panam usa internet presentation 2014
TRANSCRIPT
• Dedicated to the Pan-American media commercialization of Outdoor, Indoor, Cable, Print, Radio, and Internet media.
• Objective: To provide an efficient and simple method of reaching an advertiser's marketing objectives in the Americas.
About US…
A media representation and consulting company
• We are not resellers or brokers. • We function as part of the internal sales team for each of our media
partners. The best rates possible since you are working directly with each
media. IOs from each contracted medium. Invoiced by each contracted medium.
• Allows you to purchase/coordinate buys across several different providers without having to deal with various sales people.
We send you all the proposals, coordinate material shipping, and launch the campaigns in each medium.
• There is no charge for our services, we are paid by the contracted media.
What Are We?
Online Marketing SolutionsCNNEspanol.com is the number one international news website according to all major
media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America.
Viajeros.com: One of the top Spanish language travel sites with over 900,000 register users.
Monografias.com: #1 Education site in Spanish on the web with over 1 million daily visitors researching more than 100,000 pages of original content about research papers from high school and university academics.
Social Theater is a dynamic, performance based platform created to offer advertisers the best way leverage Facebook and deeply engage 100’s of millions of unique users throughout Facebook. It offers high impact placements, guaranteed fan page growth, and high level viral distribution. Social Theater also can be geographically and demographically targeted as well as targeted to specific markets such as General US Markets, US Hispanic, or Latin America.
Hotwords are targeted ads, hyperlinked keywords and phrases that have been identified in a story as the most relevant to the story's topic. Upon user interaction, an engaging graphical, text, or related content ad is displayed via Rich Media, Video Advertising, or Custom Integrations.
CNNEspanol.comCNN International is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America. The network continues to be honored around the world for outstanding news coverage, programming and features.
CNN.com's vast array of content offerings can satisfy any consumer need. We connect users to content that is personally relevant to them, giving advertisers the ability to market your brand to a highly targeted audience.
Advertising Options
CNN.com delivers the news faster and better using new technologies to advance the storytelling experience giving your ads high exposure to an elusive at-work audience. The home page has generated 51.4 million Page Views each month in the past year1 and is the most popular gateway to news on the web. Exclusive sponsorship opportunities include CNN Markets and Quick Vote modules.
Content & Vertical SectionsCNN.com's vast array of content offerings can satisfy any consumer need. We connect users to content that is personally relevant to them, giving advertisers the ability to market your brand to a highly targeted audience.
General & Feature NewsWorld News Technology News
CNN VideoCNN's digital video is the most comprehensive, high-quality news video, showcasing the strength of CNN's global networks. CNN.com served 125.4 million average monthly video streams
The CNN.com Video Player allows users to choose Video on Demand (VOD) videos that showcase the best content from all of CNN's global networks and personalities, highlights from news events and top stories.
Site Overview• #1 Education site in Spanish on the
web. *• Among Top 20 sites on the Internet in
Spanish. *• Over 1 million daily visitors research
more than 100,000 pages of original content.
• About 45 million visits per month and 100 million page views
• 22 million unique visitors• Top countries: Mexico, Venezuela,
Colombia, Spain, Peru.• US is at position #11 with 550,000
visits per month and about 1.2 million page views
Traffic by Country: • Mexico: 30%• Peru: 20%• Argentina: 12%• Venezuela: 10%• Colombia: 10%• Spain: 8%• Chile: 4%• US: 3%
User Demos:• 60% of Users Ages 18-34• 20% Under Age 17• 52% Male• 48% Female
Audience & DemosEducation
University
Post Grad
High School
Economics, Business Administration, Marketing, Accounting 31,17 %
Engineering 22,72 %
Medicine 12,76 %
What is your field of study
# of Monthly Visit to Site
. Feature in Monografias has weekly newsletter reaching 3.7M optin users made up of students, professors, and professionals.
Monografias only allows 4 sponsors a year to uphold user quality and loyalty.
We can feature your “Product of the Week”.
