

It was in September, 2013, Google came with Hummingbird update aiming to change search engine experience as well the way SEO is done. Google seems to be keen to make search to be more conversational. This is certainly important as keyword-based searches may tend to return irrelevant results, which users are not actually looking for. Moreover, the algorithm also emphasizes on unique and original that must be able to convey genuine information and grammatically correct.

After introduction of this update, many websites having duplicate content finally lost their ranking and witnessed a negative impact on their business. The said update in fact also gave a wonderful liberty to use their own imagination power and skills in preparing good content rather than focusing on keywords. It helps them get a wonderful encouragement and appreciative words for their amazing talent and exceptional writing skills.

The above are several updates by Google that affected entire search engine optimization activity and play a significant role in making searches more specific and convenient. Besides, it can certainly aid users who are not tech savvy and also those who are not able to remember the exact keywords what they are searching for.