Email/Newsletter
Sponsorship Opportunities
Over 100.000 pages of content with the "print" link option
We can place Dell’s logo as "printer sponsor" on all those pages
Travel Website
Site Overview• Over 50,000 daily visitors• Over 200,000 registered users
and 900,000 subscribers to special travel offers.
• 2.8 million visits per month and 10 million page views
• 2.1 million unique visitors• Top countries: Mexico, Spain,
Argentina, Chile, Colombia.• US is at #6 with 100,000 visits
per month and about 400,000 pageviews
Unique and industry-exclusive
sponsorship opportunities
available.
1 2 3
Sponsorship of weekly question
Exclusive fixed position directly linking to your site
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2
3
Sponsorship of Map of the World section
Homepage Sponsorship Opportunities
Fixed sponsorship on each country specific page
Channel Sponsorship Opportunities
Email/Newsletter Example
Viajeros has a opt-in email database of 900k users as of May 2007.Viajeros only accepts 4 advertisers a year as to maintain high quality and user loyalty.Option 1: stand alone email to Viajeros email database
Option 2: “City of the Week” to be featured in Viajeros weekly newsletter.
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Social Theater delivers high-impactvideo across multiple platforms.
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Social Theater reaches over 200 million people
everywhere they engage with virtual content. Mobile, Desktop, Tablet and on
Facebook.
As the only public company (NYSE:MEET) in the space,
Social Theater delivers high-impact video and guaranteed
engagements that span all forms of digital content
including News/Content, Social and Gaming.
Guaranteed engagementsSocial Theater has a focus on opt-in guaranteed engagements. We specialize in what happens after the video view and will guarantee on virtually any action you
desire.
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VideoLikes & Shares
Tweets & Follows Click-to Site
Calendar Invites Quizzes &
Survey
Registration-targeted, Opt-In,Complete, YouTube
Completed engagements,Qualified Likes, Peer Influence
Target your core audience
Social Theater offers the ability to laser target your message …
•Registration data targeting•Location (State, City and even Zip
Code)•Language used (English, Spanish
etc.)•Income level
•Age•Gender
•Moms/Dads etc…
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Industry Specialists – We are on the frontline of this emerging category and seetrends coming. Our high level relationships, deep industry knowledge and extensive
experience mean that we know what’s up-and-coming and will be offering it to you first.
Guaranteed Metrics – Our vast clientele and established knowledge base allow usto accurately project results therefore guaranteeing heavily scalable delivery
Cost-Effective – Due to our size, long-term partners relationships, and Internalefficiencies, we can deliver your campaign at the best possible rates. Guaranteed!
Best in Class Customer Service – Our vast and professional staff of ProjectManagers, Designers, and Traffickers allows us to create, build and manage your
campaign better than anyone in the industry.
The Social Theater advantage
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Entertainment
CPG
Technology and Business
Lifestyle and Fashion
Current brand partners
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Example for NBC
Targeted promotional unit
Guaranteed video completions
Example for NBC
Guaranteed Facebook Likes
Example for NBC
Step 2: Share or Retweet the Video
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Mobile Interstitial
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Example for NBC
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Example for NBC
Add Event to Calendar
Example for Lifetime
Take the Quiz
Example for Pillsbury
Contextual advertising is a form of targeted advertising in which the content of an ad is in direct correlation to the content of the web page the user is viewing. For example, if you are visiting a website concerning travelling in Europe and see that an ad pops up offering a special price on a flight to Italy, that’s contextual advertising. Contextual advertising is also called “In-Text” advertising or “In-Context” technology
What is Contextual?
Are targeted ads, hyperlinked keywords and phrases that have been identified in a story as the most relevant to the story's topic. Upon user interaction, an engaging graphical,
text, or related content ad is displayed via Rich Media, Video Advertising, or Custom Integrations.
What is Hotwords?
Quiénes SOMOSy qué ofrecemos?
How does it work?
A code is added to a web page our system scans the text on the page searching for relevant words and phrases. The words and phrases are then matched against Hotwords` database of suitable advertisers
and/or relevant content on our network of sites.
The selected advertising words are identified in green with double underlines. Once a user mouses-over the highlighted word, a clickable unit (called Alpha) will appear. The Alpha format contains an
advertiser message and gives the user the option to click through to the message in
the unit.
How does it work?
Hotwords: OPTIMIZACIÓNHotword Optimization
The selected editorial words are identified using the site's standard
linking style, but adds a small magnifying glass to signify
information has been returned. Upon mouse-over, a unit will appear containing additional
editorial content, giving the user the option to click through to the
returned articles.
Relevant information and Advertising
As a result of this process, Hotwords generates a display alpha format with
the image. Rich media, Video or custom integration
HOTWords is the first publicidad contextual en Espanol.……………..……….……
Hotwords: ¿Cómo nos ven los internautas?
70% say that contextual advertising is more relevant to the content of the site compared to other formats of advertising and 65% of those said it is more effective
when delivering a message.
41% afirms contextual formats help information and make content richer.
66% in the survey indicated that contextual ads were visually attractive compared with regular banners, Skyscrapper, Interstitials, Pointrolls with a bigger
chance of clicking
Source: Nielsen Online, 5/08.
Intrusive?
Average CTR with a traditional Banner
on a display campaing is 0.14%
CTR
Hotwords Contextual average CTR from 3% to 6%
Hotwords Vs. Traditional
Deportes• Atletismo• Automovilismo• Aviación• Base Ball• Basquet Ball• Ciclismo• Deportes• Deportes Acuáticos
• Deportes Extremos
• Equitación• Fisicoculturismo• Fútbol• Gimnasia• Golf• Luchas• Motociclismo• Pesca y Naútica• Tenis• Voley Ball
Animales•Animales• Mascotas
Juegos y Animes
•Educación y Carrera
Profesional•Agronegocios•Arquitectura y
Decoración
•Anime y Manga• Consolas y Videojuegos
• Juegos en Línea• Juegos infantiles
• Descargas
Entretenimiento•Celebridades
•Cine•Espectáculos
•Arte y Cultura• Adolescentes• Celebridades
• Cine• Descargas
• Estilo de Vida• Frases, Poesía,
Poemas• GLS
• Horóscopo y Esoterismo• Humor
• Libros y Revistas• Música
• TV
Hogar y Decoración•Hogar y
Decoración• Artesanías y Antigüedades• Inmuebles• Jardínes y
Paisajes• Línea Blanca
y Electrodomést
icos• Obras y
Construcción
Hombre
•Moda• Relaciones
Interpersonales• Metrosexuales
• SexoReligión
•Religión
We can do a segmentation on 16 different Channels and more than 90 sub-categories:
Segmentation
Publicidad y Propaganda
•Diseño• Marketing
• Propaganda• Publicidad on line
Turismo•Compra de Boletos y
Hospedaje• Ecoturismo
• Viajes Internacionales
• Viajes Nacionales
Mujer•Belleza• Boda
• Mamá y Bebé• Moda• Sexo
• Relaciones Interpersonales
Noticias•Anuncios y Clasificados• Créditos
• Economía y Negocios
• Educación y Carrera Profesional• Jurídico• ONG´s
• Periódicos, Diarios• Política
Salud y Bienestar•Auto-ayuda y
Motivación• Cuerpo y Estética
• Dieta• Fitness
• Medicina• Nutrición
• Salud
Teconología•Hardware
• Tecnología• Celulares y
Telefonía• Electrónica, Audio y Video
• Software• Descargas
Planeta•Medio Ambiente• Responsabilidad
Social
Internet•Blogs Personales• Monetización de
Sitios
Gastronomía•Recetas
• Restaurantes• Vinos y Licores
Channels
Hot VideoWide
Hot Video
Hot Alpha
Looking at the Reports
Our Publishers
Our Clients
Give Us a Chance….Give Us a Chance….You will be pleasantly You will be pleasantly
surprised with the surprised with the resultsresults• For more information, please contact: Juan Alduncin, (786) 302-1195